Shape Products

What Shape Products does

Shape Products, founded in 2005 and headquartered in Menomonie, Wisconsin, manufactures window wells and window well covers for residential basement and below-grade applications. The company operates a single production facility at 5205 Freitag Drive that combines three distinct manufacturing processes: thermoforming (capable of producing over 2,000 parts per day from any mold configuration), compression molding (five presses ranging from 30 to 150 tons with hand-finished output), and fiberglass fabrication used for egress window wells. Its product portfolio spans Economy, Premium, and Heavy-Duty cover tiers (polycarbonate, RPETG, grate, bubble, universal, and fire-egress configurations) and a complementary well line (galvanized steel, white powder-coated steel, plastic area wells in straight/round shapes, and fiberglass egress wells including SlateWell, DuraWell, and Block-Tex). Custom thermoforming, compression molding, and fiberglass projects — including bespoke window well covers shipped within 14 days — round out the offering.

The business model is straightforward hardware sales: products are sold on a per-unit basis through direct contact (phone and email) and, predominantly, through four national channel partners — The Home Depot, Lowe's, Menards, and Do it Best — reaching both homeowners (DIY and replacement demand for debris/pest/water protection and fall safety) and contractors (new construction, renovation, and code-compliant egress installations). The company does not disclose pricing publicly; SKUs are tiered by material and durability rather than by subscription or SaaS mechanics.

Since August 2020, Shape Products has operated as a subsidiary brand within AmeriLux International's "Family of Companies," alongside AmeriLux Transportation and AmeriLux Logistics, with AmeriLux providing shared leadership, capital, and logistics infrastructure. Shape Products has 11–50 direct employees and has been actively broadening its product surface and acquiring adjacent building-products businesses (notably the 2025 MacCourt Products acquisition by its parent). Geographic footprint is concentrated in the U.S. Midwest, and the company does not claim a global presence.

Name

Shape Products

Legal name

Shape Products

Website

https://shapeproducts.com

Company type

Private

Founded year

2005

Operating status

Acquired

Headcount range

11–50 employees

Short description

Shape Products, founded in 2005 and based in Menomonie, Wisconsin, manufactures window wells and window well covers via thermoforming, compression molding, and fiberglass processes, selling primarily through The Home Depot, Lowe's, Menards, and Do it Best to homeowners and contractors.

Ownership category

akta.pro rank

Product category

Window Wells and Window Well Covers

NAICS

Metal Window and Door Manufacturing (332321)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442), Glass Products, Made Of Purchased Glass (3231)

akta.pro primary industry

Custom Window & Door Fabrication & Replacement (HSAPAJAI)

akta.pro secondary industries

Windows (IMADAIAC), Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN), Glass Fabrication & Processing Services (Cutting/Edging/Drilling/Polishing) (IMADAHAI)

Keywords

• Window well covers
• Egress window wells
• Fiberglass manufacturing
• Thermoformed products
• Basement window wells

Headquarters

HQ city

Menomonie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Window Well Covers: Manufactures and sells a wide range of window well covers including Economy, Premium, and Heavy-Duty options. Products sold through retail partners and direct channels to homeowners and contractors.
2. Window Wells: Produces egress window wells and area wells made from steel, plastic, and fiberglass materials. Sold through same distribution channels as covers.
3. Custom Products: Custom window well covers and custom project work for specialized applications. Custom covers ship within 14 days to local pickup locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Shape Products manufactures and supplies window wells and window well covers for residential and contractor applications, producing egress window wells in steel, fiberglass, and plastic configurations, and covers in Economy, Premium, and Heavy-Duty grades. Products are made in-house at the Menomonie, WI facility using thermoforming, compression molding, and fiberglass construction, with custom thermoforming and compression molding project services also offered.

Product overview

Shape Products manufactures window wells and window well covers for residential applications. The product portfolio centers on three main categories: Window Well Covers (Economy, Premium, and Heavy-Duty lines offering bubble, flat, dome, grate, universal, and fire egress configurations), Window Wells (including galvanized steel egress wells, SlateWell fiberglass wells, white steel wells, Block-Tex fiberglass wells, and steel/plastic area wells in straight and round configurations), and Other Items (custom covers, skylights, utility tubs, and splash blocks). The company uses thermoforming, compression molding, and fiberglass construction processes to produce over 2,000 parts daily at its Menomonie, WI facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Economy Window Well Covers Entry-level window well covers using RPETG material that provide basic protection against debris, water, and pests at an affordable price point for residential homeowners.
• Premium Window Well Covers Higher-grade polycarbonate window well covers with enhanced durability, UV protection, and aesthetic appeal for residential window well applications.
• Heavy-Duty Window Well Covers Heavy-duty window well covers built for demanding conditions, providing maximum durability and load-bearing capacity for residential and light commercial installations.
• DuraWell Cover Clear polycarbonate window well cover (76 in x 4.5 in) engineered specifically to fit the DuraWell egress window well product line.
• Universal Window Well Covers Versatile window well covers (models 4438UNV and 5338UNV) designed to fit a wide range of window well shapes and sizes for flexible residential replacements and upgrades.
• Fire Egress Window Well Covers Specialized window well covers for fire egress applications, available in rectangular and heavy-arched configurations to meet emergency-escape code requirements.
• Galvanized Steel Egress Window Well Steel egress window wells with mill/galvanized coating, offered in various heights with a 3-year warranty for residential egress installations.
• SlateWell Fiberglass Egress Window Well Egress window well with slate-colored fiberglass construction, 41-inch height, and a 10-year warranty, designed for residential egress installations.
• White Steel Egress Window Well White powder-coated 18-gauge steel egress window wells offered in multiple widths and heights with a 30-year warranty for residential applications.
• Block-Tex Egress Window Well Fiberglass egress window wells available in 4-foot and 5-foot heights with sandstone or slate finish options for residential installations.
• Straight Steel Area Well Galvanized steel area wells in straight configuration, available in 12, 18, and 24-inch widths for residential below-grade window applications.
• Round Steel Area Well Galvanized steel area wells in round configuration, available in 12, 18, and 24-inch diameters for residential below-grade window applications.
• Straight Plastic Area Well Gray plastic area wells in straight configuration, compatible with various grate and bubble cover models for residential below-grade windows.
• Round Plastic Area Well Gray plastic area wells in round configuration with a 20-year warranty, available in 12, 18, and 24-inch sizes for residential applications.
• Custom Window Well Covers Bespoke premium polycarbonate window well covers hand-built to exact specifications, available up to 166 inches wide and 51 inches deep with a 7-year warranty and shipping within 14 days to local pickup locations.
• Skylights Clear polycarbonate skylights available in 16x16 inch and 24x24 inch sizes with a 5-year warranty for residential roofing applications.
• Utility Tubs HDPE utility tubs in black, available in 20x26 inch and 36x24 inch dimensions for residential utility and laundry areas.
• Splash Block Downspout splash blocks for water diversion, available in gray, black, brown, and green colors measuring 11x23x2.5 inches for residential drainage applications.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• AmeriLux InternationalcoreStrategic or Co-development Partner · 1 August 2020Shape Products was acquired by AmeriLux International in August 2020. The strategic joining of these two companies allows the AmeriLux Family of Companies to expand its product portfolio and bring even more values to its customers. Shape Products is now part of the AmeriLux Family of Companies along with AmeriLux Transportation and AmeriLux Logistics.
• MenardscoreChannel Partner/ Reseller/ DistributorMajor retail partner distributing Shape Products window wells and covers through Menards home improvement stores.
• The Home DepotcoreChannel Partner/ Reseller/ DistributorMajor home improvement retailer distributing Shape Products window wells and covers through Home Depot stores nationwide.
• Lowe'scoreChannel Partner/ Reseller/ DistributorHome improvement retailer distributing Shape Products window wells and covers through Lowe's stores.
• Do it BestcoreChannel Partner/ Reseller/ DistributorHardware retailer cooperative distributing Shape Products through member hardware stores.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MacCourt Products: Manufacturer of window well covers, egress wells, and related building products; directly comparable to Shape Products' product portfolio and recently acquired by Shape Products' parent AmeriLux International, making it a sister brand within the same product category.
• Boman Kemp: Manufacturer of egress window well systems and basement window products for residential construction; directly comparable product offering (egress wells, window well covers) serving the same homeowner and contractor customer base.
• Wellcraft Egress Systems: Specializes in code-compliant egress window wells and related systems for residential basements; comparable product category, similar target customers (homebuilders and contractors), and overlapping distribution through building products retailers.
• Monarch Window Wells: Manufacturer of metal and plastic window wells and covers for residential applications; small specialty manufacturer with directly overlapping product lines and similar channel mix through regional dealers and contractors.

Broad incumbents

• The Bilco Company: Long-established manufacturer of specialty access products including basement egress window wells and covers; broader portfolio across hatches, doors, and access products but overlapping with Shape's egress well and cover lines, serving contractors and homeowners through dealer networks.

Emerging players

• Stucco Window Well Co. Smaller specialty manufacturer of decorative and standard window wells; partial product overlap with Shape Products' fiberglass wells, focused on the residential retrofit and new-construction market.
• Window Mart: Distributor and fabricator of window wells, egress systems, and covers; comparable product category but primarily serves as a regional distribution channel rather than national manufacturer like Shape Products.

Others

• AmeriLux International: Parent company of Shape Products and producer of polycarbonate panels and other building products; comparable in manufacturing capabilities (thermoforming, fabrication) but operates at a different tier of the value chain as a parent/strategic acquirer rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shape Products