What ASECU does

ASECU (Associated School Employees Credit Union) is a member-owned, not-for-profit credit union founded in 1959 and headquartered in the Mahoning Valley region of Ohio. The institution originally served school employees and has since expanded its field of membership to include anyone who lives, works, worships, or attends school across Mahoning, Trumbull, and Columbiana counties.

ASECU operates a retail banking franchise built around a standard credit union product set: share savings and checking accounts, share certificates (CDs), individual retirement accounts, and consumer loans including vehicle, real estate, credit card, and education financing. The technology layer is provided through third-party digital banking platforms, including online banking, mobile banking apps for iOS and Android, bill pay, and integrations with Apple Pay, Samsung Pay, and Zelle. MeridianLink powers direct online loan and account applications, while CO-OP Shared Branching extends in-person access nationally.

The business model is a cooperative mutual: revenue is generated primarily from net interest income on loans funded by member deposits, supplemented by fee income on accounts and payment services, and investment income on the liquidity portfolio. Members are retail consumers and households, with no named enterprise or commercial-customer concentration. The firm has 11–50 employees and operates five physical branches plus a wholly-owned subsidiary, Greater Warren Financial Center, LLC, which extends non-banking financial services under the credit union umbrella.

Name

ASECU

Legal name

Associated School Employees Credit Union

Website

https://asecu.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

ASECU is a member-owned, not-for-profit credit union founded in 1959, serving school employees, students, and community residents across Mahoning, Trumbull, and Columbiana counties in Ohio through five branches and digital banking channels.

Ownership category

akta.pro rank

Product category

Credit Union Retail Banking

NAICS

Credit Unions (52213), Credit Unions (522130)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industries

Employer/Occupational Credit Unions (FSABAEAB), Student/University Credit Unions (FSABAEAJ)

Keywords

• Credit union services
• Consumer lending
• Retail banking
• Deposit accounts
• Mortgage loans

Headquarters

HQ city

Youngstown

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income: ASECU generates revenue primarily through interest earned on loans including vehicle loans, real estate mortgages, credit cards, and consumer loans. Interest rates are passed back to members through better savings rates and lower loan rates.
2. Fee Income: The credit union charges various fees including overdraft/NSF fees, ATM fees for out-of-network usage, loan processing fees ($150 for consumer loans, $195 for vehicle loans), and other service charges.
3. Investment Income: Income generated from investing member deposits in securities and other financial instruments as permitted by credit union regulations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

ASECU (Associated School Employees Credit Union) is a member-owned, not-for-profit credit union that provides consumer banking products and services to members within its Ohio tri-county field of membership. Its core offering spans deposit products (checking, savings, money market, IRAs, certificates of deposit, youth accounts) and consumer loan products (vehicle loans, real estate mortgages, MasterCard credit cards, share-secured, debt consolidation, home improvement, and education loans), supported by digital banking channels including online and mobile banking with Zelle, Apple Pay, and Samsung Pay integration.

Product overview

ASECU (Associated School Employees Credit Union) is a member-owned, not-for-profit financial cooperative offering a comprehensive suite of banking products and digital services. The product portfolio centers on core deposit products (Checking, Savings, IRAs, Certificates of Deposit, and Youth Accounts) and lending services (Vehicle Loans, Real Estate Loans, MasterCard Credit Card, Debt Consolidation, Share Secured Loans, Home Improvement, and Education Loans). Digital banking is delivered through Online Banking, Mobile Banking (iOS/Android), Bill Pay, e-Statements, and EZ Card Info. Additional services include wire transfers, financial education tools (MoneyIQ, Calculators), and the Love My Credit Union Rewards program. The institution participates in CO-OP Shared Branching and integrates with Apple Pay, Samsung Pay, Zelle, Visa, and Mastercard for payment flexibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Checking Accounts
• Savings Accounts
• Certificates of Deposit (CDs)
• Youth Accounts
• Student Organization Accounts
• Vehicle Loans
• Real Estate Loans
• MasterCard Credit Card
• Share Secured Loans
• Debt Consolidation Loans
• Home Improvement Loans
• Education Loans
• Online Banking
• Mobile Banking
• Bill Pay
• e-Statements
• EZ Card Info
• Wire Transfer Services
• Love My Credit Union Rewards

Quantifiable outcome

• Members have saved nearly $2 billion with Love My Credit Union Rewards discounts

Segments5 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CO-OP Shared BranchingcoreChannel Partner/ Reseller/ DistributorASECU participates in the CO-OP Shared Branching network, providing members access to nearly 5,000 branches and 2,000 self-service locations across all 50 states, Puerto Rico, Guam, and military bases worldwide. Members can perform transactions at any participating credit union location.
• Love My Credit Union RewardsminorGTM or Marketing PartnerPartnership offering members exclusive discounts and benefits including Sprint cash rewards ($100 per new line, $100 annual loyalty reward), 25% off accessories, and TurboTax discounts. Members have saved nearly $2 billion with these rewards.
• Sprint (T-Mobile)minorGTM or Marketing PartnerSprint credit union member cash rewards program offering $100 per new line on unlimited lines, $100 annual loyalty reward, and 25% off select accessories for credit union members.
• TurboTax (Intuit)minorGTM or Marketing PartnerTurboTax discount program available through Love My Credit Union Rewards, offering members savings on tax preparation software.
• Apple PaycoreTechnology or IntegrationMobile payment integration allowing members to load their ASECU MasterCard into Apple Wallet for contactless payments at participating merchants. No fees for using Apple Pay.
• Samsung PaycoreTechnology or IntegrationMobile payment integration allowing members to load their ASECU MasterCard into Samsung Pay for contactless payments. No fees for using Samsung Pay.
• VisacoreTechnology or IntegrationASECU issues Visa-branded debit and credit cards (Visa CheckCard) accepted at millions of merchants worldwide.
• MasterCardcoreTechnology or IntegrationASECU offers MasterCard credit cards as part of their product portfolio.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 7 17 Credit Union: Warren, Ohio-based community credit union serving Trumbull County and surrounding areas with similar deposit, lending, and digital banking products. Directly comparable in size, geography, and member-owned cooperative model to ASECU.
• First Energy Family Credit Union: Ohio-based credit union affiliated with employer groups including schools and utilities, offering similar core deposit and consumer lending products. Comparable as an employer/occupational credit union operating in Ohio with community eligibility.
• Kemba Financial Credit Union: Central Ohio credit union serving employer groups and community members with a similar mix of deposit accounts, vehicle loans, mortgages, and digital banking. Comparable member-owned cooperative serving Ohio with employer-affiliated and community membership.
• Firelands Federal Credit Union: Ohio-based community credit union serving northern Ohio with traditional deposit and lending products and a multi-branch footprint. Comparable as a regional Ohio credit union with similar product mix and member-owned structure.
• PSE Credit Union: Ohio-based credit union serving school employees and community members in the Parma/Cleveland area with deposit, lending, and digital services. Directly comparable as a school-employee-origin credit union that expanded into broader community membership.
• SchoolsFirst Federal Credit Union: California-based credit union serving school employees and education professionals with full banking, lending, and investment services. Comparable as a credit union whose core membership base is school employees, with similar member-owned value proposition and product breadth.

Regional players

• Wright-Patt Credit Union: Large Ohio-based credit union affiliated with the Wright-Patterson Air Force Base community, offering a full suite of banking, mortgage, and investment products. Comparable as an Ohio credit union with employer-affiliated and community membership, though materially larger in scale.

Broad incumbents

• Alliant Credit Union: Large national digital-first credit union offering competitive deposit and lending products to a broad community field of membership. Comparable as a member-owned credit union competing for primary banking relationships, though operating at significantly greater scale and broader geography.
• Digital Federal Credit Union (DCU): Large Massachusetts-based digital credit union serving technology company employees, family members, and a broad community field of membership with comprehensive deposit, lending, and digital banking products. Comparable as a member-owned cooperative with employer-affiliated origins expanding to community membership.
• Huntington National Bank: Large Ohio-headquartered regional bank with extensive branch presence across the state, including Youngstown and the Mahoning Valley. Comparable as a competitor providing deposit, lending, and digital banking services to overlapping customers in ASECU's tri-county service area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/asecu
• YouTubeyoutube.com/channel/UCKxoeDTrIST5VFVo6HwSdFw?view_as=subscriber
• Facebookfacebook.com/ASECU
• Instagraminstagram.com/asecumembers

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASECU