All Star Sports

What All Star Sports does

All Star Sports is a privately held, family-owned custom apparel and branded merchandise business headquartered at 809 2nd Loop Rd in Florence, South Carolina, serving the Pee Dee region since 1989 (some blog content references 1971). The company operates a physical retail storefront, an e-commerce site at allstarsports.shop, and short-term custom webstores for fundraisers, teams, and events. Its core offering spans custom apparel decoration services — screen printing, embroidery, laser engraving, and heat press/DTF printing — combined with in-house logo and social media content design, plus retail of sports equipment, promotional items, corporate apparel, and (as of 2025) custom signage, banners, flags, tents, and large-format displays.

The technology footprint is conventional production equipment rather than software: multi-method decoration machinery, an on-site graphic artist for design creation and refinement, and event-driven webstore builds. Revenue is generated through one-time custom apparel orders, decoration services billed as professional services, sports equipment retail, promotional product sales, and managed webstore services for event-based orders. Pricing is entirely quote-based with no publicly disclosed tiers, and the company sells direct-to-consumer via walk-in, phone, email, and its own storefronts, supplemented by organic social and blog content marketing.

The customer base is horizontal and locally concentrated: businesses and corporate accounts needing branded apparel, schools/teams/sports leagues requiring uniforms and spiritwear, churches and faith-based organizations, event organizers and fundraisers, and families and individuals for reunions and personal use. No enterprise anchor accounts, no recurring contracts, and no disclosed revenue figures are present in the available data. All Star Sports is bootstrapped with no venture, private equity, or institutional capital disclosed, and remains under original family ownership.

Name

All Star Sports

Legal name

All Star Sports

Website

https://allstarsports.net

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

All Star Sports is a family-owned custom apparel and branded merchandise shop in Florence, SC, offering screen printing, embroidery, laser engraving, DTF printing, signage, and design services to businesses, schools, churches, teams, and families across the Pee Dee region.

Ownership category

akta.pro rank

Product category

Custom Apparel & Branded Merchandise

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industry

Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Custom apparel printing
• Screen printing services
• Embroidery services
• Team uniforms supply
• Sports equipment retail

Headquarters

HQ city

Florence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Apparel Sales: Sale of branded corporate apparel, team uniforms, and spiritwear with decoration services (screen printing, embroidery). One-time purchase model for custom orders.
2. Decoration Services: Screen printing, embroidery, laser engraving, heat press/DTF printing services applied to customer-provided or company-sourced apparel and items. Revenue from service labor and materials.
3. Sports Equipment Sales: Retail sales of sports equipment including gloves, bats, balls, nets for baseball, softball, basketball, soccer and more.
4. Promotional Items: Sale of branded swag including drinkware, pens, bags, and other promotional merchandise.
5. Webstore Services: Builds and manages custom online stores for customers' fundraisers, teams, or events, handling setup to fulfillment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

All Star Sports is a custom apparel and branded merchandise business that provides decoration services (screen printing, embroidery, laser engraving, and heat press/DTF printing), logo design, custom webstore solutions, and retail sales of sports equipment. The business serves businesses, schools, churches, teams, and families in the Pee Dee region of South Carolina with high-quality gear and customization services.

Product overview

All Star Sports operates as a custom apparel and branded merchandise business offering a portfolio of decoration services and retail products. The core offering centers on custom apparel services including screen printing, embroidery, heat press/DTF printing, and laser engraving, combined with design services (logo design, social media content creation) and e-commerce capabilities (webstores). Physical products span corporate apparel, promotional items/swag, team uniforms, and sports equipment retail. The business also provides large-format signage and banner printing. These services are offered as individual offerings that customers can combine—apparel decoration services pair with logo design and corporate/team apparel products, while webstores serve as a fulfillment channel for team gear and custom merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Apparel Branded workwear including polos, jackets, hats, and other apparel decorated with screen printing or embroidery for businesses.
• Team Apparel & Uniforms Custom team uniforms and apparel for schools, clubs, travel leagues, and recreational teams, from initial sizing through final delivery.
• Screen Printing High-quality screen printing services for shirts, hoodies, uniforms, and other apparel for events, teams, and staff.
• Embroidery Professional embroidery services stitching logos and designs onto polos, jackets, hats, and bags for a polished, durable look.
• Heat Press & DTF Printing Heat press and direct-to-film (DTF) printing for vibrant, full-color graphics on apparel with no minimums and fast turnaround.
• Laser Engraving Laser engraving services for trophies, plaques, awards, and personalized gifts with custom layout options.
• Webstores Custom short-term online store building service for fundraisers, teams, and events, handling setup through fulfillment.
• Logo Design Creative logo design services for teams, businesses, and events, developing marks for use across apparel, web, and print.
• Social Media Content Creation Branded visual content creation for Instagram, Facebook, and other social media platforms, including mockups and product photography.
• Promotional Items Branded swag products such as drinkware, pens, bags, and tech accessories for fundraisers, events, and promotional giveaways.
• Sports Equipment Retail sports equipment for baseball, softball, basketball, soccer, and more, serving players, parents, coaches, and schools.
• Custom Banners & Signage Large-format printing including outdoor vinyl banners, custom flags, retractable banner stands, trade show displays, tents, and table covers, paired with in-house graphic design services.

Quantifiable outcome

• Serving the Pee Dee region since 1989

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Hibbett Sports: Regional sporting goods retailer with a smaller-footprint store base across the US Southeast and Midwest. Comparable to All Star Sports' sporting goods retail arm, but without the custom apparel and decoration services focus.

Direct peers

• 4imprint: Large promotional products distributor offering decorated apparel, drinkware, bags, and event merchandise to businesses and organizations. Comparable to All Star Sports' promotional items, corporate apparel, and event-driven custom merch business.
• Underground Printing: Custom apparel and screen-printing company focused on college, school, and team gear with multiple physical locations. Comparable in custom team apparel, decoration services, and local/regional retail presence.
• Spreadshirt: Custom apparel and merchandise platform with print-on-demand and team store capabilities. Comparable to All Star Sports' custom apparel and webstore-based team/fundraiser offerings.
• Branders: Promotional products and decorated apparel vendor focused on corporate customers. Comparable to All Star Sports' promotional items and corporate apparel revenue streams.
• Rush Order Tees: Custom screen printing and embroidery provider for teams, schools, and businesses with fast turnaround. Comparable to All Star Sports' decoration services, team uniforms, and custom apparel, though operating nationally online.
• Custom Ink: Online-first custom apparel and decoration platform serving teams, businesses, and events nationwide. Highly comparable to All Star Sports' custom apparel, team uniforms, and event merchandise offerings, but at much greater scale and via a digital-first model.

Broad incumbents

• Vistaprint (Cimpress): Mass-market custom printing and promotional products platform serving SMBs with signage, apparel, and marketing materials. Comparable to All Star Sports' corporate apparel, promotional items, and signage offerings, but at vastly larger scale.
• BSN Sports: National team sports equipment and uniform supplier serving schools, leagues, and athletic programs. Comparable to All Star Sports' sports equipment retail and team apparel business, with broader catalog and direct-to-school sales force.

Emerging players

• Signs.com: Online custom signage and large-format printing provider for businesses and events. Comparable to All Star Sports' recently launched large-format banner and signage product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@all-starsports8401
• Facebookfacebook.com/allstarsports
• Instagraminstagram.com/allstarsportsinc
• TikToktiktok.com/@allstarsports_flosc
• LinkedInlinkedin.com/company/allstarsports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Star Sports