Cinestar
Cinestar is a privately held Vietnamese cinema chain operating across multiple cities, offering affordable 2D/3D movie screenings alongside a diversified entertainment ecosystem that includes bowling, billiards, dining, fitness, and live performance venues for general consumers, families, and students.
- Company typePrivate
- Founded2014
- HeadquartersHo Chi Minh City, Vietnam
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Cinestar does
Cinestar is a privately held Vietnamese cinema chain operating across multiple cities including Ho Chi Minh City, Da Lat, Hue, My Tho, Rach Gia (Kien Giang), Tay Ninh, and Quang Nam. The company's core business is movie exhibition in 2D and 3D formats, with ticket pricing structured across multiple tiers differentiated by time slot (happy hour, Monday), customer segment (students, teachers, under-22 youth, seniors), and seat type (standard, C'ME premium beds). Its tagline positioning — "hệ thống rạp chiếu phim giá rẻ, hiện đại" (a system of affordable, modern cinemas) — anchors its value proposition around accessible pricing in provincial markets where premium competitors have thinner footprints.
Beyond cinema, Cinestar operates a diversified entertainment ecosystem spanning bowling (C'Bowling), billiards (C'Billiards), children's indoor playgrounds (C'Kidzone), restaurants (Món Ngon), fitness centers (C'Gym), and the Dalat Opera House. The platform architecture follows a core-plus-modules structure: cinema as the anchor product, entertainment verticals as sub-brands, and add-on modules including online booking (website and mobile app), the C'MEMBER loyalty program (C'FRIEND and C'VIP tiers), the C'SCHOOL student discount program, and a pre-orderable popcorn and beverage service. The company has no disclosed parent, investors, or funding history, and operates as an independent private entity with no public listing.
Cinestar firmographics
Firmographics- Name
- Cinestar
- Legal name
- Cinestar
- Website
- https://cinestar.com.vn
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Cinestar is a privately held Vietnamese cinema chain operating across multiple cities, offering affordable 2D/3D movie screenings alongside a diversified entertainment ecosystem that includes bowling, billiards, dining, fitness, and live performance venues for general consumers, families, and students.
- Ownership category
- akta.pro rank
Cinestar industry classification
Industry- Product category
- Cinema/Movie Exhibition Services
- NAICS
- Motion Picture Theaters (except Drive-Ins) (512131), Amusement Parks and Arcades (7131), Motion Picture and Video Exhibition (51213)
- SIC
- Services-Motion Picture Theaters (7830), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Programming, Booking & Repertory Exhibition Services (MPADAKAL)
- akta.pro secondary industries
- Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC), Cinema & Movie Ticketing (HSACALAD)
Keywords
Where Cinestar is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices7 records
Markets served
Cinestar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Movie Ticket Sales: Primary revenue from selling tickets for movie screenings across 2D, 3D formats with various pricing tiers based on time slots, customer segments (student, senior, member), and seat types (standard, C'ME躺着 bed seats)
- Concessions (Bắp Nước): Food and beverage sales including popcorn, drinks, and snacks at theater locations
- Entertainment Services: Additional entertainment including bowling (C'Bowling), billiards (C'Billiards), arcade gaming (C'Kidzone), restaurants (Món Ngon), gym (C'Gym), and opera house performances
- Membership Programs: Revenue from C'FRIEND and C'VIP membership tiers offering discounted tickets and concessions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Student/Teacher Discount (C'STUDENT) |
| Unit Pricing | Pay-as-you-go | Happy Hour (C'TEN) - C'FRIEND/C'VIP Members |
| Unit Pricing | Pay-as-you-go | Monday Discount (C'MONDAY) |
| Unit Pricing | Pay-as-you-go | Member Wednesday (C'MEMBER) |
| Unit Pricing | Pay-as-you-go | School Program (C'SCHOOL) |
| Unit Pricing | Pay-as-you-go | General Happy Hour |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Cinestar product offering
Product offeringCore offering
Cinestar operates a Vietnamese cinema chain that screens movies in 2D and 3D formats across multiple theater locations, complemented by concession sales and an extended entertainment ecosystem of co-located venues including bowling, billiards, an indoor children's playground, restaurants, a gym, and an opera house. The company sells tickets directly through its box offices, official website (cinestar.com.vn), mobile app, and third-party ticketing platforms, with membership programs offering discounted pricing.
Product overview
Cinestar is a Vietnamese cinema chain offering a multi-service entertainment platform. The core offering is Cinestar Cinema, providing movie screenings in 2D and 3D formats across multiple locations. The company operates under a platform-plus-modules architecture, with cinema services as the core product supplemented by entertainment sub-brands including C'Kidzone (indoor children's playground), C'Bowling (bowling center), C'Billiards (billiards hall), Món Ngon Restaurant, C'Gym (fitness center), and Dalat Opera House. Additional modules include online movie booking via web/app, C'MEMBER loyalty program (C'FRIEND and C'VIP tiers), C'SCHOOL student discount program, and popcorn/beverages service. Cinestar positions itself as a budget-friendly yet modern cinema chain serving customers in multiple Vietnamese cities including Ho Chi Minh City, Da Lat, Hue, My Tho, Kien Giang, and Tay Ninh.
Differentiator
Problem solved
Functional benefit
Brands
- C'Kidzone: Indoor playground designed for children of all ages with over 25 games including ball pits and climbing walls
- C'Bowling
- C'Billiards
- C'Gym
- Món Ngon Restaurant
- Dalat Opera House
- C'Cine
- C'Friend
- C'VIP
Products and services
- Cinestar Cinema Main cinema chain offering movie screenings in 2D and 3D formats with Vietnamese subtitles and dubbing, across multiple locations in Vietnam. Targeted at general Vietnamese moviegoers and families.
- C'Kidzone Indoor children's play area with over 25 games including ball pits with obstacle courses and climbing walls, designed for children of all ages with safety-focused equipment. Available at multiple Cinestar locations including Hue, My Tho, Da Lat, Satra Quan 6 (HCMC), and Tay Ninh.
- C'Bowling Modern bowling center with spacious facilities, standard equipment, and youthful design, suitable for both professional players and families. Operates alongside Cinestar cinema complexes in multiple Vietnamese cities.
- C'Billiards Modern billiards entertainment space located within Cinestar cinema complexes in Da Lat, Hue, My Tho, and Kien Giang, featuring well-maintained tables and friendly service.
- Món Ngon Restaurant Restaurant offering diverse Vietnamese and international cuisine with over 100 dishes daily, located in Da Lat and Hue. Suitable for family meals, gatherings, and events.
- C'Gym Modern fitness center with advanced equipment and spacious training areas, offering personal training programs and suitable for all fitness levels. Located in Ho Chi Minh City (01 Huyen Tran Cong Chua, Ben Thanh Ward) and Da Lat.
- Dalat Opera House First professional theater in Da Lat, located at Lam Vien Square within the Sunflower Building. Offers concerts, plays, beauty pageants, and galas with professional sound and lighting systems. Also houses C'Gym and C'Bowling/C'Billiards facilities.
Companies that use Cinestar
Customer profileSegments3 records
Ideal customer profiles3 records
Cinestar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cinestar partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Cinestar competitors and assessment
Company assessmentDirect peers
- Lotte Cinema: South Korean-backed cinema chain operating in Vietnam, often co-located with Lotte malls; competes with Cinestar on premium formats, location footprint, and bundled F&B offerings.
- BHD Star Cineplex: Vietnamese cinema chain with locations in HCMC and other cities; competes with Cinestar on standard 2D/3D exhibition, premium seating, and student/family pricing.
- Platinum Cineplex: Vietnamese cinema operator with locations around HCMC; competes with Cinestar on multi-screen exhibition, premium seating, and bundled entertainment services.
- DCine (DatVietVAC): Vietnamese cinema chain affiliated with Dat Viet media group; competes with Cinestar in major Vietnamese cities on standard exhibition and promotions.
- CGV Vietnam: Largest cinema chain in Vietnam operated by CJ CGV; directly competes with Cinestar on multi-screen movie exhibition, concessions, and promotional pricing across major Vietnamese cities.
- Galaxy Cinema: Domestic Vietnamese cinema chain with broad footprint across HCMC, Hanoi, and other cities; competes directly with Cinestar on affordable 2D/3D ticket pricing and loyalty programs.
Regional players
- Beta Cinemas: Vietnamese cinema chain focused on tier-2 and tier-3 cities; competes with Cinestar's provincial footprint (e.g., Tây Ninh, Mỹ Tho) on affordable pricing and modern facilities.
- Rio Cinema: Smaller Vietnamese cinema chain with a regional footprint; competes with Cinestar in secondary cities on price-sensitive moviegoers.
- Touch Cinema: Vietnamese cinema operator running independent and partnership-based venues; partially overlaps with Cinestar's exhibition offerings in selected cities.
Emerging players
- Cinebox (Galaxy alternative operators): Smaller Vietnamese cinema brand operating in tier-2/3 cities; comparable to Cinestar's mid-tier provincial positioning and budget-conscious customer focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Cinestar social profiles
Digital presenceCinestar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cinestar leadership team
Management profileNumber of profiles
Cinestar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cinestar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cinestar
What does Cinestar do?
Cinestar operates a Vietnamese cinema chain that screens movies in 2D and 3D formats across multiple theater locations, complemented by concession sales and an extended entertainment ecosystem of co-located venues including bowling, billiards, an indoor children's playground, restaurants, a gym, and an opera house. The company sells tickets directly through its box offices, official website (cinestar.com.vn), mobile app, and third-party ticketing platforms, with membership programs offering discounted pricing.
Is Cinestar a public or private company?
Cinestar is a private company. It is classified as unknown and is currently operating.
When was Cinestar founded?
Cinestar was founded in 2014. It employs 251 to 500 people.
Where is Cinestar based?
Cinestar is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does Cinestar make money?
Four revenue lines are on record. Movie Ticket Sales are the primary driver. The others are concessions (Bắp Nước), entertainment Services and membership Programs.
Who are Cinestar's main competitors?
Direct peers on record are Lotte Cinema, BHD Star Cineplex, Platinum Cineplex, DCine (DatVietVAC), CGV Vietnam and Galaxy Cinema. Regional players are Beta Cinemas, Rio Cinema and Touch Cinema. Cinebox (Galaxy alternative operators) is listed as an emerging player.
Does Cinestar have an API?
No public API is recorded for Cinestar.
What industry is Cinestar in?
Cinestar's product category is Cinema/Movie Exhibition Services. Its primary akta.pro industry code is MPADAKAL, Programming, Booking & Repertory Exhibition Services, with a secondary code of THAJAEAC, Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers). Its NAICS code is 512131 and its SIC code is 7830.