What Galaxy Cinema does

Galaxy Cinema (legal entity Cong Ty Co Phan Phim Thien Ngan) is a privately held Vietnamese cinema chain founded in 2003 and headquartered in Ho Chi Minh City. The company operates 31+ cinema locations across Vietnam spanning major cities (Ho Chi Minh City, Hanoi, Da Nang) and provincial markets (Hue, Hai Phong, Nha Trang, Buon Ma Thuot, Ca Mau, Long Xuyen, Ben Tre), with a stated development target of 50 cinema clusters. Its footprint is structured across four branded tiers: Galaxy CineX (premium, including Vietnam's first IMAX Laser at Galaxy Sala in HCMC), Galaxy Cine+ (mid-premium), Galaxy CineO (value), and standard Galaxy locations. Specialized premium halls (Lagom, Romantico, Laurus, Aqualis), family-oriented amenities (Cine de Kids, DIDIM Playground, Cine de Play), and a VIP Boulevard Lounge differentiate the in-theater experience.

The company's core technology stack centers on premium cinema exhibition hardware — IMAX Laser projection (4K, 60% brighter than standard projectors), Samsung Onyx LED displays paired with Dolby Atmos immersive audio, and themed premium hall configurations. Its digital layer comprises a website booking platform (galaxycine.vn) and native iOS/Android mobile apps supporting movie selection, seat reservation, QR code entry, and email confirmation, alongside an editorial platform (Goc Dien Anh) covering film reviews, actor and director databases, and a movie blog.

Galaxy Cinema operates a multi-stream revenue model: ticket sales across standard and premium formats, food and beverage combos, the CineTag# e-commerce merchandise line (five sub-brands: Movie-verse, Fan Wibu, Inner Child, #Yolo, He Da Sac), advertising and sponsorships with payment partners (MoMo, ShopeePay, JCB, VPBank NEO), and the G-star subscription-style loyalty program offering tiered benefits. The GTM motion is direct-to-consumer with digital-first booking and nationwide physical distribution; the company employs a multi-channel marketing approach combining editorial content, payment-partner co-marketing, social media, event marketing, and the G-star loyalty program to drive repeat visits.

Name

Galaxy Cinema

Legal name

Công Ty Cổ Phần Phim Thiên Ngân

Website

https://galaxycine.vn

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Cinema Exhibition Services

NAICS

Motion Picture Theaters (except Drive-Ins) (512131), Motion Picture and Video Exhibition (51213)

SIC

Services-Motion Picture Theaters (7830)

akta.pro primary industry

Ticketing & Admissions Platforms (Cinema/Festival) (MPADAKAM)

akta.pro secondary industries

Cinema Concessions & On-site F&B Operations (MPADAKAN), Cinema Advertising & On-screen Media Networks (MPADAKAO)

Keywords

• Cinema exhibition services
• Movie theater chain
• Digital ticketing platform
• Movie merchandise retail
• Premium cinema formats

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices28 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Primary revenue stream from selling movie tickets across all cinema locations. Tickets are sold through website, mobile app, and at-theater box offices. Prices vary by format (standard, IMAX, premium halls) and showtimes.
2. Food & Beverage (F&B): Sales of movie snacks, popcorn combos, beverages, and food at cinema locations. Combo packages are offered as bundled deals with ticket purchases including various F&B options.
3. Merchandise (CineTag#): Sales of movie-themed merchandise and collectibles including Minion models, anime figures, branded cups, bags, and other movie-related products through the company's e-commerce platform.
4. G-star Membership Program: Loyalty program offering members exclusive discounts, special pricing on tickets (U22 youth pricing), combo discounts, and promotional offers. Revenue generated through membership engagement and upsell opportunities.
5. Advertising & Sponsorships: Revenue from brand partnerships, promotional displays, pre-roll advertising, and sponsorship deals with brands like MoMo, ShopeePay, JCB, and VPBank for promotional campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Galaxy Cinema operates a nationwide chain of 31+ movie theater locations across Vietnam, offering standard and premium film exhibition services including IMAX Laser and Onyx x Dolby Atmos screenings. The company sells tickets directly to consumers through its website (galaxycine.vn), mobile apps, and on-site box offices, complemented by food and beverage concessions, the G-star loyalty program, and the CineTag# movie merchandise e-commerce platform.

Product overview

Galaxy Cinema is a Vietnamese cinema chain operator offering movie theater experiences through a network of cinema locations nationwide. The company's product portfolio includes: (1) Core cinema exhibition services across premium theater formats including IMAX Laser and Onyx x Dolby Atmos at select locations; (2) Specialty premium screening rooms such as Lagom, Romántico, Laurus, and Aqualis; (3) Cine de Kids - dedicated children's theater experiences; (4) A digital ticketing platform accessible via website (galaxycine.vn) and mobile apps (iOS/Android) enabling online movie selection, seat booking, and QR code ticket redemption; (5) On-site amenities including Boulevard Lounge VIP waiting areas, CineMunch Eatery food service, DIDIM Playground interactive technology zones, and Cine de Play children's play areas; (6) Merchandise and collectible products sold under CineTag# categories (Movie-verse, Fan Wibu, Inner Child, #Yolo, Hè Đa Sắc) featuring movie-related merchandise like plush toys, keychains, cups, bags, and stationery; (7) The G-star loyalty membership program with tiered benefits; and (8) Concession/food combos and promotional offers. The company was established in 2003 and operates as Công Ty Cổ Phần Phim Thiên Ngân.

Differentiator

Problem solved

Functional benefit

Brands

• G-star: Membership program offering benefits and rewards to Galaxy Cinema customers.
• CineTag#
• Boulevard Lounge
• CineMunch Eatery

Products and services

• Galaxy Cinema Exhibition Services Movie theater exhibition services offering standard and premium screening formats across 32+ cinema locations throughout Vietnam, including IMAX Laser, Onyx x Dolby Atmos, and specialty premium rooms (Lagom, Romántico, Laurus, Aqualis). Targeted at individual consumers and families seeking cinema entertainment.
• IMAX Laser Cinema Premium IMAX Laser projection offering 4K image quality, 60% brighter display than standard projectors, 12-channel advanced speaker system, and premium leather seating. Galaxy Sala IMAX Laser is the first IMAX Laser cinema in Vietnam.
• Premium Screening Rooms Specialized premium theater rooms with unique themes including Lagom, Romántico, Laurus, and Aqualis offering differentiated viewing experiences with enhanced seating and atmosphere.
• Online Ticket Booking Platform Digital ticketing system accessible via website and mobile apps allowing users to browse movies, select showtimes, choose seats, purchase tickets, and redeem via QR code at theaters.
• Galaxy Cinema Mobile App Native mobile applications for iOS and Android platforms enabling movie discovery, ticket booking, and QR code ticket access on smartphones.
• CineTag# Movie Merchandise E-commerce store selling movie-themed merchandise and collectibles under categories including Movie-verse (Minions, Zootopia), Fan Wibu (Conan, Jujutsu Kaisen, Doraemon), Inner Child, #Yolo (BTS collectibles), and Hè Đa Sắc (summer collection).
• G-star Loyalty Program Customer loyalty and membership program offering exclusive benefits, special U22 youth pricing, combo discounts, promotions, and rewards for registered members.
• Food and Beverage Concessions Concession offerings including popcorn combos, snacks, and beverages available for purchase at theater box offices and bundled with ticket purchases via the CineMunch Eatery service.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered minor.

• VPBank NEOminorGTM or Marketing Partner · 6 July 2026Digital banking partnership offering 30,000 VND discount when customers use VPBank NEO app to purchase tickets, promoting digital payment adoption.
• ShopeePayminorGTM or Marketing Partner · 3 July 2026Payment and promotional partnership providing 50,000 VND vouchers for Galaxy Cinema customers using ShopeePay. Campaign targeting Shopee's user base with special offers for Stars (Galaxy members).
• JCBminorGTM or Marketing Partner · 3 July 2026Payment card partnership offering 30% discount on tickets for customers paying with JCB credit/debit cards at Galaxy Cinema locations.
• MoMominorGTM or Marketing Partner · 11 May 2026Payment partnership offering 2% cashback on Tuesdays, Wednesdays, and Thursdays for customers using MoMo e-wallet to purchase movie tickets. Promotional campaign driving payment adoption and customer incentives.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lotte Cinema Vietnam: Korean-owned cinema chain operating multiple sites inside Lotte malls across HCMC and Hanoi. Direct competitor offering similar premium-format screening, online booking, and loyalty mechanics in the same Vietnamese metro areas as Galaxy.
• Beta Cineplex: Vietnamese cinema chain operator with locations concentrated in southern Vietnam. Competes for the same value-conscious and family moviegoing segment, including similar mall-based formats.
• BHD Star Cineplex: Established Vietnamese cinema chain with significant footprint in HCMC and other urban centers. Competes head-to-head for Vietnamese general-audience moviegoers and operates a comparable mix of standard and premium screens.
• Cinestar Vietnam: Vietnamese cinema chain present in multiple cities and serving the same mass-market consumer base. Competes for location deals with malls and the same pool of film audiences.
• CGV Vietnam: The largest cinema chain in Vietnam, operating roughly 80-100+ locations across major cities under the CJ CGV Korea parent. Directly competes with Galaxy for the same Vietnamese moviegoing audience, premium format deployments (4DX, IMAX), and the same payment-partner promotional deals.

Broad incumbents

• Lotte Entertainment: Korean parent of Lotte Cinema, the broader Korean cinema incumbent with operations across Asia. Provides another Korean-backed benchmark for content distribution, premium formats, and capital-allocation strategy versus Galaxy's organic approach.
• CJ CGV: Korean parent company of CGV Vietnam and the largest cinema operator in Asia with thousands of screens globally. Provides the scale, content relationships, and premium-format playbook that Galaxy must compete against in Vietnam.
• AMC Entertainment: World's largest cinema chain (US-headquartered) with thousands of screens globally. Useful as a capital-markets and unit-economics comparable for how a premium-format-led cinema chain monetizes F&B, loyalty, and advertising at scale.

Regional players

• Major Cineplex: Thailand's largest cinema chain operating hundreds of screens across Thailand. Comparable in operating model (multiplex cinemas, loyalty programs, premium formats) but in a different geography; useful as a regional benchmark for Southeast Asian cinema economics.
• Golden Village: Singapore-headquartered cinema chain with operations across Southeast Asia including Vietnam-adjacent Malaysia. Comparable business model with premium formats (GV Gold Class, IMAX) and loyalty mechanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCv6P-any2TmG3LzXj22KhXA
• Facebookfacebook.com/galaxycinemavn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Galaxy Cinema