Cinestar

What Cinestar does

Cinestar is a privately held Vietnamese cinema chain operating across multiple cities including Ho Chi Minh City, Da Lat, Hue, My Tho, Rach Gia (Kien Giang), Tay Ninh, and Quang Nam. The company's core business is movie exhibition in 2D and 3D formats, with ticket pricing structured across multiple tiers differentiated by time slot (happy hour, Monday), customer segment (students, teachers, under-22 youth, seniors), and seat type (standard, C'ME premium beds). Its tagline positioning — "hệ thống rạp chiếu phim giá rẻ, hiện đại" (a system of affordable, modern cinemas) — anchors its value proposition around accessible pricing in provincial markets where premium competitors have thinner footprints.

Beyond cinema, Cinestar operates a diversified entertainment ecosystem spanning bowling (C'Bowling), billiards (C'Billiards), children's indoor playgrounds (C'Kidzone), restaurants (Món Ngon), fitness centers (C'Gym), and the Dalat Opera House. The platform architecture follows a core-plus-modules structure: cinema as the anchor product, entertainment verticals as sub-brands, and add-on modules including online booking (website and mobile app), the C'MEMBER loyalty program (C'FRIEND and C'VIP tiers), the C'SCHOOL student discount program, and a pre-orderable popcorn and beverage service. The company has no disclosed parent, investors, or funding history, and operates as an independent private entity with no public listing.

Name

Cinestar

Legal name

Cinestar

Website

https://cinestar.com.vn

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Cinestar is a privately held Vietnamese cinema chain operating across multiple cities, offering affordable 2D/3D movie screenings alongside a diversified entertainment ecosystem that includes bowling, billiards, dining, fitness, and live performance venues for general consumers, families, and students.

Ownership category

akta.pro rank

Product category

Cinema/Movie Exhibition Services

NAICS

Motion Picture Theaters (except Drive-Ins) (512131), Amusement Parks and Arcades (7131), Motion Picture and Video Exhibition (51213)

SIC

Services-Motion Picture Theaters (7830), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Programming, Booking & Repertory Exhibition Services (MPADAKAL)

akta.pro secondary industries

Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC), Cinema & Movie Ticketing (HSACALAD)

Keywords

• Movie theater operations
• Cinema chain services
• Film exhibition
• Entertainment complex
• Cinema concessions

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Movie Ticket Sales: Primary revenue from selling tickets for movie screenings across 2D, 3D formats with various pricing tiers based on time slots, customer segments (student, senior, member), and seat types (standard, C'ME躺着 bed seats)
2. Concessions (Bắp Nước): Food and beverage sales including popcorn, drinks, and snacks at theater locations
3. Entertainment Services: Additional entertainment including bowling (C'Bowling), billiards (C'Billiards), arcade gaming (C'Kidzone), restaurants (Món Ngon), gym (C'Gym), and opera house performances
4. Membership Programs: Revenue from C'FRIEND and C'VIP membership tiers offering discounted tickets and concessions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cinestar operates a Vietnamese cinema chain that screens movies in 2D and 3D formats across multiple theater locations, complemented by concession sales and an extended entertainment ecosystem of co-located venues including bowling, billiards, an indoor children's playground, restaurants, a gym, and an opera house. The company sells tickets directly through its box offices, official website (cinestar.com.vn), mobile app, and third-party ticketing platforms, with membership programs offering discounted pricing.

Product overview

Cinestar is a Vietnamese cinema chain offering a multi-service entertainment platform. The core offering is Cinestar Cinema, providing movie screenings in 2D and 3D formats across multiple locations. The company operates under a platform-plus-modules architecture, with cinema services as the core product supplemented by entertainment sub-brands including C'Kidzone (indoor children's playground), C'Bowling (bowling center), C'Billiards (billiards hall), Món Ngon Restaurant, C'Gym (fitness center), and Dalat Opera House. Additional modules include online movie booking via web/app, C'MEMBER loyalty program (C'FRIEND and C'VIP tiers), C'SCHOOL student discount program, and popcorn/beverages service. Cinestar positions itself as a budget-friendly yet modern cinema chain serving customers in multiple Vietnamese cities including Ho Chi Minh City, Da Lat, Hue, My Tho, Kien Giang, and Tay Ninh.

Differentiator

Problem solved

Functional benefit

Brands

• C'Kidzone: Indoor playground designed for children of all ages with over 25 games including ball pits and climbing walls
• C'Bowling
• C'Billiards
• C'Gym
• Món Ngon Restaurant
• Dalat Opera House
• C'Cine
• C'Friend
• C'VIP

Products and services

• Cinestar Cinema Main cinema chain offering movie screenings in 2D and 3D formats with Vietnamese subtitles and dubbing, across multiple locations in Vietnam. Targeted at general Vietnamese moviegoers and families.
• C'Kidzone Indoor children's play area with over 25 games including ball pits with obstacle courses and climbing walls, designed for children of all ages with safety-focused equipment. Available at multiple Cinestar locations including Hue, My Tho, Da Lat, Satra Quan 6 (HCMC), and Tay Ninh.
• C'Bowling Modern bowling center with spacious facilities, standard equipment, and youthful design, suitable for both professional players and families. Operates alongside Cinestar cinema complexes in multiple Vietnamese cities.
• C'Billiards Modern billiards entertainment space located within Cinestar cinema complexes in Da Lat, Hue, My Tho, and Kien Giang, featuring well-maintained tables and friendly service.
• Món Ngon Restaurant Restaurant offering diverse Vietnamese and international cuisine with over 100 dishes daily, located in Da Lat and Hue. Suitable for family meals, gatherings, and events.
• C'Gym Modern fitness center with advanced equipment and spacious training areas, offering personal training programs and suitable for all fitness levels. Located in Ho Chi Minh City (01 Huyen Tran Cong Chua, Ben Thanh Ward) and Da Lat.
• Dalat Opera House First professional theater in Da Lat, located at Lam Vien Square within the Sunflower Building. Offers concerts, plays, beauty pageants, and galas with professional sound and lighting systems. Also houses C'Gym and C'Bowling/C'Billiards facilities.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lotte Cinema: South Korean-backed cinema chain operating in Vietnam, often co-located with Lotte malls; competes with Cinestar on premium formats, location footprint, and bundled F&B offerings.
• BHD Star Cineplex: Vietnamese cinema chain with locations in HCMC and other cities; competes with Cinestar on standard 2D/3D exhibition, premium seating, and student/family pricing.
• Platinum Cineplex: Vietnamese cinema operator with locations around HCMC; competes with Cinestar on multi-screen exhibition, premium seating, and bundled entertainment services.
• DCine (DatVietVAC): Vietnamese cinema chain affiliated with Dat Viet media group; competes with Cinestar in major Vietnamese cities on standard exhibition and promotions.
• CGV Vietnam: Largest cinema chain in Vietnam operated by CJ CGV; directly competes with Cinestar on multi-screen movie exhibition, concessions, and promotional pricing across major Vietnamese cities.
• Galaxy Cinema: Domestic Vietnamese cinema chain with broad footprint across HCMC, Hanoi, and other cities; competes directly with Cinestar on affordable 2D/3D ticket pricing and loyalty programs.

Regional players

• Beta Cinemas: Vietnamese cinema chain focused on tier-2 and tier-3 cities; competes with Cinestar's provincial footprint (e.g., Tây Ninh, Mỹ Tho) on affordable pricing and modern facilities.
• Rio Cinema: Smaller Vietnamese cinema chain with a regional footprint; competes with Cinestar in secondary cities on price-sensitive moviegoers.
• Touch Cinema: Vietnamese cinema operator running independent and partnership-based venues; partially overlaps with Cinestar's exhibition offerings in selected cities.

Emerging players

• Cinebox (Galaxy alternative operators): Smaller Vietnamese cinema brand operating in tier-2/3 cities; comparable to Cinestar's mid-tier provincial positioning and budget-conscious customer focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CinestarVietNam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cinestar