What Oncovia does

Oncovia is a French direct-to-consumer e-commerce company founded in 2011 that sells a curated catalog of over 2,000 specialty products to cancer patients across Europe. Its assortment spans five core categories: post-mastectomy lingerie and breast forms, wigs and head coverings, cosmetics and skincare for treatment-sensitive skin, mastectomy swimwear, and treatment support accessories including scalp cooling caps. The company aggregates products from more than 50 partner brands and laboratories\u2014including Amoena, Anita Care, Coeur de Lys, Ellen Wille, Gisela Mayer, Revitalash, Ozalys, M\u00eame, and Eye Care\u2014positioning itself as a one-stop specialty destination rather than a single-brand retailer.

The business operates a standard e-commerce storefront with no proprietary technology platform disclosed. Product selection is curated with input from oncologists, nurses, and socio-esthetic practitioners, and the company invests in an extensive French-language blog of expert advice articles and patient testimonials to drive organic search traffic and build trust. There is no app, no public API, no disclosed integrations, and no AI/ML capability mentioned in the source material. Distribution is exclusively online through www.oncovia.com with phone-order support in France; multi-language storefronts serve France, the UK, Germany, and Italy, supported by country-specific Facebook pages and a unified Instagram and YouTube presence.

Oncovia's revenue model is pure one-time retail sales with no subscription component. Pricing is per-unit across a range of \u20ac9.90 to \u20ac169 for most products, with premium handmade wigs reaching higher price points; free shipping is offered above \u20ac60 at French pickup points. The company is private, founder-led with no disclosed external investors, no funding rounds, and a headcount of 1-10 employees, suggesting a lean, self-funded operating model.

Name

Oncovia

Website

https://oncovia.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Oncovia is a French direct-to-consumer e-commerce company founded in 2011 that sells over 2,000 curated specialty products\u2014wigs, post-mastectomy lingerie, breast forms, head coverings, cosmetics, and treatment accessories\u2014to cancer patients across France, the UK, Germany, and Italy.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Oncovia generates revenue through one-time product sales across multiple categories including wigs, turbans, headscarves, mastectomy lingerie, breast forms, swimwear, cosmetics, and accessories. The business operates on a retail model with no subscription component mentioned. Products are sold directly to consumers through their e-commerce platform with pricing ranging from budget-friendly options to premium items.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Oncovia is a direct-to-consumer e-commerce boutique that curates and sells more than 2,000 specialized products for people undergoing cancer treatment and recovery. Its assortment spans mastectomy bras and breast prostheses, chemotherapy wigs and head coverings (turbans, scarves, caps), post-surgery compression garments, sensitive-skin cosmetics and nail-care products, mastectomy swimwear, and scalp cooling caps drawn from 50+ partner brands.

Product overview

Oncovia is an e-commerce platform specializing in products and support for cancer patients, founded in 2011. The company offers a comprehensive portfolio of over 2,000 products across five core categories: (1) Lingerie & Breast Forms including post-surgery bras, breast prostheses (foam, silicone, adhesive), and mastectomy swimwear from brands like Amoena, Anita Care, and Coeur de Lys; (2) Wigs in synthetic, natural, and semi-natural hair with comfort options ranging from basic to 100% handmade, featuring brands Ellen Wille, Gisela Mayer, and Les Franjynes; (3) Head Scarves & Turbans including chemo caps, bandanas, and headbands in bamboo and cotton; (4) Cosmetics & Makeup including skincare, nail care (silicium polishes), eyelash/brow regrowth serums, and makeup products from Revitalash, Ozalys, Même, and Eye Care; and (5) Treatment Support Products including cold caps for chemotherapy. The platform is complemented by expert advice, blog content, and a community section supporting patients throughout their cancer journey.

Differentiator

Problem solved

Functional benefit

Products and services

• Mastectomy Lingerie & Breast Prostheses Post-operative bras, post-mastectomy bras with pockets for prostheses, cotton radiotherapy bras, compression bras, matching briefs, and external breast prostheses in foam, silicone, adhesive, and complement-mammary variants. Designed for women recovering from mastectomy, lumpectomy, or breast reconstruction. Brands include Amoena, Anita Care, and Coeur de Lys.
• Mastectomy Swimwear One-piece and two-piece swimwear with built-in pockets for breast forms, designed for women post-mastectomy. Includes Amoena, Ikono (La Versatile, La Nageuse lines), and Marli collections.
• Compression & Lymphatic Drainage Garments
• Chemotherapy Wigs Wigs for women, children, and men undergoing chemotherapy. Available in synthetic, natural hair, and semi-natural fibers; comfort tiers from basic to semi-monofilament, monofilament, and 100% handmade. Brands include Ellen Wille, Gisela Mayer, and Les Franjynes.
• Wig Fringes and Halos Hair fringes and halo pieces that complement wigs or serve as alternative headwear for chemotherapy patients with partial hair loss.
• Head Scarves, Turbans, and Chemo Caps Chemo caps, head scarves, bandanas, hats, night caps, headbands, and men's and children's headwear in bamboo, cotton, and other soft materials for comfort during hair loss.
• Cosmetics and Sensitive-Skin Skincare Skincare and makeup formulated for sensitive skin during and after cancer treatment: face and body moisturizers, cleansers, eye care, lip and brow makeup, intimate care, and gift sets. Brands include Ozalys, Même Cosmetics, and Alvadiem.
• Eyelash, Eyebrow, and Hair Regrowth Products Eyelash and eyebrow regrowth serums (Revitalash Advanced Eyelash Conditioner), post-chemotherapy shampoos and masks, and natural/vegetal hair colorants for regrowing hair.
• Nail Care and Silicium Nail Polish Silicium-based protective nail polishes and nail care treatments designed to protect and strengthen nails during chemotherapy, from brand Eye Care.
• Cold Caps (Scalp Cooling) Scalp cooling caps used during chemotherapy administration to help reduce hair loss.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• AmoenacoreOthersAmoena is a leading brand specializing in mastectomy lingerie and breast forms. Oncovia carries their full range including post-surgery bras, pocketed bras, breast forms, and mastectomy swimwear. Amoena products are among the most recommended on the site.
• Anita CarecoreOthersAnita Care specializes in post-mastectomy lingerie with pocketed bras and specialty garments. Oncovia offers their complete collection including post-surgery and everyday mastectomy bras.
• Coeur de LyscoreOthersCoeur de Lys offers 100% cotton mastectomy lingerie, particularly praised for post-surgery comfort. Their Lison cotton bra is a top recommendation for immediate post-mastectomy use.
• RevitalashminorOthersRevitalash provides eyelash and eyebrow regrowth serums for cancer patients experiencing lash/brow loss during chemotherapy. Their Advanced Eyelash Conditioner is a top seller on Oncovia.
• Ellen WillecoreOthersEllen Wille is a premium wig brand offering high-quality synthetic and natural hair wigs. Their wigs are described as made from high-quality fibers, comfortable and easy to wear.
• Gisela MayercoreOthersGisela Mayer provides quality wigs for chemotherapy patients, offering various styles and comfort levels from basic to monofilament options.
• Les FranjynesminorOthersLes Franjynes offers headwear alternatives including fringes and hairpieces as an alternative to full wigs for chemo patients.
• OzalysminorOthersOzalys provides skincare and cosmetic products specifically designed for cancer patients with sensitive skin.
• Même (MÊME)minorOthersMême Cosmetics specializes in skincare products for cancer patients, addressing skin sensitivity and treatment-related skin issues.
• Eye CareminorOthersEye Care provides nail care products including silicon-based protective nail polish for chemo patients.
• VEAminorOthersVEA is a skincare brand carried by Oncovia for cancer patient beauty and skin care needs.
• AlvadiemminorOthersAlvadiem is a skincare/wellness brand available on Oncovia's platform.
• IkonominorOthersIkono offers mastectomy swimwear including the La Versatile and La Nageuse lines, with prices ranging up to €169.
• MarliminorOthersMarli provides mastectomy swimwear options alongside Amoena products.
• Rue du ColibriminorOthersRue du Colibri is a specialty lingerie brand carried in Oncovia's product lineup.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coeur de Lys: French specialist in cotton-based post-mastectomy lingerie that also sells directly online, overlapping Oncovia's mastectomy and post-surgery assortment.
• Même (Mê.me Cosmetics): French dermo-cosmetic brand for cancer patients offering skincare and beauty products, also distributed through Oncovia but with its own DTC channel.
• Amoena: Leading manufacturer of mastectomy lingerie, breast forms and post-surgery products that sells both through retail partners like Oncovia and direct-to-consumer through its own storefront.
• Anita Care: Specialist mastectomy lingerie and post-surgery bra brand with a direct DTC channel that overlaps directly with Oncovia's core lingerie & breast forms category.
• Ozalys: Skincare and cosmetics brand designed specifically for cancer patients, sold both via Oncovia and direct to consumers, overlapping the cosmetics subcategory.
• Rosette La Vedette: Belgian online boutique offering clothing, lingerie, swimwear and accessories for women affected by breast cancer, with a comparable curation model and customer base to Oncovia.
• Efféa: French specialist retailer offering lingerie, swimwear and accessories for women after breast cancer surgery, targeting the same customer segment as Oncovia.

Regional players

• Lymphedema Products: US-based specialist retailer of compression garments and post-surgery recovery products, addressing the same post-mastectomy/lymphatic drainage use cases as part of Oncovia's compression garment category.

Broad incumbents

• Look Good Feel Better: Global non-profit program that supports cancer patients with beauty and skincare guidance; competes indirectly by serving the same confidence-and-appearance need that Oncovia addresses through product sales.
• Wigs.com: Large North American online wig retailer with broad assortment across medical and fashion wigs, comparable to Oncovia's wig category though broader in scope and geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Oncovia_eshop
• Facebookfacebook.com/BoutiqueOncovia
• Instagraminstagram.com/oncovia
• Xx.com/Oncovia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oncovia