What St John Ambulance does

St John Ambulance Western Australia Ltd is a charitable, non-profit humanitarian organization founded in 1892 and headquartered in Belmont, WA. It operates as the WA State Government's designated principal provider of emergency and non-emergency ambulance transport, holding exclusive franchise responsibility for ambulance services across Western Australia since 1922. The organization serves a 2.5 million square kilometer jurisdiction (one-third of Australia's landmass) via 29 metropolitan depots, 160 regional sub-centers, and 600+ vehicles, supported by 40,000+ career staff and volunteers.

The organization's core products span four integrated business lines. First, emergency and non-emergency ambulance services including the RAC Rescue Helicopter operation. Second, nationally accredited first aid training (HLTAID011 and related courses), having trained over 3 million Western Australians to date, delivered through online booking and physical venues. Third, first aid products including kits, defibrillators (e.g., St John G5 at $2,450), and supplies sold via e-commerce and the Belmont retail shop. Fourth, the Community First Responder ecosystem comprising a GPS-enabled mobile app, a network of 50,000+ trained responders, and a registry of 11,000+ AED locations integrated with the 000 dispatch system. Adjacent services include Event Health Services (5,163 patients treated last financial year), St John Health urgent care centers / GP / dental clinics across 7+ Perth locations, community transport services across regional WA, and the Aboriginal Ambulance Service for remote communities.

Revenue is generated through user-pay ambulance fees, training course fees, product sales, subscription memberships (Country Ambulance Cover at $75-$164/year), urgent care and dental service fees, event health services on a cost-recovery basis, and government funding from the WA Department of Health. The organization is part of the international Order of St John headquartered in London but operates as an independent WA entity governed by its own board with Kevin Brown as Group CEO. Recent strategic moves include a verifiable digital credentials partnership with NSW Government and MATTR (announced 2026-05-26), First Nations scholarships with Edith Cowan University and University of Notre Dame, and Reconciliation Australia RAP endorsement.

Name

St John Ambulance

Legal name

St John Ambulance Western Australia Limited

Website

https://stjohnwa.com.au

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

501–1,000 employees

Short description

St John Ambulance Western Australia is a charitable non-profit organization and the state-designated principal provider of ambulance transport, first aid training, first aid products, urgent care, and community emergency response across Western Australia.

Ownership category

akta.pro rank

Product category

Emergency Medical Services

NAICS

Ambulance Services (621910), Outpatient Care Centers (6214)

SIC

Services-Health Services (8000), Transportation Services (4700), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

911/Public EMS Agencies (Municipal/County/Fire-Based) (HLAFANAA)

akta.pro secondary industries

Private EMS Providers (Contract/Interfacility) (HLAFANAB), EMS Education, Training & Simulation Centers (HLAFANAL)

Keywords

• Emergency ambulance services
• First aid training
• Pre-hospital care
• Urgent care clinics
• Community first response

Headquarters

HQ city

Belmont

HQ country

Australia

HQ region

Oceania

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Ambulance Services: Emergency and non-emergency ambulance transport services provided on a user-pay basis. Revenue from emergency responses, patient transfers, and associated ambulance fees.
2. First Aid Training: Nationally accredited training courses ranging from basic first aid to specialized healthcare certifications. Revenue from course fees for HLTAID011 and other training programs.
3. First Aid Products: Sale of first aid kits, defibrillators, medical supplies, and equipment through e-commerce and physical retail locations.
4. Event Health Services: Provision of medical personnel and equipment to events including paramedics, event health officers, and medical vehicles. Cost-recovery fee structure for events of all sizes.
5. Medical Services: Urgent care centers, general practice, dental services, and allied health services operating through St John Health subsidiary.
6. Country Ambulance Cover: Subscription-based membership for regional WA residents covering emergency ambulance transport costs. Single and family plans available.
7. Community Transport Services: Non-emergency patient transport and community transport for medical appointments, charged per return trip based on distance.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

St John Ambulance Western Australia is the principal provider of emergency and non-emergency ambulance transport across Western Australia, operating a statewide network covering 2.5 million square kilometres. It also sells nationally accredited first aid training courses, first aid kits, defibrillators and medical supplies, runs Event Health Services for events, and operates walk-in Urgent Care clinics, General Practice and Dental services through its St John Health subsidiary.

Product overview

St John Ambulance Western Australia operates as a diversified humanitarian health services organisation offering a platform of integrated products and services. The core offering spans emergency and non-emergency ambulance transport, first aid training (nationally accredited courses including HLTAID011), and first aid products (kits, defibrillators, supplies). Adjacent services include the First Responder App and Community First Responder Program for cardiac arrest response, State Defib Network for AED registration, Event Health Services providing medical personnel and Patient Management Vehicles at events, and Community Transport Services for non-emergency patient transfer. Healthcare delivery is provided through St John Urgent Care walk-in centres, General Practice, and Dental Services. Additional offerings include Workplace Health Solutions, St John Academy for youth, First Aid for Me online learning, Country Ambulance Benefit Fund membership, and the Aboriginal Ambulance Service for remote communities. A notable digital initiative is the Digital First Aid Certificate, a verifiable credential issued via NSW Digital Wallet using MATTR technology. The organisation also offers digital first aid resources and operates 29 metropolitan depots and 160 regional sub-centres across Western Australia.

Differentiator

Problem solved

Functional benefit

Brands

• First Responder App: Mobile app that alerts trained community members to nearby cardiac emergencies and guides them to the nearest defibrillator
• Community First Responder
• St John Academy
• State Defib Network
• Event Health Services
• First Aid Focus
• St John College of Pre-hospital Care

Products and services

• First Aid Training Nationally accredited first aid training courses including HLTAID011 Provide First Aid (1-day and 2-day formats), family courses, mental health courses, work courses, refresher courses, and youth engagement programs delivered across training venues throughout Western Australia.
• First Aid Products First aid equipment and supplies including first aid kits, defibrillators (AEDs), first aid supplies, oxygen therapy units, signage and printed guides sold through the St John shop, with physical retail at the Belmont First Aid Shop.
• St John G5 Fully Automatic Defibrillator Fully automatic external defibrillator with real-time ICPR CPR feedback, sold at $2,450.00, intended for workplaces and community locations needing a reliable AED.
• First Responder App Mobile application enabling trained community members to respond to nearby cardiac arrest emergencies and access first aid guides, with coverage in city or country areas and integration with the 000 dispatch system.
• Community First Responder Program A network of registered community responders and registered AEDs providing critical life-saving support for cardiac arrest patients before ambulance arrival, linked to the 000 dispatch system.
• State Defib Network Statewide registry of Automated External Defibrillators (AEDs) used to locate and dispatch the nearest defibrillator during cardiac emergencies.
• Ambulance Service Emergency ambulance services and non-emergency patient transport across metropolitan and regional Western Australia, operating from 29 metropolitan depots and 160 regional sub-centres with 600+ vehicles.
• Emergency Rescue Helicopter Helicopter-based emergency rescue services operating across Western Australia as part of the RAC Rescue helicopter service, with collaborative operations involving St John paramedics.
• Event Health Services On-site medical services for events of all sizes, providing paramedics, event health officers, nurses, doctors, patient management vehicles, command posts, retrieval vehicles, equipment trailers and cycle response bikes.
• Community Transport Services Non-emergency patient and community transport for ambulant passengers needing assistance reaching medical appointments, operating in metropolitan Perth and regional Western Australia including Goldfields, South West, Great Southern and Wheatbelt areas.
• Patient Transfer Service Reliable non-emergency transport for patients requiring transfer between healthcare facilities across Western Australia.
• St John Urgent Care Walk-in urgent care centres treating non-life-threatening injuries and illnesses including sprains, broken bones, cuts, minor burns and insect bites, with on-site X-ray and pathology services, open seven days a week.
• General Practice Family medicine GP services including chronic disease management, mental health, women's health, men's health, immunisations, skin checks and occupational health.
• Dental Services General, cosmetic and emergency dental services including check-ups, fillings, crowns, wisdom teeth removal, implants, children's dentistry and Invisalign orthodontics.
• Country Ambulance Benefit Fund Annual subscription-based ambulance cover membership for regional and remote Western Australian residents, offering single and family plans that cover emergency and non-emergency ambulance transport costs.
• Aboriginal Ambulance Service A dedicated service improving health and emergency medical delivery to remote Aboriginal communities across Western Australia, including first aid training and ambulance cover programs.
• Digital First Aid Certificate Verifiable digital credential issued via the NSW Digital Wallet using MATTR technology, representing first aid certification in a mobile wallet-compatible format.
• St John Academy A program for young people aged 12 to 17 providing leadership development, first aid knowledge and community engagement in a fun and supportive environment.
• First Aid for Me A free online resource enabling individuals to quickly learn first aid skills, provided as a community engagement tool.

Quantifiable outcome

• 3,000,000+ Western Australians trained in first aid to date
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Edith Cowan UniversitycoreStrategic or Co-development PartnerUniversity partnership supporting First Nations scholarships worth up to $20,000 for Aboriginal and Torres Strait Islander students studying health sciences including Paramedicine.
• University of Notre DamecoreStrategic or Co-development PartnerUniversity partnership supporting First Nations scholarships worth up to $20,000 for Aboriginal and Torres Strait Islander students studying health sciences including Paramedicine.
• Shaw and PartnersminorStrategic or Co-development PartnerFinancial supporter of First Nations scholarships alongside St John WA, encouraging next generation of clinicians to serve their communities.
• Reconciliation AustraliacoreStrategic or Co-development PartnerEndorsing body for St John WA's Innovate Reconciliation Action Plan, supporting the organization's commitment to reconciliation and equitable outcomes for First Nations peoples.
• Surf Life Saving AustraliaminorChannel Partner/ Reseller/ DistributorCFR Network partner with over 55 registered defibrillator locations across WA beaches, demonstrating the program's openness to competitor organizations.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NSW Ambulance: Government-operated emergency ambulance service for New South Wales. Comparable in scale, scope, and integration with broader healthcare system; representative of the state-insourced model that represents a structural risk to St John WA's franchise.
• Ambulance Victoria: State-designated principal provider of emergency and non-emergency ambulance services in Victoria. Closest functional peer to St John WA given analogous franchise model, response network scale, and revenue mix from user fees plus government funding.
• St John Ambulance Australia: Federated national organization of St John Ambulance entities in each Australian state/territory. Sister organizations operate analogous services (training, products, ambulance) in other jurisdictions under the same brand umbrella, providing direct comparability for benchmarking.
• Royal Flying Doctor Service: National aero-medical emergency service providing emergency medical retrieval and primary healthcare to remote and regional Australia. Comparable in mission (rural/remote emergency medical delivery) and operational model, particularly relevant to St John WA's Aboriginal Ambulance Service and regional coverage.
• Queensland Ambulance Service: State-government ambulance service providing free emergency ambulance cover to Queensland residents. Direct peer in emergency response and pre-hospital care; illustrates the alternative operating model (government-operated, taxpayer-funded) that competes with the St John WA franchise approach.
• Australian Red Cross: Humanitarian organization providing first aid training, community programs, and emergency relief services across Australia. Closest peer in the first aid training and humanitarian education segments where St John competes for corporate and individual training customers.

Broad incumbents

• Royal Life Saving Society Australia: National water safety and lifesaving training organization. Comparable in delivering accredited community safety training and competing for the same workplace safety training budgets and community education contracts.
• St John Ambulance UK: International sibling organization under the Order of St John, providing ambulance services, first aid training, and community programs in the UK. Useful benchmark for service-line economics, training scale, and operational diversification strategies.

Emerging players

• Healius: Large Australian operator of pathology, imaging, and primary care clinics (including Lumus, Australian Clinical Labs). Comparable as a multi-line healthcare delivery operator with state-wide geographic coverage; benchmark for the clinic-network economics St John Health pursues.
• Sonic Healthcare: Diversified Australian healthcare services operator with diagnostic and clinical service lines. Comparable as an example of a scaled multi-line healthcare platform that has leveraged state-wide operations to expand into adjacent healthcare verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/stjohn_wa
• YouTubeyoutube.com/user/stjohnwa
• Facebookfacebook.com/StJohnWesternAustralia
• LinkedInlinkedin.com/company/st-john-ambulance-wa-inc
• Instagraminstagram.com/stjohnwa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St John Ambulance