Ambulance Victoria

What Ambulance Victoria does

Ambulance Victoria is a statutory authority of the State Government of Victoria, Australia, established as the statewide provider of pre-hospital emergency medical care and patient transport services. Operating from a network of more than 260 response locations with a workforce of 1,001–5,000 employees, the organization delivers emergency road ambulance response, air ambulance services, non-emergency patient transport, and triple-zero dispatch across metropolitan, regional, and rural Victoria. Its service portfolio also extends to event medical coverage and inter-hospital patient transfers, anchoring it as the principal public ambulance and pre-hospital care platform in the state.

The organization's revenue model is a blend of public funding and service-based income streams. Core funding flows from the Victorian State Government as the statutory purchaser of emergency ambulance services. Supplementary revenue is generated through the Ambulance Victoria Membership subscription program, which provides members with coverage of ambulance fees; fee-for-service arrangements for inter-hospital transport, event coverage, and other contracted work; and community donations. Governance is exercised through a board structure, with the Chief Executive (Jordan Emery) accountable for operational delivery and a Medical Director (Associate Professor David Anderson) overseeing clinical standards.

The operating model is built around a distributed physical footprint and round-the-clock clinical capability rather than a discrete software or product platform. There is no indication in the supplied data of a proprietary technology product, third-party AI/ML platform, or commercial software offering; the organization's competitive position rests on its statutory mandate, geographic coverage, fleet, and clinical workforce rather than on licensable technology assets.

Name

Ambulance Victoria

Legal name

State Government of Victoria (as owner/operator of Ambulance Victoria)

Website

https://ambulance.vic.gov.au

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ambulance Victoria is a Victorian State Government statutory authority that delivers emergency road and air ambulance response, non-emergency patient transport, and triple-zero dispatch across 260+ locations statewide. It is funded primarily through government appropriations, supplemented by membership subscriptions, fee-for-service income, and donations.

Ownership category

akta.pro rank

Product category

Emergency Medical Services

NAICS

Ambulance Services (62191), Special Needs Transportation (485991)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

911/Public EMS Agencies (Municipal/County/Fire-Based) (HLAFANAA)

Keywords

• Emergency medical services
• Ambulance transport
• Air ambulance
• Patient transport
• Pre-hospital care

Headquarters

HQ city

Doncaster

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Government Funding: Core government funding from Victorian Government enables delivery of emergency ambulance services across Victoria.
2. Membership Subscriptions: Ambulance Victoria membership provides cover against costs for emergency ambulance treatment and transport. Single membership costs $13.75/quarter or $54.97/year; Family membership costs $27.49/quarter or $109.93/year. All donations of $2 and over are tax deductible.
3. Fee-for-Service Transport: Fees charged for emergency ambulance services, treatment without transport, and non-emergency patient transport. Road transport costs approximately $1400 in metropolitan area and over $2000 in rural areas.
4. Donations and Bequests: Community donations support equipment purchases, paramedic training, and research. Gifts in Wills (bequests) provide additional funding for lifesaving innovations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Ambulance Victoria provides emergency and non-emergency medical transport and pre-hospital clinical care to residents of and visitors to the Australian state of Victoria. Its service portfolio includes ground ambulance response, air ambulance (rotary and fixed-wing), and non-emergency patient transport, supported by clinical triage and dispatch systems operating across the state.

Product overview

Ambulance Victoria is the statutory provider of pre-hospital emergency care and ambulance services in Victoria, operating as a unified service platform rather than a traditional software product. The organization offers a comprehensive portfolio of interconnected emergency and non-emergency services centered on its core Emergency Ambulance Services via Triple Zero (000). This core service is supported by specialized offerings including Air Ambulance Victoria (fleet of 5 helicopters and 4 aeroplanes), Adult Retrieval Victoria, Non-Emergency Patient Transport, and the Emergency Management Unit for major incidents. Digital health services include the Victorian Stroke Telemedicine program connecting regional hospitals with specialists, TelePROMPT for mental health patients, and the Residential Aged Care Enhanced Response (RACER) pathway. Community-facing services encompass the GoodSAM app for alerting responders to cardiac arrests, the Find an AED registry with nearly 11,000 devices, and the Heart Safe Communities program (54 towns graduated). Patient-facing options include the Victorian Virtual Emergency Department for video consultations. Research capabilities are supported through the Victorian Ambulance Cardiac Arrest Registry (VACAR) and VASQI quality initiatives, along with clinical trials. The Digital CPG App provides paramedics with mobile access to clinical practice guidelines. Additional services include membership programs, patient transport, translated resources in 20 languages, and community education programs.

Differentiator

Problem solved

Functional benefit

Brands

• Heart Safe Communities: A community program that equips communities across Victoria with skills and resources to help save lives from cardiac arrest, including AED installations and CPR training.
• Victorian Stroke Telemedicine
• Adult Retrieval Victoria (ARV)
• Air Ambulance Victoria
• Residential Aged Care Enhanced Response (RACER)
• TelePROMPT
• GoodSAM

Products and services

• Emergency Ground Ambulance Response Emergency pre-hospital clinical care and transport provided by road ambulance crews across the state of Victoria, available to anyone experiencing a medical emergency.
• Air Ambulance Services Rotary-wing and fixed-wing air ambulance operations used for rapid long-distance emergency response, inter-hospital transfers, and rural/remote patient retrievals across Victoria.
• Non-Emergency Patient Transport Scheduled, medically supported patient transport for individuals who require clinical supervision during transfer between hospitals, residential facilities, or home, typically arranged through healthcare referrers.
• Ambulance Victoria Membership Subscription-style membership scheme that covers eligible Ambulance Victoria transport costs for members and their families, reducing out-of-pocket exposure for non-emergency and emergency transport.

Quantifiable outcome

• 63% survival rate for cardiac arrest patients shocked by public AED before paramedics arrive
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Heart Foundation VictoriacoreStrategic or Co-development PartnerPartnership to deliver the Heart Safe Communities program, equipping communities across Victoria with skills and resources to help save lives from cardiac arrest. Joint initiative to install publicly accessible AEDs and train communities in CPR.
• Lions Club of Portarlington DrysdaleminorGTM or Marketing PartnerFunded AED cabinet and supports ongoing maintenance of AED at Wrathall Reserve, Indented Head.
• Lions Club of EdenhopeminorGTM or Marketing PartnerSupports ongoing maintenance and upkeep of AED installed outside Edenhope Ambulance Victoria Branch.
• Country Women's Association of Victoria Inc. (CWA) South Western GroupminorGTM or Marketing PartnerDonated $2,000 to Ambulance Victoria's Warrnambool Helicopter Emergency Medical Service (HEMS) 4 crew.
• Victorian Virtual Emergency DepartmentcoreTechnology or IntegrationPartnership providing video consultations with emergency clinicians for patients needing urgent but non-life-threatening care.
• Nurse-on-Call (healthdirect)coreTechnology or Integration24/7 phone service providing health advice and triage, connected to Ambulance Victoria's alternative care pathways.
• Air Ambulance Victoria PartnerscoreStrategic or Co-development PartnerFleet of five helicopters and four aeroplanes providing air ambulance services connecting rural communities with metropolitan health services.
• Fire Rescue VictoriacoreStrategic or Co-development PartnerCo-response program where firefighters and paramedics are dispatched simultaneously to cardiac arrest emergencies.
• Triple Zero VictoriacoreTechnology or IntegrationIntegrated emergency dispatch system connecting police, fire, and ambulance services through Triple Zero (000).
• Adult Retrieval Victoria Hospital NetworkcoreStrategic or Co-development PartnerClinical coordination and retrieval services connecting regional hospitals with specialist metropolitan facilities.
• Translating and Interpreting Service (TIS National)minorGTM or Marketing PartnerProvides interpreting services enabling Ambulance Victoria to communicate with non-English speaking communities.
• Northern Health (5 Ways to Wellbeing)minorStrategic or Co-development PartnerPartnership providing wellbeing resources for family members of Ambulance Victoria employees and volunteers.

Scale indicators15 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Queensland Ambulance Service: Statutory provider of pre-hospital emergency care and ambulance services in Queensland, Australia. Operates a near-identical model to Ambulance Victoria, including Triple Zero (000) response, non-emergency patient transport, clinical quality programs, and government appropriations funding.
• NSW Ambulance: Statutory ambulance service for New South Wales providing emergency pre-hospital care, patient transport, and aeromedical retrieval. Directly comparable in service portfolio, operating model, and statutory mandate within the Australian federation.
• St John Ambulance Australia: Provides first aid training, event health services, and community first-responder programs across Australia. Comparable through overlap in volunteer-driven community response and the historical lineage of ambulance services in Victoria (AV traces back to St John Ambulance in 1883).
• London Ambulance Service: NHS Trust providing statutory emergency ambulance and pre-hospital care across London. Comparable as a public-statutory 999/111 EMS operator with similar clinical governance, dispatch integration, and patient transport obligations.

Emerging players

• Royal Flying Doctor Service: Australian aeromedical and primary retrieval service with comparable rotary- and fixed-wing capabilities to Air Ambulance Victoria. Overlaps on rural/remote emergency transport and retrieval missions but operates as a federated not-for-profit rather than a state statutory authority.
• CareFlight Australia: Not-for-profit aeromedical and pre-hospital care provider. Comparable to Ambulance Victoria's specialised services (interhospital retrieval, critical care transport) with overlapping donor-supported funding mechanisms.

Regional players

• LifeFlight Australia: Australian helicopter rescue and air ambulance provider operating across multiple states. Comparable to Air Ambulance Victoria through aeromedical fleet operations, retrieval crews, and regional community fundraising models.

Broad incumbents

• Falck A/S: Global private ambulance and emergency services operator headquartered in Denmark with services across Europe, North and South America. Comparable as an EMS provider operating across contract, public-private partnership, and aeromedical services.
• American Medical Response (AMR): Largest private ambulance service provider in the United States, operating contracted and 911 EMS services. Comparable in scale and service mix (emergency response, non-emergency transport, interfacility transfers) but operating under a private, contract-funded model rather than statutory government mandate.

Others

• Healthdirect Australia: Australian government-funded virtual health service operator partnering with Ambulance Victoria on Nurse-on-Call and the Victorian Virtual Emergency Department. Comparable as an enabling/partner telehealth platform connecting AV's dispatch and alternative care pathways.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AmbulanceVic
• YouTubeyoutube.com/@AmbulanceVic
• Facebookfacebook.com/AmbulanceVictoria
• LinkedInlinkedin.com/company/ambulance-victoria
• Instagraminstagram.com/ambulancevic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ambulance Victoria