Livestrong

Nonprofit Cancer Support Serviceslivestrong.com

Livestrong is a 501(c)(3) nonprofit headquartered in Austin, Texas, that delivers free cancer support — including the Ellis AI app, Guidebook, CancerFit exercise programs, fertility preservation services, and a nationwide YMCA partnership — to patients, survivors, and caregivers across the United States.

Company typePrivate
Founded1996
HeadquartersSanta Monica, United States
Headcount251–500
GTM typeB2C
OfferingServices

What Livestrong does

Livestrong is a 501(c)(3) nonprofit charitable organization headquartered in Austin, Texas, that provides free support services to cancer patients, survivors, caregivers, and family members across the United States. Founded in 1996 (originally as the Lance Armstrong Foundation), the organization operates an integrated program portfolio spanning physical recovery (CancerFit for survivors and certified trainers, Cancer to Crushing It 5K training, Movement Hub, Livestrong at the YMCA), reproductive support (Livestrong Fertility through a nationwide clinic network), emotional and informational support (Ellis AI companion app, Livestrong Guidebook with 475,000+ units distributed over 17 years, My Brave Friend children's book, Livestrong at School), and cancer resource navigation (Cancer Resource Request Form via We Are Here). Backbone technology consists of a digital platform (livestrong.org and online store at store.livestrong.org), the Ellis mobile app on Apple App Store, and a 250+ video YouTube-based exercise library.

The organization's revenue model is donation-driven rather than commercial. The five named streams are individual donations (monthly and one-time, with suggested tiers at $20, $50, and $100), merchandise sales through the Livestrong online store, corporate partnerships (sponsorship and Innovation Partners), planned giving/bequests, and CancerFit trainer certification fees ($499 initial, $99 biennial renewal, delivered via Maple Tree Education). Pricing for end-user cancer services is freemium or fully free, while the trainer certification is a recurring professional-services revenue stream. Go-to-market is community-led, combining survivor storytelling, events, peer networks, healthcare provider endorsements (e.g., Mayo Clinic, Yale clinicians), and digital channels (website, mobile app, email newsletters, social platforms @livestrong). Livestrong holds Charity Navigator's highest 4-star rating and trademark protection over the Livestrong, LIVE Foundation, and Team Livestrong Challenge marks.

Livestrong firmographics

Firmographics

Name: Livestrong
Legal name: The Livestrong Foundation
Website: https://livestrong.com
Company type: Private
Founded year: 1996
Operating status: Operating
Headcount range: 251–500 employees
Short description: Livestrong is a 501(c)(3) nonprofit headquartered in Austin, Texas, that delivers free cancer support — including the Ellis AI app, Guidebook, CancerFit exercise programs, fertility preservation services, and a nationwide YMCA partnership — to patients, survivors, and caregivers across the United States.
Ownership category
akta.pro rank

Livestrong industry classification

Industry

Product category: Nonprofit Cancer Support Services
NAICS: Individual and Family Services (6241), Other Individual and Family Services (624190)
SIC: Services-Social Services (8300), Services-Health Services (8000)
akta.pro primary industry: Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)
akta.pro secondary industries: Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Health Coaching & Lifestyle Coaching Education (EDAAAHAG)

Keywords

Cancer support services
Fertility preservation
Exercise oncology
Survivor navigation resources
Nonprofit healthcare

Where Livestrong is headquartered

Location

Headquarters

HQ city: Santa Monica
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Livestrong business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

Individual Donations: Monthly and one-time donations from individual supporters, with suggested amounts of $20/month for resources, $50 for CancerFit programs, and $100 for fertility support.
Merchandise Sales: Sale of Livestrong branded merchandise through the online store (store.livestrong.org).
Corporate Partnerships: Partnerships with corporations for sponsorship and support, including corporate donors and innovation partners.
Planned Giving: Bequests and planned giving programs for donors wishing to include Livestrong in their estate planning.
CancerFit Trainer Certification: Revenue from certification program for personal trainers ($499 initial certification, $99 biennial renewal), powered by Maple Tree Education partnership.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Donation-based support model
One time/ perpetual license	Multi-year contract	CancerFit Trainer Certification
Freemium	Pay-as-you-go	Livestrong Guidebook

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Livestrong product offering

Product offering

Core offering

The Livestrong Foundation provides free, multi-vertical cancer support services to people affected by cancer, including the AI-powered Ellis companion app, the Livestrong Guidebook navigation resource, CancerFit exercise oncology programs for survivors and trainers, Livestrong Fertility preservation services, Livestrong at the YMCA physical-activity partnership, and educational resources such as My Brave Friend and Livestrong at School. Operations are funded primarily through individual donations, corporate partnerships, merchandise sales, planned giving, and CancerFit trainer certification fees.

Product overview

Livestrong offers a comprehensive cancer support ecosystem centered around its core products: the AI-powered Ellis App companion (available in the Apple App Store) and the Livestrong Guidebook (475K+ copies distributed over 17 years). The portfolio spans multiple support verticals including CancerFit exercise programs (for both survivors and trainers), Livestrong Fertility services, Livestrong at the YMCA physical activity partnerships, and educational resources like the My Brave Friend children's book and Livestrong at School. Additional offerings include the Cancer to Crushing It 5K Training program, Cancer Planner Pages, and the Cancer Resource Request Form connecting survivors with vetted support services.

Differentiator

Problem solved

Functional benefit

Brands

Livestrong Fertility: Fertility preservation program providing discounted services and free medications for cancer patients
CancerFit
Ellis
Livestrong Guidebook
Livestrong at the YMCA
Movement Hub
Livestrong at School
My Brave Friend
Team Livestrong

Quantifiable outcome

475,000+ guidebooks distributed to cancer patients and survivors
+2 more outcomes

Companies that use Livestrong

Customer profile

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Livestrong technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature3 records

Livestrong partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

YMCA of the USAcoreStrategic or Co-development Partner · 1 January 2007Since 2007, Livestrong has partnered with YMCA of the USA to help strengthen cancer survivors after treatment through the Livestrong at the YMCA program. Physical activity programs are delivered at local YMCA branches nationwide, helping survivors rebuild strength and improve quality of life.
Sunflower BankminorGTM or Marketing PartnerSunflower Bank supports the Livestrong Guidebook by supplying free guidebooks in their Austin and Dripping Springs locations, helping community members affected by cancer access free resources.
We Are HerecoreStrategic or Co-development PartnerThrough the support of We Are Here, Livestrong connects cancer patients with emotional support services, cancer mentorship matching, and organizations that can assist with financial, employment, and insurance issues via their Cancer Resource Request Form.
Maple Tree EducationcoreTechnology or IntegrationPowered by the expertise of Maple Tree Education, CancerFit trainer certification offers asynchronous online training modules. The partnership provides exercise oncology specialist training for personal trainers seeking to work with cancer survivors.
Sunflower BankminorGTM or Marketing PartnerCorporate partner supporting distribution of free Livestrong Guidebooks in Austin and Dripping Springs, Texas locations.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Livestrong competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Livestrong financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Livestrong leadership team

Management profile

Number of profiles

Profiles1 record

Livestrong subsidiaries and ownership

Company hierarchy

Subsidiaries8 records

Livestrong funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Livestrong M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Livestrong

What does Livestrong do?

Is Livestrong a public or private company?

Livestrong is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Livestrong founded?

Livestrong was founded in 1996. It employs 251 to 500 people.

Where is Livestrong based?

Livestrong is headquartered in Santa Monica, United States, in the North America region.

How does Livestrong make money?

Five revenue lines are on record. Individual Donations are the primary driver. The others are merchandise Sales, corporate Partnerships, planned Giving and cancerFit Trainer Certification.

Does Livestrong have an API?

No public API is recorded for Livestrong.

What industry is Livestrong in?

Livestrong's product category is Nonprofit Cancer Support Services. Its primary akta.pro industry code is BPAGACAA, Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS), with a secondary code of HSADAGAH, Chronic Condition Lifestyle Coaching (Non-Clinical). Its NAICS code is 6241 and its SIC code is 8300.