Livestrong
Livestrong is a 501(c)(3) nonprofit headquartered in Austin, Texas, that delivers free cancer support — including the Ellis AI app, Guidebook, CancerFit exercise programs, fertility preservation services, and a nationwide YMCA partnership — to patients, survivors, and caregivers across the United States.
- Company typePrivate
- Founded1996
- HeadquartersSanta Monica, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Livestrong does
Livestrong is a 501(c)(3) nonprofit charitable organization headquartered in Austin, Texas, that provides free support services to cancer patients, survivors, caregivers, and family members across the United States. Founded in 1996 (originally as the Lance Armstrong Foundation), the organization operates an integrated program portfolio spanning physical recovery (CancerFit for survivors and certified trainers, Cancer to Crushing It 5K training, Movement Hub, Livestrong at the YMCA), reproductive support (Livestrong Fertility through a nationwide clinic network), emotional and informational support (Ellis AI companion app, Livestrong Guidebook with 475,000+ units distributed over 17 years, My Brave Friend children's book, Livestrong at School), and cancer resource navigation (Cancer Resource Request Form via We Are Here). Backbone technology consists of a digital platform (livestrong.org and online store at store.livestrong.org), the Ellis mobile app on Apple App Store, and a 250+ video YouTube-based exercise library.
The organization's revenue model is donation-driven rather than commercial. The five named streams are individual donations (monthly and one-time, with suggested tiers at $20, $50, and $100), merchandise sales through the Livestrong online store, corporate partnerships (sponsorship and Innovation Partners), planned giving/bequests, and CancerFit trainer certification fees ($499 initial, $99 biennial renewal, delivered via Maple Tree Education). Pricing for end-user cancer services is freemium or fully free, while the trainer certification is a recurring professional-services revenue stream. Go-to-market is community-led, combining survivor storytelling, events, peer networks, healthcare provider endorsements (e.g., Mayo Clinic, Yale clinicians), and digital channels (website, mobile app, email newsletters, social platforms @livestrong). Livestrong holds Charity Navigator's highest 4-star rating and trademark protection over the Livestrong, LIVE Foundation, and Team Livestrong Challenge marks.
Livestrong firmographics
Firmographics- Name
- Livestrong
- Legal name
- The Livestrong Foundation
- Website
- https://livestrong.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Livestrong is a 501(c)(3) nonprofit headquartered in Austin, Texas, that delivers free cancer support — including the Ellis AI app, Guidebook, CancerFit exercise programs, fertility preservation services, and a nationwide YMCA partnership — to patients, survivors, and caregivers across the United States.
- Ownership category
- akta.pro rank
Livestrong industry classification
Industry- Product category
- Nonprofit Cancer Support Services
- NAICS
- Individual and Family Services (6241), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)
- akta.pro secondary industries
- Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Health Coaching & Lifestyle Coaching Education (EDAAAHAG)
Keywords
Where Livestrong is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Livestrong business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Individual Donations: Monthly and one-time donations from individual supporters, with suggested amounts of $20/month for resources, $50 for CancerFit programs, and $100 for fertility support.
- Merchandise Sales: Sale of Livestrong branded merchandise through the online store (store.livestrong.org).
- Corporate Partnerships: Partnerships with corporations for sponsorship and support, including corporate donors and innovation partners.
- Planned Giving: Bequests and planned giving programs for donors wishing to include Livestrong in their estate planning.
- CancerFit Trainer Certification: Revenue from certification program for personal trainers ($499 initial certification, $99 biennial renewal), powered by Maple Tree Education partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Donation-based support model |
| One time/ perpetual license | Multi-year contract | CancerFit Trainer Certification |
| Freemium | Pay-as-you-go | Livestrong Guidebook |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels7 records
Livestrong product offering
Product offeringCore offering
The Livestrong Foundation provides free, multi-vertical cancer support services to people affected by cancer, including the AI-powered Ellis companion app, the Livestrong Guidebook navigation resource, CancerFit exercise oncology programs for survivors and trainers, Livestrong Fertility preservation services, Livestrong at the YMCA physical-activity partnership, and educational resources such as My Brave Friend and Livestrong at School. Operations are funded primarily through individual donations, corporate partnerships, merchandise sales, planned giving, and CancerFit trainer certification fees.
Product overview
Livestrong offers a comprehensive cancer support ecosystem centered around its core products: the AI-powered Ellis App companion (available in the Apple App Store) and the Livestrong Guidebook (475K+ copies distributed over 17 years). The portfolio spans multiple support verticals including CancerFit exercise programs (for both survivors and trainers), Livestrong Fertility services, Livestrong at the YMCA physical activity partnerships, and educational resources like the My Brave Friend children's book and Livestrong at School. Additional offerings include the Cancer to Crushing It 5K Training program, Cancer Planner Pages, and the Cancer Resource Request Form connecting survivors with vetted support services.
Differentiator
Problem solved
Functional benefit
Brands
- Livestrong Fertility: Fertility preservation program providing discounted services and free medications for cancer patients
- CancerFit
- Ellis
- Livestrong Guidebook
- Livestrong at the YMCA
- Movement Hub
- Livestrong at School
- My Brave Friend
- Team Livestrong
Quantifiable outcome
- 475,000+ guidebooks distributed to cancer patients and survivors
- +2 more outcomes
Companies that use Livestrong
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Livestrong technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature3 records
Livestrong partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- YMCA of the USAcoreSince 2007, Livestrong has partnered with YMCA of the USA to help strengthen cancer survivors after treatment through the Livestrong at the YMCA program. Physical activity programs are delivered at local YMCA branches nationwide, helping survivors rebuild strength and improve quality of life.
- Sunflower BankminorSunflower Bank supports the Livestrong Guidebook by supplying free guidebooks in their Austin and Dripping Springs locations, helping community members affected by cancer access free resources.
- We Are HerecoreThrough the support of We Are Here, Livestrong connects cancer patients with emotional support services, cancer mentorship matching, and organizations that can assist with financial, employment, and insurance issues via their Cancer Resource Request Form.
- Maple Tree EducationcorePowered by the expertise of Maple Tree Education, CancerFit trainer certification offers asynchronous online training modules. The partnership provides exercise oncology specialist training for personal trainers seeking to work with cancer survivors.
- Sunflower BankminorCorporate partner supporting distribution of free Livestrong Guidebooks in Austin and Dripping Springs, Texas locations.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Livestrong competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Livestrong social profiles
Digital presenceLivestrong financial estimates
Financial estimateRevenue estimate
Valuation estimate
Livestrong leadership team
Management profileNumber of profiles
Profiles1 record
Livestrong subsidiaries and ownership
Company hierarchySubsidiaries8 records
Livestrong funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Livestrong M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Livestrong
What does Livestrong do?
The Livestrong Foundation provides free, multi-vertical cancer support services to people affected by cancer, including the AI-powered Ellis companion app, the Livestrong Guidebook navigation resource, CancerFit exercise oncology programs for survivors and trainers, Livestrong Fertility preservation services, Livestrong at the YMCA physical-activity partnership, and educational resources such as My Brave Friend and Livestrong at School. Operations are funded primarily through individual donations, corporate partnerships, merchandise sales, planned giving, and CancerFit trainer certification fees.
Is Livestrong a public or private company?
Livestrong is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Livestrong founded?
Livestrong was founded in 1996. It employs 251 to 500 people.
Where is Livestrong based?
Livestrong is headquartered in Santa Monica, United States, in the North America region.
How does Livestrong make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are merchandise Sales, corporate Partnerships, planned Giving and cancerFit Trainer Certification.
Does Livestrong have an API?
No public API is recorded for Livestrong.
What industry is Livestrong in?
Livestrong's product category is Nonprofit Cancer Support Services. Its primary akta.pro industry code is BPAGACAA, Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS), with a secondary code of HSADAGAH, Chronic Condition Lifestyle Coaching (Non-Clinical). Its NAICS code is 6241 and its SIC code is 8300.