Quickly USA
Quickly USA Inc. licenses the global Quickly bubble tea and Asian fusion beverage brand to independent US store operators, running 100+ licensed stores across 13+ states under an asset-light trademark licensing model with no royalty fees.
- Company typePrivate
- Founded2003
- HeadquartersHayward, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Quickly USA does
Quickly USA Inc. is a US trademark licensing operator for the global Quickly bubble tea and Asian fusion beverage brand, headquartered in Hayward, California and operating as a subsidiary of Kuai Ke Li, Ltd (founded and led by Nancy Yang). The company was established in 2003 when Raymond Kot, currently Executive Director, introduced the Quickly brand to Northern California. It claims more than 100 US stores across at least 13 states and references a worldwide parent-brand footprint of 2,000+ stores.
The core offering is bubble tea (tapioca milk tea) and New Generation Asian Fusion beverages sold through licensed retail stores, supplemented by a basic online ordering page hosted by Turbify and integrated with order.online. The technology stack is minimal — there is no proprietary platform, mobile app, or SaaS infrastructure; the digital layer is essentially a hosted ordering page and a social media presence on Facebook, Instagram, Twitter, and YouTube. There is no evidence of proprietary technology, AI/ML capabilities, or in-house R&D.
The revenue model is trademark licensing rather than a traditional franchise. New licensees pay a non-refundable $2,000 consulting fee, an initial licensing fee of $9,000–$15,000 depending on geography (highest in San Francisco Bay Area), a $10,000–$30,000 product deposit, and a $3,000 annual renewal. Quickly does not charge ongoing royalties, monthly management fees, advertising fees, or mandate equipment purchases. The company targets two segments: Gen-Z and millennial consumers seeking Asian fusion beverages (reached via Asian pop concert sponsorships and a community partnership with U6 Joint University Students of California), and entrepreneurial licensees — primarily Asian-American and university-connected operators — seeking lower-cost entry into branded beverage retail.
Quickly USA firmographics
Firmographics- Name
- Quickly USA
- Legal name
- Quickly USA Inc.
- Website
- https://quicklyusa.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Quickly USA Inc. licenses the global Quickly bubble tea and Asian fusion beverage brand to independent US store operators, running 100+ licensed stores across 13+ states under an asset-light trademark licensing model with no royalty fees.
- Ownership category
- akta.pro rank
Quickly USA industry classification
Industry- Product category
- Bubble Tea / Specialty Beverages
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192), Beverage Manufacturing (3121)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Beverages (2080)
- akta.pro primary industry
- Coffee Chains & Franchise Cafes (THAFADAB)
- akta.pro secondary industry
- Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ)
Keywords
Where Quickly USA is headquartered
LocationHeadquarters
- HQ city
- Hayward
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Quickly USA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations
Revenue model
- Licensing Fees: Quickly USA generates revenue through trademark licensing fees from store operators. The initial licensing fee varies by region ($9,000-$15,000), with a $2,000 consulting fee and $3,000 annual renewal fee. Unlike traditional franchises, Quickly does not charge royalty fees, monthly management fees, or advertising fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Trademark Licensing Program - No ongoing royalty fees |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Quickly USA product offering
Product offeringCore offering
Quickly USA operates a chain of bubble tea and Asian fusion beverage cafes in the United States through a Trademark Licensing Program, granting independent operators the right to open Quickly-branded retail stores that sell tapioca beverages, milk teas, specialty coffee drinks, and light snacks. Unlike a traditional franchise, the licensing model charges one-time fees without royalties, monthly management fees, or mandatory equipment purchases.
Product overview
Quickly USA operates as a bubble tea restaurant chain offering New Generation Asian Fusion Style beverages and drinks. The core product is bubble tea (tapioca milk tea) along with various fusion-style beverages. The company operates through a Trademark Licensing Program, allowing independent store owners to operate Quickly-branded locations. The company does not operate a unified SaaS platform but rather a franchise/license model for retail beverage stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Trademark Licensing Program A service offered to U.S. small business owners and entrepreneurs that grants them the right to operate a Quickly-branded bubble tea and Asian fusion beverage retail store. The program charges one-time initial licensing fees, a one-time consulting fee, an annual renewal fee, and a refundable product deposit, and explicitly excludes royalties, monthly management fees, and mandatory equipment purchases.
- Bubble Tea and Asian Fusion Beverages The retail beverage menu offered at Quickly-branded licensed cafe locations, including tapioca (boba) bubble teas, milk teas, specialty coffee drinks, and light snacks, sold to U.S. consumers through 100+ licensed stores.
Companies that use Quickly USA
Customer profileSegments2 records
Ideal customer profiles2 records
Quickly USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Quickly USA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- U6 Joint University Students of CAcoreU6 is a Chinese student organization founded in 1992 that is the biggest Chinese student organization in the United States. Raymond Kot is the founder and president of U6. Quickly sponsors U6 events including dance parties, concerts, and social gatherings targeting Asian-American university students. The partnership includes concert sponsorships featuring Asian pop stars and community events.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Quickly USA competitors and assessment
Company assessmentDirect peers
- CoCo Bubble Tea: One of the largest global bubble tea chains, with extensive US franchise operations offering tapioca drinks, milk teas, and Asian fusion beverages — directly comparable to Quickly's product mix and licensed-store model.
- Kung Fu Tea: US-focused bubble tea franchise chain with strong East Coast presence and branded standardized menu, competing for the same Gen-Z and millennial consumers and licensees as Quickly.
- Gong Cha: Global bubble tea franchise originating in Taiwan with a sizable US store base, offering similar milk tea and tapioca beverages under a corporate-controlled franchise system.
- Share Tea: Taiwanese-originated bubble tea chain with US franchise locations offering directly comparable milk tea and specialty beverages, targeting the same Asian-American consumer base.
- Lollicup (Lollicup Fresh): US-based bubble tea and coffee café chain with a sizable domestic footprint and integrated supply business, overlapping with Quickly's product offering and US geographic strategy.
- The Alley: Taiwanese-originated bubble tea brand with North American locations specializing in brown sugar and premium milk tea, competing for the same consumer demographic and operator pool.
Broad incumbents
- Chatime: One of the world's largest bubble tea franchisors, with thousands of stores across multiple continents and a more mature, broad-market international footprint than Quickly.
Emerging players
- Tiger Sugar: Trendy bubble tea brand known for its signature brown sugar boba, with rapid US expansion and strong social-media-driven consumer demand, competing for the same younger demographic.
- Boba Guys: US-born premium bubble tea chain with company-owned stores and strong digital and brand presence, representing a different but adjacent operating model in the same category.
- HEYTEA: China-based premium tea and cheese-foam beverage brand that pioneered the New Style Tea category and is expanding internationally; highly relevant as an aspirational peer in the fusion tea space.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Quickly USA social profiles
Digital presenceQuickly USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quickly USA leadership team
Management profileNumber of profiles
Profiles2 records
Quickly USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quickly USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quickly USA
What does Quickly USA do?
Quickly USA operates a chain of bubble tea and Asian fusion beverage cafes in the United States through a Trademark Licensing Program, granting independent operators the right to open Quickly-branded retail stores that sell tapioca beverages, milk teas, specialty coffee drinks, and light snacks. Unlike a traditional franchise, the licensing model charges one-time fees without royalties, monthly management fees, or mandatory equipment purchases.
Is Quickly USA a public or private company?
Quickly USA is a private company. It is classified as corporate owned and is currently operating.
When was Quickly USA founded?
Quickly USA was founded in 2003. It employs 51 to 100 people.
Where is Quickly USA based?
Quickly USA is headquartered in Hayward, United States, in the North America region.
How does Quickly USA make money?
One revenue line is on record: licensing Fees.
Who are Quickly USA's main competitors?
Direct peers on record are CoCo Bubble Tea, Kung Fu Tea, Gong Cha, Share Tea, Lollicup (Lollicup Fresh) and The Alley. Chatime is listed as a broad incumbent. Emerging players are Tiger Sugar, Boba Guys and HEYTEA.
Does Quickly USA have an API?
No public API is recorded for Quickly USA.
What industry is Quickly USA in?
Quickly USA's product category is Bubble Tea / Specialty Beverages. Its primary akta.pro industry code is THAFADAB, Coffee Chains & Franchise Cafes, with a secondary code of HSACAGAJ, Beverage Service (Coffee/Tea/Juice) & Refreshment Stations. Its NAICS code is 311920 and its SIC code is 5810.