Latest Deals

What Latest Deals does

Latest Deals Limited is a privately held UK company, founded in 2016 and headquartered in London, that operates LatestDeals.co.uk — a community-driven deal aggregation platform connecting UK consumers with discount codes, free product offers, and prize competitions. The company reports a registered user base in excess of 3 million, with the community collectively finding and hand-testing over 100 new promotional codes per day across hundreds of retailers including Amazon, Argos, ASOS, Boots, John Lewis, Currys, Tesco, and Sainsbury's.

The platform is built on a web-based core, supplemented by native iOS and Android mobile applications, a Firefox-compatible browser extension that surfaces codes at point of purchase, an LD Points gamification system that rewards members with Amazon vouchers for sharing working codes and flagging expired ones, and a chat community forum. Beyond the core coupons/freebies/competitions surfaces, the company has expanded into a multi-vertical Compare suite covering supermarket, mobile, SIM, broadband, and insurance categories (the last via an embedded QuoteZone widget), alongside retailer-specific tools such as an Amazon Discount Finder and a postcode-based Domino's Pizza Voucher Finder.

Revenue is generated almost exclusively through affiliate marketing commissions earned when users click through to retailer sites and complete purchases; the consumer-facing product is free, and the platform does not disclose revenue, has no announced funding rounds, and is operated with a team of 1–10 employees. Customer segments are horizontal personas (UK bargain hunters, freebie seekers, and competition entrants) rather than enterprise accounts, and the marketing mix relies on community/word-of-mouth, email newsletters, organic social, browser extension referrals, and editorial content.

Name

Latest Deals

Legal name

Latest Deals Limited

Website

https://latestdeals.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Latest Deals (Latest Deals Limited) is a bootstrapped UK community platform where over 3 million members share and hand-test discount codes, freebies, and competitions for hundreds of UK retailers, monetised through affiliate commissions rather than user fees.

Ownership category

akta.pro rank

Product category

Coupon and Deal Aggregation

NAICS

Retail Trade (44-45)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industries

Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI), Comparison Shopping & Price Discovery Portals (BPAMAAAJ)

Keywords

• Discount codes aggregation
• Voucher community platform
• Affiliate deal discovery
• Price comparison tools
• Freebies and competitions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Affiliate Marketing Commissions: Latest Deals earns commissions when users click on external retailer links and make purchases. This covers the site's running costs. The company states they allow deals to be shared regardless of whether they generate affiliate revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Latest Deals operates a free-to-join, community-driven UK deal aggregation platform where over 3 million bargain hunters discover and share hand-tested discount codes, freebies, and competitions from hundreds of UK retailers. The platform monetizes exclusively through affiliate commissions when users purchase from retailer partners via shared links, with no subscription or membership fees charged to consumers.

Product overview

Latest Deals operates a community-driven deal aggregation platform offering three core services: a Discount Codes & Vouchers Platform (hand-tested promo codes for UK retailers), a Freebies Platform (free samples and products), and a Competitions Platform (free UK competition discovery). Supporting tools include the Amazon Discount Finder, Supermarket Price Comparison, Domino's Pizza Voucher Finder, and a Browser Extension. The company also offers native mobile apps for iOS and Android, plus a Chat community forum and editorial News section. All offerings are interconnected through a user community that submits, tests, and shares deals.

Differentiator

Problem solved

Functional benefit

Products and services

• Discount Codes & Vouchers Platform The main platform providing manually verified discount codes, promo codes, and voucher offers from hundreds of UK retailers; community members submit codes which are hand-tested before publication, for UK consumers seeking savings on online shopping.
• Freebies Platform A free samples and free stuff discovery platform where users can find genuine free products, samples, and free coupons shared by the community, with over 10 new freebies posted daily; targets UK consumers looking for free samples and products.
• Competitions Platform A free UK competition discovery and entry platform where users can enter competitions via email, website, Instagram, Facebook, Gleam and other methods; the community finds and shares hundreds of new competitions daily, targeting UK consumers entering prize draws.
• Price Comparison Tools Suite of comparison tools including supermarket price comparison, mobile phone contract comparison, SIM only comparison, broadband comparison, and insurance quote comparison (car, home, travel, pet); for UK consumers comparing prices and contracts across categories.
• Amazon Discount Finder A specialized tool to find and filter Amazon deals and discount codes for products across the platform; for UK consumers seeking Amazon-specific discounts.
• Supermarket Price Comparison Price comparison tool for comparing grocery prices across major UK supermarket retailers; for UK consumers comparing grocery prices.
• Domino's Pizza Voucher Finder Postcode-based tool for finding validated Domino's pizza voucher codes for local stores; for UK consumers seeking localized Domino's pizza deals.
• Browser Extension Free web browser extension (Firefox compatible) that automatically displays available discount codes when shopping online; for UK consumers wanting in-session discount code surfacing at checkout.
• iOS Mobile App Native iOS mobile application available on the Apple App Store for iPhone and iPad users; for UK consumers accessing deals and discount codes on Apple mobile devices.
• Android Mobile App Native Android mobile application available on Google Play Store for Android device users; for UK consumers accessing deals and discount codes on Android mobile devices.

Quantifiable outcome

• Over 100 new promo codes found and tested daily
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• Affiliate RetailerscoreChannel Partner/ Reseller/ DistributorLatestDeals operates an affiliate marketing model with hundreds of UK retailers. When users click retailer links and make purchases, LatestDeals earns a commission. This includes major retailers such as Amazon, Argos, ASOS, Boots, John Lewis, Currys, and many others listed on their website.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VoucherCodes.co.uk: One of the UK's largest voucher code and deals platforms, offering hand-verified discount codes from hundreds of retailers. Operates the same core model as Latest Deals with affiliate-driven revenue and a focus on UK consumers.
• HotUKDeals: A major UK community-driven deals platform where users share and vote on deals and discount codes. Operates with the same community-led content generation model and serves the UK bargain-hunter demographic.
• MyVoucherCodes: UK-focused voucher codes and deals platform with a large consumer base, offering discount codes, sales alerts, and cashback. Direct competitor in the UK deals aggregation space.
• Honey (PayPal): Browser-based automatic coupon finder acquired by PayPal for $4B, operating in the UK and globally. Competes directly with Latest Deals' browser extension and voucher code aggregation model, but with far greater scale and technology investment.
• Rakuten (UK): Global cashback and rewards platform with a strong UK presence, combining voucher codes with cashback incentives. Comparable business model focused on driving affiliate revenue through consumer savings incentives.
• Quidco: UK's leading cashback platform, owned by the same parent as VoucherCodes. Offers cashback alongside voucher codes, providing a direct comparison point for Latest Deals' affiliate-driven UK consumer savings proposition.
• TopCashback: Major UK cashback and voucher code platform with millions of users, operating affiliate partnerships with UK retailers. Direct competitor in the UK deal-discovery and savings space.

Emerging players

• Capital One Shopping: Browser-based price comparison and coupon finder from Capital One, operating in the US but expanding internationally. Represents a tech-forward competitor with similar browser-extension-first delivery model.
• Coupert: Browser extension that automatically finds and applies coupon codes and cashback, with growing UK presence. Comparable as a tech-led, extension-first deal-discovery platform competing for the same UK consumer wallet.

Regional players

• Kelkoo: European price comparison platform operating across multiple countries including the UK. Comparable as a deal and price discovery aggregator, though with a broader European footprint than Latest Deals' UK-only focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@latestdeals
• Xx.com/latestdealsuk
• Facebookfacebook.com/latestdealshq
• LinkedInlinkedin.com/company/latest-deals

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latest Deals