What AZ Research Partners does

AZ Research Partners (legal entity: AZ Research Pvt. Ltd.) is a Bangalore-based, full-service market research agency founded in 2002 by Sujay Misra. The firm delivers custom research projects across quantitative, qualitative, expert, shopper, pet, and simulation-based methodologies for Indian corporate enterprises, educational institutions, healthcare institutions, and non-profit organisations. Its client roster spans Indian conglomerates (Tata Group, L&T, Aditya Birla, Wipro), multinationals (Pfizer, Abbott, Mars), and mid-cap manufacturers (Tata Hitachi, Eveready, Polycab, Modenik, Nova IVF).

The company's research methodology combines conventional techniques (face-to-face interviews, telephonic surveys, online panels, focus group discussions, home placements) with AI/ML-driven text and speech analytics applied to qualitative data, with the stated objective of preserving data integrity from collection through analysis. Underlying capability is led by senior practitioners with IIT/IIM pedigree, and field operations are supported by a dedicated general manager with 30+ years of agency experience. The firm is affiliated with Voiceback Analytics Pvt. Ltd. under a common corporate umbrella, with shared senior leadership across data analytics, AI, and automation.

AZ Research Partners operates as a B2B professional services firm on a project-based revenue model, with no publicly disclosed pricing, no disclosed funding history, and operations confined to India. Its go-to-market is direct enterprise engagement rather than channel-led distribution, and the company has remained privately held under founder-family involvement for over two decades.

Name

AZ Research Partners

Legal name

AZ Research Pvt. Ltd.

Website

https://azresearch.in

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

AZ Research Partners is a Bangalore-based, full-service Indian market research agency founded in 2002, delivering custom quantitative, qualitative, expert, shopper, pet, and simulation research to enterprise corporates, educational, healthcare, and non-profit clients across India.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industries

Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK), Due Diligence & Investigative Research (BPAHALAI), Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Market research services
• Consumer insights
• Quantitative research
• Qualitative research
• Data analytics

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Research and Analytics Services: AZ Research Partners operates as a full-service market research agency providing custom research projects to clients. The company generates revenue through project-based professional services, likely structured as consulting engagements or retainer arrangements for research and analytics work.

Go-to-market motion1 record

Core offering

AZ Research Partners is a full-service market research agency that conducts end-to-end consumer and market research projects for enterprise clients. It delivers quantitative, qualitative, expert, shopper, pet, and simulation research services, leveraging AI/ML-driven text and speech analytics alongside conventional research methodologies to ensure data integrity throughout collection, cleaning, structuring, and analysis.

Product overview

AZ Research Partners operates as a full-service market research agency offering a comprehensive suite of research services. The core portfolio includes Quantitative Research (structured questionnaire-based studies with live data collection and analytics) and Qualitative Research (expert moderation, speech analytics, and AI/ML-driven text analytics). Specialized offerings include Expert Research with subject matter experts using Delphi techniques, Shopper Research for retail behavior analysis, Pet Research for pet food and product testing, and Simulations for test scenario-based feedback. The company also provides multiple data collection methodologies including face-to-face interviews, telephonic interviews, online surveys, FGDs, and home placements. The services work together to provide end-to-end insight mining from data collection through analysis, leveraging AI and ML tools balanced with conventional research techniques.

Differentiator

Problem solved

Functional benefit

Products and services

• Quantitative Research Structured questionnaire-based research delivered through online links with live data collection, cleaning, structuring, and analytics processes, aimed at enterprise clients needing robust quantitative consumer and market insights.
• Qualitative Research Expert-led qualitative research using expert moderation and speech analytics, combined with AI/ML-driven text analytics to ensure quick turnaround without any data loss, for enterprise clients seeking deep consumer understanding.
• Expert Research Research conducted with subject matter experts such as doctors and engineers using hybrid instruments, expert moderators, and Delphi techniques to ensure comprehensive knowledge transference, for clients requiring specialised domain insights.
• Shopper Research Observational and interaction-based research conducted on shop floor or post-exit to understand, record, and analyse shopping basket behaviour and related attitudes, for retail and consumer goods clients.
• Pet Research Specialised research for pet food products, toys, and related items for cats, dogs, fish, and other pets using specially developed research techniques, for pet care and consumer goods clients.
• Simulations Test scenario-based research exposing target audiences to stimuli in central locations or their homes to assess feedback for food products, shelf simulations, and auto/durables models, for clients needing concept and product testing.
• Data Collection Methodologies Multi-modal data collection capabilities including face-to-face interviews, telephonic interviews, online self-filling links, F2F FGDs, mini FGDs, online FGDs, and home placements with feedback collection, providing the field execution layer for the firm's research services.

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Partnerships

One partnership is on record.

• Voiceback Analytics Pvt. Ltd.coreOthersVoiceback Analytics is an affiliated company within the same corporate family. AZ Research shares information with Voiceback Analytics as part of the affiliated companies group. Manishi Sanwal serves as Managing Director of Voiceback Analytics and also oversees data analytics, AI and automation at AZ Research.

Scale indicators2 records

Recent moves1 record

Expansion highlights3 records

Others

• QuestionPro: Survey technology and research platform with India operations. Adjacent competitor as enterprises increasingly bring MR tooling in-house rather than outsourcing to firms like AZ Research.

Emerging players

• Toluna: Digital-first consumer insights and online panel operator with growing India presence. Represents the technology-led threat to traditional MR firms like AZ Research.

Direct peers

• Hansa Research: India-based full-service market research firm of comparable scale and service mix. Closest head-to-head peer to AZ Research in terms of offering, customer base, and operating geography.
• Market Xcel Data Matrix: India-based market research and data analytics firm offering quantitative and qualitative research. Operates in the same horizontal MR services segment with similar customer mix.

Regional players

• BrainSig Analytics: India-based research and analytics firm serving enterprise clients. Comparable service offering focused on the Indian market, similar mid-tier positioning to AZ Research.

Broad incumbents

• Ipsos: Global market and opinion research firm with strong India franchise (including legacy IMRB). Directly competes with AZ Research across quant/qual research and consumer insights, with broader geographic reach.
• Dynata: Large-scale first-party data and research operations provider. Competes for online research and panel-based quant work that AZ Research delivers via its online/F2F methodologies.
• NielsenIQ: Global market research and consumer intelligence giant with deep presence in India. Overlaps directly with AZ Research on consumer insights and quant research but at vastly larger scale and panel depth.
• Kantar: Worldwide research, data, and insights firm with significant India operations. Competes for the same enterprise MR RFPs as AZ Research but offers global methodology, brand tracking, and panel assets.
• GfK (now part of NIQ): Global market research and consumer intelligence firm serving consumer goods, retail, and durables — verticals where AZ Research has marquee clients (Mars, Polycab, Eveready).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AZ Research Partners