Graviss Foods Pvt Ltd - Baskin Robbins - India

What Graviss Foods Pvt Ltd - Baskin Robbins - India does

Graviss Foods Pvt Ltd operates the Baskin Robbins brand in India under a joint venture established in 1993 with the global Baskin Robbins franchise, now a subsidiary of Inspire Brands. The company runs the largest exclusive ice cream retail chain in India with 800+ parlours across 230+ cities, serving premium frozen desserts to mass-market consumers. Operations are franchise-driven through 300+ franchise partners, with revenue generated from franchise fees and royalties as well as direct retail product sales. Headquartered in Mumbai (Colaba) with regional offices in Noida, Kolkata, and Bangalore, the company employs 501-1,000 staff.

The product portfolio centers on 31 premium ice cream flavors made with cow milk and marketed as 100% vegetarian, supplemented by vegan coconut-milk variants (Mississippi Mud, Vanilla), ice cream cakes, sundaes, thickshakes, and slushes. Sales channels include franchise-owned parlours, direct website ordering via Dotpe, and quick-commerce delivery through Swiggy, Zomato, Zepto, Instamart, and Blinkit. A BR Rewards loyalty program built on Xeno infrastructure drives repeat visits, with tiered rewards including free scoops, family packs, and celebration cakes. Franchise investment tiers start at Rs 25L+, with higher tiers at Rs 30L+ and Rs 40L+.

Marketing is multi-channel, combining organic social (Instagram, Facebook, YouTube, Twitter), influencer collaborations, seasonal product tie-ups (notably with Hershey's in 2024), and digital content marketing. The company projects over 20% top-line growth for FY25 alongside 40% year-on-year store expansion, with eastern India explicitly targeted as an underpenetrated growth region. Leadership includes Founder I.K. Ghai (Iqbal Krishan Ghai), Managing Director Vikram Seth, and CEO Mohit Khattar.

Name

Graviss Foods Pvt Ltd - Baskin Robbins - India

Legal name

Graviss Foods Pvt Ltd

Website

https://baskinrobbinsindia.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Graviss Foods Pvt Ltd operates Baskin Robbins India, the country's largest exclusive ice cream retail chain with 800+ franchise parlours across 230+ cities, serving premium frozen desserts via 31 flavors and complementary dessert products.

Ownership category

akta.pro rank

Product category

Ice Cream Retail / Frozen Desserts

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Ice Cream and Frozen Dessert Manufacturing (31152)

SIC

Ice Cream & Frozen Desserts (2024), Dairy Products (2020)

akta.pro primary industry

Ice Cream & Refrigerated Desserts (CRADACAE)

akta.pro secondary industries

Online Bakery & Desserts Delivery (CRAHAIAK), Vegan/Allergen-Free Dessert Shops (THAFAGAL)

Keywords

• Ice cream retail
• Frozen desserts
• Franchise restaurants
• Quick service dessert
• Dairy products

Headquarters

HQ city

Colaba

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise fees and royalties: Revenue generated from franchise partners who pay initial fees and ongoing royalties to operate Baskin Robbins stores. The company provides brand, products, and operational support while franchisees invest in store setup and operations.
2. Retail product sales: Direct sales of ice cream products, cakes, slushes, thickshakes, and sundaes through company-owned or franchise parlours, online ordering, and quick commerce platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Baskin Robbins India sells premium ice cream, sundaes, ice cream cakes, thickshakes, slushes, and seasonal/vegan frozen desserts through 800+ exclusive franchise parlours and direct online ordering. The portfolio centers on 31+ flavors made with cow milk (100% vegetarian) and includes a vegan coconut-milk range. The business also grants franchise rights to operators who invest Rs. 25L+ per store.

Product overview

Baskin Robbins India, operated by Graviss Foods Pvt Ltd, is an ice cream-focused quick-service retail chain offering over 31 premium ice cream flavors alongside complementary dessert products. The core offering centers on physical ice cream parlours across over 800+ exclusive stores in 230+ cities, complemented by an online ordering service and food delivery integrations. The product portfolio includes core ice cream flavors (made with cow milk and 100% vegetarian), a vegan ice cream range (coconut milk-based), ice cream cakes, sundaes, thickshakes, and slushes. A loyalty program (BR Rewards) tracks customer visits and provides tiered rewards. The company also offers franchise opportunities for store expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Ice Cream Parlours Physical retail ice cream stores offering over 31 premium international and Indian flavors of cow-milk ice cream. Stores operate as franchise outlets across prime locations in 230+ cities in India.
• Premium Ice Cream Flavors Portfolio of 31+ ice cream flavors including international favorites like Mississippi Mud, Mint Milk Chocolate, and local Indian favorites like Honey Nut Crunch and Alphonso Mango. Includes limited-edition seasonal flavors and collaborations.
• Vegan Ice Cream Range Dairy-free ice cream made with premium coconut milk. Available in Vegan Mississippi Mud and Vegan Vanilla flavors in 450ml prepacks at Rs 349-389.
• Ice Cream Cakes Celebration ice cream cakes including round cakes, roll cakes, signature cakes, and 1kg variants, available for occasions like birthdays and celebrations.
• Sundaes Various sundae offerings including Cheesecake Sundaes (Strawberry, Nutella, Mango, Lotus Biscoff), Choco Lava Cake Sundae, Choco Break Sundae, Nutty Professor Sundae, and the Mount Everest Sundae.
• Thickshakes Thick milkshakes featuring ice cream, available in flavors like Super Duper Chocolate Overload and Super Duper Cotton Candy.
• Slush Range (Gola Feels) Icy crushed-ice drinks in five flavors: Kala Khatta, Masala Guava, Orange Mint, Mint Mojito, and Peach Ice Tea, priced at Rs 185 each.
• Gulab Jamun Ice Cream & Sundae Indian dessert-inspired ice cream and sundae combining traditional gulab jamun flavors with ice cream.
• Lotus Biscoff Ice Cream Premium gourmet ice cream featuring Lotus Biscoff cookie flavor, targeting consumers with European-inspired taste preferences.
• Hershey's Summer Collaboration Flavors Limited-edition summer collaboration product line featuring exclusive chocolate overload flavors and thickshakes co-developed with Hershey's.
• Hampers and Gift Packs Curated gift hampers and gift packs for occasions like Diwali, holidays, and celebrations, featuring Parisian delights, traditional sweets, and bubbly options.
• Franchise Programme Franchise opportunity for aspiring entrepreneurs to operate Baskin Robbins parlours in India; minimum investment tiers of Rs. 25L+, Rs. 30L+, and Rs. 40L+ with brand, products, training, and operational support from Graviss Foods.

Quantifiable outcome

• Over 20% top-line growth projected for FY25
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Graviss GroupcoreOEM/ Whitelabel/ Licensing Partner · 1 January 1993Baskin Robbins was brought to India in 1993 through a joint venture with the Graviss Group, a pioneer in the F&B industry in India founded by Mr. I.K. Ghai in 1945. Graviss Foods Pvt Ltd currently owns and manages Baskin Robbins India.
• Hershey'sminorStrategic or Co-development PartnerBaskin Robbins partnered with Hershey's for a summer collaboration featuring exclusive chocolate overload flavors and thickshakes. This collaboration brought together two childhood favorites in a limited-time product range.
• Inspire BrandscoreOEM/ Whitelabel/ Licensing PartnerBaskin Robbins operates as a subsidiary of Inspire Brands globally. Inspire Brands provides the brand franchise rights and operational support systems for Baskin Robbins operations worldwide including India.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Naturals Ice Cream: India-based premium ice cream chain operating parlours across multiple cities with a focus on fruit-based and natural flavors. Directly comparable as an organized Indian ice cream retail chain competing for similar consumers and franchisee partners.
• Havmor Ice Cream: Gujarat-headquartered ice cream manufacturer and parlour operator in India, owned by Lotte Confectionery. Comparable as a competing organized ice cream retail and manufacturing brand targeting similar Indian mass-premium consumers.
• Vadilal Industries: One of India's largest ice cream manufacturers with its own retail parlour network and exports. Comparable as a vertically integrated Indian ice cream brand with both manufacturing and retail presence competing in similar markets.
• Dairy Queen: Global ice cream and fast-food chain with a presence in India, operating through franchisees. Comparable as a global franchised ice cream chain with India operations competing in the same category with similar premium-occasion positioning.

Broad incumbents

• Amul Ice Cream: Amul (GCMMF) is India's largest dairy cooperative and operates Amul Ice Cream with deep distribution and aggressive pricing. Comparable as the dominant mass-market ice cream incumbent competing with BR on price/value across India.
• Kwality Wall's (Hindustan Unilever): HUL's Kwality Wall's is a mass-market ice cream brand with broad distribution across India. Comparable as a large incumbent with overlapping products and channels targeting similar Indian consumers, though broader in portfolio.
• Mother Dairy: Mother Dairy is a major Indian dairy player offering ice cream alongside milk and other refrigerated products. Comparable as a broad incumbent in the Indian frozen dessert category with strong north-India presence and brand trust.

Emerging players

• Häagen-Dazs: Global super-premium ice cream brand with selective India retail presence. Comparable as a premium international ice cream brand targeting similar affluent Indian consumers in metros, though with far fewer points of sale.

Others

• The Brooklyn Creamery: Indian premium ice cream brand also owned by Graviss Foods / I.K. Ghai family. Comparable as a sister brand in the same portfolio targeting health-conscious consumers with low-calorie, high-protein positioning, occasionally competing for the same shelf or consumer.
• Jubilant FoodWorks (Domino's India): Listed Indian QSR operator running Domino's and other franchise brands. Comparable as an Indian franchise operator scaling a global QSR brand at scale, providing a useful benchmark for unit economics and franchise model discipline in the Indian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/BaskinRobbinsIn
• YouTubeyoutube.com/user/BaskinRobbinsIn
• Facebookfacebook.com/BaskinRobbinsIn
• Instagraminstagram.com/baskinrobbinsin/?hl=en
• LinkedInlinkedin.com/company/graviss-foods-pvt-ltd---baskin-robbins

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graviss Foods Pvt Ltd - Baskin Robbins - India