Phoenix Feeds & Nutrition

What Phoenix Feeds & Nutrition does

Phoenix Feeds & Nutrition is a regional animal feed manufacturer founded in 2004 in New Haven, Vermont, by three livestock feed specialists. It operates three production mills — New Haven VT (headquarters, state-of-the-art automated mill built in 2012, rail-side), Brandon VT (pelleting mill acquired in 2017), and Augusta ME (acquired in 2023) — producing conventional and customized feed products for dairy, swine, poultry, and goat producers across New England and New York. The company is partially employee-owned through an ESOP established in 2017, which now holds 27% of the company as part of co-founder Craig Newton's exit strategy.

The company's core offering combines commodity feed manufacturing (bagged and bulk feed, custom mixes, concentrates, pellets, and raw commodities such as corn and soy) with value-added nutritional services. In-house dairy nutrition specialists and a network of more than 20 independent nutritionists formulate customized diets, supported by products such as milk replacers, calf pellets, grower mash, transition-cow formulations, robot-compatible pellets for automated feeding systems, and complementary supplements (SoyChlor for DCAD management, SiloSolve FC silage inoculant, Probac-5+ probiotic). A 720kW solar array installed in 2016 lowers energy costs and signals sustainability positioning.

Phoenix operates a sales-led, direct-to-farmer go-to-market model: in-house nutritionists and sales consultants work directly with farmers, supported by a company-owned trucking fleet that delivers on scheduled routes across the Northeast. Pricing is quote-based, determined by feed type, volume, and nutritional specifications. Revenue is generated primarily through recurring bulk feed sales to dairy farmers, with customer outcomes documented in case studies (8-9% milk component gains, 10% feed cost savings, milk-per-cow increases from 85-88 to 98 lbs/day). The company has no external institutional investors, no disclosed revenue, and is entirely founder/employee financed.

Name

Phoenix Feeds & Nutrition

Legal name

Phoenix Feeds & Nutrition Inc.

Website

https://phoenixfeeds.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Phoenix Feeds & Nutrition is a Vermont-based regional animal feed manufacturer operating three mills in Vermont and Maine, producing customized dairy, swine, and poultry feeds with in-house nutritionist support for farmers across New England and New York.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Animal Food Manufacturing (31111), Other Animal Food Manufacturing (311119)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Specialty Diet Formulation (starter/finisher, transition diets, heat-stress, high-forage, low-starch) (AFADAMAJ)

akta.pro secondary industries

Bagged Retail Commodity Feeds (Small Pack Formats) (AFADAIAJ), Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ)

Keywords

• Dairy feed manufacturing
• Animal nutrition services
• Livestock feed products
• Custom feed formulations
• Feed mill operations

Headquarters

HQ city

New Haven

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Animal Feed Manufacturing and Sales: Manufacturing and selling conventional animal feeds including dairy, poultry, swine, and goat feeds. Products include bagged and bulk feed ingredients, custom mixes, concentrates, pellets, and commodities like corn and soy. Revenue generated through direct feed sales to farmers with recurring delivery schedules.
2. Nutrition Services and Consulting: Dairy nutrition consulting services provided by in-house nutritionists who formulate customized diets, provide ongoing herd health support, and help farmers optimize productivity and profitability through feed management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Phoenix Feeds & Nutrition manufactures and sells conventional animal feed products for dairy, poultry, swine, and goat operations at three mills across Vermont and Maine, including bagged and bulk feed, custom mixes, concentrates, pellets, and commodities. The company pairs feed manufacturing with in-house and partner nutritionist services, providing customized diet formulation, calf and heifer programs, and feed and forage management consulting to farmers across New England and New York.

Product overview

Phoenix Feeds & Nutrition operates as an animal feed manufacturing company offering a portfolio of conventional feed products and nutritional services for dairy, swine, and poultry producers. The core product offering consists of species-specific feed products including dairy feeds (lactating grain, calf products, grower feeds, and robot pellets), swine feeds, and poultry feeds. These feed products are complemented by specialty nutritional supplements including silage inoculants (SiloSolve FC), probiotic products (Probac-5+ with Bovamine Dairy containing Amaferm), and anionic supplements (SoyChlor). The company differentiates through its service model, providing in-house nutrition consultation, calf and heifer development programs, and feed and forage management advisory services. Phoenix works with over 20 independent nutritionists and provides customized diet formulation, regular feed testing, and commodity marketing services (including purchasing and marketing corn from farm customers) to support farm profitability.

Differentiator

Problem solved

Functional benefit

Products and services

• Dairy Feed Products

Quantifiable outcome

• 10% feed cost savings for Butterville Farms after switching to Phoenix
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Novonesis (formerly Chr. Hansen)coreStrategic or Co-development Partner · 1 January 2024Phoenix Feeds & Nutrition has an enhanced partnership with Novonesis (formerly Chr. Hansen) for silage inoculant products including SiloSolve FC. The company promotes these heterofermentative inoculants containing Lactobacillus buchneri for improved silage fermentation, extended bunk life, and better dry matter intake. Technical articles by Novonesis account managers are featured on Phoenix's website.
• Northeast Agribusiness and Feed AllianceminorOthers · 1 January 2024Kevin Kouri, Director of Nutrition and Sales, serves on the Executive Board representing industry needs throughout the Northeast with focus on state-level government engagement to support agriculture.
• PRO DAIRY / Northeast Dairy Producers AssociationminorOthers · 1 January 2024Phoenix Feeds was proud to sponsor the Northeast Dairy Management Conference organized and hosted by PRO DAIRY and the Northeast Dairy Producers Association. The biennial event brings together dairy producers and industry partners across the region.
• Ag-Grid EnergyminorStrategic or Co-development Partner · 1 January 2021Fort Hill Farms, a Phoenix customer, partners with Ag-Grid Energy for anaerobic digester technology. The farm was first in Connecticut to have a digester that takes in food waste and manure to generate electricity. This partnership enables renewable energy production but is indirect - through a customer rather than direct to Phoenix.
• Vermont Feed Dealers and Manufacturers AssociationminorOthers · 1 January 2017Company leadership including CFO Shannon Danyow serves as President of this industry association. The association works for the welfare of dairy, poultry, and other livestock industries in Vermont.

Scale indicators7 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Poulin Grain: Vermont-headquartered feed manufacturer serving dairy and livestock producers across New England and New York. Closest direct competitor to Phoenix, with overlapping product lines (custom dairy feeds, nutritionist-driven sales) and similar regional footprint. Kevin Kouri of Phoenix previously worked at Poulin Grain, underlining the market overlap.
• Blue Seal Feeds: Long-standing Northeast dairy and livestock feed brand now part of Kent Nutrition Group. Competes directly with Phoenix on bagged and bulk dairy feeds across New England, and several former Phoenix team members (e.g., Michele Bennett) previously worked for Blue Seal.
• PA Lessard Feeds: New England-based regional feed manufacturer serving dairy and livestock producers. Directly comparable to Phoenix in size and service model, and a known prior employer of Phoenix dairy nutrition specialist Michele Bennett, confirming market overlap.
• Gold Star Feeds: Regional feed manufacturer producing dairy, livestock, and poultry feeds. Directly comparable in product mix and target customer, and another prior employer of Phoenix team members (Michele Bennett), signaling active talent flow between these regional competitors.

Broad incumbents

• Kent Nutrition Group: Midwest-rooted, multi-state feed manufacturer producing the Blue Seal and Kent branded lines for livestock, dairy, and equine across the Northeast. Pete Decker of Phoenix previously held management roles at Kent, and the companies compete head-to-head in dairy nutrition in the region.
• Land O'Lakes / Purina Animal Nutrition: National-scale animal feed platform within Land O'Lakes offering Purina-branded dairy, poultry, and livestock feeds. Pete Decker previously worked at Land O'Lakes, and the company's cooperative structure and broad product portfolio make it the dominant national reference point for Phoenix's competitive landscape.
• Cargill Animal Nutrition: One of the largest global animal nutrition businesses, offering commodity and specialty feed solutions across dairy, poultry, and swine. While not as service-intensive as Phoenix, Cargill's scale and procurement advantages make it a structural competitor on price for any Northeast dairy's conventional feed volume.
• ADM Animal Nutrition: Global agribusiness with a sizable animal nutrition segment covering livestock, poultry, and specialty feeds. ADM's scale, ingredient procurement, and risk-management capabilities position it as a broad competitor in the Northeast, particularly for commodity dairy feeds and premixes.
• Hubbard Feeds (Alltech): Regional livestock and dairy feed brand now part of Alltech's U.S. animal nutrition portfolio. Competes with Phoenix on conventional and specialty dairy feeds and premixes across multiple states, including the broader Northeast.

Others

• Novonesis (formerly Chr. Hansen): Global bioscience company supplying silage inoculants and probiotic feed additives — including Phoenix's SiloSolve FC product — to feed manufacturers and producers. Not a competitor, but a key enabling supplier and co-marketing partner for Phoenix's specialty feed portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCztmfcwMh57GOcEQRZugjOA
• Facebookfacebook.com/PhoenixFeedsNutrition
• Instagraminstagram.com/phoenixfeeds
• LinkedInlinkedin.com/company/phoenix-feeds-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Feeds & Nutrition