ChipLab
ChipLab is a US-based direct-to-consumer e-commerce manufacturer of custom poker chips and gaming accessories, using proprietary direct-to-chip UV printing and plasma treatment. It serves consumers, SMBs, and organizations across poker, promotional, wedding, and recognition use cases.
- Company typePrivate
- Founded2006
- HeadquartersLittleton, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What ChipLab does
ChipLab is a privately held US e-commerce manufacturer of custom poker chips and related gaming accessories, founded in 2006 and operating from Centennial and Littleton, Colorado. The company sells direct to consumers and businesses through its Shopify-based storefront at chiplab.com, with fulfillment and manufacturing based in the United States. Its product portfolio spans seven core chip variants — composite, clay, hybrid composite/metal, aluminum, 2-inch oversized, rectangular plaques, and magnetic — plus accessories (card protectors, dealer buttons) and use-case variants for weddings, promotions, golf, drink tokens, challenge coins, and awards.
The company's underlying differentiator is its direct-to-chip printing technology: full-color artwork is printed directly onto each chip and sealed with a UV coating, with optional ChipShield industrial-grade coating for durability. Clay chips additionally undergo plasma treatment after molding to improve ink adhesion. Production capacity is stated at 20,000+ chips per day to support rush-order fulfillment. Pricing is unit-based with volume discounts and mix-and-match across products, anchored by a $1 sample pack designed as a low-friction conversion funnel.
ChipLab operates on a pure direct-to-consumer model with no disclosed institutional investors, no funding rounds, and 1–10 employees. Distribution is online-only with multi-currency support for 28+ countries across North America, Europe, Asia Pacific, and the Middle East. Marketing is digital-first (e-commerce site, Instagram, email), supplemented by strong word-of-mouth reflected in a 4.8/5 rating across 7,463 reviews. Revenue is not disclosed; customer concentration is low and segment diversity is broad, spanning poker/gaming, SMB promotional, weddings, hospitality tokens, and military/recognition use cases.
ChipLab firmographics
Firmographics- Name
- ChipLab
- Legal name
- ChipLab
- Website
- https://chiplab.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ChipLab is a US-based direct-to-consumer e-commerce manufacturer of custom poker chips and gaming accessories, using proprietary direct-to-chip UV printing and plasma treatment. It serves consumers, SMBs, and organizations across poker, promotional, wedding, and recognition use cases.
- Ownership category
- akta.pro rank
ChipLab industry classification
Industry- Product category
- Custom Poker Chips
- NAICS
- Commercial Screen Printing (323113)
- akta.pro primary industry
- Poker Equipment & Supplies (Tables, Cards, Chips, Shufflers) (MPAEAEAL)
- akta.pro secondary industry
- Gaming Chips, Plaques & Currency Handling (Chips, RFID, Drop Boxes, Cash Carts) (MPAEANAB)
Keywords
Where ChipLab is headquartered
LocationHeadquarters
- HQ city
- Littleton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ChipLab business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Poker Chip Sales: One-time purchase revenue from custom-printed poker chips sold directly to consumers and businesses. Volume discounts applied for bulk orders. Mix-and-match pricing across colors and chip types.
- Poker Supplies: Supplementary products including poker card protectors and dealer buttons sold alongside core chip products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Composite Poker Chips - Best value option |
| Unit Pricing | Pay-as-you-go | Clay Poker Chips - Premium gaming quality |
| Unit Pricing | Pay-as-you-go | Rectangular Poker Chip Plaques |
| Unit Pricing | Pay-as-you-go | Aluminum Poker Chips |
| Unit Pricing | Pay-as-you-go | Sample Pack - Try Before You Buy |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ChipLab product offering
Product offeringCore offering
ChipLab manufactures and sells custom poker chips and gaming accessories through its direct-to-consumer e-commerce platform. The company uses proprietary direct-to-chip UV printing technology, combined with plasma treatment and ChipShield coating, to produce durable, full-color custom designs on a range of chip materials including composite, clay, hybrid composite and metal, aluminum, and oversized formats.
Product overview
ChipLab operates as a direct-to-consumer custom poker chip manufacturer offering a portfolio of seven core chip products differentiated by material composition: Composite Poker Chips (best value, 12g), Clay Poker Chips (premium weight and feel), Hybrid Composite & Metal Poker Chips (brushed brass accents), Aluminum Poker Chips (solid metal, 12g/40mm), 2" Oversized Poker Chips (50mm composite), Rectangular Poker Chip Plaques (75mm x 45mm), and Magnetic Poker Chips. The portfolio includes poker accessories (Poker Card Protectors, Dealer Buttons) and use-specific variants marketed for Golf, Drink Tokens, Promotional, Wedding, Challenge Coin, and Awards applications. All products feature direct-to-chip UV printing with optional ChipShield durable coating, with manufacturing and fulfillment based in Centennial, Colorado. The company offers a $1 sample pack service for quality inspection prior to bulk orders.
Differentiator
Problem solved
Functional benefit
Products and services
- Composite Poker Chips
- Clay Poker Chips
- Hybrid Composite and Metal Poker Chips
- Aluminum Poker Chips
- 2" Oversized Poker Chips
- Rectangular Poker Chip Plaques
- Magnetic Poker Chips
- Poker Card Protectors
- Dealer Buttons
- Chip Sample Pack
- Custom Design Services
Companies that use ChipLab
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles4 records
ChipLab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ChipLab partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 1st Infantry Divisionminor1st Infantry Division branded poker chips sold through ChipLab, featuring military-themed designs for the division
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
ChipLab competitors and assessment
Company assessmentDirect peers
- PokerChipEmpire: Online retailer specializing in custom and stock poker chips with design upload and bulk pricing. Directly competes with ChipLab in the custom DTC poker chip market with a similar e-commerce-led model.
- BR Pro Poker: Custom poker chip producer offering personalized designs and bulk orders. Directly comparable to ChipLab in target customer (poker clubs, home game hosts, events) and customization-driven value proposition.
- Quality Poker Chips: Online custom poker chip supplier emphasizing quality printing and variety of materials. Overlaps with ChipLab in clay and composite custom chip SKUs and small-to-mid bulk order segment.
- Poker Chips Direct: DTC retailer of custom and stock poker chips, sets, and accessories. Competes head-to-head with ChipLab across material tiers and bulk-pricing e-commerce flow.
- Apache Poker Chips: Established custom and stock poker chip supplier serving casinos and home gaming. Comparable to ChipLab in product range (composite, clay, ceramic) and customer base of poker rooms and home players.
- Custom Poker Chips: Specialist custom poker chip manufacturer and e-commerce seller. Overlaps with ChipLab across composite and clay custom chip offerings, custom design uploads, and bulk order fulfillment.
Others
- 4imprint: Large promotional products distributor offering custom-branded merchandise including poker chips. Comparable to ChipLab's Promotional/Corporate and Wedding segments, with an adjacent (not directly competing) product breadth.
Broad incumbents
- Gaming Partners International (GPI): Global incumbent manufacturer of casino-grade chips, plaques, and gaming equipment. Operates at much larger scale than ChipLab across professional casino customers but overlaps in core chip and plaque categories.
- Abbiati Casino Equipment: Italian-based manufacturer of casino chips, layouts, and gaming accessories. A broader incumbent serving international casino clients with comparable core chip products to ChipLab's custom line.
- Matsui Gaming: Long-established Japanese manufacturer of casino chips, plaques, and currency handling equipment. A broader incumbent in the same poker chip category with deeper casino-industry penetration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ChipLab social profiles
Digital presenceChipLab financial estimates
Financial estimateRevenue estimate
Valuation estimate
ChipLab leadership team
Management profileNumber of profiles
ChipLab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ChipLab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ChipLab
What does ChipLab do?
ChipLab manufactures and sells custom poker chips and gaming accessories through its direct-to-consumer e-commerce platform. The company uses proprietary direct-to-chip UV printing technology, combined with plasma treatment and ChipShield coating, to produce durable, full-color custom designs on a range of chip materials including composite, clay, hybrid composite and metal, aluminum, and oversized formats.
Is ChipLab a public or private company?
ChipLab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ChipLab founded?
ChipLab was founded in 2006. It employs 1 to 10 people.
Where is ChipLab based?
ChipLab is headquartered in Littleton, United States, in the North America region.
How does ChipLab make money?
Two revenue lines are on record. Custom Poker Chip Sales are the primary driver. The others are poker Supplies.
Who are ChipLab's main competitors?
Direct peers on record are PokerChipEmpire, BR Pro Poker, Quality Poker Chips, Poker Chips Direct, Apache Poker Chips and Custom Poker Chips. 4imprint is listed as an others. Broad incumbents are Gaming Partners International (GPI), Abbiati Casino Equipment and Matsui Gaming.
Does ChipLab have an API?
No public API is recorded for ChipLab.
What industry is ChipLab in?
ChipLab's product category is Custom Poker Chips. Its primary akta.pro industry code is MPAEAEAL, Poker Equipment & Supplies (Tables, Cards, Chips, Shufflers), with a secondary code of MPAEANAB, Gaming Chips, Plaques & Currency Handling (Chips, RFID, Drop Boxes, Cash Carts). Its NAICS code is 323113.