What Apache Poker Chips does

Apache Poker Chips is a Las Vegas-based e-commerce retailer founded in 1999 that sells poker chips, authentic casino chips, and related accessories directly to consumers through its own website (apachepokerchips.com). The company's product portfolio spans clay and ceramic poker chips across multiple proprietary and replica brands (Empire, Monaco, Monte Carlo, Mirage, Pharaoh's, Taj Mahal, Penthouse, Royal, Bank, Casino Royale, Majestic, Dunes, Apache), as well as luxury poker plaques and jetons, dealer buttons, plastic playing cards from brands like Cartamundi, Copag, Kem, and Modiano, chip racks and cases, and gift plaques. Pricing ranges from $0.25 per chip for entry-level Monte Carlo clay chips to $190 for premium collectible Landmark casino chips.

The business is differentiated by two structural advantages: it is the only retailer still carrying Paulson chips (the manufacturer exited public sales in 2015, making remaining inventory increasingly scarce and valuable), and it stocks inventory in-house rather than dropshipping, enabling faster fulfillment and higher-touch customer service. The company operates with 1-10 employees, handles phone-based sales support (702-580-2582), and serves a horizontal mix of consumer segments including home poker game enthusiasts (primary), board game players (e.g., 18xx series), casino chip collectors, and gift buyers. Revenue derives entirely from one-time direct product sales via the e-commerce storefront, with no subscription, licensing, or B2B contract revenue disclosed.

Name

Apache Poker Chips

Legal name

Apache Poker Chips

Website

https://apachepokerchips.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Apache Poker Chips is a Las Vegas-based e-commerce retailer (founded 1999) selling clay and ceramic poker chips, casino chips, and poker accessories directly to home poker game enthusiasts, board game players, and collectors through its own website.

Ownership category

akta.pro rank

Product category

Poker Chips and Accessories

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Poker Equipment & Supplies (Tables, Cards, Chips, Shufflers) (MPAEAEAL)

akta.pro secondary industries

Casino Table Equipment & Layouts (Tables, Racks, Shufflers, Layout Felts) (MPAEANAA), Gaming Chips, Plaques & Currency Handling (Chips, RFID, Drop Boxes, Cash Carts) (MPAEANAB)

Keywords

• Poker chips
• Casino chips
• Poker plaques
• Playing cards
• Dealer buttons

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Direct Product Sales: E-commerce retail sales of poker chips (clay and ceramic), poker plaques and jetons, dealer buttons, playing cards, chip cases, chip racks, and gift certificates. Products are sold directly to consumers through the website with per-unit pricing ranging from $0.25 to $150+ for individual chips.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Apache Poker Chips is a Las Vegas-based e-commerce retailer selling poker chips and poker room accessories for home games, board games, collectors, and gift buyers. Its catalog includes clay and ceramic poker chips, Paulson chips, authentic casino chips, poker plaques and jetons, dealer buttons, plastic playing cards, chip racks, chip cases, samples, and gift plaques sold directly through its website.

Product overview

Apache Poker Chips is a Las Vegas-based e-commerce retailer (operating since 1999) specializing in high-quality poker chips and casino accessories. The product portfolio centers on poker chips across multiple materials (clay, ceramic) and brands, including their own branded chips and licensed casino replicas. The company offers a comprehensive range of poker room essentials: chips in various denominations (Empire, Monaco, Monte Carlo, Mirage, Pharaoh's, Taj Mahal, Penthouse, Royal, Bank, Casino Royale, Majestic, Dunes, Apache), collector casino chips from Nevada establishments, luxury poker plaques and jetons, dealer buttons, plastic playing cards (Cartamundi, Copag, Kem, Modiano brands), chip racks and cases, chip samples, and gift plaques. They are notable for being the only retailer with remaining Paulson chips after the manufacturer stopped selling to the public in 2015. The business model combines direct consumer sales with inventory stocking for fast shipping and higher customer service levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Empire Poker Chips
• Monaco Poker Chips
• Monte Carlo Poker Chips
• Mirage Casino Poker Chips
• Pharaoh's Poker Chips
• Taj Mahal Casino Poker Chips
• Penthouse Poker Chips
• Apache Nondenominational Poker Chips
• Dunes Poker Chips
• Royal Poker Chips
• Bank Poker Chips
• Casino Royale Poker Chips
• Majestic Poker Chips
• Paulson Poker Chips
• Poker Plaques And Jetons
• Casino Chips
• Dealer Buttons
• Plastic Playing Cards
• Poker Chip Racks
• Poker Chip Cases
• Gift Plaques
• Poker Chip Samples
• Barrels And Racks

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• BR Pro Poker: Online retailer of professional poker chips, tables, and accessories serving home game enthusiasts. Direct competitor in the same chip categories and price points as Apache.
• Da Vinci Poker Chips: Casino chip manufacturer and retailer with custom clay and ceramic chip offerings, comparable to Apache's Pharaoh's and similar branded clay chip lines.
• Poker Chips Direct: Direct e-commerce competitor selling clay and ceramic poker chips, casino-style chips, and accessories for home games. Overlaps almost entirely with Apache's product range and target customer.
• Bill Smith Chips: Specialty retailer focused on Paulson and other premium poker chips, directly overlapping Apache's exclusive Paulson distribution positioning and collector/hobbyist customer base.
• ChipCo: Manufacturer and retailer of casino-quality poker chips, racks, and accessories. Competes with Apache on both the chip racks Apache resells (Chipco-brand racks) and on custom chip sets for home game buyers.
• The Chip Room: E-commerce retailer specializing in authentic and replica casino poker chips. Directly comparable to Apache's casino chip collection category and collector segment.
• Discount Poker Shop: Online poker supply retailer selling chips, cards, and tables at competitive prices. Targets the same home game enthusiast customer segment as Apache's lower-priced chip lines (Monte Carlo, Empire).
• PokerSource: Poker equipment retailer offering chips, cards, and accessories for home and tournament play. Overlaps with Apache's full accessories range including dealer buttons and chip cases.

Broad incumbents

• Casino Supply: Larger casino supply distributor serving commercial gaming operators. Overlaps with Apache on chip and accessory categories but serves a different (B2B/commercial) primary customer base.

Emerging players

• Custom Poker Chips: Specialty custom chip printing service for businesses, events, and personalization. Adjacent to Apache's range but focused on the customization niche rather than standard retail chip sales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/apachedice
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apache Poker Chips