National Wiper Alliance

What National Wiper Alliance does

National Wiper Alliance, Inc. (NWA) is a privately held US contract converter of dry nonwoven wipes and towels, founded in 1996 by Jeff Slosman in Swannanoa, North Carolina. The company operates a 500,000 square-foot ISO 9001:2015 certified manufacturing facility with more than 35 converting lines and processes multiple substrates including spunlace, DRC (cellulose-based), scrim-reinforced, airlaid, and proprietary Infinity polypropylene and Sontex materials. Output is sold across at least eight end markets — food service and hospitality, janitorial and sanitation, medical and healthcare, industrial and manufacturing, aerospace, automotive, government and military (including via GSA contracts), and retail/personal care — in diverse put-up formats such as quarter-fold, perforated roll, center-pull, dispenser box, and bulk packaging.

NWA's product portfolio centers on proprietary and branded SKUs including the QUAT KEEPER foodservice towel treated with BIOSAFE antimicrobial technology (licensed from Gelest, Inc.), the patented Rhino Wipe Tote System, the Infinity Refillable Wiping System, DRC, Scrim Reinforced, Sontex, and Carson Wipe washcloths. Revenue is generated through three streams: (1) sale of manufactured nonwoven wipes and towels, (2) custom converting services including Turn Key finished products, and (3) private labeling programs with customized printing. Pricing is B2B and quoted on a per-engagement basis; the website supports e-commerce, sample requests, and account-based quote workflows. Distribution is direct via an internal sales team, supplemented by GSA procurement for federal/defense buyers and by customer-owned brands under private label arrangements. The company has no disclosed institutional ownership, no disclosed funding rounds, and no disclosed M&A activity in the input data.

Name

National Wiper Alliance

Legal name

National Wiper Alliance, Inc.

Website

https://nationalwiper.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

National Wiper Alliance is a privately held US contract converter of dry nonwoven wipes and towels, serving food service, healthcare, janitorial, aerospace, automotive, industrial, government/military, and retail customers via branded products, private label programs, and custom converting from a 500,000 sq. ft. ISO 9001:2015 facility in Swannanoa, NC.

Ownership category

akta.pro rank

Product category

Nonwoven Wipes and Towels Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Papers & Allied Products (2600)

akta.pro primary industry

Industrial & Specialty Wipers (Shop Towels, Cleanroom Wipers) (IMAMAGAG)

akta.pro secondary industries

Wipes (Baby, Flushable, Household, Personal) (CRADALAH), Paper Wipes (Dry & Pre-moistened) (CRAJAFAF), Wipes (All-Purpose Cleaning Wipes) (CRAJAMAJ), Body Wipes & Cleansing Towelettes (CRABAEAG)

Keywords

• Nonwoven wipes manufacturing
• Custom converting services
• Private label wipes
• Foodservice cleaning towels
• Industrial cleaning wipes

Headquarters

HQ city

Swannanoa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Nonwoven Wipe and Towel Product Sales: Sale of manufactured dry nonwoven wipes and towels across multiple substrate types (DRC, scrim-reinforced, spunlace, airlaid, Infinity®, Sontex®). Products sold in various put-up formats including 1/4 fold, perforated rolls, center-pull rolls, dispenser boxes, and bulk packaging. Primary revenue driver.
2. Custom Converting Services: Custom converting services utilizing multiple cutting methods, winding techniques, and folding methods. NWA offers Turn Key products using their materials and packaging to meet demanding converting requirements.
3. Private Labeling Programs: Private labeling programs allowing customers to brand NWA products with their own labels. Products available branded or private labeled, including customized printing options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

National Wiper Alliance is a contract manufacturer of dry, nonwoven wipes and towels, producing custom-converted products across multiple substrates (spunlace, DRC, scrim-reinforced, airlaid, Infinity® polypropylene) in various put-up formats. The company sells its own branded product lines (QUAT KEEPER®, Infinity®, Sontex®, Carson Wipe™, Rhino Wipe®, DRC, Scrim Reinforced, Treated Dust Cloth, Automotive Buntex®) directly to B2B customers and offers custom converting, private labeling, product development, quality assurance, and recycling services to commercial buyers.

Product overview

National Wiper Alliance is a contract manufacturer specializing in dry, nonwoven wipes and towels. Their product portfolio centers around several core product lines: Foodservice Towels (including QUAT KEEPER® antimicrobial towels treated with BIOSAFE® technology and standard reusable towels), the Infinity® family of versatile cloth-like wipers (including the Infinity® Refillable Wiping System™ for creating custom wet wipes), DRC Wipes (cellulose-based all-purpose wipers), Scrim Reinforced Wipes (economical wipers for glass and surfaces), Sontex® Wipes (heavy duty industrial wipers), Carson Wipe™ (spunlace washcloths for personal care), and the patented Rhino Wipe® Tote System. They serve diverse industries including aerospace, automotive, food service, government/military, industrial/manufacturing, janitorial/sanitation, medical/healthcare, and retail. Beyond products, they offer services including custom converting, private labeling, product development, quality assurance, and recycling.

Differentiator

Problem solved

Functional benefit

Brands

• QUAT KEEPER: Antimicrobial and Non-Quat-Depleting Foodservice Towels treated with BIOSAFE antimicrobial technology
• Infinity
• Rhino Wipe
• Carson Wipe
• Sontex
• Scrim Reinforced Wipe
• DRC Wipe

Products and services

• QUAT KEEPER® Foodservice Towels The industry's first antimicrobial and non-quat-depleting foodservice towels, treated with BIOSAFE® antimicrobial technology. Prevents microbes from growing on the towel and preserves quat solution strength, available in white, blue, and salmon colors for color-coded sanitation programs.
• Infinity® Wipe Extremely versatile, cloth-like wiper suitable for jobs ranging from personal-care washcloths to heavy-duty cleaning, available in multiple weights, colors, and put-up formats including perforated roll, 1/4 fold, and dispenser box.
• Infinity® Refillable Wiping System™ Dispensing system consisting of a dry, perforated roll and bucket with a resealable lid that allows facilities to create custom wet wipes for cleaning hard surfaces, compatible with most disinfectant and cleaning solutions.
• DRC Wipe All-purpose, cloth-like wiper made from strong cellulose with high bulk, stretch, softness, and absorbency; excellent wipe-dry properties and durable in solvents, available in 1/4 fold, dispenser box, and perforated roll.
• Foodservice Towels Reusable, durable, long-lasting wipes for food service and hospitality applications, available in various weights and color-coding options to eliminate cross-contamination in food prep, restaurants, healthcare facilities, hospitality, and schools.
• Scrim Reinforced Wipe Economical wiper constructed with multiple plies of tissue reinforced with nylon scrim netting, low lint, no streaking, ideal for glass, mirrors, stainless steel, and smooth surface cleaning in both dry and wet applications.
• Treated Dust Cloth Low-linting, nonabrasive light-duty wiper treated to catch and hold dust, suitable for various cleaning applications.
• Sontex® Wipe Extremely versatile, cloth-like, heavy-duty wiper for jobs requiring exceptional strength, high absorbency, and reusability; highly absorbent in water, oil, and paint, and resists solvents; available in 1/4 fold, Z fold, perforated roll, and bulk packaging.
• Carson Wipe™ Soft, binder-free, cloth-like washcloth that is latex-free, tear-resistant, and very absorbent; designed for personal care use, dry or wet, and for use with all-body bathing and cleansing products.
• Infinity® Automotive Buntex® Wipe Wiper designed for the automotive industry: low lint, non-abrasive, very absorbent, aerospace-grade, chemical-free with no binders, and resistant to solvent breakdown; ideal for automotive applications and available in multiple sizes.
• Rhino Wipe® Tote System Patented product line for carrying and dispensing wipes, designed for portability and ease of use across various cleaning and field applications; featured on CNN Underscored as essential camping gear.
• Custom Converting Services Custom converting services utilizing multiple cutting methods, winding techniques, and folding methods to meet demanding converting requirements; offers Turn Key products using NWA materials and packaging.
• Private Labeling Programs Private labeling services with customized printing, allowing businesses to brand NWA-manufactured wipes under their own labels.
• Product Development Services Custom product and packaging development services to meet specific customer requirements.
• Quality Assurance Services Quality assurance services ensuring products meet required standards and specifications, supported by ISO 9001:2015 registration.
• Recycling Services Recycling services for nonwoven materials and products.

Quantifiable outcome

• 99.9% reduction of staining and odor-causing mold and bacteria on QUAT KEEPER® towels vs. standard towels
• +3 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• United Way of Asheville and Buncombe CountyminorOthers · 12 May 2020National Wiper Alliance partnered with United Way of Asheville and Buncombe County, making a donation of dry nonwoven wipes to be distributed among Buncombe County first responders and the nonprofit community. NWA was featured in the United Way newsletter.
• Gelest, Inc.coreTechnology or Integration · 6 February 2020National Wiper Alliance selected Gelest, Inc., an innovator in materials science and manufacturer of BIOSAFE® Antimicrobial technology, to enhance their QUAT KEEPER® Foodservice Towels. The partnership integrated BIOSAFE® antimicrobial technology into NWA's towels, creating the industry's first antimicrobial and non-quat-depleting foodservice towel. BIOSAFE® is EPA-registered and approved for food-contact use.
• Southeastern Trade Adjustment Assistance Center (SETAAC)minorOthers · 21 October 2019As a U.S. manufacturer, NWA qualified for a government-funded trade adjustment assistance program administered by SETAAC. The program, funded by the U.S. government, offered cost-sharing support for enhancing business-related projects as part of a continuing partnership with the trade adjustment assistance program.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Rockline Industries: Privately held contract manufacturer of wet and dry wipes for private-label and branded CPG customers across food service, healthcare, and household categories. Directly comparable to NWA's private-label and custom converting model, including substrates, formats, and customer overlap.
• Berkshire Corporation: Manufacturer of cleanroom wipes, swabs, and contamination-control products for pharmaceutical, semiconductor, and aerospace applications. Comparable substrate technology and aerospace/pharmaceutical customer overlap.
• Nice-Pak Products: Family-owned global manufacturer of wet wipes and nonwoven substrates serving private-label brands in food service, healthcare, and consumer markets. Closely comparable on substrate converting, private-label model, and multi-vertical customer base.
• Contec: Manufacturer of cleanroom and critical-environment wipers for aerospace, semiconductor, pharmaceutical, and industrial customers. Highly comparable on aerospace-grade, low-lint, non-abrasive wiper specifications serving overlapping end-markets.
• Sellars Absorbent Materials: Manufacturer of industrial and specialty wipers, absorbent materials, and nonwoven products sold through industrial and janitorial channels. Direct overlap with NWA's industrial, automotive, and janitorial segments.

Broad incumbents

• PDI Healthcare: Manufacturer of disinfectant and sanitizing wipes (Sani-Cloth, Sani-Hands) for healthcare and foodservice markets. Comparable on regulated antimicrobial wipes and food-service/healthcare channels.
• Kimberly-Clark Professional: Division of Kimberly-Clark producing WypAll and other industrial/foodservice wipers at massive scale. Comparable on product category and customer base but vastly larger and broader in scope.
• Georgia-Pacific (Commercial): Major paper and nonwovens manufacturer producing Brawny, Pacific Blue, and other foodservice/industrial wipers. Competes in the same foodservice and janitorial channels with substantial scale advantages.
• Berry Global (HHS / Nonwovens): Global manufacturer of nonwoven substrates and converted wipes for hygiene, healthcare, and industrial markets. Adjacent competitor with broader product portfolio and significantly larger scale.
• 3M (Commercial Solutions): Diversified manufacturer producing industrial wipers, abrasives, and cleaning products. Competes in industrial and aerospace wiping segments with much larger R&D and brand resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nationalwiper
• Facebookfacebook.com/nationalwiperalliance
• LinkedInlinkedin.com/company/national-wiper-alliance-inc-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Wiper Alliance