What Nice-Pak Products does

Nice-Pak Products, founded in 1957 by Arthur Julius, is the largest U.S. manufacturer of moistened wipes, hand sanitizing wipes, and germicidal disposable wipes, and following its August 2025 combination with Vivos Holdings describes itself as one of the world's largest solutions partners in private brand and co-manufactured health and wellness products. The company operates a B2B model anchored in private-label and contract manufacturing for retailers and brand owners, with a complementary branded portfolio (Nice 'N CLEAN, Wet-Nap, GRIME BOSS) distributed through major retailers including Walmart and Amazon.

The product platform is built on proprietary wet-wipe technology, including SecureFLUSH Technology (Patent 12036295), a 100% cellulose nonwoven flushable wipe that breaks apart five times faster than toilet paper and won the 2022 INDA WOW Innovation Award; the company's leadership position in 100% plant-based wipes (introduced 2014); EPA-approved disinfecting formulations; and a National Eczema Association-sealed baby wipe formula. Manufacturing spans five U.S. production facilities (Mooresville IN, Jonesboro AR, Smyrna TN, Grand Rapids MI, and St. Louis MO), three distribution centers, an R&D pilot plant at Smyrna achieving first-time-right rates above 98%, and an Innovation Center in Montvale, NJ. Geographic reach extends through UK-based subsidiary Nice-Pak International Limited and operations in Germany.

Commercially, Nice-Pak pursues a sales-led B2B go-to-market led by a Chief Commercial Officer, supplemented by selective branded e-commerce and retail distribution. The firm is a 100% employee-owned company through the Emprise Group ESOP, with approximately 2,000 associates. Following the Vivos Holdings combination completed in August 2025, Vivos integrated its U.S. subsidiaries — Consumer Product Partners, Surefil, and U.S. Nice-Pak operations — under the unified Nice-Pak Products brand effective January 1, 2026, with the new corporate headquarters in St. Louis, Missouri.

Name

Nice-Pak Products

Legal name

Nice-Pak Products, Inc.

Website

https://nicepak.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Nice-Pak Products, founded 1957, is a leading global manufacturer of moistened wipes, hand sanitizing wipes, and germicidal disposable wipes. The employee-owned firm serves retailers and brand owners through private label and contract manufacturing, with branded products Nice 'N CLEAN, Wet-Nap, and GRIME BOSS.

Ownership category

akta.pro rank

Product category

Wet Wipes Manufacturing

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Polish and Other Sanitation Good Manufacturing (325612), Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Wipes (Baby, Flushable, Household, Personal) (CRADALAH)

akta.pro secondary industries

Wet Wipes & Flushable Wipes (Nonwoven-based) (IMAMAGAC), Wipes (All-Purpose Cleaning Wipes) (CRAJAMAJ), Hand Sanitizers & Antibacterial Personal Care (CRADANAI)

Keywords

• Wet wipes manufacturing
• Private label wipes
• Contract manufacturing hygiene
• Personal care wipes
• Flushable wipes

Headquarters

HQ city

Orangeburg

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Private Label Manufacturing: Manufacturing wet wipes and personal care products under retailer/store brands. The company is a premier wet-wipe solutions partner for retailers and brand owners.
2. Contract Manufacturing: Contract manufacturing services for brand owners across health, hygiene, and personal care sectors including liquid-fill products.
3. Branded Products: Sale of branded products including Nice 'N CLEAN, GRIME BOSS, Wet-Nap for consumer markets through retail and e-commerce channels.
4. Co-manufacturing Solutions: Comprehensive solutions partner providing formulation, manufacturing, and marketing expertise for brand owners and retailers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Nice-Pak Products is the largest U.S. manufacturer of moistened wipes, hand sanitizing wipes, and germicidal disposable wipes. The company primarily operates as a B2B solutions partner providing private label and contract manufacturing for retailers and brand owners across health, hygiene, and personal care sectors, while also selling branded consumer products (Nice 'N CLEAN, Wet-Nap, GRIME BOSS) through retail and e-commerce.

Product overview

Nice-Pak Products is a comprehensive wet wipes and personal care product manufacturer offering both branded and private-label products. The portfolio centers on three main consumer brands—Nice 'N CLEAN® (primary brand with flushable, disinfecting, and sanitizing wipes), Wet-Nap® (flagship original wet wipe brand), and GRIME BOSS® (surface cleaning wipes)—alongside SecureFLUSH® Technology as a proprietary innovation. Beyond wipes, the company has expanded into broader personal care including baby care (wipes, toiletries, toddler products), beauty (facial care, acne care, lotion, sun care), home & health (dish soap, first aid, hand hygiene, oral care), and personal care (bath products, feminine care, hair care). As a contract manufacturer and private-label partner, Nice-Pak also produces store-brand products for retailers across these categories. The company operates as part of Vivos Holdings following a 2025 combination, with facilities across the U.S.

Differentiator

Problem solved

Functional benefit

Brands

• Nice 'N CLEAN: Brand of wet wipes including SecureFLUSH Technology Flushable Wipes, Sani-Hands hand sanitizing wipes, and various personal care wipes
• Wet-Nap
• GRIME BOSS

Products and services

• Nice 'N CLEAN®
• Wet-Nap®
• GRIME BOSS®
• Nice 'N CLEAN® SecureFLUSH™ Technology Flushable Wipes
• Sani-Hands® High-Alcohol Sanitizing Hand Wipes
• Eco-Pak
• Private Label Manufacturing
• Contract Manufacturing

Quantifiable outcome

• SecureFLUSH wipes break down 5x faster than leading toilet paper when flushed
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Responsible Flushing Alliance (RFA)minorStrategic or Co-development Partner · 12 July 2022Member of Responsible Flushing Alliance supporting #FlushSmart effort to educate consumers on smart flushing habits and prevent non-flushable materials from entering wastewater systems.
• Good360coreStrategic or Co-development Partner · 15 March 2022Partnership for disaster relief through Good360's Resilient Response program. Over $5 million in fair market value of wipes donated. Products distributed to 600+ non-profits in North America and Eastern Europe, impacting nearly 200,000 lives.
• American ForestscoreStrategic or Co-development Partner · 14 December 2021Three-year partnership with American Forests for tree planting and reforestation initiatives. Planting over 150,000 trees including in underserved communities surrounding Nice-Pak facilities. Part of Healthy Forests, Health People pledge to 1T.org Community.
• Project Learning Tree (Sustainable Forestry Initiative)coreStrategic or Co-development Partner · 14 December 2021Partnership with Project Learning Tree to connect trees and human health through environmental education. Provides programming for Nice-Pak associates, suppliers, and customers on sustainability and forest stewardship.
• PDI (Sister Company)coreOthersSister company under same ownership - global leader in infection prevention products and service solutions. Collaborates on environmental and social impact reporting and disaster relief donations.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Rockline Industries: Privately held U.S. contract manufacturer of wet wipes and personal care products serving retailers and brand owners with private-label wet wipes, baby wipes, and disinfecting wipes. Most direct comparable to Nice-Pak's private-label wet-wipe manufacturing business.
• Albaad Industries: Global wet wipes manufacturer producing nonwoven wet wipes, baby wipes, and personal care wipes for retailer private labels. Closely comparable to Nice-Pak as a contract and private-label wipes specialist with multi-region manufacturing.
• Diamond Wipes International: U.S. wet wipes manufacturer specializing in private-label and contract manufacturing of personal care, baby, household, and industrial wipes. Direct competitor in Nice-Pak's core contract manufacturing niche.
• Edgewell Personal Care: Owner of Wet Ones, Banana Boat, and Schick; competes directly in branded wet wipes and personal care categories where Nice-Pak markets Nice 'N CLEAN and Wet-Nap; comparable product portfolio and retail channel mix.

Broad incumbents

• Kimberly-Clark: Major CPG incumbent with Huggies, Kleenex, and Cottonelle wipe brands; competes with Nice-Pak's branded and private-label wipes and is a potential private-label customer/supplier in the same aisles.
• Procter & Gamble: Owner of Pampers baby wipes and other branded wipe products; broad CPG incumbent that competes with Nice-Pak in baby wipes, household cleaners, and personal care while also being a potential contract customer.
• Reckitt Benckiser: Owner of Lysol and Dettol disinfecting wipes competing directly with Nice-Pak's EPA-approved disinfecting wipes; broad consumer health incumbent with overlapping retailer relationships.
• Clorox: Leading U.S. disinfecting wipes brand (Clorox Disinfecting Wipes) competing head-on with Nice-Pak's Nice 'N CLEAN disinfecting line; also a relevant comparable for Nice-Pak's household cleaning category.

Emerging players

• Seventh Generation: Sustainability-positioned wipes and cleaning brand that overlaps with Nice-Pak's plant-based, ESG-led positioning in baby, personal care, and household wipes; competes for the same premium-sustainability consumer.
• WaterWipes: Premium baby wipes brand focused on minimal-ingredient formulations; competes with Nice-Pak's baby wipes portfolio and represents the kind of branded premiumization that could pressure Nice-Pak's mid-tier branded offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JoinNicePak
• Facebookfacebook.com/NicePak
• LinkedInlinkedin.com/company/49954

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nice-Pak Products