Eva Latam

What Eva Latam does

Eva Latam is a digital insurance distribution platform incorporated in Delaware, USA, with operational headquarters in Panama City and active operations across 15+ Latin American countries (Argentina, Bolivia, Chile, Colombia, Costa Rica, El Salvador, Honduras, Mexico, Nicaragua, Panama, Peru, Dominican Republic, Uruguay, and Venezuela). The company operates as a registered agent distributing simplified term life insurance products underwritten by WorldWide Medical Assurance, LTD., earning commissions on premiums. Its target customers are young Latin Americans (millennials and centennials aged roughly 20-40) and digital/gig economy workers who are largely unserved by traditional insurers, in a market where less than 15% of the population holds life insurance and less than 3% have adequate coverage.

The platform is built around a 100% digital onboarding flow with three steps (quote, apply, get covered), no medical exams required, and policy issuance in minutes. Coverage amounts range from $25,000 to $1,000,000, with premiums starting at $2.95 USD per month. Underwriting leverages predictive models and proprietary, patented technology. Adjacent product lines in health, disability, and retirement investment are listed on the website as 'Próximamente'. Distribution combines a self-service web application (evalatam1.web.app) with a licensed insurance agent recruitment program, supported by organic social (Instagram, LinkedIn, Facebook), content marketing, and email/phone/live chat support.

The business model is recurring commission revenue on subscription-priced insurance premiums, regulated by the Superintendencia de Seguros y Reaseguros de Panamá. The company is privately held, founder-led (CEO & Founder Marino Ramírez), and reports 1-10 employees with no external funding rounds disclosed in the available materials.

Name

Eva Latam

Legal name

Eva Latam Inc.

Website

https://evalatam.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Eva Latam is a Panama-headquartered, Delaware-incorporated digital insurance platform that distributes simplified term life insurance (and roadmap health, disability, and retirement products) to young Latin Americans across 15+ countries via a 100% digital onboarding flow, acting as a registered agent for WorldWide Medical Assurance, LTD.

Ownership category

akta.pro rank

Product category

Digital Life Insurance

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421), Direct Life Insurance Carriers (524113)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311)

akta.pro primary industry

Simplified Issue (No-Exam) Term Life Insurance (FSAIAAAH)

akta.pro secondary industry

Level Term Life Insurance (FSAIAAAA)

Keywords

• Digital insurance platform
• Term life insurance
• Insurance underwriting
• Financial protection products
• Predictive underwriting

Headquarters

HQ city

Panama City

HQ country

Panama

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Insurance Premium Revenue: Eva acts as a registered agent for WorldWide Medical Assurance, LTD., earning commissions on insurance premiums collected from policyholders. The company sells simplified term life insurance products and receives compensation from insurance providers for policies issued through their platform.

Pricing tiers

Distribution channels2 records

Marketing channels5 records

Core offering

Eva Latam is a digital insurance platform that sells simplified term life insurance policies to individual consumers in Latin America through a 100% online application process. Policies are issued in minutes without medical exams, with coverage amounts from $25,000 to $1,000,000 and premiums starting at $2.95 USD per month. The platform uses predictive models and proprietary technology for underwriting, with policies underwritten by partner insurer WorldWide Medical Assurance, LTD.

Product overview

Eva Latam operates as a digital insurance ecosystem offering life, health, disability, and investment protection products. The core product is a simplified term life insurance that can be purchased in minutes without medical exams, issued by WorldWide Medical Assurance, LTD. The platform combines a 100% digital application process (3-step quote-to-coverage) with predictive analytics technology for personalized pricing. Health, disability, and investment products are offered as additional protection modules alongside the core life insurance. All products are distributed digitally across 15 Latin American countries, targeting young consumers seeking accessible and affordable coverage starting at $2.95 USD per month.

Differentiator

Problem solved

Functional benefit

Products and services

• Seguro de Vida Eva (Eva Life Insurance)

Quantifiable outcome

• Policy issuance in 3 simple steps within minutes
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• WorldWide Medical Assurance, LTD.coreStrategic or Co-development PartnerWorldWide Medical Assurance, LTD. is Eva's primary insurance provider partner, offering simplified term life insurance products. Eva acts as a registered agent, marketing and selling policies on behalf of WorldWide Medical Assurance. The company is chosen for its financial strength, stability, and ability to protect consumers' dreams with competitive coverage.
• Best Insurance Companies of Latin AmericacoreOthersEva works with the best insurance companies in Latin America, leveraging their financial strength and market reputation. Eva simplifies the application process with predictive models and proprietary technology, while coverage is provided by prestigious, financially stable insurers rated for their financial strength and stability.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Betterfly: LATAM-based digital insurtech that distributes life and health coverage to gig and underbanked workers via a mobile-first app, directly competing with Eva for the same digitally native Latin American millennial segment.
• BIMA: Sweden-founded insurtech providing mobile-delivered life and health microinsurance across emerging markets in Latin America, Africa, and Asia; comparable to Eva in simplified-issue, mobile-first life coverage for underserved consumers.
• 180˚ Seguros: Brazil-based digital insurance broker offering simplified life, auto, and other personal lines through an online platform; closely comparable to Eva's digital-first brokerage model serving Latin American consumers.

Broad incumbents

• Lemonade: Public, AI-driven digital insurance carrier selling life and health among other lines with a mobile-first, simplified-issue UX; serves as a strategic reference point for Eva's digital underwriting and customer experience playbook, though operating in mature markets.
• Zurich Latin America (digital initiatives): Global incumbent insurer with significant Latin American life and health operations; relevant as a broad incumbent that Eva competes against for distribution, with increasingly digital direct-to-consumer offerings targeting the same region.

Emerging players

• Justos: Brazil-based digital auto insurance insurtech that uses telematics and AI-driven pricing to disrupt traditional carriers; relevant peer for Eva's digital-first underwriting and data-driven pricing model applied to a different line in the same region.
• Pier: Brazil-based insurance tech company building data infrastructure and digital distribution for insurers; comparable to Eva in pursuing digital transformation of insurance distribution in Latin America, though focused on auto and connected-vehicle data.
• Akua: LATAM-focused embedded insurance infrastructure provider enabling digital distribution of insurance products; comparable to Eva in simplifying access to insurance for Latin American consumers via technology-led distribution.

Regional players

• Wibe: Chilean digital insurance broker that distributes life, home, auto, and other personal lines online; directly comparable to Eva in simplifying insurance purchase through a fully digital experience, though focused primarily on Chile.

Others

• Worldwide Medical Assurance: Eva's disclosed primary underwriting partner providing the simplified-issue term life product; comparable as the upstream carrier whose financial strength and product design directly determine Eva's ability to serve customers.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/elmovimientoeva
• LinkedInlinkedin.com/company/evalatam
• Instagraminstagram.com/eva.latam/?igshid=YmMyMTA2M2Y%3Dhttps://www.instagram.com/eva.latam/?igshid=YmMyMTA2M2Y%3D

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eva Latam