Redhouse

What Redhouse does

Redhouse is a London-based brand strategy, brand design and communications firm founded in 1989, operating with a headcount in the 11-50 range. Its service portfolio spans nine integrated disciplines - brand, marketing, public relations, employee experience (including events), AI, video, brand language and training - delivered as bespoke professional engagements with quote-based pricing under what the source data identifies as the Definition brand. The firm serves nine explicit verticals: B2B, financial services, tech, STEM, professional services, transport, public sector, social impact and leisure & hospitality, with a marquee enterprise and public-sector client roster that includes HSBC, Checkout.com, Network Rail, Zurich Insurance, DHL Express, Monzo, the Financial Conduct Authority, Cabinet Office and Transport for London.

The underlying technology stack centres on the Definition AI platform, an AI-powered offering combining generative text, NLP-driven tone-of-voice work, and knowledge-retrieval/AI evaluation content, supported by in-house specialists. Sector-specific microsites (B2B, PR, Video) indicate segmented go-to-market motions, and distribution is overwhelmingly direct enterprise field sales with a self-service/PLG-style AI tooling component aimed at mid-market clients. Revenue mechanics are professional-services based with no publicly disclosed pricing, no disclosed funding rounds, and no disclosed financial metrics. Ownership is private and not publicly disclosed; the firm appears to operate as an independent UK agency.

Name

Redhouse

Legal name

Definition

Website

https://redhousebrand.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

London-based brand strategy, brand design and communications firm founded in 1989, serving enterprise and public-sector clients across nine verticals with integrated brand, marketing, PR, video, language, training and AI-enabled services.

Ownership category

akta.pro rank

Product category

Brand and Marketing Communications Services

NAICS

Management Consulting Services (54161), Information (51)

SIC

Services-Advertising Agencies (7311), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Brand strategy services
• Marketing communications agency
• Public relations services
• Brand identity design
• AI marketing consultancy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Brand: Brand strategy and development services including brand identity, brand language, and tone of voice consulting.
2. Professional Services - Marketing: Marketing services including campaign management, social media, SEO, content marketing, and digital marketing.
3. Professional Services - PR: Public relations services including media relations, reputation management, and communications strategy.
4. Professional Services - Employee Experience: Employee experience and internal communications services including events, culture development, and workplace engagement.
5. AI Services: AI training, consultancy, and access to AI tools through the Definition AI platform.
6. Video Production: Video production services including impactful, technically perfect, creative content for brands.
7. Training Services: Learning and development programs designed to create lasting behavioral change.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Redhouse (doing business as Definition) is an integrated brand, marketing, and communications agency that delivers brand strategy and design, marketing campaigns, public relations, employee experience, video production, brand language and tone of voice, and training services to enterprise clients. The firm also operates Definition AI, an AI-powered platform that provides access to advanced AI capabilities supported by specialist teams, alongside AI training and consultancy engagements.

Product overview

Definition is an integrated marketing and communications agency offering a unified portfolio of services spanning brand strategy, marketing, public relations, employee experience, AI solutions, video production, language services, and professional training. The core offerings include Definition AI (an AI-powered platform with access to advanced AI capabilities and specialist support), AI Training and Consultancy, Brand Services, Marketing Services, PR Services, Employee Experience Services (including Events), Video Services, Brand Language Services (covering brand voice and tone of voice), and Training Services. These services work together as a comprehensive suite addressing the full spectrum of brand development, marketing execution, and organizational communications needs across B2B, financial services, tech, STEM, professional services, transport, public sector, social impact, and leisure and hospitality sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Definition AI: AI services and tools offered by the company
• B2B
• Comms
• Video

Products and services

• Brand Services
• Marketing Services Human-centered marketing services including campaign development, digital marketing, SEO, social media, content marketing, and data-driven strategies designed to drive business growth.
• PR Services Public relations services focused on visibility, reputation management, media relations, and business growth through strategic communications.
• Employee Experience Services Internal brand and employee experience services including events, culture development, and internal communications designed to build brands from the inside out.
• AI Training and Consultancy Specialist AI training and consultancy services to help organizations implement and leverage AI effectively within their operations.
• Definition AI AI-powered platform providing access to advanced AI capabilities including content generation, with specialist human support and an AI tools menu for various business applications.
• Video Services Video production services delivering impactful, technically proficient, creative content that is objective-driven for brand clients.
• Brand Language Services
• Training Services Learning and development programs focused on delivering training that drives measurable behavior change within client organizations.

Quantifiable outcome

• HSBC achieved 20% more business customers through onboarding
• +4 more outcomes

Named customers23 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• WPP: Global advertising holding company headquartered in London with agencies spanning brand strategy, advertising, PR, media, and digital. Most directly comparable as a UK-headquartered incumbent in integrated brand and marketing communications, though operating at vastly larger scale across multiple network agencies.
• Publicis Groupe UK: Paris-headquartered global advertising holding group with significant UK operations spanning creative, media, PR, and digital transformation. Comparable as a broad incumbent offering integrated services across brand, marketing, PR, and data — the same integrated proposition Definition sells to enterprise clients.

Direct peers

• Saatchi & Saatchi: Iconic London-based creative advertising agency offering brand strategy, integrated campaigns, and creative production for global enterprise clients. Direct peer in the UK creative/advertising agency category, targeting the same enterprise accounts with similar brand-building and integrated communications offerings.
• Mother London: Independent London creative agency known for integrated brand, advertising, and content work for enterprise and challenger brands. Highly comparable as a similarly-sized UK independent offering creative, brand, and content services to enterprise clients across multiple verticals.
• Adam & Eve DDB: London-based creative agency delivering brand strategy, advertising, and integrated campaigns for major UK and global brands. Direct competitor in UK enterprise brand and creative work, with comparable client roster and integrated-service proposition.
• Ketchum London: Global communications consultancy with a significant London PR practice serving enterprise, financial services, and technology clients. Closely comparable to Definition's PR/comms division, particularly in tone-of-voice, reputation, and financial-services expertise.
• Brunswick Group: London-headquartered global advisory firm specializing in corporate communications, public affairs, and reputation management for large enterprises. Comparable to Definition's PR/comms capability, particularly in regulated industries and complex stakeholder communications.
• Wolff Olins: London-headquartered global brand consultancy delivering brand strategy, identity, and design for enterprise clients across financial services, tech, and public sectors. Closely comparable to Definition's brand strategy and identity practice with similar vertical specialism.
• MullenLowe Group UK: London-based integrated advertising and communications network offering brand, advertising, PR, and digital services to enterprise clients. Direct peer in the UK integrated agency space with similar cross-discipline proposition and enterprise client focus.
• Landor & Fitch: Global brand consultancy with significant London operations delivering brand strategy, design, and experience work for enterprise clients including financial services and transport. Direct peer in brand strategy consulting with comparable vertical coverage and enterprise-grade engagement model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@thisisdefinition
• LinkedInlinkedin.com/company/thisisdefinition
• Instagraminstagram.com/thisisdefinition
• Xx.com/redhousebrand

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redhouse