What Saatchi & Saatchi does

Saatchi & Saatchi is a creative advertising agency founded in 1970 by Charles and Maurice Saatchi and now part of Publicis Groupe. The supplied primary record covers Saatchi & Saatchi Group Limited, registered in England and Wales, with a London operating presence; it also includes a separate Barcelona/Spanish firmographic record, so entity scope is not fully reconciled. The agency serves large UK brands and international advertisers, as well as charities and public-interest organizations, with brand strategy, integrated campaign development, digital and social marketing, media strategy, content production, experiential work, product launches, and behavior-change campaigns. Named clients include John Lewis Partnership, EE, Deutsche Telekom, Toyota, NBA, Visa, Binance, and the British Heart Foundation.

Saatchi & Saatchi is a service business rather than a software company. It earns revenue through negotiated creative-services contracts, campaign-development engagements, and ongoing client retainers, generally sourced through direct enterprise relationships, referrals, and competitive pitches. Its technology is embedded in campaign execution: the supplied material identifies AI-powered marketing tools, a WhatsApp AI chatbot and add-on, augmented-reality experiences with live data integration, and NFT-based social-impact activations. No standalone revenue, public pricing, contract values, or proprietary software platform is disclosed.

Name

Saatchi & Saatchi

Legal name

Saatchi & Saatchi Group Limited

Website

https://saatchi.es

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Saatchi & Saatchi is a London-based creative advertising agency serving large UK and international brands with strategy, integrated campaigns, digital marketing, content, and production through direct pitches and retainers under Publicis Groupe.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Paid Social Media Buying (BPAFABAD)

Keywords

• Creative advertising services
• Brand campaign development
• Integrated marketing communications
• Digital marketing campaigns
• Creative strategy services

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Saatchi & Saatchi operates as a full-service creative advertising agency, generating revenue through creative services contracts, campaign development, and ongoing client retainers. The agency is part of Publicis Groupe.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Saatchi & Saatchi is a full-service creative advertising agency that develops brand campaigns, creative strategy, integrated marketing communications, digital marketing, and content production for major UK and international brands. The agency creates work across TV, digital, social, out-of-home, and experiential channels, and also operates the Upriser free creative schools platform and the New Creators' Showcase emerging-talent platform as community initiatives.

Product overview

Saatchi & Saatchi is a global advertising agency and creative company offering advertising and marketing services. The agency's services include campaign development, creative strategy, brand development, digital marketing, and content production. Notable initiatives include Upriser (a free creative schools platform connecting creative companies with UK secondary schools) and New Creators' Showcase (a platform celebrating emerging creator talent in film, animation, and digital storytelling). The company operates as a service-based creative agency rather than a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Advertising Services
• Integrated Marketing Communications
• Digital Marketing and Content Production
• Brand Strategy and Positioning

Quantifiable outcome

• Cannes shortlist for London Sport More Ball Games campaign (Brand experience & activations)
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

20 partnerships are on record, tiered core, minor and flagship.

• RSPCA Pet Insurance / Pacific International InsurancecoreStrategic or Co-development Partner · 1 April 2026Saatchi & Saatchi Australia won RSPCA Pet Insurance creative and media accounts with Atomic 212°, launching 'We Know Animals' platform for revamped pet insurance offering.
• SISE FilmsminorImplementation/ SI/ Consulting Partner · 1 April 2026Production partner for Captain Steel TVC, featuring brand ambassador Sourav Ganguly and actor Parambrata Chattopadhyay, rolling out across TV and digital platforms.
• Burrell Communications GroupcoreStrategic or Co-development Partner · 1 April 2026Agency partner alongside Saatchi & Saatchi for Toyota's 'What's Your RAV4?' campaign, contributing to diverse creative approach for 6th generation RAV4 launch.
• ConillminorStrategic or Co-development Partner · 1 April 2026Agency partner for Toyota RAV4 campaign, part of multicultural creative team approach.
• Intertrend CommunicationsminorStrategic or Co-development Partner · 1 April 2026Agency partner for Toyota RAV4 campaign bringing cultural insights to integrated campaign.
• Merck & KremontminorStrategic or Co-development Partner · 1 February 2026Music collaboration partners with Saatchi & Saatchi Italy for Visa's AI ambassador 'V' campaign, including AI-generated music video.
• Warner MusicminorStrategic or Co-development Partner · 1 February 2026Partnership with Saatchi & Saatchi Italy for Visa's 2026 Winter Olympics AI ambassador 'V' campaign and music video release.
• Deutsche TelekomflagshipStrategic or Co-development Partner · 1 May 2025Long-standing creative partnership with Europe's most valuable telco brand. Multiple campaigns including Summer of Joy, No Excuses AI Chat Bot, .mem WhatsApp tool, and #whatwevalue NFT project.
• CowshedminorStrategic or Co-development Partner · 1 January 2025Cardiff-based creative agency partnered with Willows High School as Upriser creative partner for Wales, delivering mentoring programmes and career guidance.
• IMA-HOMEminorStrategic or Co-development Partner · 1 January 2025Global marketing agency partnered with Brigshaw High School in Yorkshire for Upriser, focusing on apprenticeships and paid placements across creative skill sets.
• LeithminorStrategic or Co-development Partner · 1 January 2025Edinburgh and Manchester-based agency partnered with Leith Academy and East Manchester Academy for Upriser programme supporting creative career pathways.
• John Lewis PartnershipflagshipStrategic or Co-development Partner · 1 January 2024Appointed as lead creative agency for John Lewis, Waitrose, and John Lewis Financial Services. First major creative pitch in 14 years for John Lewis, 8 years for Waitrose.
• ITVcoreStrategic or Co-development Partner · 1 February 2023Founding schools partner for Upriser, partnering with Kensington Aldridge Academy near ITV's White City HQ. ITV committed to seven-year partnership with long-term school involvement.
• AlTi (Alvarium Tiedemann)coreStrategic or Co-development Partner · 1 January 2023Creative partner for newly listed Nasdaq company, valued at approximately $1.1 billion with $60 billion in assets under advisement. Digital OOH debut in Times Square for bell ringing ceremony.
• Harris Academy GreenwichcoreStrategic or Co-development Partner · 1 January 2022Three-year partnership providing multi-layered support for teachers and students at Harris Academy Greenwich, informing Upriser platform development. Partnership contributed to school's 'Outstanding' Ofsted grading.
• Publicis GroupecoreStrategic or Co-development PartnerSaatchi & Saatchi is a member of Publicis Groupe, one of the world's largest communications companies. The parent company provides global network resources, shared services, and access to multi-agency capabilities across 100+ countries.
• 72andSunny AmsterdamcoreStrategic or Co-development PartnerSelected alongside 72andSunny Amsterdam as global creative partners for Binance's blockchain ecosystem and cryptocurrency infrastructure campaigns, including Cristiano Ronaldo partnership.
• SpotifycoreTechnology or IntegrationPartnership with Spotify for British Heart Foundation's Lifesaving Beats platform, creating playlists at 100-120bpm for CPR training, featuring artists including Anne Marie and The 1975.
• SXSW LondoncoreStrategic or Co-development Partner2026 New Creators' Showcase partnered with SXSW London, marking the showcase's London debut and showcasing 11 outstanding creators across film, animation, and music video disciplines.
• Twenty Below MusicminorStrategic or Co-development PartnerPartnership with Twenty Below Music for New Creators' Showcase Music Edition, hosted at Saatchi's pub The Pregnant Man, supporting emerging music artists.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/saatchi-saatchi-uk
• Instagraminstagram.com/saatchiuk
• Xx.com/SaatchiES

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saatchi & Saatchi