What C3 Pathways does

C3 Pathways, Inc. is a Florida-based, privately held public safety training and consulting firm founded in 2004 that delivers the Active Shooter Incident Management (ASIM) methodology — a NIMS-compliant, NTOA-endorsed national standard for integrated law enforcement, fire, and EMS response to active shooter and complex coordinated attack events. The company's product portfolio centers on a validated ASIM Checklist (currently v3.0) distributed free via PDF, iOS/Android mobile app, and digital map table; a tiered training curriculum (free 1-hour ASIM QuickStart, 8-hour ASIM Basic Train-the-Trainer, 3-day ASIM Advanced masterclass for 60 responders, and 2-day SSAVEIM school safety program); the Counterstrike Professional Training System of tabletop and digital exercise tools (Terrain, Basic, CCA, Reunification); and the proprietary NIMSPro3 3D multiplayer virtual reality simulation platform. NCIER (National Center for Integrated Emergency Response) operates as the company's branded training and services division.

The company monetizes through a freemium model in which the ASIM Checklist and QuickStart course are free, creating a top-of-funnel acquisition path into paid ASIM Basic, Advanced, SSAVEIM, and HSEEP-compliant exercise services priced on a quote basis and frequently funded by federal and state grants (COPS, AFG, state homeland security). Training is delivered through a hybrid direct/channel model combining 41 in-house instructors, an Authorized Training Partner (ATP) network, Authorized Training Centers, and National Training Provider relationships with TEEX/NERRTC, ALERRT, and DHS/FEMA. Customers are exclusively U.S. public sector entities: local/state/federal law enforcement agencies, fire and EMS departments, 911 dispatch centers, emergency managers, and K-12 schools. The company has trained 369,375+ responders across 1,039 classes, holds a 4.6/5.0 average rating across 31,586 participant reviews, and operates with 11-50 employees, no disclosed external funding, and a wholly-owned subsidiary FutureFD.com, Inc. (acquired 2012).

Name

C3 Pathways

Legal name

C3 Pathways, Inc.

Website

https://c3pathways.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

C3 Pathways provides Active Shooter Incident Management (ASIM) training, exercises, and simulation tools to U.S. public safety agencies. Through its NCIER services division, the company delivers NTOA-endorsed, NIMS-compliant curriculum to law enforcement, fire, EMS, dispatch, and K-12 schools.

Ownership category

akta.pro rank

Product category

Public Safety Training and Emergency Response Consulting

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Active Shooter Preparedness & Safety Training/Drills (EDAEACAI)

akta.pro secondary industries

Emergency Management, Disaster Response & Incident Command Training (EDAOAMAD), Safety, Compliance & Risk Training Simulations (EHS, OSHA, Hazard Response) (EDAFAJAD), Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

Keywords

• Active shooter training
• Incident management training
• Public safety training
• Emergency response consulting
• Tactical training services

Headquarters

HQ city

Oviedo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Training Services: Direct delivery of ASIM training courses at client sites or designated training centers. Revenue generated from course fees for ASIM Basic, Advanced, and SSAVEIM training programs delivered to law enforcement, fire, and EMS agencies.
2. Train-the-Trainer Certification: Certification programs that enable agencies to become authorized trainers. ASIM Basic certifies up to 20 trainers; SSAVEIM certifies up to 9 trainers. Authorized Training Partners pay licensing fees for curriculum delivery.
3. Technology Platform Licensing: NCIER National Training Providers (TEEX, ALERRT, DHS/FEMA) deliver training through official channels. Mobile app is free but requires copyright permission for organizational use.
4. Free Checklist Distribution: The ASIM Checklist itself is provided free of charge. Serves as customer acquisition tool leading to paid training services. QuickStart online course is free, Advanced courses are paid.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

C3 Pathways develops and delivers the ASIM (Active Shooter Incident Management) training methodology and validated Checklist for integrating law enforcement, fire, and EMS response to active shooter events. Through its NCIER training services division, the company offers a structured curriculum of courses (ASIM QuickStart, ASIM Basic Train-the-Trainer, ASIM Advanced, SSAVEIM) along with HSEEP-compliant exercises and consulting, supported by proprietary Counterstrike training tools and the NIMSPro3 VR simulation platform.

Product overview

C3 Pathways operates as a public safety training and consulting firm whose portfolio centers on the Active Shooter Incident Management (ASIM) methodology — a NIMS-compliant, NTOA-endorsed national standard for integrated law enforcement, fire, and EMS response. The company's product suite consists of: (1) the ASIM Checklist and its companion mobile app, a free-to-use (with permission) step-by-step job aid; (2) a structured training curriculum delivered through NCIER (its training services division) spanning a free 1-hour ASIM QuickStart online course, an 8-hour ASIM Basic Train-the-Trainer course (certifying up to 20 trainers), and a 3-day ASIM Advanced masterclass for 60 responders using the NIMSPro3 VR simulator; (3) the Counterstrike Professional Training System — a family of hands-on tabletop and digital exercise tools (Terrain digital map table, Basic, CCA, and Reunification scenarios); (4) the SSAVEIM (School Safety) Train-the-Trainer program; and (5) the mCADi proprietary learning management system for managing registrations, class delivery, and certificates. The ASIM methodology and its associated training tools and checklists form an integrated system designed to make coordinated multi-agency emergency response repeatable across jurisdictions.

Differentiator

Problem solved

Functional benefit

Brands

• NCIER: National Center for Integrated Emergency Response - training and services division of C3 Pathways delivering ASIM courses, exercises, consulting, and implementation support
• ASIM (Active Shooter Incident Management)
• Counterstrike
• NIMSPro3
• SSAVEIM

Products and services

• ASIM QuickStart Free 1-hour on-demand online course delivering essential life-saving ASIM tactics, designed to align responders on roles, language, and actions before they arrive on scene. Part of the NCIER training catalog.
• ASIM Basic (Train-the-Trainer) 8-hour train-the-trainer course that certifies up to 20 trainers to deliver ASIM Basic within their own organization, covering a hands-on Active Shooter Incident Management exercise using the Counterstrike Basic tool.
• ASIM Advanced 3-day masterclass training up to 60 responders from law enforcement, fire, and EMS using 10 realistic scenarios and the NIMSPro3 virtual reality simulation system, building confidence and coordination through hands-on integrated exercises.
• SSAVEIM (School Safety and Violent Event Incident Management) Train-the-Trainer 2-day train-the-trainer course certifying 9 trainers to deliver integrated school safety protocols including lockdowns, evacuations, and the Standard Reunification Method (SRM), used with the Counterstrike Reunification exercise tool.
• HSEEP (Homeland Security Exercise and Evaluation Program) Exercises HSEEP-compliant exercise programs delivered by NCIER for homeland security preparedness; ASIM training qualifies for various federal and state grants including COPS, AFG, and state homeland security grants as HSEEP-compliant training.
• Counterstrike Professional Training System Family of hands-on tabletop and digital exercise tools for active shooter events: Counterstrike Terrain (digital map table recreating real locations), Counterstrike Basic (ASE scenario exercise), Counterstrike CCA (Complex Coordinated Attack), and Counterstrike Reunification, used across the ASIM Basic, Advanced, and SSAVEIM training programs.
• NIMSPro3 3D Simulation System 3D multiplayer virtual reality simulation system used in ASIM Advanced courses; players navigate photo-realistic 3D environments that replicate local jurisdictions for immersive incident management exercises (proprietary software).
• ASIM Checklist Mobile App Official iOS and Android mobile application delivering the validated Active Shooter Incident Management Checklist in digital format with checklist navigation, deferral tracking, sub-checklist links, and organizational chart view; free download with written permission required for organizational use.
• mCADi Learning Management System Proprietary course management and learning management system for C3 Pathways and NCIER training, handling student registration, class codes, post-tests, and certificate requests for both students and trainers.
• NCIER (National Center for Integrated Emergency Response) Training Services Services division of C3 Pathways responsible for delivering professional development, training, exercises, implementation, and technical assistance nationwide across all ASIM, SSAVEIM, and HSEEP programs.

Quantifiable outcome

• 369,375+ responders trained
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered core and major.

• National Tactical Officers Association (NTOA)coreStrategic or Co-development Partner · 1 January 2022NTOA endorsed the C3 Pathways Active Shooter Incident Management (ASIM) Checklist as the national standard for managing active shooter events in 2022. This endorsement validates the methodology and creates regulatory acceptance across law enforcement agencies nationwide. The endorsement is prominently displayed on C3 Pathways marketing materials.
• National Emergency Response and Recovery Training Center (NERRTC)majorChannel Partner/ Reseller/ DistributorPart of the Texas A&M Engineering Extension Service (TEEX), NERRTC serves as a National Training Provider delivering ASIM courses through federal channels. Enables access to DHS/FEMA training infrastructure and grant-funded training programs.
• Advanced Law Enforcement Rapid Response Training Center (ALERRT)majorChannel Partner/ Reseller/ DistributorALERRT at Texas State University is a premier law enforcement active response training center and National Training Provider. Co-developed DHS-funded research on Active Shooter Incident Management with C3 Pathways. Bill Godfrey serves as presenter at ALERRT conference.
• I Love U Guys FoundationcoreStrategic or Co-development PartnerPartnership integrates the Standard Reunification Method (SRM) for reunification and Standard Response Protocol (SRP) into ASIM Checklist version 3.0. Enables coordinated school safety response including lockdown, evacuation, and family reunification protocols.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Navigate360: Navigate360 provides K-12 school safety, emergency management, and active shooter preparedness software/training, directly competing with C3 Pathways' SSAVEIM offering. Both target school districts with bundled preparedness, reunification, and drill solutions.
• ALICE Training Institute: ALICE Training Institute is the most direct competitor in active shooter preparedness, offering school and workplace civilian response training (Alert, Lockdown, Inform, Counter, Evacuate). It competes head-to-head with C3 Pathways/SSAVEIM in the K-12 segment and uses a similar train-the-trainer/license model.
• Raptor Technologies: Raptor Technologies offers a school safety suite (visitor management, emergency management, reunification) that overlaps with SSAVEIM and Counterstrike Reunification for K-12 emergency preparedness. It represents an adjacent but directly comparable platform competitor in the same school safety procurement cycles.
• ALERRT Center at Texas State University: ALERRT is a federally funded active-attacker training center delivering officer-level response training to law enforcement nationwide. It is both a National Training Provider partner of C3 Pathways and a direct peer competing for the same DHS-funded LE training dollars.
• TEEX / National Emergency Response and Recovery Training Center (NERRTC): TEEX/NERRTC delivers HSEEP-compliant emergency response training nationwide and serves as a C3 Pathways National Training Provider. It is also a peer competing for federal preparedness dollars through DHS/FEMA grant programs.

Others

• Vector Solutions (TargetSolutions): Vector Solutions operates a leading training/records management platform used by fire/EMS agencies and serves as the LMS backbone many public-safety training entities integrate with. It is an adjacent ecosystem enabler rather than a direct training competitor to C3 Pathways' ASIM curriculum.

Emerging players

• SafePlans: SafePlans delivers all-hazards emergency management plans, drills, and reunification training/software to K-12 schools, directly overlapping with SSAVEIM and Counterstrike Reunification. Comparable scale and customer profile to C3 Pathways' school safety segment.
• I Love U Guys Foundation: I Love U Guys Foundation created the Standard Response Protocol and Standard Reunification Method integrated into ASIM Checklist v3.0. It is a partnership/adjoining player in the same school-safety protocol ecosystem, with overlapping K-12 customer base.

Broad incumbents

• Crisis Prevention Institute (CPI): CPI delivers certification-based crisis management and de-escalation training to corporate, education, and healthcare workforces. Comparable train-the-trainer/recurring-certification business model to C3 Pathways, though focused on workplace behavior rather than active shooter response.
• Center for Domestic Preparedness (FEMA / CDP): CDP is the federal government's flagship training facility for emergency responders, providing HSEEP/incident-command training at scale. Comparable to C3 Pathways in audience (LE/Fire/EMS) but funded federally and broader in scope across all-hazards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/C3Pathways
• Facebookfacebook.com/C3Pathways
• LinkedInlinkedin.com/company/c3pathways

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C3 Pathways