ALERRT
ALERRT (Advanced Law Enforcement Rapid Response Training) is a Texas State University-based non-profit that delivers research-based active shooter response training to law enforcement, fire, EMS, and civilians across all 50 US states and internationally via in-person courses and an eLearning platform, funded primarily by federal and state grants.
- Company typePrivate
- Founded2002
- HeadquartersSan Marcos, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ALERRT does
ALERRT (Advanced Law Enforcement Rapid Response Training) is a research-based active shooter response training center housed within Texas State University's School of Criminal Justice in San Marcos, Texas. Founded in 2002 as a partnership between Texas State, the San Marcos Police Department, and the Hays County Sheriff's Office, ALERRT delivers a 14-course catalog covering tactical response (Level I, SORD, ERASE, Breaching), integrated multi-discipline response (AAIR, AAIM, ASIM), medical and casualty care (FRM, MASC, CRCC), and civilian preparedness (CRASE, ADD). The technical platform combines instructor-led in-person courses (16-40 hours, often delivered at host agencies nationwide) with an ALERRT eLearning platform built on a learning management system that supports TCOLE and SB1852 compliance tracking, recertification, and on-demand webinars. A dedicated research team (Director, Research Scientists, and Associates) produces after-action reports, including the Robb Elementary assessment, that feed back into curriculum updates.
ALERRT's business model is grant-funded non-profit delivery, not commercial sales: the majority of operations are financed by state and federal grants (US DOJ BJA, COPS Office, FBI, DHS/FEMA, Texas Office of the Governor CJD, TX Adjutant General's DOD), with cumulative funding of more than $136 million since 2002. Standard training is delivered at no cost to officers or agencies, while a recently introduced $99 online recertification tier (Level 1 and AAIR) and ancillary revenue from ALERRT Gear merchandise and KDL Solutions equipment kits represent small incremental monetization streams. ALERRT serves state, local, and tribal law enforcement, fire, EMS, telecommunicators, command staff, and civilians, with approximately 303,928 first responders trained across all 50 states plus Puerto Rico, Guam, Saipan, and seven international countries. The 2013 FBI "National Standard" designation, TCOLE Contractual Training Provider status, and Texas SB1852 mandate (16 hours per two-year cycle) anchor demand, while a train-the-trainer model with regional managers across four US regions and six Texas regions enables broad geographic reach from a ~50-person staff.
ALERRT firmographics
Firmographics- Name
- ALERRT
- Legal name
- Advanced Law Enforcement Rapid Response Training (ALERRT) at Texas State University
- Website
- https://alerrt.org
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ALERRT (Advanced Law Enforcement Rapid Response Training) is a Texas State University-based non-profit that delivers research-based active shooter response training to law enforcement, fire, EMS, and civilians across all 50 US states and internationally via in-person courses and an eLearning platform, funded primarily by federal and state grants.
- Ownership category
- akta.pro rank
ALERRT industry classification
Industry- Product category
- Public Safety Training (Active Shooter Response)
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Emergency Management, Disaster Response & Incident Command Training (EDAOAMAD)
- akta.pro secondary industries
- Firefighter & Fire Service Training (EDAOAMAB), Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN)
Keywords
Where ALERRT is headquartered
LocationHeadquarters
- HQ city
- San Marcos
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ALERRT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Grant Funding: ALERRT receives the majority of its funding through state and federal grants. Since 2002, over $136 million has been awarded in federal and state funding. Major funding sources include DOJ COPS Office, FBI, Department of Homeland Security, Texas Office of the Governor - CJD, TX Adjutant General's DOD, and others. Training is delivered at no cost to officers or agencies.
- Recertification Course Fees: Online recertification courses cost $99 per course. Level 1 Train-the-Trainer Instructor Recertification and AAIR Train-the-Trainer Instructor Recertification both carry $99 fees. Payment must be submitted prior to gaining access to the course.
- Training Equipment Sales: ALERRT Gear merchandise sold through alerrtgear.com. Equipment kits available through KDL Solutions, the contracted sole-source provider for ALERRT-approved training kits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Level 1 Train-the-Trainer Instructor Recertification - $99 |
| One time/ perpetual license | Pay-as-you-go | AAIR Train-the-Trainer Instructor Recertification - $99 |
| Freemium | Multi-year contract | Standard ALERRT Training - Free |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
ALERRT product offering
Product offeringCore offering
ALERRT is a research-based active shooter response training program that delivers in-person courses and an eLearning curriculum to law enforcement, fire, EMS, telecommunicators, and civilians. The core catalog includes Level I, AAIR, AAIM, SORD, ERASE, CRASE, CRCC, FRM, Breaching, MASC, and ASIM courses (plus Train-the-Trainer variants) covering tactics, integrated multi-agency response, tactical casualty care, and incident command. Courses are delivered free to officers/agencies via direct ALERRT instructors, certified local instructors, and the online eLearning platform, with $99 fees only for online recertification courses.
Product overview
ALERRT (Advanced Law Enforcement Rapid Response Training) is a training center at Texas State University providing research-based active shooter response training. The portfolio consists of instructor-led in-person courses and an eLearning platform. In-person courses include Level I (Basic Active Shooter Response), AAIR (Active Attack Integrated Response), AAIM (Active Attack Incident Management), SORD (Solo Officer Rapid Deployment), ERASE (Exterior Response), CRASE (Civilian Response), CRCC (Civilian Response and Casualty Care), FRM (First Responder Medical), Breaching, MASC (Medical Advanced Skills), and ASIM (Active Shooter Incident Management). Most courses are offered as user-level or Train-the-Trainer instructor certifications. The eLearning platform delivers online self-paced courses including AIRC, AAIM, FAAW, AAEL, AAEC, and CRASE. ALERRT also offers recertification courses and webinars for continuing education.
Differentiator
Problem solved
Functional benefit
Brands
- Avoid. Deny. Defend. A civilian response strategy developed by ALERRT in 2004 for surviving active shooter events. This is a registered trademark owned by Texas State University and the Texas State University System.
- ALERRT eLearning
- CRASE
Quantifiable outcome
- 303,928+ first responders trained since 2002
- +3 more outcomes
Companies that use ALERRT
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles5 records
ALERRT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ALERRT partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, strategic and minor.
- Texas A&M Engineering Extension Service (TEEX)coreTEEX hosts and reports the ASIM course and offers CRASE Train-the-Trainer online. Developed AAEL and AAEC courses in conjunction with ALERRT.
- National Fire Protection Association (NFPA)strategicPartnered with ALERRT to develop Fire as a Weapon (FAAW) eLearning program for training fire and law enforcement personnel on FAAW incidents.
- C3 PathwaysstrategicProvides ASIM hosting and handles ASIM class certificate processing. Partner in integrated response training ecosystem.
- Committee for Tactical Emergency Casualty Care (C-TECC)strategicALERRT's medical training incorporates TECC guidelines for tactical emergency casualty care in active attack response.
- International Association of Fire Chiefs (IAFC)strategicProfessional partner supporting integrated response training for fire and EMS personnel alongside law enforcement.
- International Association of Fire Fighters (IAFF)strategicProfessional partner for integrated response training and rescue task force concepts in active attack events.
- KDL SolutionsminorContracted as sole-source provider for ALERRT-approved training kits including all required equipment for active shooter training programs.
- Texas State UniversitycoreALERRT Center is housed within Texas State University's School of Criminal Justice in the College of Applied Arts and Science. Partnership with Office of Research and Federal Relations.
- San Marcos Police DepartmentstrategicOriginal founding partner alongside Hays County Sheriff's Office in creating ALERRT Center in 2002.
- Hays County Sheriff's OfficestrategicOriginal founding partner alongside San Marcos Police Department in creating ALERRT Center in 2002.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
ALERRT competitors and assessment
Company assessmentDirect peers
- Texas A&M Engineering Extension Service (TEEX): TEEX is ALERRT's strategic partner that hosts and reports ASIM courses and delivers CRASE Train-the-Trainer online, but is also an independent provider of emergency response training for first responders, public works, and industry. It is comparable because it operates the same train-the-trainer and online emergency training model with overlapping audience and content.
- C3 Pathways: C3 Pathways provides active shooter incident management hosting and certificate processing for ASIM classes and is a partner in the integrated response training ecosystem. It is comparable because it directly competes in the active attack incident management training space and shares instructor/customer overlap with ALERRT.
- National Tactical Officers Association (NTOA): NTOA is a national association that sets standards, provides training, and certifies tactical law enforcement officers, including SWAT and active threat response. It is comparable because it serves the same law enforcement tactical training customer base and competes for the same training hours and certifications.
Broad incumbents
- Federal Law Enforcement Training Centers (FLETC): FLETC is the federal government's primary law enforcement training organization serving 90+ federal agencies with broad curricula including tactics, firearms, and response. It is comparable as a publicly funded, large-scale provider of law enforcement training that overlaps with ALERRT's curriculum but at federal agency scale rather than state/local.
- Center for Domestic Preparedness (DHS/FEMA): The Center for Domestic Preparedness is the DHS/FEMA-operated federal training facility for emergency responders, including active shooter and mass casualty response. It is comparable as a federally funded, broad-scope provider of emergency preparedness training that overlaps with ALERRT's incident management and integrated response content.
- Police Executive Research Forum (PERF): PERF is a nonprofit police research and policy organization that conducts studies, publishes guidance, and delivers executive-level training for law enforcement leaders. It is comparable because it operates as a research-driven, grant-supported entity shaping national standards on critical incidents — including active shooter response — for the same executive customer segment.
Emerging players
- Lexipol: Lexipol provides policy, training, and wellness content for public safety agencies, including online learning for law enforcement, fire, and EMS. It is comparable because it sells recurring online training subscriptions to the same law enforcement customer base that ALERRT serves via TCOLE reporting and competes for training hour allocations.
- Vector Solutions: Vector Solutions operates a large online training management platform used by public safety agencies for compliance and continuing education. It is comparable because it competes for the same online training hours and certification tracking that ALERRT delivers via its eLearning platform and TCOLE reporting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ALERRT social profiles
Digital presenceALERRT compliance and trust
Trust signalCompliance3 records
ALERRT financial estimates
Financial estimateRevenue estimate
Valuation estimate
ALERRT leadership team
Management profileNumber of profiles
Profiles12 records
ALERRT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ALERRT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ALERRT
What does ALERRT do?
ALERRT is a research-based active shooter response training program that delivers in-person courses and an eLearning curriculum to law enforcement, fire, EMS, telecommunicators, and civilians. The core catalog includes Level I, AAIR, AAIM, SORD, ERASE, CRASE, CRCC, FRM, Breaching, MASC, and ASIM courses (plus Train-the-Trainer variants) covering tactics, integrated multi-agency response, tactical casualty care, and incident command. Courses are delivered free to officers/agencies via direct ALERRT instructors, certified local instructors, and the online eLearning platform, with $99 fees only for online recertification courses.
Is ALERRT a public or private company?
ALERRT is a private company. It is classified as state government owned and is currently operating.
When was ALERRT founded?
ALERRT was founded in 2002. It employs 11 to 50 people.
Where is ALERRT based?
ALERRT is headquartered in San Marcos, United States, in the North America region.
How does ALERRT make money?
Three revenue lines are on record. Grant Funding is the primary driver. The others are recertification Course Fees and training Equipment Sales.
Who are ALERRT's main competitors?
Direct peers on record are Texas A&M Engineering Extension Service (TEEX), C3 Pathways and National Tactical Officers Association (NTOA). Broad incumbents are Federal Law Enforcement Training Centers (FLETC), Center for Domestic Preparedness (DHS/FEMA) and Police Executive Research Forum (PERF). Emerging players are Lexipol and Vector Solutions.
Does ALERRT have an API?
No public API is recorded for ALERRT.
What industry is ALERRT in?
ALERRT's product category is Public Safety Training (Active Shooter Response). Its primary akta.pro industry code is EDAOAMAD, Emergency Management, Disaster Response & Incident Command Training, with a secondary code of EDAOAMAB, Firefighter & Fire Service Training. Its NAICS code is 611430 and its SIC code is 8200.