Advanced Filtration Concept
Advanced Filtration Concepts is a veteran-owned, Norwalk, California-based provider of commercial and industrial air filtration products and turnkey services, serving enterprise customers in hospitals, power generation, data centers, and demanding industrial environments across the Western U.S.
- Company typePrivate
- Founded2000
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Advanced Filtration Concept does
Advanced Filtration Concepts (AFC) is a privately held, veteran-owned commercial and industrial air filtration provider founded circa 2000 and headquartered in Norwalk, California. The company supplies air and fluid filtration products — including bag/pocket, cartridge/canister, HEPA/ULPA, high-temperature, gas-phase/molecular, and gas turbine inlet filters — alongside turnkey services spanning site assessment, custom engineering, installation, maintenance, coil cleaning, UV-C lighting integration (254nm germicidal irradiation), and gas turbine inlet refurbishment. AFC targets enterprise customers across hospitals, power generation (gas turbines), data centers, food processing, museums, government, educational, and commercial building verticals, with operational specialization in demanding environments such as high-dust, high-humidity, coastal, and wildfire-prone regions.
AFC operates a dual go-to-market model: enterprise field sales for complex turnkey projects and a Shopify-hosted e-commerce storefront for direct product purchases. The company maintains certified technician crews for installation and 24/7 emergency response, just-in-time warehouse distribution across the Western U.S., and channel partnerships with Engineered Filtration Systems, HILCO (Hilliard Corporation), Hengst, Kaydon, and undisclosed UV-C technology providers. AFC holds Certified Veteran-Owned Small Business (VOSB) status and references compliance with ASHRAE 62.1, ASHRAE 52.2, ISO, and OSHA standards for healthcare and industrial applications. Its geographic focus is the Western United States, particularly California, with no disclosed revenue, headcount, funding, or institutional investment.
Advanced Filtration Concept firmographics
Firmographics- Name
- Advanced Filtration Concept
- Legal name
- Advanced Filtration Concepts
- Website
- https://advfiltration.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Advanced Filtration Concepts is a veteran-owned, Norwalk, California-based provider of commercial and industrial air filtration products and turnkey services, serving enterprise customers in hospitals, power generation, data centers, and demanding industrial environments across the Western U.S.
- Ownership category
- akta.pro rank
Advanced Filtration Concept industry classification
Industry- Product category
- Industrial Air Filtration
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Air Quality & Filtration Equipment (IAQ) (IMAHAKAI)
- akta.pro secondary industries
- Separation & Filtration Equipment (Filters, Centrifuges, Membranes) (IMAHAEAB), Dust Collection & Air Filtration Equipment (Industrial) (IMAHALAF), HVAC Air Filtration & Air Purifier Installation (HSAOAIAC)
Keywords
Where Advanced Filtration Concept is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Advanced Filtration Concept business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Air and Fluid Filter Products: Sales of commercial and industrial air filters including bag/pocket filters, cartridge/canister filters, HEPA/ULPA filters, gas turbine inlet filters, and fluid filters. Products sold through e-commerce platform (Shopify) and direct sales.
- Turnkey Services: Comprehensive installation, maintenance, coil cleaning, UV lighting, GT inlet refurbishment, and custom cutting services for filtration systems.
- Custom Filter Media: Custom-cut air filter media, panels, and mats produced to customer specifications for non-standard applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard air filter products available through e-commerce |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Advanced Filtration Concept product offering
Product offeringCore offering
Advanced Filtration Concepts designs, supplies, and services commercial and industrial air filtration systems. The company sells a broad catalog of physical filter products (HEPA/ULPA, gas turbine inlet, cartridge/canister, V-bank, pleated, gas phase, high-temperature, and fluid filters) and delivers turnkey services including site assessment, custom engineering, installation, coil cleaning, UV-C lighting integration, gas turbine inlet refurbishment, custom media cutting, and ongoing maintenance for facility operators.
Product overview
Advanced Filtration Concepts offers a comprehensive portfolio of commercial and industrial air filtration products and turnkey services. The product lineup includes specialized air filters (bag/pocket filters, cartridge/canister filters, box filters, V-bank filters, HEPA/ULPA filters, high-efficiency mini-pleated filters, high-temperature filters, pleated filters) and fluid filters for hydraulic and gas turbine applications. The company also provides gas phase/molecular filtration with activated carbon for VOC and odor control, plus custom-cut filter media services. Services include full turnkey project management, professional installation, coil cleaning, UV lighting integration, gas turbine inlet refurbishment, and filter changeout with responsible disposal. The company specializes in serving hospitals, gas turbines, data centers, power plants, food processing, and commercial buildings with a focus on high-end applications requiring advanced filtration. They partner with brands such as Engineered Filtration Systems and HILCO for OEM fluid filters.
Differentiator
Problem solved
Functional benefit
Products and services
- Bag / Pocket Filters Pocket-style bag filters designed for high dust-holding capacity in commercial and industrial HVAC applications.
- Cartridge / Canister Filters Cylindrical cartridge and canister filters for industrial air filtration systems requiring high efficiency particulate removal.
- Box Filters & V-bank Filters Rigid box-style and V-bank configuration filters for industrial air handling units with high airflow requirements.
- Evaporative Cooling Pads Evaporative cooling media pads for industrial cooling applications that also provide air filtration.
- G.T. Inlet Accessories Accessories for gas turbine inlet air filtration systems including hardware, seals, and mounting components.
- Gas Phase / Molecular Filtration Activated carbon and molecular filtration media for removing gases, odors, and volatile organic compounds (VOCs) from air streams.
- Gas Turbine Inlet Air Filters Specialized high-capacity air filters designed for gas turbine inlet air filtration in power plants and industrial facilities, including moisture-tolerant solutions.
- HEPA and ULPA Filters High Efficiency Particulate Air (HEPA) and Ultra Low Penetration Air (ULPA) filters for critical applications requiring superior air cleanliness.
- High Efficiency Mini-Pleated Filters Compact mini-pleated filter designs offering high filtration efficiency in space-constrained installations.
- High Temperature Filters Filters designed for high-temperature industrial applications where standard filters cannot operate effectively.
- Media, Socks & Poly Panels Loose filter media, sock filters, and poly panels for custom filtration applications and prefiltration.
- Pleated Filters Pleated panel air filters available in MERV 8 and below ratings for commercial and industrial HVAC systems.
- Fluid Filters Hydraulic and fluid filtration products for gas turbines and industrial machinery, including OEM HILCO fluid filters.
- Custom Cut Air Filter Media Custom cutting service for air filter media, panels, and mats to exact customer dimensions for non-standard applications.
- Turnkey Air Filtration Services Comprehensive turnkey services including site assessment, custom engineering, installation, delivery, disposal, and ongoing maintenance for air filtration systems.
- Installation Services Professional filter installation services by certified technicians for HEPA, MERV-rated, V-bank, and specialized gas turbine inlet filters.
- Coil Cleaning Services HVAC coil cleaning services to restore airflow, improve thermal efficiency, and maintain system performance.
- UV Lighting Services UV-C lighting integration for HVAC systems to reduce airborne pathogens, prevent microbial growth on coils, and improve indoor air quality.
- GT Inlet Refurbishment Services Gas turbine air inlet refurbishment services for maintaining and restoring filtration system performance.
Quantifiable outcome
- Reduced energy consumption through proper air balance and filter maintenance
- +3 more outcomes
Companies that use Advanced Filtration Concept
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles8 records
Advanced Filtration Concept technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Advanced Filtration Concept partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- Engineered Filtration SystemscoreAFC specializes in high-end applications with brands such as Engineered Filtration Systems. This partnership allows AFC to offer specialized filtration products for demanding industrial applications.
- HILCO (Hilliard Corporation)coreAFC has teamed up with HILCO to offer OEM fluid filters for gas turbines, providing original equipment manufacturer fluid filtration products to power generation customers.
- HengstsupportingHengst is mentioned in AFC blog content as a partner for hydraulic and fluid filtration solutions in the power generation industry.
- KaydonsupportingKaydon is mentioned alongside Hengst and HILCO in AFC blog content promoting hydraulic and fluid filtration solutions for the power generation industry.
- UV-C Technology PartnerssupportingAFC works closely with trusted industry leaders that specialize in UV-C technology to provide high-quality UV lighting solutions for HVAC systems. Specific partner names are not disclosed on the website.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Advanced Filtration Concept competitors and assessment
Company assessmentDirect peers
- Filtration Group: Multi-brand filtration platform producing air, liquid, and process filtration products. Comparable to AFC through its air filtration brands serving industrial, commercial, and life sciences markets with similar filter media technologies.
- MANN+HUMMEL: Global filtration company producing air filters, HEPA filters, and industrial filtration for HVAC and gas turbines. Comparable product lines and turnkey service orientation, with stronger international footprint than AFC.
- Pure Air Controls: U.S. provider of commercial and industrial air filtration products and services including HEPA replacement, coil cleaning, and UV lighting. Closely mirrors AFC's integrated product-and-service model and customer verticals.
- Camfil: Global manufacturer of commercial and industrial air filtration products including HEPA/ULPA filters, gas turbine inlet filtration, and molecular filtration. Directly comparable to AFC across nearly all product categories and serves overlapping customer verticals (hospitals, power, data centers).
- AAF Flanders: One of the largest manufacturers of commercial and industrial air filtration solutions in North America. Overlaps with AFC on HEPA, V-bank, pocket filters, and gas turbine inlet filtration, with similar turnkey service capabilities and customer verticals.
- Donaldson Company: Major manufacturer of filtration systems including industrial air filtration, gas turbine inlet filtration, and hydraulic fluid filters (HILCO is a Donaldson brand). Directly comparable to AFC's product portfolio, particularly in power generation and industrial hydraulics.
- Koch Filter: U.S. manufacturer of commercial and industrial air filters including HEPA, V-bank, pocket, and high-temperature filters. Comparable to AFC in product range, target customers (hospitals, commercial buildings), and emphasis on custom engineering and service.
Broad incumbents
- Carrier Global: Global HVAC equipment manufacturer offering air filtration products as part of broader HVAC system portfolios. Overlaps with AFC in commercial and industrial IAQ but does not specialize in niche high-end filtration applications.
- Honeywell International: Diversified industrial conglomerate with air filtration products including HEPA and gas turbine filtration sold under multiple brands. Comparable at the product level but part of a much broader portfolio than AFC's focused offering.
Emerging players
- Dynamic Air Quality Solutions: Specialty commercial and industrial IAQ company focused on air purification, filtration, and microbial control. Comparable to AFC in the UV-C integration and high-efficiency filtration segment, particularly for healthcare and institutional customers.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Advanced Filtration Concept social profiles
Digital presenceAdvanced Filtration Concept compliance and trust
Trust signalCompliance5 records
Advanced Filtration Concept financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advanced Filtration Concept leadership team
Management profileNumber of profiles
Advanced Filtration Concept funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advanced Filtration Concept M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advanced Filtration Concept
What does Advanced Filtration Concept do?
Advanced Filtration Concepts designs, supplies, and services commercial and industrial air filtration systems. The company sells a broad catalog of physical filter products (HEPA/ULPA, gas turbine inlet, cartridge/canister, V-bank, pleated, gas phase, high-temperature, and fluid filters) and delivers turnkey services including site assessment, custom engineering, installation, coil cleaning, UV-C lighting integration, gas turbine inlet refurbishment, custom media cutting, and ongoing maintenance for facility operators.
Is Advanced Filtration Concept a public or private company?
Advanced Filtration Concept is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Advanced Filtration Concept founded?
Advanced Filtration Concept was founded in 2000. It employs 11 to 50 people.
Where is Advanced Filtration Concept based?
Advanced Filtration Concept is headquartered in Los Angeles, United States, in the North America region.
How does Advanced Filtration Concept make money?
Three revenue lines are on record. Air and Fluid Filter Products are the primary driver. The others are turnkey Services and custom Filter Media.
Who are Advanced Filtration Concept's main competitors?
Direct peers on record are Filtration Group, MANN+HUMMEL, Pure Air Controls, Camfil, AAF Flanders, Donaldson Company and Koch Filter. Broad incumbents are Carrier Global and Honeywell International. Dynamic Air Quality Solutions is listed as an emerging player.
Does Advanced Filtration Concept have an API?
No public API is recorded for Advanced Filtration Concept.
What industry is Advanced Filtration Concept in?
Advanced Filtration Concept's product category is Industrial Air Filtration. Its primary akta.pro industry code is IMAHAKAI, Air Quality & Filtration Equipment (IAQ), with a secondary code of IMAHAEAB, Separation & Filtration Equipment (Filters, Centrifuges, Membranes). Its NAICS code is 333413 and its SIC code is 3564.