Golden Cross Brasil

What Golden Cross Brasil does

Golden Cross Brasil (legal name: Golden Cross IPTV) is a Brazilian consumer IPTV subscription service that delivers live television channels, on-demand video, and catch-up programming to households and individual subscribers across Brazil. The service is built on a standard IPTV stack — dedicated streaming servers with continuous monitoring, H.264/H.265 codec support, M3U playlist delivery, and an open ecosystem of compatible players — and is accessible across Samsung Tizen, LG webOS, Android TV, Fire Stick, TV Box, MAG Box, Xiaomi Mi Box, Android and iOS mobile devices, and PC browsers. Content scope is broad: 2,000+ live channels (national, international, sports, news, kids, entertainment), a tiered VOD library of films, series, documentaries, and anime, and Premium-tier features including an electronic program guide and catch-up TV. Adult content is offered as an opt-in on the top plan subject to an activation policy and minimum-age requirement.

The business model is recurring subscription with three tiers — Plano Básico (1 screen, HD, basic VOD, chat support, monthly billing), Plano Avançado (2 screens, Full HD plus partial 4K, expanded VOD and international channels, priority support, monthly billing), and Plano Premium (4 screens, full 4K Ultra HD, complete VOD, catch-up TV, EPG, optional adult content, dedicated 24/7 support, annual billing default) — with prices set via personalized WhatsApp quotes rather than public list pricing. The go-to-market motion is product-led at the top of the funnel: a free 6-hour no-credit-card trial is gated behind a WhatsApp short link (encurtai.me/goldencross), after which guided activation and commercial proposal happen via the same WhatsApp channel. Marketing is content-driven through a Portuguese-language SEO blog of 30+ articles, an extensive FAQ knowledge base, and an LGPD-compliant website. Scale signals include 12,000+ active customers and a 4.9/5 average rating across 12,000+ verified reviews, with no disclosed revenue, funding, or enterprise customers.

Name

Golden Cross Brasil

Legal name

Golden Cross IPTV

Website

https://goldencross.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Golden Cross Brasil is a Brazilian IPTV subscription service delivering 2,000+ live TV channels, tiered VOD, and catch-up TV to 12,000+ consumers across Brazil via Smart TVs, mobile, TV boxes, and PCs, with three plan tiers sold through WhatsApp-based personalized quotes.

Ownership category

akta.pro rank

Product category

IPTV Streaming Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Virtual MVPDs (Live TV Streaming Bundles) (MPABAHAE)

akta.pro secondary industry

Sports OTT Aggregators & Bundling Services (MPAKAOAB)

Keywords

• IPTV streaming service
• Live TV subscription
• Video on demand
• 4K streaming service
• Internet television

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. IPTV Subscription Plans: GoldenCross generates revenue through recurring subscription plans (Básico, Avançado, Premium) billed monthly or annually. Pricing is quote-based and communicated through WhatsApp contact, with personalized proposals based on the customer's usage profile (number of simultaneous screens, content priorities, device type). The company does not publicly list prices on its website.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

GoldenCross is a Brazilian IPTV subscription service that streams 2,000+ live TV channels plus on-demand films and series to consumers' internet-connected devices. The service is sold via three subscription tiers (Básico, Avançado, Premium) that vary by number of simultaneous connections (1, 2, or 4) and image quality (HD, Full HD, or full 4K Ultra HD), with tier-dependent access to VOD, EPG, catch-up TV, and premium sports/international channels. A free 6-hour no-credit-card trial and 24/7 Portuguese-language human support via WhatsApp anchor the customer experience.

Product overview

GoldenCross is a Brazilian premium IPTV subscription service organized as a unified core product (GoldenCross IPTV) with three distinct plan tiers (Básico, Avançado, Premium) and several associated features/modules. The core service delivers live TV channels, VOD content, and catch-up TV via internet streaming to compatible devices including Smart TVs (Samsung Tizen, LG webOS, Android TV), streaming devices (Fire Stick, TV Box, MAG Box), mobile (Android/iOS), and computers. The Plano Básico provides an entry-level HD experience for 1 screen; Plano Avançado adds sports channels, Full HD/partial 4K, 2 screens, and expanded VOD for small families; Plano Premium is the top tier offering full 4K Ultra HD, 4 simultaneous connections, complete VOD catalog, catch-up TV, EPG, and 24/7 dedicated support. A free 6-hour trial (Teste IPTV Grátis) allows prospective customers to evaluate the service before subscribing. All plans include guided support and are sold via personalized WhatsApp-based commercial atendimento with pricing that varies by contract period and profile.

Differentiator

Problem solved

Functional benefit

Products and services

• GoldenCross IPTV Subscription Service Core IPTV subscription product for Brazilian consumers and families, providing access to live TV channels, on-demand films and series, EPG, and catch-up TV on Smart TVs, TV Box, Fire Stick, mobile, and PC. Sold via three tier plans with varying simultaneous connections and image quality.
• Free 6-Hour IPTV Trial (Teste IPTV Grátis) Free trial offering that requires no credit card and provides temporary IPTV access so prospective customers can test stability, 4K quality, VOD fluidity, and device compatibility on their own hardware and internet connection prior to subscribing.

Quantifiable outcome

• 4.9/5 average customer rating based on 12,000+ verified reviews
• +4 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Globoplay: Globo's flagship subscription streaming platform delivers live channels, sports (including Globoplay Sports), telenovelas, news, and VOD to Brazilian households across Smart TVs and mobile. Directly comparable because it competes for the same Brazilian household TV budget with live + on-demand bundles, increasingly including 4K and multi-device support, positioning it as the legal-licensed counterpart to GoldenCross's IPTV bundles.

Broad incumbents

• Claro Brasil (Claro TV): Major Brazilian pay-TV operator (cable, satellite, and IPTV under the Claro TV/Claro box brand) offering multi-channel subscription bundles with sports, movies, and VOD. Comparable because it sells subscription-based multi-channel TV directly to Brazilian households in the same ARPA range as GoldenCross's higher tiers, including via hybrid IPTV delivery on set-top boxes.
• Vivo TV (Telefônica Brasil): Telefônica Brasil's pay-TV service bundles live channels with fiber broadband in many regions and offers IPTV delivery through Vivo Box. Comparable to GoldenCross because it sells subscription TV (including IPTV-style delivery) to Brazilian families, with sports and VOD as primary acquisition drivers and similar multi-screen positioning.
• Sky Brasil: Brazil's leading satellite pay-TV operator, offering multi-channel subscription packages with strong sports content and HD/4K tiers. Comparable because it pursues the same premium live-TV subscription market in Brazil and is a primary reference point for consumers weighing IPTV versus satellite pay-TV.
• Pluto TV (Paramount): Paramount's FAST (free ad-supported streaming television) service offering 100+ live channels including news, sports-adjacent, and entertainment categories in Brazil via Smart TV apps and mobile. Comparable because it competes for Brazilian viewers' live-TV time with a channelized, app-based experience; shows the legal FAST alternative that IPTV-style content must compete against on Smart TVs.
• Amazon Prime Video Brasil: Amazon's subscription streaming service includes live sports rights (e.g., NBA, Thursday Night Football globally, and locally relevant Brazilian sports), 4K HDR content, multi-device viewing, and bundled channels add-ons in Brazil. Comparable because it competes for the same Brazilian household entertainment spend with a multi-tier subscription model and live premium content that overlaps with GoldenCross's sports and entertainment tier.
• Netflix Brasil: Brazil's largest subscription streaming service by subscribers, offering multi-tier plans (HD, Full HD, 4K) with multi-screen simultaneous connections, matching GoldenCross's tiered screen-count model. Comparable as the de facto premium streaming alternative for Brazilian viewers and a key reason IPTV-style services have grown.
• HBO Max Brasil: Premium subscription streaming service in Brazil carrying HBO, Warner Bros., DC, and (formerly) live sports content, with 4K and multi-device support. Comparable as a legal premium-content subscription alternative targeting Brazilian viewers who currently subscribe to GoldenCross's Premium tier for movies, series, and select premium channels.
• Telecine Play: Brazilian premium movie subscription service (from Globosat/Globo) offering thousands of films, series, and Telecine channel streaming via apps on Smart TVs and mobile. Comparable because it competes for Brazilian film/series VOD demand and is commonly bundled with pay-TV and broadband offerings, raising the legal bar against which IPTV VOD libraries are compared.

Others

• TiviMate: A leading third-party IPTV player app for Android TV boxes and Fire TV that loads M3U playlists from providers like GoldenCross. Comparable as enabling infrastructure in the IPTV ecosystem—any meaningful change in its features, fees, or app-store availability directly affects GoldenCross's subscriber playback experience and onboarding cost.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golden Cross Brasil