What Prime Video Locadora does

Prime Video Locadora, as represented in the available data, corresponds to the Amazon Prime membership offering operated in Brazil by Amazon Serviços de Varejo do Brasil Ltda., a privately-held subsidiary of Amazon.com, Inc. The entity's registered headquarters are at Av. Juscelino Kubitschek, 2041, Torre E, 18º andar, São Paulo, CEP 04543-011 (CNPJ 15.436.940/0001-03), and the service is sold and managed through the prime.com.br domain integrated with Amazon.com.br.

The service is a bundled subscription product that combines free nationwide shipping on Amazon-fulfilled orders with digital entertainment: Prime Video (movies, series, and live sports, with limited advertising and an ad-free upgrade option), Amazon Music Prime (ad-free streaming of millions of songs), Prime Reading (rotating catalog of thousands of ebooks and magazines), Prime Gaming (free in-game content plus a monthly Twitch channel subscription), and Audible (three free months of access to 100,000+ audiobooks). The underlying technology stack is Amazon's proprietary e-commerce and streaming platform that integrates content delivery, logistics, and account management across these services.

Revenue is generated through recurring subscription fees — R$19.90 per month or R$166.80 per year (the equivalent of 12 installments of R$13.90) following a 30-day free trial — payable via credit card, debit card, or Pix. The go-to-market is a digital-first direct-to-consumer motion through Amazon.com.br, leveraging in-ecosystem cross-promotion and annual member events such as Prime Day. The primary customer segment is Brazilian consumer subscribers who shop online and consume streaming entertainment, with a horizontal segmentation approach (broad consumer rather than targeted verticals). The firmographic record lists six employees, which appears inconsistent with the operational scope of an Amazon subsidiary; this is flagged as a likely data anomaly.

Name

Prime Video Locadora

Legal name

Amazon Serviços de Varejo do Brasil Ltda.

Website

https://prime.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Prime Video Locadora is the Brazilian Amazon Prime subscription service operated by Amazon Serviços de Varejo do Brasil Ltda., offering Brazilian consumers a bundled membership combining free shipping with Prime Video, Music, Reading, Gaming, and Audible.

Ownership category

akta.pro rank

Product category

Subscription Streaming Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro primary industry

Digital Content & Media Subscriptions (CRAFAIAA)

Keywords

• Subscription membership services
• Video streaming platform
• E-commerce free shipping
• Digital entertainment bundle
• Music streaming service

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Prime Subscription Revenue: Monthly or annual subscription fees collected from Amazon Prime members in Brazil. The subscription provides access to bundled services including streaming video, music, eBooks, gaming content, and free shipping benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Amazon Prime is a subscription membership service operated in Brazil through Amazon Serviços de Varejo do Brasil Ltda., offering bundled digital and logistics benefits including free shipping on Amazon.com.br orders, streaming video (Prime Video), ad-free music streaming (Amazon Music Prime), rotating eBook and magazine access (Prime Reading), free games and a Twitch channel subscription (Prime Gaming), and 3 months of Audible audiobook access. Membership is priced at R$19.90/month or R$166.80/year after a 30-day free trial.

Product overview

Amazon Prime is a unified multi-benefit subscription platform offering integrated services including Prime Video (streaming movies, series, and live sports), Amazon Music Prime (ad-free music streaming), Prime Reading (ebook and magazine access), Prime Gaming (free games and Twitch subscription), and Audible audiobooks. The membership is available as a monthly plan (R$19.90/month) or annual plan (R$166.80/year) in Brazil, with a 30-day free trial period.

Differentiator

Problem solved

Functional benefit

Products and services

• Amazon Prime A subscription membership service available to Brazilian consumers that bundles free nationwide shipping on Amazon.com.br orders with streaming video, music, ebooks, gaming content, and audiobook access, priced at R$19.90/month or R$166.80/year after a 30-day free trial.
• Prime Video Video streaming platform included with the Amazon Prime subscription, providing on-demand movies, series, and live sports with limited advertisements and an optional ad-free tier, targeted at Brazilian Prime members.
• Amazon Music Prime Ad-free music streaming service bundled with the Amazon Prime membership in Brazil, granting access to millions of songs at no additional cost.
• Prime Reading Digital reading benefit included with Amazon Prime in Brazil, providing rotating access to thousands of eBooks and magazines at no extra charge for Prime members.
• Prime Gaming Gaming benefit bundled with Amazon Prime membership in Brazil, offering free games and in-game content to redeem plus a monthly Twitch channel subscription for Prime members.
• Audible (Prime Benefit) Audiobook service offered as a Prime member benefit in Brazil, providing 3 free months of access to over 100,000 audiobooks to subscribing Prime members.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Twitch (Amazon subsidiary)coreTechnology or IntegrationPrime Gaming provides a free Twitch channel subscription monthly to Prime members as part of the bundled membership benefits. This integrates Twitch streaming service with Amazon Prime ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Spotify: Global music streaming subscription service. Direct competitor to Amazon Music Prime within Amazon's Prime bundle; comparable freemium-to-premium subscription model and music content library.
• Netflix: Global streaming subscription service and Amazon Prime Video's largest direct competitor in Brazil. Both offer subscription-based on-demand video, original content, and live programming (Netflix has ventured into live events), competing head-to-head for Brazilian household streaming wallet.
• Globoplay: Brazil's leading local streaming subscription service operated by Grupo Globo. Most directly comparable in the Brazilian market due to deep Brazilian content library, exclusive telenovelas, and Globo TV live integration.
• Max (formerly HBO Max): Subscription streaming service with HBO originals, Warner Bros. content, and live sports. Directly comparable as a premium SVOD with movie/series depth and live programming (HBO has invested in Brazilian originals).
• Apple TV+: Apple's subscription streaming service focused on premium originals. Competes with Prime Video for high-end series/film viewers in Brazil, with Apple often bundling TV+ with Apple One subscriptions.
• YouTube Premium: YouTube's ad-free subscription tier bundling video streaming, YouTube Music, and offline playback. Comparable as a subscription bundle spanning video and music in a way that mirrors Prime's integrated value proposition.
• Paramount+: Subscription streaming service with Paramount, CBS, Showtime, and Nickelodeon content, plus live sports (e.g., NFL games). Comparable as a multi-vertical SVOD with live programming component.
• Disney+: Subscription streaming service combining Disney, Marvel, Star Wars, Pixar, and National Geographic content, plus local Star-branded Brazilian content. Competes directly with Prime Video for family and franchise-driven audiences in Brazil.

Regional players

• Magazine Luiza (Magalu): Brazilian retail and e-commerce platform with nationwide logistics and MagaluPlay streaming/video content initiatives. Adjacent comparable as a Brazilian commerce ecosystem competing for Prime's retail-and-entertainment-bundle mindshare.

Broad incumbents

• Mercado Livre: Latin America's largest e-commerce platform with Mercado Envios shipping benefits and Mercado Play streaming offering. Comparable as the dominant Brazilian e-commerce ecosystem competing with Amazon Prime's shipping + entertainment bundle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/prime-video-locadora

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Video Locadora