TOLD Partners
TOLD Partners Inc. is a privately held, founder-led commercial real estate brokerage licensed in California and Washington, providing sales, leasing, and tenant representation for office, industrial, retail, medical, and investment properties across Southern California.
- Company typePrivate
- Founded1992
- HeadquartersWoodland Hills, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TOLD Partners does
TOLD Partners Inc. is a privately held, founder-led commercial real estate brokerage founded in 1992 by Pat Hall after he purchased the real estate services division of TOLD Corporation. The firm is headquartered in Woodland Hills, California, with a secondary office in Issaquah, Washington, and holds brokerage licensure in both states. It self-describes as 'one of the most active independent commercial real estate companies in Southern California,' with more than 35 years of operating history.
TOLD Partners provides full-service sales, leasing, and tenant-representation brokerage across five property types: office, industrial, retail, medical, and investment. Its distribution is primarily broker-led — eight licensed agents handle listings, marketing, sales, leasing, and tenant representation end-to-end — supplemented by a self-serve LoopLink-powered property search portal (looplink.told.com) embedded in the corporate website. The firm supports its listings with differentiated marketing assets, including drone aerial footage for industrial properties, and publishes market commentary through its TOLD News blog. Notable individual transactions include a $98 million single-property sale (Sam Wagner), a 12-building single-transaction sale (Wagner), and a $25 million 100,000 sq ft retail center sale in 2007 (Mike Sheptenko).
The revenue model is a transaction-fee brokerage commission structure with individually negotiated rates per deal; pricing is not publicly disclosed. Customer segments span commercial property owners/sellers, tenants and buyers, real estate investors, and developers, with named clients ranging from enterprise names (Dal-Tile, PPG Industries, Trammel Crow, City of Hope) to mid-market operators and SMBs. The firm has no disclosed funding rounds, no institutional backing, no M&A activity, and operates as an owner-operator business with a flat organizational structure centered on its senior broker roster.
TOLD Partners firmographics
Firmographics- Name
- TOLD Partners
- Legal name
- TOLD Partners Inc.
- Website
- https://told.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TOLD Partners Inc. is a privately held, founder-led commercial real estate brokerage licensed in California and Washington, providing sales, leasing, and tenant representation for office, industrial, retail, medical, and investment properties across Southern California.
- Ownership category
- akta.pro rank
TOLD Partners industry classification
Industry- Product category
- Commercial Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
- akta.pro secondary industries
- Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Healthcare & Medical Office Brokerage (BPAJABAF)
Keywords
Where TOLD Partners is headquartered
LocationHeadquarters
- HQ city
- Woodland Hills
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TOLD Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Commercial real estate brokerage commissions: Revenue is generated from brokerage commissions earned on sales and leasing transactions for office, industrial, retail, medical, and investment commercial properties across Southern California. The motion is transaction-based with individual licensed brokers handling listings and tenant representation.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
TOLD Partners product offering
Product offeringCore offering
TOLD Partners is a commercial real estate brokerage firm that sells and leases office, industrial, retail, medical, and investment properties across Southern California. Its eight in-house licensed brokers handle listings, sales, leasing, and tenant representation end-to-end, supported by a self-serve LoopLink online property search portal and an email signup for new listings. Specialized service lines cover suburban office, manufacturing/warehouse/flex industrial, multi-tenant investment buildings, retail centers, and medical office buildings.
Product overview
TOLD Partners operates a single unified commercial real estate brokerage offering rather than a modular software platform. Its core offering is the TOLD Partners Commercial Real Estate Brokerage Services, supported by an online TOLD Partners Property Search (LoopLink) portal for browsing listings. Around this core, the firm delivers a portfolio of specialized service lines — TOLD Partners Office Leasing, Industrial Leasing & Sales, Investment Property Sales, Retail Brokerage, Medical Office Brokerage, and Tenant Representation — all served by the same agent team in Los Angeles and Issaquah, WA. The TOLD News Blog complements the offering with market commentary, including drone-based property marketing content.
Differentiator
Problem solved
Functional benefit
Products and services
- TOLD Partners Commercial Real Estate Brokerage Services Full-service commercial real estate brokerage offering sales and leasing of industrial, office, retail, medical, and investment properties across Southern California, with more than 35 years of operating history. Eight in-house licensed brokers handle listings, marketing, sales, leasing, and tenant representation end-to-end for commercial property owners, tenants, investors, and developers.
- TOLD Partners Office Leasing
Quantifiable outcome
- Mike Sheptenko has sold or leased 25+ million sq ft of Commercial/Industrial properties across his career.
- +3 more outcomes
Companies that use TOLD Partners
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
TOLD Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
TOLD Partners partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights4 records
TOLD Partners competitors and assessment
Company assessmentDirect peers
- NAI Capital: Southern California-focused commercial real estate brokerage offering sales, leasing, and tenant representation across office, industrial, retail, and investment properties. TOLD's senior partner Jack Mikail was previously a Vice President at NAI Capital, signaling direct market overlap in the same SoCal submarkets.
- Kidder Mathews: West Coast-focused independent commercial real estate firm offering brokerage, property management, and valuation services across office, industrial, and investment properties. Comparable independent, owner-operated model with similar property-type coverage.
- Voit Real Estate Services: Southern California-headquartered commercial real estate firm providing sales, leasing, and advisory services for office, industrial, retail, and medical properties. Directly comparable regional peer competing in many of the same SoCal submarkets as TOLD.
- Lee & Associates: Privately held commercial real estate brokerage with deep Southern California roots covering office, industrial, retail, medical, and investment properties. Comparable in size, ownership structure, and service-line mix to TOLD Partners.
- Marcus & Millichap: National commercial real estate investment sales brokerage with a strong Southern California presence specializing in investment property transactions. Comparable in its focus on investment sales and tenant representation for office, industrial, retail, and medical assets.
Broad incumbents
- CBRE Group: World's largest commercial real estate services firm offering brokerage, property management, valuation, and advisory across all property types globally. Operates as the dominant broad incumbent in the Southern California market that TOLD competes within.
- JLL (Jones Lang LaSalle): Global commercial real estate services firm with a major Los Angeles presence providing brokerage, capital markets, and advisory across office, industrial, retail, and investment properties. Represents the broad incumbent competitive set.
- Newmark Group: Global commercial real estate advisory firm with a strong West Coast presence providing capital markets, leasing, and investment sales services. Overlaps with TOLD's investment property sales and office/industrial leasing service lines.
- Colliers International: Global commercial real estate services and investment management firm with substantial SoCal operations providing brokerage and advisory across office, industrial, retail, and healthcare properties.
- Cushman & Wakefield: Global commercial real estate services firm with significant Southern California operations across brokerage, valuation, and advisory. Competes with TOLD in the same office, industrial, and investment property segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TOLD Partners social profiles
Digital presenceTOLD Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
TOLD Partners leadership team
Management profileNumber of profiles
Profiles8 records
TOLD Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TOLD Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TOLD Partners
What does TOLD Partners do?
TOLD Partners is a commercial real estate brokerage firm that sells and leases office, industrial, retail, medical, and investment properties across Southern California. Its eight in-house licensed brokers handle listings, sales, leasing, and tenant representation end-to-end, supported by a self-serve LoopLink online property search portal and an email signup for new listings. Specialized service lines cover suburban office, manufacturing/warehouse/flex industrial, multi-tenant investment buildings, retail centers, and medical office buildings.
Is TOLD Partners a public or private company?
TOLD Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TOLD Partners founded?
TOLD Partners was founded in 1992. It employs 11 to 50 people.
Where is TOLD Partners based?
TOLD Partners is headquartered in Woodland Hills, United States, in the North America region.
How does TOLD Partners make money?
One revenue line is on record: commercial real estate brokerage commissions.
Who are TOLD Partners's main competitors?
Direct peers on record are NAI Capital, Kidder Mathews, Voit Real Estate Services, Lee & Associates and Marcus & Millichap. Broad incumbents are CBRE Group, JLL (Jones Lang LaSalle), Newmark Group, Colliers International and Cushman & Wakefield.
Does TOLD Partners have an API?
No public API is recorded for TOLD Partners.
What industry is TOLD Partners in?
TOLD Partners's product category is Commercial Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales), with a secondary code of BPAJABAJ, Tenant Representation & Corporate Services Brokerage. Its NAICS code is 5312 and its SIC code is 6531.