Deep Impact

What Deep Impact does

Deep Impact AG is a privately held Swiss software and AI company headquartered in Winterthur, founded in 2012 by Christian Fehrlin as a custom-software firm and operating as an AI pioneer since 2017. The company combines bespoke software engineering (web, mobile, backend, enterprise systems) with applied AI services — AI Strategy & Consulting, AI Implementation, AI Process Automation, AI Agents, and AI Research — and runs a 4-step engagement model that begins with a free process analysis and business case before any code is written. Delivery spans AI modalities including natural language processing, computer vision, speech/audio, structured-data process automation, and multimodal platforms built on Python, PyTorch/TensorFlow, and integrations with OpenAI, Anthropic, AWS Bedrock/SageMaker, and open-source LLMs.

The firm also operates four wholly-owned productized subsidiaries created under a venture program launched in 2020: AVA-X (Swiss facial-recognition and security suite with Sentinel ACCESS, Sentinel LIVE, Sentinel INVESTIGATION, and Heliospan NLP, including a flagship deployment at BVB Dortmund's Signal Iduna Park), Deepico (Cloud ERP for food industry verticals — Frutico, Meatico, Fontico, Lattico, Crustico), Swiss AI Callcenter (multilingual AI voice agents with human-in-the-loop), and Winsider (B2B trade media including Medinside, Inside IT, and Konsider). Combined, these subsidiaries serve both as reference deployments and additional licensing/SaaS revenue streams beyond services.

Revenue is generated through project-based, quote-driven professional services (AI strategy, implementation, automation, custom software, AWS-based cloud and managed services, 4-day design sprints) with a recurring managed services tail and venture-product licensing. Customers are predominantly Swiss and DACH enterprises in regulated industries — banking (Julius Bär, UBS, Credit Suisse, Zürcher Kantonalbank, LGT, Valiant, Comparis), insurance (Allianz, AXA), industry (Holcim, AMAG, Mobimo, Migros), travel (Asien Special Tours), sports (BVB), and the Swiss Federal Government. The firm reports 150+ projects and 50+ AI projects delivered, 21+ nationalities on the team, ISO 9001:2015 and ISO 27001:2022 certifications, GDPR/DSG compliance, and AWS partner status, targeting 600% cumulative growth since founding and self-funded operations under a leadership team of CEO Christian Fehrlin, CTO Manuel Graber, COO Marco Schmid, CAIO Quentin Willimann, and Sales Director Ben-Lior Ilis.

Name

Deep Impact

Legal name

Deep Impact AG

Website

https://deep-impact.ch

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Software Development & AI Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industries

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• AI consulting services
• Custom software development
• Enterprise AI solutions
• Cloud infrastructure services
• Process automation services

Headquarters

HQ city

Winterthur

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. AI Solutions & Implementation Services: Project-based professional services for AI strategy, implementation, process automation, and AI agents. Services are commissioned in phases (process analysis, prototype, live system, operation) giving clients budget control. Includes end-to-end delivery from strategy workshop to production operations.
2. Custom Software Development: Tailor-made software solutions including web applications, mobile apps, backend systems, and enterprise systems. Project-based engagement with sprint-based development (2-week iterations). Agile methodology with continuous deployment and CI/CD pipelines.
3. Cloud Services: AWS-based cloud architecture, migration, infrastructure as code, DevOps/CI/CD, cost optimization, and managed services. Recurring managed services component for ongoing cloud infrastructure operation.
4. Design Sprints: 4-day design sprint engagements delivering functional prototypes (not just mockups) with real code, real data, and user testing. Validated concepts reduce risk before full development investment.
5. Consulting Services: IT and digital strategy consulting, technology assessment, process analysis, change management, and vendor selection. Vendor-neutral advice supporting transformation programs.
6. Own Venture Products: Revenue from proprietary products including AVA-X (facial recognition/security), Deepico (Cloud ERP for food industry), Swiss AI Callcenter (voice agents), and Winsider (B2B publishing). These ventures represent both proof of capability and additional revenue streams.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Deep Impact AG provides custom AI solutions and software development services to Swiss and international enterprises through a 4-step methodology: free process analysis and business case (1-2 days), prototype (2-4 weeks), live system integration (4-12 weeks), and ongoing operations. Service offerings span AI strategy and consulting, AI implementation, process automation, AI agents, and applied AI research, complemented by software development, AWS cloud services, IT consulting, and 4-day design sprints. The company also operates wholly-owned venture products including AVA-X (facial recognition), Deepico (food industry Cloud ERP), Swiss AI Callcenter (AI voice agents), and Winsider (B2B trade media).

Product overview

Deep Impact AG is a Swiss software and AI consulting company (founded 2012, AI since 2017) that combines custom software engineering with applied AI solutions. The company operates both as a service provider and through a portfolio of venture companies. Service offerings include AI Strategy & Consulting, AI Implementation, AI Process Automation, AI Agents & Operators, AI Research, Software Development, Cloud Services (AWS), Consulting & Strategy, and Design Sprints. The venture portfolio includes four distinct companies: AVA-X (Swiss AI for facial recognition and security with 99.83% accuracy), Deepico (Cloud ERP for the food industry with industry-specific modules), Swiss AI Callcenter (AI voice agents for 24/7 customer service in 70+ languages), and Winsider (B2B trade media with industry-specific portals). Deep Impact follows a 4-step approach: Process Analysis & Business Case (free, 1-2 days), Prototype (2-4 weeks), Live System (4-12 weeks), and Operation & Optimization. The company is ISO 9001 and 27001 certified and serves regulated industries including banking, insurance, and industry sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Deepico: Cloud ERP for the food industry with modules for fruits & vegetables (Frutico), meat (Meatico), dairy (Fontico), beverages (Lattico), and bakeries (Crustico). 25% efficiency increase for customers.
• AVA-X
• Swiss AI Callcenter
• Winsider AG

Products and services

• AVA-X Swiss AI company specializing in facial recognition technology and security solutions. Products include Sentinel ACCESS (biometric access control with 30ms recognition time, processing 30,000+ faces per second), Sentinel LIVE (real-time surveillance), Sentinel INVESTIGATION (forensic analysis), and Heliospan (NLP for data analysis). Achieves 99.83% accuracy and is GDPR-compliant. Deployed at BVB Dortmund's Signal Iduna Park.
• Deepico Cloud ERP system designed specifically for the food industry. Industry-specific modules include Frutico (fruits & vegetables), Meatico (meat industry), Fontico (dairy products), Lattico (beverages), and Crustico (bakeries). Delivers 25% efficiency increase through digitalization of administration, warehousing, and ordering.
• Swiss AI Callcenter AI voice agents for 24/7 customer service. Features natural voice conversations with contextual understanding, human-in-the-loop for complex inquiries, fast CRM/ticketing/PBX integration in under 30 days, and support for 70+ languages. Achieves 99.4% customer satisfaction, 70% cost reduction, and 100% GDPR compliance.
• Winsider

Quantifiable outcome

• 43% efficiency gain achieved on average across AI projects
• +6 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability13 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• Swiss Universities of Applied SciencescoreStrategic or Co-development PartnerCollaborative research partnerships for applied AI research. Deep Impact supervises bachelor and master theses, participates in Innosuisse projects, and collaborates on computer vision and biometric identification research. This feeds current research directly into client work.
• ETH ZurichcoreStrategic or Co-development PartnerAcademic partnership for AI research including computer vision, biometric identification, language and document understanding, agentic systems, and retrieval-augmented generation on enterprise data.
• German Football League (DFL)flagshipStrategic or Co-development PartnerDFL Innovation Program partnership for AVA-X Sentinel ACCESS deployment at Signal Iduna Park (BVB Stadium). Recognized as pioneering solution in DFL official innovation report. Potential expansion to more Bundesliga stadiums and other sports venues.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS partner with deep expertise in AWS services relevant to Swiss enterprises. Leverages AWS Bedrock, SageMaker, and Zurich region for compliant architectures. Cloud-native development and migration services.
• SAPcoreTechnology or IntegrationSAP ERP integration capability demonstrated in Holcim B2B e-commerce platform project. Experience with SAP integration requirements for enterprise clients.
• OpenAIcoreTechnology or IntegrationIntegration of GPT models for intelligent assistants and AI solutions. LLM integration is core to AI agent and automation offerings.
• AnthropiccoreTechnology or IntegrationClaude model integration for AI solutions. Part of multi-model approach for different use cases.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zühlke Group: Swiss-headquartered technology consultancy with comparable offerings across custom software development, AI/ML implementation, cloud services, and regulated-industry digital transformation. Operates at similar scale and competes for many of the same Swiss enterprise clients (banking, insurance, industry).
• Alexander Thamm GmbH: DACH-region AI and data consultancy offering AI strategy, MLOps, data engineering, and GenAI implementation for enterprises. Closely comparable on AI engineering services, target mid-to-large enterprise customer profile, and DACH geographic focus.
• b.telligent: European data, analytics, and AI consultancy covering strategy, platform implementation, and managed services. Direct overlap with Deep Impact's AI implementation, data engineering, and process-automation offerings for enterprise clients.
• ML6: Belgian-headquartered AI consultancy with similar end-to-end AI services (strategy, implementation, MLOps, GenAI agents) for European enterprises. Comparable scale and business model in regulated industries.
• Faculty AI: European AI consultancy combining applied AI strategy, custom ML engineering, and AI safety/governance work for enterprise and government clients. Directly comparable services portfolio and customer profile.
• Centigrade GmbH: European UX, software engineering, and AI services firm covering custom software, design sprints, and applied AI. Strong overlap with Deep Impact's design-sprint and custom-development offerings for mid-to-large enterprises.
• Netlight: Nordic and Northern-European digital and tech consultancy with comparable custom software, AI, and digital transformation practices serving large enterprises — directly comparable on business model and service portfolio.

Emerging players

• Merantix: Berlin-based AI venture builder and AI engineering services firm combining incubation with applied AI consulting. Comparable on the venture-builder + AI services hybrid model that Deep Impact has with its four subsidiaries.

Broad incumbents

• Accenture: Global professional services incumbent with a large AI engineering and data practice competing for the same enterprise AI budgets. Deep Impact is differentiated by Swiss mid-market focus and Swiss data sovereignty positioning.
• IBM Consulting: Global consulting arm of IBM with deep enterprise AI, hybrid cloud, and regulated-industry capabilities — competes for the same Swiss bank and insurer AI transformations that anchor Deep Impact's customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@deepimpactag
• LinkedInlinkedin.com/company/deep-impact-ag
• Instagraminstagram.com/deepimpact.ch
• Xx.com/deepimpact_ag
• Facebookfacebook.com/DeepImpactAG

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deep Impact