Tulsar Canada

What Tulsar Canada does

Tulsar Canada is a designer and manufacturer of pump control panels headquartered and hand-assembled in Brantford, Ontario. It operates as a subsidiary of Zoeller Company, a family-owned US-based pump manufacturer. The company serves three primary customer segments — municipal water/wastewater infrastructure, industrial clients, and residential/SMB customers — through a portfolio of three core product lines: the entry-level ECP Series panel, the highly configurable TECP Series (Indoor and Outdoor variants with over 100 customization options), and the Sentry Indoor Alarm with optional WiFi alerting. Products are CSA-C22.2 No.286, UL508A, and UL698A certified, including certification for hazardous locations.

The underlying technology stack is built on conventional industrial automation: PLC-based control, VFD programming, SCADA communications over radio/cellular/fiber/leased line networks, and float or sensor-based level detection. The company complements its hardware with a services offering that includes consulting, engineering and programming, on-site start-up and commissioning, and retrofits/upgrade assessments. The economic model is project-based with quote-driven pricing for custom panels and direct e-commerce sales for accessories and standard items, with no publicly disclosed pricing. Emphasis is on engineering depth (P.Eng-certified staff, 30+ years of domain experience) and emergency-response capability, as evidenced by a documented 24-hour water-treatment-plant recovery for the Nunavut government.

Tulsar Canada goes to market through a hybrid channel: direct sales via phone and quote requests for custom enterprise and municipal projects, plus an e-commerce storefront for accessories and standard products. Documented customers include Ontario and Nunavut municipal governments, an island municipality, and industrial clients in manufacturing and well applications. The company is a division of Zoeller's broader family of water and pump brands, operating within Canada with no disclosed expansion into additional countries.

Name

Tulsar Canada

Legal name

Tulsar Canada

Website

https://tulsar.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Tulsar Canada is a Brantford, Ontario-based designer and manufacturer of CSA-certified pump control panels for municipal, industrial, and residential water/wastewater applications, operating as a subsidiary of Zoeller Company.

Ownership category

akta.pro rank

Product category

Industrial Pump Control Panels

NAICS

Relay and Industrial Control Manufacturing (335314), Switchgear and Switchboard Apparatus Manufacturing (335313), Water Supply and Irrigation Systems (22131)

SIC

Switchgear & Switchboard Apparatus (3613), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Industrial Control Panels & Enclosures (Panel Building, MCCs, Integration) (IMAGABAJ)

Keywords

• Pump control panels
• Wastewater management systems
• PLC automation
• SCADA communications
• Water level alarms

Headquarters

HQ city

Brantford

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Control Panel Sales: Revenue from manufacturing and selling pump control panels including ECP Series, TECP Series Indoor/Outdoor, and Sentry alarms. Panels are hand-assembled and CSA-certified, sold directly through quote requests and e-commerce.
2. Professional Services: Engineering, design, and programming services including system design, schematics, testing (FAT/SAT), and root cause analysis. Also includes consulting services for control solutions and on-site service for start-up, commissioning, and maintenance.
3. Retrofits and Upgrades: Upgrade and retrofit services for existing control systems, including replacement of back-plates, components, and installation of smart-relays. Offered with no-charge comprehensive assessment.
4. Accessories Sales: Sales of peripheral products including floats (wide angle, sensor switch), anti-sway rings, float hanger brackets, and other pump control accessories through e-commerce.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Tulsar Canada designs, engineers, and hand-assembles custom pump control panels in Brantford, Ontario for water and wastewater management applications. The company manufactures CSA-certified ECP Series (entry-level) and TECP Series (advanced indoor/outdoor) control panels, the Sentry Indoor Alarm water level monitoring system, and supporting accessories (sensor switches, wide angle floats, anti-sway rings, float hanger brackets). It also delivers professional services including consulting, on-site installation/maintenance, retrofits/ upgrades, and PLC/VFD/SCADA engineering and programming.

Product overview

Tulsar Canada is a designer and manufacturer of pump control panels offering a portfolio of three main control panel product lines (ECP Series for entry-level applications, TECP Series for advanced indoor and outdoor applications) plus a water level alarm system (Sentry Indoor Alarm). The products are complemented by accessories including float switches, anti-sway rings, and float hanger brackets. Services include consulting, on-site service, retrofits and upgrades, and engineering and programming. The company serves residential, municipal, and industrial/commercial applications, with all products hand-assembled in Brantford, Ontario and CSA-certified.

Differentiator

Problem solved

Functional benefit

Products and services

• ECP Series Panel

Quantifiable outcome

• Significant cost savings through retrofits vs. new system installation
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• Flygt (Xylem Brand)coreTechnology or IntegrationPump manufacturer partner. Tulsar works directly with Flygt and other pump manufacturers to ensure compatibility and compliance of control systems.
• PentaircoreTechnology or IntegrationPump manufacturer partner integrated into Tulsar's control system compatibility programs.
• SulzercoreTechnology or IntegrationIndustrial pump and equipment manufacturer partner for control system integration.
• KSBcoreTechnology or IntegrationPump manufacturer partner ensuring pump control compatibility.
• Torbram Electrical SupplycoreChannel Partner/ Reseller/ DistributorElectrical supply distributor partner collaborating with major parts suppliers for service operations.
• Zoeller CompanycoreStrategic or Co-development PartnerParent company. Tulsar Canada is a division of Zoeller Company. Zoeller operates multiple pump and water management brands including Zoeller Pumps, Star Water Systems, Wolf Pumps, and others. Copyright © 2026 Zoeller Company.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• See Water: US-based manufacturer of pump control panels, alarms, and level sensors for wastewater and water applications. Directly comparable to Tulsar's product line (ECP/TECP-equivalent panels, float switches, control accessories) and similar municipal/industrial customer base.
• Zoeller Company: Parent company of Tulsar Canada and a manufacturer of pumps and pump controls for water/wastewater applications. Comparable in product category (pump controls, alarms, accessories) and end markets, with Tulsar functioning as the Canadian control-panel arm of the Zoeller family of brands.
• Liberty Pumps: Manufacturer of pumping systems and related controls for residential, commercial, and industrial applications. Overlaps with Tulsar in pump controls and float/sensor accessories for water and wastewater, particularly in North American municipal and light-industrial segments.

Broad incumbents

• Hydromatic / Pentair: Pentair is a large diversified water and pump solutions provider with controls and packaged systems adjacent to Tulsar's offerings. Comparable via Pentair's pump-control and wastewater-management portfolio, though Pentair operates far more broadly.
• Xylem (Flygt): Global water technology company and owner of Flygt, a Tulsar technology partner. Comparable as a broad incumbent offering pumps and integrated control/monitoring solutions for municipal water and wastewater, often competing for the same end-customer RFPs as Tulsar.
• Schneider Electric: Global industrial automation and electrical equipment leader. Comparable as a broad incumbent whose motor control, PLC, and SCADA portfolios frequently compete with specialist control-panel builders like Tulsar on industrial and infrastructure projects.
• Eaton: Major electrical and industrial control equipment manufacturer with switchgear, motor controls, and automation products. Comparable as a broad incumbent that competes with Tulsar in pump-station control panels and adjacent electrical distribution equipment.
• Rockwell Automation: Leading industrial automation vendor (Allen-Bradley) whose PLC and motor-control platforms underpin many pump control systems. Comparable as a broad incumbent whose solutions can substitute for Tulsar-engineered panels in larger automation architectures.
• KSB: Global pump manufacturer with packaged pump stations and controls for water/wastewater. Comparable as a Tulsar technology partner that also offers integrated control packages, potentially competing for the same municipal and industrial pump-station projects.
• Sulzer: Industrial pump and rotating equipment manufacturer with wastewater and process-industry solutions. Comparable as a Tulsar partner and broad incumbent in pumps with associated controls, frequently bidding on the same municipal and industrial infrastructure tenders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/tulsarcanada
• Facebookfacebook.com/TulsarCC
• LinkedInlinkedin.com/company/tulsar-canada-ltd

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tulsar Canada