ED.
ED. is a Sydney-based digital-first brand and web studio (founded 2012, 11–50 employees) that delivers bespoke brand strategy, UX/UI design, creative coding (3D, XR, AI), and full stack engineering for arts/culture organizations, nonprofits, enterprise clients, and creative agencies across Australia and the United States.
- Company typePrivate
- Founded2012
- HeadquartersCollingwood, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ED. does
ED. is a Sydney-based digital-first brand and web studio founded in 2012, operating with 11–50 employees across Australian and US timezones. The company delivers four integrated service pillars: Brand Services (naming, positioning, strategy, identity, guidelines, and collateral), Interface Design Services (UX/UI research, concepting, prototyping, and testing), Creative Code Services (3D, animation, XR, generative art, and AI research and development), and Engineering Services (platform strategy, full stack development, headless CMS implementation, integrations, security, and performance optimization). Engagements are sold as bespoke, quote-based projects initiated via a 'Start a project' CTA on the company's portfolio website, with senior technical staff embedded from kickoff through delivery and no outsourced contracting.
The technical stack is built around headless CMS architectures with multi-frontend capability, 3D web environments, scroll-triggered animations, and AI-powered features such as the AI-driven search implemented on the Sydney Film Festival 2025 site. Notable project work spans Sydney Film Festival (record-breaking sales, 42% YoY traffic increase), Art Gallery of Ballarat (a searchable image library of over 11,500 artworks integrated with the collection management system), FAO Schwarz (immersive 3D 'Return to Wonder' experience), Grok Ventures (climate-tech VC brand and website), the Naomi Milgrom Foundation (a single CMS unifying four properties), and the Cannes Lions Grand Prix-winning 'Best Place in the World to Have Herpes' campaign for the NZ Herpes Foundation.
Revenue mechanics are entirely professional services with no disclosed pricing; the company markets through its award-laden portfolio (Cannes Lions, Awwwards, Webby Awards, D&AD, AGDA, Best Awards, AMaGA) and organic social channels (Instagram, LinkedIn). Customer segments are primarily arts and culture organizations, with secondary exposure to nonprofits, enterprise clients, and creative agencies, distributed across Australia and the United States.
ED. firmographics
Firmographics- Name
- ED.
- Legal name
- ED.
- Website
- https://ed.studio
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ED. is a Sydney-based digital-first brand and web studio (founded 2012, 11–50 employees) that delivers bespoke brand strategy, UX/UI design, creative coding (3D, XR, AI), and full stack engineering for arts/culture organizations, nonprofits, enterprise clients, and creative agencies across Australia and the United States.
- Ownership category
- akta.pro rank
Where ED. is headquartered
LocationHeadquarters
- HQ city
- Collingwood
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
ED. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Brand Services: Brand strategy, naming, positioning, identity design, guidelines, and collateral development for clients seeking to build or scale their brand presence.
- Interface Design Services: Research, concepting, content design, information architecture, UX/UI design, prototyping and testing for websites, products, and digital experiences.
- Creative Code Services: 3D, animation, XR, generative art, conceptualization, ideation, and AI research and development services combining art with cutting-edge technology.
- Engineering Services: Platform strategy, server infrastructure, third-party integrations, SEO, full stack development, headless CMS implementation, security and performance optimization services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
ED. product offering
Product offeringCore offering
ED. is a digital-first brand and web studio that delivers end-to-end creative and technical services across four pillars: Brand Services (naming, positioning, identity, guidelines, collateral), Interface Services (research, UX/UI, prototyping, testing), Creative Code Services (3D, animation, XR, generative art, AI R&D), and Engineering Services (full stack development, headless CMS, integrations, security). The studio works directly with clients across Australia and US timezones, delivering custom websites, brand identities, and digital experiences without outsourcing.
Product overview
ED. is a digital-first brand and web studio that operates as a services firm rather than a software product company. The company offers four integrated service pillars: Brand Services (naming, positioning, strategy, identity, assets), Interface Services (research, UX/UI design, prototyping, testing), Creative Code Services (3D, animation, XR, generative art, AI research), and Engineering Services (full stack development, headless CMS, integrations, security). These services are offered holistically and customized for each client project, spanning web design, branding, digital experiences, and technical development.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Services Brand strategy and design offering covering naming and positioning, strategy and narrative, identity and guidelines, and assets and collateral development. Targeted at organizations seeking to build or scale their brand presence in the digital world.
- Interface Services User experience and interface design offering covering research and concepting, content design and information architecture, UX and UI design, and prototyping and testing. Targeted at organizations delivering websites, products, and digital experiences.
- Creative Code Services Creative technology service covering 3D and animation, XR and generative art, conceptualization and ideation, and AI research and development. Targeted at clients needing immersive, novel digital experiences.
- Engineering Services Technical engineering offering covering platform strategy and server infrastructure, third-party integrations and SEO, full stack development and headless CMS implementation, and security and performance optimization. Targeted at clients requiring production-grade technical delivery.
Quantifiable outcome
- 42% traffic increase year-over-year for Sydney Film Festival website
- +1 more outcomes
Companies that use ED.
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
ED. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
ED. partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Motion SicknesscoreCollaborated with ED. on the NZ Herpes Foundation 'The Best Place in the World to Have Herpes' campaign. Motion Sickness served as the lead creative agency on this multi-agency project that created the world's first herpes destigmatisation course.
- TRA (The Research Agency)coreResearch partner on the NZ Herpes Foundation campaign, providing research insights that informed the campaign strategy and approach to destigmatisation.
- FINCHcoreProduction partner on the NZ Herpes Foundation campaign, contributing to the development of the interactive destigmatisation course.
- BigPop StudiosminorPartner agency on the NZ Herpes Foundation campaign, contributing to the multi-agency collaborative effort.
- DigiPRminorPR partner on the NZ Herpes Foundation campaign based in New Zealand.
- For The PeoplecoreBrand agency partner for SJB project, responsible for the brand identity that ED. brought to life through web design and development.
- Studio YattacoreAnimation partner for Gus project, establishing the animation identity that ED. developed and refined for the website's scroll-triggered animations and 3D space interactions.
- Pinecrest CreativeminorVideo production partner for Boston University School of Theatre showcase project.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ED. competitors and assessment
Company assessmentBroad incumbents
- Dept: Large global digital agency with deep creative, engineering, and content capabilities; competes with ED. on enterprise digital builds and brand systems but at significantly broader scale.
- BUCK: Global creative studio spanning design, motion, and technology — comparable craft-led brand and interactive work, with comparable awards profile; larger scale and broader service mix.
- Huge Inc. Global digital agency delivering strategy, design, and engineering for enterprise brands at much larger scale; represents the scaled version of ED.'s integrated brand-to-engineering offering.
Direct peers
- Locomotive: Montreal-based creative agency producing high-end interactive websites and brand identities for cultural and enterprise clients; comparable in size, awards pedigree (Awwwards/CSSDA), and digital-first positioning.
- Fantasy Interactive (FI): New York-based creative technology studio focused on award-winning digital experiences, brand systems, and interactive websites — the closest analog to ED. in terms of craft positioning, awards portfolio (Awwwards, FWA, Webby), and senior in-house creative-engineering teams.
- Resn: New Zealand creative web studio known for highly interactive, narrative-driven digital experiences and a strong Awwwards/FWA record — same boutique size, similar craft-led positioning, and overlapping Pacific creative-tech culture.
- AnalogFolk: Independent creative digital agency producing brand experiences and interactive products for premium clients — comparable positioning between boutique size and end-to-end creative-tech delivery.
- Play Lab: Boutique creative studio building narrative-driven, design-forward digital experiences for cultural, arts, and nonprofit clients — the closest analog to ED.'s arts/nonprofit vertical mix and design-led craft ethos.
- Active Theory: Los Angeles-based immersive digital studio building WebGL, 3D, and VR experiences for major brands; direct peer on the 3D/immersive web technical axis that ED. emphasizes in FAO Schwarz-class projects.
- Ustwo: London/NYC digital product studio delivering award-winning apps, websites, and brand experiences for cultural and enterprise clients; similar full-stack brand-to-engineering model and emphasis on premium interactive work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ED. social profiles
Digital presenceED. financial estimates
Financial estimateRevenue estimate
Valuation estimate
ED. leadership team
Management profileNumber of profiles
ED. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ED. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ED.
What does ED. do?
ED. is a digital-first brand and web studio that delivers end-to-end creative and technical services across four pillars: Brand Services (naming, positioning, identity, guidelines, collateral), Interface Services (research, UX/UI, prototyping, testing), Creative Code Services (3D, animation, XR, generative art, AI R&D), and Engineering Services (full stack development, headless CMS, integrations, security). The studio works directly with clients across Australia and US timezones, delivering custom websites, brand identities, and digital experiences without outsourcing.
Is ED. a public or private company?
ED. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ED. founded?
ED. was founded in 2012. It employs 11 to 50 people.
Where is ED. based?
ED. is headquartered in Collingwood, Australia, in the Oceania region.
How does ED. make money?
Four revenue lines are on record. Brand Services are the primary driver. The others are interface Design Services, creative Code Services and engineering Services.
Who are ED.'s main competitors?
Broad incumbents on record are Dept, BUCK and Huge Inc.. Direct peers are Locomotive, Fantasy Interactive (FI), Resn, AnalogFolk, Play Lab, Active Theory and Ustwo.
Does ED. have an API?
No public API is recorded for ED..