Schwallier Wealth Management

What Schwallier Wealth Management does

Schwallier Wealth Management is a privately held, fee-only registered investment advisor operating as Fee-Only Fiduciary Advisors LLC from Grand Rapids, Michigan. Founded by Adam Schwallier around 2010 after leaving Morgan Stanley and another broker-dealer, the firm delivers personal-finance advice under an explicit fiduciary, no-commission structure and is a member of NAPFA. The offering is organized around a five-pillar "North Star" service set: Financial Planning, Investment Management, Risk Management, Tax Planning, and Estate Planning, supported by an eMoney-powered Client Center (The Vault) for real-time net worth tracking and document storage, plus a content hub of interactive calculators (Capital Gains, College Savings, Inflation, Net Worth & Cashflow, Retirement Savings). The firm does not build proprietary technology, AI, or data assets; service delivery is human-advisor-led via a four-step Discovery→Planning→Proposal→Execute process.

The client base is exclusively individual investors segmented into Working Professionals, Retirees (or those nearing retirement), Women, and Socially Responsible Investors (including a Biblically Responsible Investing specialty). Acquisition is sales-led, driven by the website (resource center, calculators, weekly newsletter), community events (Shred Day, Open House), client referrals, and NAPFA-based credibility signaling. The team comprises three client-facing advisors (Adam Schwallier CFP®, Kyle Schwallier CFP®, MK Britenfeld) supported by two executive assistants, consistent with the 1–10 employee range.

The revenue model is fee-only with no commissions or third-party product kickbacks. Compensation is generated via flat advisory fees and/or a percentage of assets under management (AUM), billed annually. Pricing is not publicly disclosed. The firm has no disclosed funding, no parent company, no M&A activity, no partnerships, and no institutional backing. Geographic reach is limited to Michigan/USA. Service delivery tools and infrastructure are built on third-party SaaS (eMoney, FMG Suite), with no proprietary platform or AI capability.

Name

Schwallier Wealth Management

Legal name

Fee-Only Fiduciary Advisors LLC

Website

https://swmadvisor.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Schwallier Wealth Management is a fee-only, SEC-registered fiduciary RIA in Grand Rapids, Michigan, founded by Adam Schwallier around 2010, delivering integrated financial planning, investment, tax, risk, and estate services to working professionals, retirees, women, and faith-based investors.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991)

SIC

Investment Advice (6282)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industries

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF), Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

Keywords

• Wealth management services
• Financial planning advisory
• Investment management
• Retirement planning services
• Estate planning services

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Assets Under Management (AUM) Fees: Fee-only advisors who are paid directly by clients. Compensation is based on a flat fee for advisory services. Advisors may also charge a fee equal to a percentage of the assets under management for a client. Fee-only advisors do not receive any commissions or kickbacks from insurance companies, mutual funds, or brokerage houses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Schwallier Wealth Management is a fee-only, SEC-registered investment advisory firm that delivers comprehensive wealth management through five integrated service pillars: Financial Planning, Investment Management, Risk Management, Tax Planning, and Estate Planning. The firm operates under a fiduciary model with no commissions, serving individual investors and families in the Grand Rapids, Michigan area through a four-step Discovery, Planning, Proposal, and Execute process.

Product overview

Schwallier Wealth Management is a fee-only, SEC-registered investment advisory firm offering a unified wealth management platform built around its "North Star" approach. The core offering integrates five service pillars: Financial Planning, Investment Management, Risk Management, Tax Planning, and Estate Planning. Supporting this core platform are digital tools including a client portal (eMoney) for real-time financial tracking and several interactive calculators (Capital Gains, College Savings, Inflation, Net Worth & Cashflow, Retirement Savings). The firm serves working professionals, retirees, women, and socially responsible investors through a fiduciary model with no commissions.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Management Investment portfolio management services for individual investors that clarify financial objectives, determine time horizons, understand risk tolerance, tailor portfolios to goals, and provide proactive management through market fluctuations.
• Financial Planning Comprehensive financial planning services that analyze unique client situations, identify priorities, gauge risk tolerance, and create customized financial maps for short- and long-term goals.
• Risk Management Risk identification and mitigation services that help clients identify unique risks, assess probability and impact, develop mitigation strategies, and recommend appropriate insurance coverage.
• Tax Planning Forward-looking tax planning services focused on minimizing or deferring tax liabilities through maximizing deductible expenses, tax-efficient investing, IRA optimization, and Roth conversions.
• Estate Planning Estate planning services that help clients ensure assets are distributed to intended beneficiaries while minimizing taxes and probate costs, working alongside attorneys and accountants.
• North Star Services A comprehensive wealth management approach encompassing five core service areas (Financial Planning, Investment Management, Risk Management, Tax Planning, and Estate Planning) designed to guide clients toward their financial goals.
• Client Center (eMoney) Client portal powered by eMoney providing real-time views of finances, net worth tracking, asset and liability summaries, and access to The Vault for secure document storage, available to existing advisory clients.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Buckingham Strategic Wealth: Fee-only RIA focused on evidence-based investment management and financial planning for households. Directly comparable model and client base.
• Ronald Blue & Co: Faith-based fee-only RIA offering Biblically Responsible Investing and comprehensive financial planning to households. Highly comparable to Schwallier's BRI niche and fiduciary-only model.
• Curi Wealth Management: Independent RIA providing fee-only financial planning and investment management to individuals and families. Comparable in business model, target client (mid-market households), and holistic planning approach.
• Plancorp: Fee-only RIA offering financial planning, investment management, tax, and estate services to households. Directly comparable service set and fee-only fiduciary structure.

Broad incumbents

• Mariner Wealth Advisors: Large national RIA offering comprehensive wealth planning, investment management, tax, and estate services. Overlaps with Schwallier's North Star offering but at significantly greater scale.
• Creative Planning: One of the largest independent fee-only RIAs in the U.S., offering integrated financial planning and investment management. Comparable service mix but operates at national scale.

Emerging players

• Facet Wealth: Tech-enabled fee-only financial planning firm targeting mass-affluent households virtually. Comparable in fiduciary model and planning focus but differentiated by digital-first delivery vs. Schwallier's local in-person model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Swmadvisor
• LinkedInlinkedin.com/company/schwallier-wealth-management-llc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schwallier Wealth Management