What Plancorp does

Plancorp, LLC is a fee-only, majority employee-owned registered investment advisor founded in 1982-1983 and headquartered in St. Louis, Missouri. The firm delivers holistic wealth management to high-net-worth individuals, ultra-high-net-worth families, business owners, equity compensation recipients, corporate retirement plans, and institutional clients (nonprofits and endowments) across approximately 44-46 U.S. states through five physical offices in St. Louis, Fresno, Nashville, Sarasota, and the Bay Area. The service model integrates financial planning, investment management, retirement planning, estate planning, tax strategy, insurance planning, charitable giving, and equity compensation under a dedicated three-person advisor team (Wealth Manager, Financial Planner, Client Service Representative), backed by a proprietary Financial Independence Analysis (FIA) modeling tool that is refined throughout the client relationship.

The firm's investment approach is evidence-based, grounded in academic research and Nobel Prize-winning work, and implemented through globally diversified, low-cost portfolios held at third-party custodians (TD Ameritrade, Charles Schwab, Fidelity). Plancorp has been CEFEX-certified for over 15 years and holds SEC investment adviser registration. The firm has deployed CogniCor's AI-powered Advisor Copilot to automate advisor meeting preparation and follow-up, reporting 700+ hours saved per month and improvements across 17 efficiency metrics. The core revenue model is recurring AUM-based fees (1% on the first $2M, tiered lower thereafter) with a $12,000 minimum annual fee and no commissions. Plancorp manages approximately $10.2 billion in client assets (~$9.6B post-Regency acquisition) and reports a 97% client retention rate. In March 2026, Plancorp completed its first large-scale acquisition — Fresno-based Regency Investment Advisors — adding approximately $1 billion in AUM and 14 professionals, marking the launch of a selective, values-aligned national growth strategy.

Name

Plancorp

Legal name

Plancorp, LLC

Website

https://plancorp.com

Company type

Private

Founded year

1982

Operating status

Operating

Short description

Plancorp is a fee-only, employee-owned registered investment advisor founded in 1982-1983 in St. Louis, managing approximately $10.2 billion in assets for high-net-worth individuals, families, business owners, and institutions across 44-46 U.S. states.

Ownership category

akta.pro rank

Product category

Wealth Management Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Financial Planning–Led RIAs (FSAAACAB), Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)

Keywords

• Wealth management services
• Financial planning advisory
• Investment management
• Retirement plan services
• Estate planning services

Headquarters

HQ city

St. Louis

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Assets Under Management (AUM) Fees: Fee-only wealth management services where compensation comes exclusively from client fees calculated as a percentage of total assets under management. No commissions, kickbacks, or product-based compensation.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Plancorp is a fee-only registered investment advisor that delivers holistic wealth management services combining financial planning, investment management, retirement planning, estate planning, tax strategy, insurance planning, charitable giving, and equity compensation management. The firm serves high-net-worth individuals and institutions nationwide, charging AUM-based fees, and holds client assets with third-party custodians.

Product overview

Plancorp is a fee-only wealth management firm offering a unified, integrated service model built around a core Wealth Management platform that integrates financial planning, investment management, retirement planning, estate planning, tax strategy, insurance planning, charitable giving, and equity compensation. The firm provides specialized add-on services including Family Office for ultra-high-net-worth clients, Corporate Retirement Plans for businesses, Business Succession Planning for business owners, and Institutional Asset Management for nonprofits and endowments. Plancorp's approach is characterized by a dedicated team model (Wealth Manager, Financial Planner, Client Service Consultant), evidence-based investment philosophy, and fiduciary excellence certified by CEFEX. The firm manages approximately $10.2 billion in assets across 46 states with a 97% client retention rate.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Management Holistic and proactive wealth management integrating financial planning, investment management, retirement planning, estate planning, tax strategy, insurance planning, charitable giving, and equity compensation management for individuals and families seeking comprehensive life-goal planning.
• Family Office Bespoke services for ultra-high-net-worth families supporting legacy preservation through education and generational wealth transfer planning.
• Corporate Retirement Plans Dedicated team management of company 401(k) or Cash Balance plans with full service and minimal fees for plan sponsors.
• Business Succession Planning Exit strategy advisory services helping business owners achieve personal financial goals while setting their business up for long-term success.
• Institutional Asset Management Financial planning and investment management services for nonprofits, endowments, and institutions, allowing them to focus on their mission while Plancorp manages complex financial needs.
• Financial Planning Integrated financial planning service creating confidence and clarity to help clients make the most of their wealth, anchored by the proprietary Financial Independence Analysis (FIA) model.
• Investment Management Evidence-based investing strategy focused on risk reduction through systematic diversification across asset classes, combining academic research with practical investment strategies.
• Retirement Planning Comprehensive retirement planning services to help clients achieve their retirement goals and maintain financial security throughout retirement.
• Tax Strategy Strategic tax planning services including multi-year Roth conversion strategies and tax-efficient investment approaches to minimize tax burden on client wealth.
• Estate Planning Estate planning services helping clients preserve and transfer wealth to future generations according to their wishes.
• Insurance Planning Insurance planning services ensuring clients have appropriate coverage to protect their wealth and financial goals.
• Charitable Giving Charitable giving planning including strategies like donating appreciated securities to help clients achieve philanthropic goals while managing tax implications.
• Equity Compensation Management Specialized advisory for executives and employees with equity compensation including ISOs, NSOs, RSUs, and ESPPs, with guidance on exercise strategies, tax projections, and diversification strategies.

Quantifiable outcome

• 97% client retention rate
• +4 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Regency Investment Advisors Inc.coreStrategic or Co-development Partner · 31 March 2026Plancorp acquired Regency Investment Advisors, a Fresno-based independent RIA, marking Plancorp's first large-scale acquisition in over 40 years. The acquisition added approximately $1 billion in client assets and 14 professionals to Plancorp's platform.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Focus Financial Partners (now part of CD&R): Large RIA consolidator with a partnership-of-firms model serving HNW clients through affiliated RIAs. Overlap is broad rather than precise — Plancorp competes with Focus-affiliated firms for the same clients, but Focus's scale and exit (acquisition by CD&R) make it a structural reference point for Plancorp's emerging roll-up.
• Empower (formerly Personal Capital): Large digital-first RIA combining a 401(k) recordkeeping platform with HNW wealth management services. Comparable to Plancorp in retirement plan business and HNW service breadth, but differentiated by a tech-led, lower-touch service model and far greater scale.

Direct peers

• Moneta Group: Independent, employee-owned RIA providing wealth management, financial planning, and retirement plan services to HNW families and business owners. Very close peer on ownership structure, fee-only model, and HNW/business-owner focus, despite smaller geographic footprint.
• Edelman Financial Engines: Large national RIA offering wealth management, financial planning, and 401(k)/retirement plan services to HNW individuals. Comparable in fee-only positioning, retirement-plan vertical, and geographic reach, with much greater scale and a stronger employer-plan client book.
• Mercer Advisors: One of the largest U.S. RIAs serving HNW individuals and families with comprehensive financial planning, investment management, and tax services. Like Plancorp, they compete for the same HNW segment with team-based advisory, but Mercer has executed a far more aggressive PE-backed consolidation strategy — most relevant direct comparable given Plancorp's emerging acquisition playbook.
• Wealth Enhancement Group: PE-backed RIA consolidator targeting HNW clients with holistic planning, tax, and retirement services. Direct competitor for the same client demographic; representative of the well-capitalized roll-up players Plancorp may increasingly bump into for tuck-in targets and senior advisor talent.
• Carson Group (Carson): Partnership-model wealth management firm serving HNW clients with financial planning, investment management, and advisor support services. Competes with Plancorp for the same HNW segment while offering advisor-affiliation economics Plancorp lacks — direct comparison on growth model and advisor experience.
• Buckingham Strategic Wealth (Focus-affiliated): Mid-large fee-only RIA serving HNW individuals with evidence-based investment management and comprehensive financial planning — overlapping Plancorp on investment philosophy and client focus. Now part of the Focus Financial ecosystem, illustrating the alternative consolidator route versus Plancorp's organic-plus-tuck-in approach.
• Creative Planning: Majority employee-owned RIA offering comprehensive financial planning, investment management, and Family Office services to HNW and UHNW clients. Closest peer on ownership structure, fee-only fiduciary model, and breadth of services — and arguably Plancorp's most direct model look-alike at significantly larger scale.
• Mariner Wealth Advisors: PE-backed, fast-growing RIA with a national footprint built through acquisitions of independent advisor firms. Comparable to Plancorp in client focus (HNW/family office/institutional) and fee-only positioning, but differentiated by scale (multi-hundred-billion AUM) and inorganic growth tempo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plancorp