ORF

What ORF does

ORF S.A. is a privately held Colombian agroindustrial corporation founded approximately 50 years ago in the department of Huila by the Roa Villamil brothers (Rafael, Ramón Hernando, and Anibal) and still family-operated. The company specializes in the purchase, processing, and sale of rice, operating through a portfolio of five wholly-owned consumer brands — Arroz Roa, Dona Pepa, Florhuila, Gustamar — and an agricultural inputs subsidiary, Insumos ORF. ORF employs over 1,600 direct employees (45% female, many single mothers; 55% male) and positions itself as a leader in the Colombian rice sector at departmental, national, and international levels, with headquarters in Bogotá D.C. and primary production operations historically rooted in Huila.

The company's core technology asset is Arsys, a proprietary web-based enterprise application for business process management adapted for tablet and smartphone viewing. Arsys is deployed across an ecosystem that includes an internal corporate intranet (Intranet ORF), a customer portal (Portal de Clientes), a supplier portal (Portal de Proveedores), a CV/applicant portal (Hoja de Vida), and a mobile application (Aplicación ORF). Network operations are monitored via a PRTG Network Monitor deployment. The company maintains compliance with Colombian SAGRILAFT (anti-money laundering and counter-terrorism financing), Habeas Data (personal data protection), and GDPR-aligned privacy standards, with bilingual Spanish/English compliance documentation published on its corporate site. Each consumer brand operates its own dedicated website, and ORF has integrated PSE online payment processing.

ORF's revenue model is not publicly disclosed, but is grounded in agroindustrial B2C retail (branded rice products across multiple brand sites and traditional distribution) and B2B agricultural procurement (rice purchasing from Colombian farmers, supplemented by Insumos ORF agricultural input sales to producers). Customer and supplier relationships are mediated through the Arsys portal system, enabling direct enterprise engagement without disclosed public APIs or third-party integrations. Distribution is multi-brand and multi-channel, combining own-storefront e-commerce, direct enterprise portals, and traditional rice-sector distribution in Colombia.

Name

ORF

Legal name

ORF S.A.

Website

https://orf.com.co

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

ORF S.A. is a privately held, family-owned Colombian agroindustrial company that purchases, processes, and sells rice through five consumer brands and an agricultural inputs subsidiary, serving Colombian farmers and retail consumers via proprietary Arsys enterprise software and dedicated customer and supplier portals.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Distribution channels2 records

Core offering

ORF S.A. is a Colombian agroindustrial company that purchases, processes, and sells rice through multiple branded product lines (Arroz Roa, Doña Pepa, Florhuila, Gustamar). The company also distributes agricultural inputs and supplies for rice production under the Insumos ORF brand, supporting rice producers across the value chain. Internally, the company operates Arsys, a web-based enterprise application for process management adapted for tablets and smartphones.

Product overview

ORF S.A. is a Colombian agroindustrial company dedicated to the purchase, processing, and sale of rice. The company operates as a unified enterprise with its core software platform Arsys (a web-based process management application with portals for customers, suppliers, and job applicants), complemented by multiple branded rice product lines (Arroz Roa, Dona Pepa, Florhuila, Gustamar) and an agricultural inputs division (Insumos ORF). The company employs over 1,600 people and has been operating for over 50 years in the Huila department.

Differentiator

Problem solved

Functional benefit

Brands

• Arroz Roa: Rice processing and sales brand operated by ORF.
• Don Pepa
• Florhuila
• Gustamar
• Insumos ORF
• Arsys

Products and services

• Arroz Roa

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arroz Diana: One of Colombia's largest branded rice processors with nationwide retail presence. Directly comparable to ORF in product category (milled/branded rice), customer base (Colombian households), and business model (purchase-process-distribute under consumer brands), competing head-to-head for shelf space.
• Arrocera La Esmeralda: Colombian rice processor and one of the major players in the national rice industry. Comparable as a direct domestic competitor operating in the same rice value chain, with overlapping target customers and a similar processing-and-distribution model in Colombia.

Broad incumbents

• Cargill: Global agribusiness and food-ingredient conglomerate with grain-origination, processing, and branded rice operations across Latin America. Comparable as a much larger incumbent operating in the same commodity-processing space, with broader scope but overlapping activities in rice sourcing and milling.
• Bunge: Global grain and oilseed processor with significant South American origination and processing footprint, including activities in rice-adjacent grain categories. Comparable as a broad incumbent in grain processing and trading, sharing ORF's raw-material sourcing and processing economics but at vastly larger scale.
• Ebro Foods: Spanish multinational and world's largest branded rice company (parent of Riviana and Mahatma). Comparable as a global rice incumbent whose core business model—purchasing paddy, milling, and selling under multiple consumer rice brands—maps directly to ORF's operations, albeit at international scale.
• Riviana Foods: US-based branded rice company owned by Ebro Foods, operating multiple rice brands including Mahatma and Minute Rice. Comparable as a multi-brand rice processor with a similar brand-portfolio strategy to ORF (Arroz Roa, Don Pepa, Florhuila, Gustamar) targeting household consumers.
• LT Foods (India Gate / Daawat): India-based global branded rice company selling basmati and specialty rice in 60+ countries. Comparable as a multi-brand, internationally distributed rice processor whose scale-up playbook and brand-led growth model closely resemble ORF's stated growth ambition.

Regional players

• SunRice: Australia's largest rice processor and branded rice exporter. Comparable as a vertically integrated, multi-brand rice company selling to both domestic and export markets, with similar economics driven by paddy origination and branded retail selling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORF