SunRice
- Company typePublic
- Founded1950
- HeadquartersSydney, Australia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
SunRice firmographics
Firmographics- Name
- SunRice
- Legal name
- Ricegrowers Limited
- Website
- https://sunrice.com.au
- Company type
- Public
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
SunRice industry classification
Industry- Product category
- Packaged Rice and Rice-Based Food Products
- NAICS
- Rice Milling (311212), Rice Farming (111160), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Grain Mill Products (2040), Food And Kindred Products (2000), Cookies & Crackers (2052)
- akta.pro primary industry
- Rice & Grain Processing (milling, polishing, parboiling, blending) (AFAKABAE)
- akta.pro secondary industries
- Rice Cakes & Grain Snack Manufacturing (AFAKAIAK), Dry Foods & Staples Packaging (Cereals, Pasta, Rice) (IMALAHAJ)
Keywords
Where SunRice is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
SunRice business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Rice Product Sales: SunRice generates revenue through the sale of branded rice products including bagged rice, microwave rice, rice snacks, and specialty rice varieties. Revenue for FY 2026 was AUD 1.8 billion with net profit after tax of AUD 73.3 million, supported by stronger branded sales and disciplined cost control.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
SunRice product offering
Product offeringCore offering
SunRice (Ricegrowers Limited) is an Australian-owned FMCG company that sources and processes rice to manufacture and sell branded rice products including bagged rice varieties (Jasmine, Basmati, Brown, Medium Grain, Long Grain, Sushi), ready-to-heat microwave rice pouches and single-serve cups, rice snacks (rice cakes, mini bites, protein chips), and specialty rice under the Riviana sub-brand. Products are distributed through major Australian supermarket chains and exported to international markets including the US, Pacific, Middle East, Europe, and Asia.
Product overview
SunRice (Ricegrowers Limited) is an Australian-owned global FMCG food company and leading branded food exporter. The product portfolio consists of a comprehensive range of rice products across multiple categories: (1) Premium and everyday bagged rice varieties including Jasmine, Basmati, Brown, Long Grain, Medium Grain, Black Rice, Sushi/Koshihikari, Arborio, and specialty rice like Koshihikari and Hinata; (2) Convenience microwave products including ready-to-heat pouches and single-serve cups in various flavours (Jasmine, Basmati, Brown, Long Grain, Coconut, Garlic Butter & Herb, Teriyaki, Chicken Style, Mexican Style, Special Fried Rice, and Rice & Quinoa blends); (3) Rice snacks including Original Rice Cakes (thick and thin), flavoured rice cakes, Mini Bites, and Protein Chips. The company also markets sub-brands including Riviana (Arborio, Basmati & Long Grain Blend, and Extra Long Grain Basmati varieties). Products are distributed through major Australian retailers (Woolworths, Coles) and sold internationally across the Pacific, Middle East, United States, Europe, and Asia.
Differentiator
Problem solved
Functional benefit
Brands
- Riviana: Rice brand featuring Arborio, Basmati, and Long Grain varieties
- SunRice Premium Thai Hom Mali Jasmine Rice
- SunRice Koshihikari
- SunRice Hinata
- Poh's Rice Kitchen
Products and services
- SunRice Bagged Rice Varieties A diverse portfolio of bagged dry rice products including jasmine, basmati, brown, medium grain, long grain, sushi, risotto, low GI, and specialty varieties, sourced from Australian growers and internationally from Thailand, India, and Cambodia, sold to consumers through retail grocery channels.
- SunRice Microwave Rice Pouches Pre-cooked steamed rice packaged in convenient microwaveable pouches, ready in 90 seconds, offering a quick alternative to dry rice for busy consumers seeking ready-to-heat meal bases.
- SunRice Microwave Rice Cups Single-serve microwaveable rice cups in plain (Jasmine, Basmati, Brown, Long Grain) and flavoured varieties (Coconut, Garlic Butter & Herb, Teriyaki, Chicken Style, Mexican Style, Special Fried Rice, Rice & Quinoa) for convenient individual meals and lunchbox use.
- SunRice Rice Snacks (Rice Cakes and Mini Bites) Rice cakes (original thick, original thin, and flavoured variants such as Salt & Balsamic Vinegar, Sour Cream & Chives, Sundried Tomato & Basil) and Mini Bites snack portions (Salt & Vinegar, Sea Salt, Chicken, Cheese, Cinnamon Churro) targeting health-conscious consumers and lunchbox occasions.
- SunRice Protein Chips Rice-based protein chips in Barbeque, Honey Soy, and Sour Cream & Chives flavours, positioned as a satisfying, good source of protein snack for consumers seeking healthier alternative snack options.
- Riviana Sub-Brand Rice Products Riviana-branded rice products including Arborio rice (Italian-style for risotto), Basmati & Long Grain Blend, Extra Long Grain Basmati (Super Basmati grown at the foothills of the Himalayas), and Brown Basmati Extra Long Grain, marketed as an acquired retained sub-brand within the SunRice portfolio.
Quantifiable outcome
- FY 2026 revenue of AUD 1.8 billion
- +3 more outcomes
Companies that use SunRice
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
SunRice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SunRice partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights5 records
SunRice competitors and assessment
Company assessmentEmerging players
- Lotus Foods: US-based specialty rice brand focused on organic, heirloom and sustainable rice varieties (Forbidden Rice, Rice Ramen). Comparable as a differentiated premium/specialty rice brand in the same end markets.
Direct peers
- Tilda Rice: UK-based premium branded basmati and specialty rice company. Comparable in premium positioning, specialty rice varietals, and export-driven branded rice model.
- KRBL Limited (India Gate): One of the world's largest basmati rice millers and exporters, with the India Gate brand. Directly comparable as a vertically integrated branded basmati specialist with global FMCG distribution.
- Lundberg Family Farms: US-based branded organic and specialty rice producer (brown rice, rice cakes, rice chips). Comparable in branded rice, rice cake snacks, and organic/specialty positioning.
- Riceland Foods: US farmer-owned rice and grain cooperative marketing rice, soy and wheat globally. Closely comparable cooperative-to-FMCG model and branded rice export positioning.
- LT Foods (Daawat): India-based branded rice company with flagship Daawat basmati brand, distributing across US, Europe, Middle East and Asia. Closely comparable in branded basmati/jasmine rice, international distribution footprint and product mix.
- Mars Food (Ben's Original): Global branded rice and convenience food business best known for Ben's Original (formerly Uncle Ben's). Directly comparable as a multinational branded rice competitor with overlapping convenience/rice meal formats and global distribution.
Broad incumbents
- Ebro Foods: Spanish multinational food group owning major rice brands (Tilda, SOS, Mahatma) plus pasta. Comparable as a larger incumbent with overlapping rice brands and global FMCG footprint.
- McCormick & Company: Global flavour, spice and rice-side brand owner (e.g., Mahatma, Zatarain's). Overlaps with SunRice in branded rice and complementary convenience meal kits, though much larger and more diversified.
- Associated British Foods (ABF): Diversified multinational food and ingredients group owning retail brands and ingredients businesses. Comparable at the parent-FMCG level, with grocery exposure that overlaps SunRice's supermarket distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SunRice social profiles
Digital presenceSunRice financial estimates
Financial estimateRevenue estimate
Valuation estimate
SunRice leadership team
Management profileNumber of profiles
Profiles1 record
SunRice subsidiaries and ownership
Company hierarchySubsidiaries1 record
SunRice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SunRice M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SunRice
What does SunRice do?
SunRice (Ricegrowers Limited) is an Australian-owned FMCG company that sources and processes rice to manufacture and sell branded rice products including bagged rice varieties (Jasmine, Basmati, Brown, Medium Grain, Long Grain, Sushi), ready-to-heat microwave rice pouches and single-serve cups, rice snacks (rice cakes, mini bites, protein chips), and specialty rice under the Riviana sub-brand. Products are distributed through major Australian supermarket chains and exported to international markets including the US, Pacific, Middle East, Europe, and Asia.
Is SunRice a public or private company?
SunRice is a public company. It is classified as public and is currently operating.
When was SunRice founded?
SunRice was founded in 1950. It employs 1,001 to 5,000 people.
Where is SunRice based?
SunRice is headquartered in Sydney, Australia, in the Oceania region.
How does SunRice make money?
One revenue line is on record: rice Product Sales.
Who are SunRice's main competitors?
Lotus Foods is listed as an emerging player. Direct peers are Tilda Rice, KRBL Limited (India Gate), Lundberg Family Farms, Riceland Foods, LT Foods (Daawat) and Mars Food (Ben's Original). Broad incumbents are Ebro Foods, McCormick & Company and Associated British Foods (ABF).
Does SunRice have an API?
No public API is recorded for SunRice.
What industry is SunRice in?
SunRice's product category is Packaged Rice and Rice-Based Food Products. Its primary akta.pro industry code is AFAKABAE, Rice & Grain Processing (milling, polishing, parboiling, blending), with a secondary code of AFAKAIAK, Rice Cakes & Grain Snack Manufacturing. Its NAICS code is 311212 and its SIC code is 2040.