RD Training Systems

What RD Training Systems does

RD Training Systems LLC is a privately held professional training company founded in 1984 by Rick Kurtz and headquartered in Laguna Beach, California. The company specializes in business development training for real estate agents, delivering in-person live programs that cover marketing, lead generation, seller and buyer representation, FSBO and expired listing tactics, referral systems, and technology adoption. Its portfolio consists of a free 45-minute introductory workshop, the flagship paid 2-Day Executive Training program, and The Edge (2.0) system of marketing materials, templates, websites, and CRM integrations that attendees can implement immediately. The company claims to have trained over 500,000 realtors across more than 40 years of operation.

The business operates on an event-driven, field-sales go-to-market motion. RD Training Systems conducts free in-office workshops at real estate brokerages and MLS boards as a top-of-funnel lead generation channel, then converts attendees into paid regional 2-day training events held across multiple U.S. states and British Columbia. Training is delivered by six currently-active top-producing agents rather than professional coaches, which the company positions as a key differentiator versus competitors such as Mike Ferry, Craig Proctor, and Hoss Pratt. The pricing model is one-time per-seat license with multi-month payment plans, and pricing is not publicly disclosed.

RD Training Systems is a private LLC domiciled in California with no disclosed parent company, institutional investors, or funding rounds. The organization has a lean executive team supporting the founder, including an Executive Director, Director of Operations, and marketing leadership. Customer relationships span major national brokerages including Coldwell Banker, Century 21, Keller Williams, RE/MAX, Sotheby's International Realty, Compass, Better Homes & Gardens Real Estate, Watson Realty, Long & Foster, Realty One Group, and Windermere, though these function primarily as distribution channels for the individual-agent end buyer rather than as enterprise software contracts.

Name

RD Training Systems

Legal name

RD Training Systems LLC

Website

https://rdtrainingsystems.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

RD Training Systems is a Laguna Beach-based training company that delivers in-person real estate agent education through free workshops and paid 2-day live training events featuring currently-active top producers, serving individual realtors and major national brokerages across the U.S.

Ownership category

akta.pro rank

Product category

Real Estate Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Real Estate & Property Services (EDABALAW)

akta.pro secondary industries

Sales Operations, Process & CRM (Pipeline/Forecasting) (EDABABAJ), Real Estate, Appraisal & Mortgage (Agent/Broker CE, Appraiser CE) (EDAAALAI)

Keywords

• Real estate training
• Agent coaching
• Lead generation systems
• Marketing systems
• Real estate education

Headquarters

HQ city

Laguna Niguel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. 2-Day Executive Training Programs: The company generates revenue primarily through paid registration for their flagship 2-day live executive training events. These comprehensive programs feature 6 top-producing real estate agents sharing proven systems and strategies for marketing, lead generation, sellers, buyers, FSBOs, expireds, referrals, and technology implementation. Testimonials reference significant investment costs with payment plan options available (3-4 payments over as many months).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

RD Training Systems delivers in-person live training programs for real estate professionals, anchored by a free 45-minute complimentary workshop and a paid 2-day executive training program. The training covers marketing, lead generation, seller and buyer representation, FSBOs, expired listings, referrals, and technology implementation, delivered by 6 currently-active top-producing agents. Attendees receive turn-key systems, marketing materials, templates, website guidance, CRM integration, ongoing email and phone support, and continuously updated content reflecting current market conditions.

Product overview

RD Training Systems offers a suite of real estate training products designed for real estate professionals. The portfolio consists of a complimentary 45-minute Free Workshop as an entry point, the flagship 2-Day Executive Training as the core comprehensive program, and The Edge system which provides proven marketing and business development tools. The training is delivered by top active agents and includes turnkey systems, marketing materials, and ongoing support.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Workshop A complimentary 45-minute workshop delivering no-nonsense strategies to help real estate professionals make more money with proven turn-key systems, designed for new and experienced agents.
• 2-Day Executive Training A two-day comprehensive, live training program providing real estate professionals with everything they need in one place, turn-key with guaranteed results. Covers marketing and lead generation, sellers, buyers, FSBOs, expireds, referrals, and technology.
• The Edge (The Edge 2.0) A comprehensive real estate marketing and business system used by top active agents, offering proven techniques, proven systems, and simple tools designed to drive business growth. Includes marketing materials, templates, and strategies for lead generation, social media, websites, and CRM integration.

Quantifiable outcome

• Trained over 500,000 realtors over 40+ years
• +3 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Buffini & Company: Founded by Brian Buffini, Buffini & Company is a leading real estate coaching, training, and lead-generation company serving individual agents and brokerages across North America. It is the closest direct competitor to RD Training Systems in live real estate training and shares a similar event-driven, founder-led GTM motion.
• Icenhower Coaching & Consulting: Icenhower offers coaching, training, and consulting services for real estate agents, teams, and brokerages including live events and online programs. Directly comparable in product mix and target customer to RD Training Systems.
• Ninja Selling: Ninja Selling is a real estate sales training and coaching program offering live workshops and ongoing education for agents. It targets the same agent persona and uses a similar event-based delivery model as RD Training Systems.
• Craig Proctor: Craig Proctor is a prominent real estate coaching and training brand offering live events, masterminds, and online programs for real estate agents. Comparable in scale and methodology to RD Training Systems and also named in customer testimonials as a competitor.
• Darryl Davis: Darryl Davis is a real estate coaching and training brand offering live events, mastermind groups, and agent development programs. Comparable to RD Training Systems in founder-led, event-driven agent training.
• Tom Ferry (ferry International): Tom Ferry is a major real estate coaching, training, and consulting business serving agents, teams, and brokerages globally. It overlaps directly with RD Training Systems' agent productivity, lead generation, and business systems training focus.
• The Mike Ferry Organization: Mike Ferry Organization is a long-established real estate sales coaching and training company providing live seminars, online coaching, and systems for real estate agents. It is named directly as a competitor in RD Training Systems' own customer testimonials.

Broad incumbents

• Keller Williams (KW University / MAPS Coaching): Keller Williams operates KW University and MAPS Coaching, its proprietary training and coaching ecosystem for agents and teams. As a large brokerage-owned training program, it competes for the same agent training wallet share that RD Training Systems targets.
• eXp Realty (eXp World Holdings): eXp Realty provides in-house training, mentorship, and agent development as part of its cloud-based brokerage model. It is a large incumbent that internalizes much of the training demand RD Training Systems serves externally.

Regional players

• Howard Hanna Real Estate: Howard Hanna is a large regional brokerage in the U.S. Northeast/Mid-Atlantic with proprietary training programs for its agents. While a regional player with its own in-house training, it is comparable in size and agent-development focus to RD Training Systems' enterprise brokerage customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rdtrainingsyst
• TikToktiktok.com/@rdtrainingsystems
• Facebookfacebook.com/rickkurtzrdtraining
• LinkedInlinkedin.com/company/rd-training-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RD Training Systems