Craig Proctor
Craig Proctor is a privately held Canadian real estate coaching firm that sells the Quantum Leap Real Estate Success System through subscription coaching tiers, SuperConference events, and freemium entry products to individual real estate agents, teams, and brokerages across North America.
- Company typePrivate
- Founded2000
- HeadquartersNewmarket, Canada
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Craig Proctor does
Craig Proctor is a privately held Canadian real estate coaching and training organization headquartered in Newmarket, Ontario, operating under the umbrella entity Craig Proctor Intellectual Property Holdings Limited Partnership. Founded in the mid-1990s by former top RE/MAX agent Craig Proctor, the company sells access to its proprietary 'Quantum Leap Real Estate Success System' (also branded as the Craig Proctor Millionaire Agent System), a methodology that packages lead generation (Reverse Prospecting), lead conversion scripts, listing presentation systems, and team-building frameworks for individual real estate agents and small teams. The core technology is content- and process-based rather than software-based: the company maintains a member portal (coaching.craigproctor.com) with proprietary ad generators, certificate generators, QR code generators, and a 24-page monthly mastermind newsletter, all anchored by six registered trademarks that license consumer-facing guarantee language to agent customers.
The business model is a funnel from free entry products (weekly webinars across 15+ topics, monthly Half-Day Discovery Day seminars across North America, free training videos, a Free Breakthrough Call consultation) into two recurring subscription coaching tiers — the standard Coaching Program and the premium Platinum Coaching Program — with the SuperConference serving as a high-ticket three-day paid event held six times per year. Go-to-market is event- and sales-led, run by a roster of twelve named coaches who are themselves successful agents using the system; the company does not disclose pricing publicly, but quote-based subscription contracts plus event tickets make up the revenue mix. Customers are exclusively North American real estate professionals (individual agents, teams, and a smaller cohort of brokerages), with the company claiming 30,000+ agents shaped globally and 300+ members producing seven-figure GCI outcomes. The company is bootstrapped and founder-controlled, with no evidence of external institutional investment.
Craig Proctor firmographics
Firmographics- Name
- Craig Proctor
- Legal name
- Craig Proctor Intellectual Property Holdings Limited Partnership
- Website
- https://craigproctor.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Craig Proctor is a privately held Canadian real estate coaching firm that sells the Quantum Leap Real Estate Success System through subscription coaching tiers, SuperConference events, and freemium entry products to individual real estate agents, teams, and brokerages across North America.
- Ownership category
- akta.pro rank
Craig Proctor industry classification
Industry- Product category
- Real Estate Coaching & Training
- akta.pro primary industry
- Consultative Selling & Discovery (EDABABAC)
Keywords
Where Craig Proctor is headquartered
LocationHeadquarters
- HQ city
- Newmarket
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Craig Proctor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Coaching Membership Programs: Subscription-based coaching programs providing ongoing training, systems, and support. Includes 1-on-1 coaching and access to the Craig Proctor system of lead generation, conversion, and presentation tools.
- Platinum Coaching Program: Premium tier coaching for top-performing agents who want to work fewer hours while making over $200,000. Platinum members average $750,000/year GCI with many exceeding $1 million.
- SuperConference Events: 3-day intensive training events held six times per year providing full access to every ad and system. Multiple hours of training with premium ticket pricing.
- Free Entry Products: Free webinars, half-day seminars, discovery days, and training videos used as top-of-funnel acquisition to convert agents to paid coaching programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Training Program - Includes live weekly webinars, monthly mastermind newsletter, business consultation, weekly training videos, and free tickets to half-day events |
| Subscription | Monthly | Coaching Program - 1-on-1 coaching with experienced coaches who use Craig's systems |
| Subscription | Monthly | Platinum Coaching - Premium program for agents making $200,000+ annually, working fewer hours |
| One time/ perpetual license | Pay-as-you-go | SuperConference - 3-day intensive training event held six times yearly |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Craig Proctor product offering
Product offeringCore offering
Craig Proctor provides real estate coaching, training seminars, and a proprietary success system ("Quantum Leap Real Estate Success System") for individual real estate agents, teams, and brokerages across North America. Core deliverables include paid 1-on-1 coaching subscriptions, a premium Platinum Coaching tier, premium 3-day SuperConference events held six times yearly, free Half-Day Discovery Seminars, and a member portal containing scripts, ad generators, and implementation tools. The company also offers free webinars and breakthrough consultation calls as top-of-funnel acquisition channels.
Product overview
Craig Proctor offers a coaching and training ecosystem centered on the Quantum Leap Real Estate Success System, which includes structured coaching programs (1-on-1 Coaching and Platinum Coaching), live events (Free Half Day Seminars and SuperConference), digital training (Free Webinars and Weekly Training Videos), and a member portal. The system is designed to help real estate agents build businesses without cold calling, using proprietary Reverse Prospecting lead generation, conversion scripts, and presentation systems. Core offerings include the Free Breakthrough Call consultation, Free Training Program with multiple components, and various digital resources accessed through the coaching.craigproctor.com platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Quantum Leap Real Estate Success System The foundational proprietary methodology taught by Craig Proctor, featuring the Reverse Prospecting lead-generation approach, conversion scripts, and presentation systems designed to enable real estate agents to build profitable businesses without cold calling.
- 1-on-1 Coaching Program Personalized one-on-one coaching delivered by a team of 12+ experienced coaches (themselves successful agents who use Craig's systems) providing comprehensive training and turnkey systems for immediate improvements in agents' real estate businesses. Sold as a recurring monthly subscription.
- Platinum Coaching Program Advanced premium coaching tier targeting agents who want to work fewer hours while maintaining high productivity, with Platinum members averaging $750,000/year GCI and many exceeding $1 million. Quote-based monthly subscription.
- SuperConference Premium 3-day paid intensive training event held six times per year, providing full access to every ad and system that enabled Craig Proctor to sell over 500 homes per year, with multiple hours of in-depth training across lead generation, conversion, and presentation. Premium-priced one-time ticket.
- Free Half-Day Discovery Seminars Free 3-hour live training seminars held monthly across North America that teach jackpot lead generation techniques and proven presentation systems, providing actual ads attendees can use. Functions as a free entry-point event for prospective coaching clients.
- Member Portal (coaching.craigproctor.com) Online member portal at coaching.craigproctor.com providing coaching members access to training materials, proprietary ad generators, scripts, presentations, reports, and implementation resources for executing the Quantum Leap Real Estate Success System.
Quantifiable outcome
- Average member income over $700k; over 100 members earn $1M+ annually; many earn $2M; some broke $10M
- +4 more outcomes
Companies that use Craig Proctor
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Craig Proctor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Craig Proctor partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Craig Proctor competitors and assessment
Company assessmentOthers
- Inside Real Estate (InsideRE / kvCORE): Inside Real Estate provides technology platforms for real estate brokerages and agent lead generation; an ecosystem peer serving the same real estate agent buyer with complementary rather than competing offerings.
- HousingWire / Real Estate training content: HousingWire publishes industry content and runs education/training events for real estate professionals; an adjacent media/training ecosystem player to Proctor's seminar-driven model.
Direct peers
- Tom Ferry: Tom Ferry is a leading real estate coach and trainer serving North American agents with subscription coaching, live events, and online training — direct overlap with Craig Proctor's Quantum Leap coaching and SuperConference model.
- Buffini & Company: Buffini & Company delivers real estate coaching, lead generation, and training events (Buffini Summit) to a large North American agent base — closely parallels Craig Proctor's SuperConference + coaching membership model.
- Mike Ferry Organization: Mike Ferry is one of the longest-running real estate coaches in the US, offering coaching programs, live seminars, and self-study systems to agents — a classic comparator in agent coaching with similar system/product mix.
- KW MAPS Coaching (Keller Williams): KW MAPS is the in-house real estate coaching arm of Keller Williams, providing coaching and mastermind programs to thousands of agents globally and competing for the same agent-paid coaching wallet share.
- Ninja Selling: Ninja Selling is a sales training and coaching system for real estate agents built around workshops and follow-up systems — overlaps with Craig Proctor's lead conversion and presentation system curriculum.
Broad incumbents
- Strategic Coach: Strategic Coach is a long-running entrepreneur coaching firm serving thousands of small-business owners with quarterly workshops and 1-on-1 coaching — a comparable premium subscription coaching business model.
- Tony Robbins Business Coaching: Tony Robbins' Business Coaching / Business Mastery targets entrepreneurs broadly with high-ticket group and 1-on-1 coaching, occupying the premium-coaching brand position that real estate coaches like Craig Proctor also compete for.
- Brendon Burchard / High Performance Coach: Brendon Burchard sells high-ticket live-event, mastermind, and online course programs to entrepreneurs and professionals — overlapping in product structure (events + membership) with Proctor's SuperConference plus coaching model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Craig Proctor social profiles
Digital presenceCraig Proctor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Craig Proctor leadership team
Management profileNumber of profiles
Profiles1 record
Craig Proctor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Craig Proctor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Craig Proctor
What does Craig Proctor do?
Craig Proctor provides real estate coaching, training seminars, and a proprietary success system ("Quantum Leap Real Estate Success System") for individual real estate agents, teams, and brokerages across North America. Core deliverables include paid 1-on-1 coaching subscriptions, a premium Platinum Coaching tier, premium 3-day SuperConference events held six times yearly, free Half-Day Discovery Seminars, and a member portal containing scripts, ad generators, and implementation tools. The company also offers free webinars and breakthrough consultation calls as top-of-funnel acquisition channels.
Is Craig Proctor a public or private company?
Craig Proctor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Craig Proctor founded?
Craig Proctor was founded in 2000. It employs 101 to 250 people.
Where is Craig Proctor based?
Craig Proctor is headquartered in Newmarket, Canada, in the North America region.
How does Craig Proctor make money?
Four revenue lines are on record. Coaching Membership Programs are the primary driver. The others are platinum Coaching Program, superConference Events and free Entry Products.
Who are Craig Proctor's main competitors?
Others on record are Inside Real Estate (InsideRE / kvCORE) and HousingWire / Real Estate training content. Direct peers are Tom Ferry, Buffini & Company, Mike Ferry Organization, KW MAPS Coaching (Keller Williams) and Ninja Selling. Broad incumbents are Strategic Coach, Tony Robbins Business Coaching and Brendon Burchard / High Performance Coach.
Does Craig Proctor have an API?
No public API is recorded for Craig Proctor.
What industry is Craig Proctor in?
Craig Proctor's product category is Real Estate Coaching & Training. Its primary akta.pro industry code is EDABABAC, Consultative Selling & Discovery.