SelectResources International

What SelectResources International does

SelectResources International (SRI) is a privately-held, independent consulting firm headquartered in Los Angeles, California, founded in 1992 by former agency CEOs and senior marketing executives. The firm specializes in agency search and client-agency relationship management, serving enterprise marketers ranging from entrepreneurial start-ups to Fortune 500 companies and global advertisers across the United States and internationally. SRI's service portfolio comprises five core offerings: Agency Search (matching clients with agency partners from a proprietary database), Compensation Consulting (crafting fair, benchmarked compensation agreements using ANA and 4As best practices), Relationship Management (including the SRI Relationship Revitalization Program and 360 Degree Client-Agency Relationship Evaluation), Agency-Model Consulting (strategic review of agency structures and resourcing), and SelectResources University (customized training for client-agency partnership effectiveness).

The firm operates on a senior-partner-led delivery model, with each engagement led by an experienced partner supported by a small team of professionals. SRI maintains a proprietary knowledge base of more than 2,000 agency fact sheets and a library of work samples and credentials from over 200 creative shops, refreshed continuously through 300+ in-person agency visits per year. The company employs eight full-time professionals and runs engagements on a fixed-fee basis with no commission or percentage-of-billing compensation, with multi-year contract terms and expenses billed at cost.

SRI generates revenue through professional services fees across its five service lines. Go-to-market is primarily enterprise field sales combined with referral-based demand generation, with 65% of work sourced from past clients and the remainder generated through industry recognition, direct outreach, and senior-partner-led networking. The firm has completed over 500 agency reviews and related projects involving more than $20 billion in aggregate billings, and reports that 70% of the partnerships it has helped create over the past five years remain in place. Named enterprise clients include BASF, GREE International, Sargento Foods, Honda America, T. Rowe Price, and Edward Jones.

Name

SelectResources International

Legal name

SelectResources International

Website

http://www.selectresources.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

SelectResources International is a privately-held, Los Angeles-based consulting firm founded in 1992 that helps enterprise marketers find, compensate, and manage advertising agencies through senior-partner-led search, compensation, relationship management, and training engagements.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Agency Consulting

NAICS

Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

General Permanent Placement (Multi-Industry) (BPACAFAA)

akta.pro secondary industry

Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)

Keywords

• Agency search consulting
• Advertising agency selection
• Client-agency relationship management
• Agency compensation consulting
• Marketing consultancy services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Agency Search Consulting: Consulting fees for helping clients find the right agency partners. Services include deep immersion in client business, exploration of needs, identification and assessment of candidate agencies, briefings, in-depth work sessions, and strategic guidance through the selection process.
2. Compensation Consulting: Fees for agency compensation consulting projects, leveraging extensive database of agency costs, industry benchmarks, and ANA and 4As compensation best practices. Focus on crafting win-win compensation agreements between clients and agencies.
3. Relationship Management Services: Fees for relationship revitalization programs, including 360-degree evaluations, facilitation services, and ongoing relationship management consulting to improve client-agency partnerships.
4. Agency-Model Consulting: Strategic consulting fees for helping clients evaluate and reconfigure their agency relationships, including discovery and assessment processes to identify optimal organizational structures and resource allocation.
5. SelectResources University Training: Customized training programs for client teams, taught by senior client and agency executives. Programs include course modules customized for specific teams, cultures, and objectives.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

SelectResources International is an independent consulting firm that helps marketers and advertisers find, evaluate, and select advertising agency partners, and then manage the ongoing relationships between clients and their agencies. Its core offerings are Agency Search, Compensation Consulting, Relationship Management, Agency-Model Consulting, and the SelectResources University training program, all delivered by senior partners and supported by a proprietary database of 2,000+ agency fact sheets.

Product overview

SelectResources International (SRI) offers a unified suite of five consulting services centered on agency search and relationship management. The core offerings include Agency Search (matching clients with agency partners), Compensation Consulting (crafting fair agency compensation agreements), Relationship Management (optimizing existing client-agency partnerships), Agency-Model Consulting (strategic agency structure assessment), and SelectResources University (professional training for partnership excellence). These services are delivered by senior consultants using a proprietary database of 2,000+ agency fact sheets and a disciplined, client-centric process developed over 30+ years of operation.

Differentiator

Problem solved

Functional benefit

Brands

• SelectResources University: Training program taught by senior client and agency executives to help clients and agencies maximize their partnerships.

Products and services

• Agency Search Comprehensive agency search and selection service that matches clients (start-ups to Fortune 500) with optimal agency partners. Includes deep immersion in client business, exploration of needs, identification and assessment of candidate agencies, briefings, in-depth work sessions, and strategic guidance through the selection process, supported by a proprietary database of 2,000+ agency fact sheets.
• Compensation Consulting Agency compensation advisory service that helps clients and agencies craft win-win compensation agreements, leveraging an extensive database of agency costs, industry benchmarks, and ANA and 4As compensation best practices.
• Relationship Management Client-agency relationship optimization service featuring the SRI Relationship Revitalization Program and a 360 Degree Client-Agency Relationship Evaluation and Feedback Process to diagnose and resolve partnership challenges and improve ongoing client-agency collaboration.
• Agency-Model Consulting Strategic consulting service that helps clients reevaluate and reconfigure their agency relationships, including a discovery and assessment process covering scope of marketing output, organizational structure, cultural work style, level of investment, and future business and marketing objectives, with frameworks for both U.S.-specific and global deployments.
• SelectResources University Customized training program teaching clients and agencies world-class partnership principles through courses taught by senior client and agency executives, using real-world case studies, group interaction strategies, role-play techniques, and personalized action plans.

Quantifiable outcome

• 70% of partnerships SRI helped create during the past five years are still in place
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ID Comms: ID Comms is a marketing and media consultancy that evaluates and helps manage agency relationships for global advertisers, directly comparable to SRI's agency search and relationship management practices.
• R3 (R3 Jaro): R3 is a global consultancy specializing in agency search, selection, and client-agency relationship management, directly competing with SRI across the same marketer buyer and the same agency-evaluation methodology.
• The Bedwood Group: Bedwood is a boutique agency search and pitch consultancy that helps brands find agency partners, overlapping directly with SRI's Agency Search and Compensation Consulting services.
• Fournaise Performance Group: Fournaise is a marketing performance consultancy advising CMOs on agency effectiveness and marketing ROI, overlapping with SRI's Agency-Model Consulting and Relationship Management practices.
• Pile + Company: Pile + Company is a New York-based agency search and management consultancy serving major advertisers on agency selection and compensation, making it a close functional peer to SRI's core offerings.

Emerging players

• Kepler Group: Kepler is a marketing services and consulting firm that increasingly advises marketers on agency and media partner optimization, partially overlapping with SRI's agency-model and compensation work.

Broad incumbents

• Spencer Stuart: Spencer Stuart is a large global executive search firm whose marketing officer and agency leadership practices overlap with SRI's executive-style agency placement work, though it serves a much broader set of functional roles across industries.
• MediaLink: MediaLink is a strategic advisory firm to media, marketing, and technology companies that advises on agency partnerships and industry M&A, providing a broader-incumbent comparison to SRI's narrower agency-search focus.

Others

• ANA (Association of National Advertisers): The ANA is the industry trade body whose compensation benchmarks, agency-best-practice research, and master vendor programs SRI relies on; it serves as both an ecosystem partner and an indirect competitive channel for advertiser-side agency management.
• 4A's (American Association of Advertising Agencies): The 4A's is the agency-side industry body whose compensation frameworks and best-practice standards SRI uses in its compensation consulting work, making it a critical adjacent institution in the same ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/selectresources-international-sri-

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SelectResources International