What Kepler Group does

Kepler Group is a privately held, full-service marketing intelligence firm headquartered in New York with 600+ employees ("Comets") across 10 global offices. Founded in 2012 by six industry pioneers, the company serves Fortune 500 enterprise brands with data-driven marketing services spanning media planning and activation, commerce/Amazon advertising, B2B marketing, creative production, influencer marketing, consulting, and analytics. Kepler operates as a strategic unit of kyu, the Hakuhodo DY Holdings collective that also includes IDEO and Sid Lee, providing global distribution muscle while preserving independent agility.

The company's core technology is Kip™ (Kepler Intelligence Platform), a proprietary platform developed over 12+ years that processes 3.5 million data points per second across 100+ integrated data partners. Kip unifies audience insights, media activation, creative production, and measurement into a connected system, and serves as the foundation for sub-products including Kip MMM (marketing mix modeling), Kip AIR™ (an AI brand visibility score inside ChatGPT and Gemini), the AI-powered Content Engine, Dynamic Creative Optimization, and Kepler Influence (AI influencer matching). The platform is ISO 27001 certified and HIPAA, GDPR, and CCPA compliant.

Kepler generates revenue primarily through professional service fees charged on retainer or project bases for marketing services and consulting engagements. GTM is sales-led, enterprise-focused, and increasingly channel-partner enabled through Google Premier, Amazon Advanced Partner, and Meta Business Partner designations. Customer concentration is skewed toward large global brands (Formula 1, FILA, Hasbro, DoorDash, Bloomberg, Terminix, DBS Bank, Philips Domestic Appliances, Daily Harvest), with the company reporting 40-400% business impact improvements within three months and 20-60% ROI increases for Fortune 50 brands. Strategic acquisitions of Napkyn Analytics (2021) and Infectious Media (2020) deepened platform and EMEA programmatic capabilities.

Name

Kepler Group

Legal name

Kepler Group LLC

Website

https://keplergrp.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Kepler Group is a private, full-service marketing intelligence firm serving Fortune 500 enterprise brands globally through proprietary Kip™ platform, AI-powered media activation, creative production, and analytics across 10 offices with 600+ employees.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketing Services & Consulting Fees: Kepler generates revenue primarily through professional service fees charged for its comprehensive marketing services including media planning and optimization, marketing systems design and integration, data-driven creative, media in-housing, consulting, and analytics. Services are delivered across multiple channels (programmatic, ABM, paid search, paid social, OTT/online video, influencer, streaming audio, app advertising, digital out-of-home, email, and traditional) as retainer or project-based engagements.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Kepler Group is a full-service global marketing services firm that plans, activates, and measures digital advertising and media campaigns for Fortune 500 brands across paid search, paid social, programmatic, OTT/video, influencer, commerce, and CRM channels. The firm delivers these services through its proprietary Kip™ intelligence platform, which unifies audience insights, media activation, creative production, and measurement, supplemented by specialist sub-products including Kip AIR™, Kip MMM, and the AI-powered Content Engine.

Product overview

Kepler Group operates as a full-service marketing intelligence firm built around its proprietary Kip™ (Kepler Intelligence Platform) technology ecosystem. The core Kip platform unifies audience insights, media activation, creative production, and measurement, supplemented by specialized sub-products including Kip MMM for marketing mix modeling, Kip AIR for AI brand intelligence in generative AI environments, and the AI-powered Content Engine for creative production. Kepler Influence provides AI-powered influencer marketing capabilities. The company delivers integrated service offerings spanning Media & CRM, Consulting, Commerce, Amazon Advertising, B2B Marketing, Analytics, and Creative services, all powered by Kip's 100+ data integrations and 3.5M data points-per-second processing capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Kip™: Kepler's proprietary intelligence platform that unifies audience insights, media activation, creative production, and measurement into a connected system.
• Kip AIR™
• Kepler U
• Kepler Creative

Products and services

• Kip™ (Kepler Intelligence Platform) Proprietary intelligence platform unifying audience insights, media activation, creative production, and measurement into a single connected system for enterprise marketing teams; processes 3.5M data points/sec with 100+ integrated data partners.
• Kip AIR™ (AI Recommendation Index) AI-powered brand intelligence solution that reveals how brands are interpreted by generative AI systems like ChatGPT and Gemini, providing an AI Recommendation Index score covering Recognition, Relevance, and Ranking.
• Kip MMM Proprietary marketing mix modeling solution that receives, delivers, and cleans data for MMM, builds testing roadmaps, predicts future KPI performance, and optimizes marketing budgets at the channel level.
• Content Engine AI-powered creative production system that combines Kip insights, generative AI, and human creativity to produce high-performance content at scale, including asset creation, video production, and Dynamic Creative Optimization.
• Kepler Influence AI-powered influencer marketing platform that identifies and matches creators, manages campaigns, and measures business impact from awareness to sales using Velocity and Commerce Indexes and Brand Safety Intelligence.
• Media & CRM Services Full-service media management across organic search, paid digital, advanced TV, and CRM channels, delivered by integrated teams with embedded analytics talent and daily optimization.
• Consulting Services Strategic consulting covering marketing technology and data integration, measurement methodology selection, and in-house media team transformation for enterprise brands.
• Commerce Solutions Omnichannel retail commerce solutions covering media strategy, omnichannel measurement, and commerce advertising for brands across the purchase funnel.
• Amazon Advertising Solutions Comprehensive Amazon advertising services including Amazon DSP, Sponsored Ads, and Amazon Marketing Cloud analytics, delivered as a certified Amazon Advanced Partner and AMC partner.
• B2B Marketing Services Data-driven B2B marketing strategies spanning programmatic, ABM, paid search, paid social, OTT/video, influencer, streaming audio, app advertising, and digital out-of-home, with firmographic and intent-data targeting.
• Analytics & Measurement Services Marketing measurement services including marketing mix modeling, testing and incrementality studies, customer and market insights, and competitive intelligence.
• Kepler Creative Creative services combining AI and human expertise to produce assets, video, dynamic creative optimization variants, and PDP+ product listings at scale.

Quantifiable outcome

• 40–400% business impact improvement within 3 months for new-to-market and product launch clients
• +16 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability13 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• PacvuecoreTechnology or Integration · 5 May 2026Kepler became Pacvue's inaugural independent agency partner for ads in ChatGPT pilot, activating ad campaigns on behalf of over ten leading brands. The integration enables enterprise-grade control and measurement for ads in ChatGPT alongside 100+ other commerce media channels (Amazon, Walmart, Target, Instacart, etc.) from a single platform, eliminating channel fragmentation.
• kyu Collective (Hakuhodo DY Holdings)flagshipStrategic or Co-development PartnerKepler is a member of kyu, a strategic operating unit of Hakuhodo DY Holdings Inc. Fellow kyu companies include IDEO, Sid Lee, SYPartners, Godfrey Dadich, and BEworks. The kyu collective enables Kepler to work alongside the world's best minds in marketing, innovation, and design, delivering connected solutions across strategy, activation, measurement, and growth.
• Infectious MediacoreStrategic or Co-development PartnerKepler significantly strengthened EMEA capabilities by integrating with Infectious Media, a programmatic pioneer in EMEA for over 13 years. IM has defined digital innovation for leading brands in retail, financial services, telecom, and e-services. The integration created a seamless global offering.
• Google (Premier Partner)coreChannel Partner/ Reseller/ DistributorKepler is extensively certified across Google Marketing Platform products and recognized as Google's #1 Partner for Brand Awareness at the Google Premier Partner Awards 2023. Kepler leverages Google advertising technology to deliver campaigns across search, display, video, and programmatic channels for enterprise clients.
• Amazon (Advanced Partner)coreChannel Partner/ Reseller/ DistributorKepler has earned Amazon Advanced Partner status and is a certified Amazon Marketing Cloud partner — distinctions very few agencies have achieved. Kepler partnered with Amazon to bring advertising platforms to the UK and Netherlands for sellers and is now global across all emerging markets. Services include Amazon DSP, Sponsored Ads, Streaming TV, Twitch, and AMC analytics.
• Meta Business PartnercoreChannel Partner/ Reseller/ DistributorKepler is a member of the Meta Business Partner Program, enabling access to Facebook and Instagram advertising capabilities, Meta's measurement tools, and co-marketing opportunities with Meta.
• Sid LeeminorStrategic or Co-development PartnerKepler collaborated with Sid Lee (fellow kyu company) on the FILA 'Bellissimo' brand transformation campaign, combining Kepler's media expertise with Sid Lee's creative capabilities for high-impact brand storytelling.
• Hakuhodo DY HoldingsflagshipStrategic or Co-development PartnerKepler is part of kyu, a strategic operating unit of Hakuhodo DY Holdings Inc. Hakuhodo DY is one of Asia-Pacific's largest advertising conglomerates with over 25,000 employees and subsidiaries in every major APAC market. It provides Kepler with regional expertise, buying clout, and broad capabilities while Kepler maintains independent agility.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/keplergrp

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kepler Group