What CX Today does

CX Today, operated by parent company Today Digital, is a B2B digital media publication headquartered in the United Kingdom that delivers news, analysis, interviews, buyer's guides, and event coverage focused on customer experience (CX) technology, contact center and CCaaS/CPaaS platforms, CRM, customer analytics, workforce engagement, and AI in CX. Its readership consists primarily of senior CX professionals, contact center leaders, and CX technology decision-makers, served across its website (cxtoday.com), a weekly email newsletter, a LinkedIn community group of approximately 6,000+ members, and on-the-ground coverage of flagship industry events such as Customer Contact Week (CCW) Vegas, NiCE World, and ServiceNow Knowledge.

The company's product surface spans the CX Today publication, the MyCustomer.com publication acquired in November 2023, the proprietary Techtelligence Audience Intelligence Engine that powers content personalization on its website (with a Techtelligence-powered site relaunch planned for 2026), the CX Awards program recognizing leading CX technology vendors, and a CX Marketplace Directory of vendor listings. Underlying technology is a digital publishing platform with a custom audience intelligence layer rather than a SaaS or enterprise software stack.

CX Today's business model is content-led B2B media monetized entirely on the advertiser side of the market rather than reader subscriptions. Revenue is generated across four documented streams: display and banner advertising on its digital properties, sponsored and native content produced on behalf of technology vendors, paid participation in the CX Awards program, and event sponsorships/partnerships. The publication is freely accessible to readers, and go-to-market relies on SEO, email, LinkedIn community engagement, and event presence to build audience reach that is then monetized through vendor-side advertising spend. The announced 2026 doubling of editorial and market analysis headcount, combined with the Techtelligence platform refresh, signals continued reinvestment in audience scale and data-driven monetization.

Name

CX Today

Legal name

Today Digital

Website

https://cxtoday.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

CX Today is a UK-based B2B digital media publication delivering news, analysis, vendor guides, and industry event coverage on customer experience technology to senior CX and contact center decision-makers, monetized via advertising, sponsored content, awards, and event sponsorships.

Ownership category

akta.pro rank

Product category

B2B Digital Media and Publishing

NAICS

Periodical Publishers (513120), Broadcasting and Content Providers (516)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)

akta.pro secondary industries

Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK), Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• B2B media publishing
• Customer experience news
• CX technology insights
• Contact center industry analysis
• CX vendor coverage

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Display and Banner Advertising: CX Today generates revenue through display advertising on its website and digital properties, serving B2B technology vendors and CX solution providers seeking to reach CX decision-makers.
2. Sponsored Content and Native Advertising: The publication produces sponsored articles, vendor profiles, and case studies that are marked as sponsored content, generating revenue from technology vendors seeking visibility among CX professionals.
3. CX Awards Program: CX Today operates an industry awards program recognizing leading CX technology vendors. Companies pay for award consideration or sponsorships, and winners receive industry recognition and media coverage.
4. Event Sponsorships and Partnerships: CX Today participates in and covers major industry events like CCW Vegas, generating revenue through editorial partnerships, sponsored event coverage, and branded content opportunities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

CX Today is a B2B digital media publication that publishes daily news articles, interviews, features, guides, explainers, case studies, and roundtables covering customer experience technology, contact center platforms, AI in CX, CRM, customer analytics, and related topics. The company monetizes its audience of CX professionals and decision-makers through advertising, sponsored content, CX Awards sponsorships, and industry event partnerships, and connects CX buyers with technology vendors via its CX Marketplace Directory.

Product overview

CX Today is a B2B media publication focused on customer experience technology news, analysis, and industry insights. The company operates primarily as a content platform providing editorial coverage including news articles, interviews, features, guides, explainers, and case studies across CX technology topics. CX Today also runs an industry awards program (CX Awards), maintains a marketplace directory of CX vendors, and acquired MyCustomer.com in November 2023 to expand its community and resources. The publication organizes content around key CX technology categories including AI and automation, contact center and omnichannel, CRM and customer data, customer analytics and intelligence, marketing and sales technology, workforce engagement management, and security/privacy/compliance. It also produces event coverage including CCW Vegas and other industry conferences. The publication is owned by Today Digital.

Differentiator

Problem solved

Functional benefit

Products and services

• CX Today Publication A B2B digital media publication providing daily news articles, interviews, features, guides, explainers, case studies, and roundtables focused on customer experience technology, AI in CX, contact centers, CRM, customer analytics, and related topics. Targeted at CX leaders, contact center operators, and CX technology vendors.
• CX Awards Program Annual industry awards program that recognizes leading CX technology vendors and solutions across categories such as Best CPaaS Platform. Vendors pay for award consideration or sponsorship, and winners receive industry recognition and media coverage through CX Today's editorial channels.
• CX Marketplace Directory Online directory on cxtoday.com that lists third-party CX technology vendors, platforms, and solutions, enabling CX buyers to discover and evaluate provider options in one place.
• MyCustomer.com Publication Long-standing customer experience publication acquired by CX Today to add editorial resources, an established awards program, and a community platform to the CX Today portfolio. Retained as an acquired brand serving CX professionals.

Quantifiable outcome

• Acquired MyCustomer.com to expand CX sector coverage
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• MyCustomer.comflagshipStrategic or Co-development PartnerCX Today acquired MyCustomer.com, a long-standing customer experience publication, to strengthen its position in the CX sector. The acquisition was finalized on November 30, 2023. The deal added MyCustomer's editorial resources, awards program, and community platform to CX Today's offerings, representing a significant expansion of CX Today's media portfolio and industry reach.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Destination CRM: Destination CRM covers CRM, contact center, and CX technology for enterprise buyers. Overlaps with CX Today's CRM, customer engagement, and analytics coverage and addresses the same vendor advertising market.
• CMSWire: CMSWire is a B2B digital media publication covering customer experience, digital workplace, and customer service — directly overlapping CX Today's coverage of CX technology, contact center, and digital transformation for a similar audience of practitioners and vendors.
• UC Today: UC Today is a sibling B2B digital media publication under Today Digital covering unified communications and collaboration, demonstrating the same content-led, advertising- and event-supported GTM model that CX Today uses in the adjacent CX category.
• MarTech.org: MarTech.org (formerly MarTech Today) is a B2B media publication covering marketing technology and CX-adjacent topics. It serves the same audience of CX/martech decision-makers and vendors, with overlapping vendor-sponsored content and event coverage.
• CX Network (IQPC): CX Network is a CX-focused community, research, and events business serving CX leaders and vendors. Closely comparable to CX Today's community platform, awards, and event coverage model.
• No Jitter: No Jitter is a B2B media site covering unified communications, contact center, and CX — directly comparable to CX Today in audience (enterprise IT/contact center leaders) and business model (editorial content, sponsored content, advertising).
• Customer Think: Customer Think is a CX-focused online publication and community serving customer experience professionals. It competes with CX Today for the same practitioner audience and similar vendor-sponsored content opportunities.

Broad incumbents

• Customer Contact Week (CCW): CCW is a large, established event and media business in the contact center/CX space. While primarily event-driven, its digital content, awards, and analyst coverage compete for the same vendor mindshare and CX leader attention that CX Today monetizes.
• TechnologyAdvice: TechnologyAdvice is a B2B tech media and lead-generation company covering software categories including CX, CRM, and contact center. It competes for vendor advertising and lead-gen budgets with a much broader portfolio than CX Today.

Emerging players

• AIThority: AIThority is a B2B digital media site focused on AI and automation — a category CX Today increasingly covers (AI agents, automation in CX). It competes for vendor sponsorships in the AI-in-CX segment.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cxtoday
• Xx.com/cxtodaynews

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CX Today