TechnologyAdvice
TechnologyAdvice is a B2B demand generation company operating a content-led platform of expert software reviews and buyer's guides across 163 categories, connecting business technology buyers with software vendors through advertising and lead generation.
- Company typePrivate
- Founded2013
- HeadquartersNashville, United States
- Headcount251–500
- GTM typeB2B
- OfferingDigital Commerce or Content
What TechnologyAdvice does
TechnologyAdvice is a private, Nashville-based B2B demand generation company founded in 2013 that operates a content-led platform connecting business technology buyers with software vendors. Its core product is a categorized software review and buyer's guide directory spanning 163 B2B technology categories and 3,200+ products, built around expert editorial content produced by a team of 50+ industry contributors and editorial leads (Managing Editor, Associate Director of Content, Lead Writer). The platform is supported by an owned blog, a 250,000+ subscriber Daily Tech Insider email newsletter, and acquired properties TechRepublic (acquired August 2021 from Red Ventures and CNET Media Group) and DZone.com (acquired July 2023, a developer community with over 2 million members). Together these properties reach an audience the company estimates at 100 million business technology and software buyers globally, with 2.1 million users actively engaging with reviews and guides on the core site.
TechnologyAdvice firmographics
Firmographics- Name
- TechnologyAdvice
- Legal name
- TechnologyAdvice
- Website
- https://TechnologyAdvice.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- TechnologyAdvice is a B2B demand generation company operating a content-led platform of expert software reviews and buyer's guides across 163 categories, connecting business technology buyers with software vendors through advertising and lead generation.
- Ownership category
- akta.pro rank
TechnologyAdvice industry classification
Industry- Product category
- B2B Software Reviews and Demand Generation
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
- akta.pro secondary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where TechnologyAdvice is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Markets served
TechnologyAdvice business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Vendor Advertising & Marketing Solutions: Software vendors pay to list their products, advertise, and reach TechnologyAdvice's audience of 2.1 million B2B technology buyers. The 'Marketing Solutions' platform at solutions.technologyadvice.com enables vendors to promote their products.
- Referral & Lead Generation: TechnologyAdvice generates referral revenue when buyers are connected to software vendors through product listings, reviews, and buyer guides. The platform facilitates B2B purchasing decisions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access to software reviews and buyer guides for B2B technology buyers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
TechnologyAdvice product offering
Product offeringCore offering
TechnologyAdvice operates a B2B software reviews and insights platform that connects technology buyers with software vendors through expert-written reviews, structured buyer guides, and demand generation services. The platform covers 163 B2B technology categories with 3,200+ reviewed software products, supported by 50+ contributing industry experts. Vendors pay for advertising and product listings through the Marketing Solutions platform to reach an audience of 100 million business technology buyers.
Product overview
TechnologyAdvice operates as a unified B2B software reviews and insights platform that combines expert editorial reviews, comprehensive buyer's guides, and industry research content. The core platform includes the TechnologyAdvice website itself with its 163 software categories and 3,200+ product reviews, supported by a Blog & Research section covering technology trends and software comparisons. The Marketing Solutions add-on module enables software vendors to reach the platform's audience through demand generation tools. The company has expanded through two acquisitions: DZone.com (acquired July 2023), a developer community with over 2 million members, and TechRepublic (acquired August 2021), a technology media brand with international reach.
Differentiator
Problem solved
Functional benefit
Products and services
- TechnologyAdvice Platform A B2B software reviews and insights platform providing expert reviews, buyer guides, and technology advice across 163 software categories for business technology buyers researching software solutions.
- Marketing Solutions B2B marketing platform enabling software vendors to reach 100 million business technology buyers through demand generation, brand building, product listings, and buyer engagement tools.
- DZone.com Online community for software engineering and technology professionals with over 2 million members, providing resources and content for various job functions involved in software development.
- TechRepublic Technology media brand providing news, analysis, and resources for technology professionals with a large international user base, acquired from Red Ventures and CNET Media Group.
Quantifiable outcome
- 2.1 million users access reviews and buyer guides
- +2 more outcomes
Companies that use TechnologyAdvice
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
TechnologyAdvice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
TechnologyAdvice partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major and minor.
- DZone.commajorTechnologyAdvice acquired DZone.com in July 2023. DZone is a major online community for software engineering and technology professionals with over 2 million members. The acquisition provides resources for various job functions involved in software development.
- Red Ventures/CNET Media GroupmajorTechnologyAdvice acquired TechRepublic from Red Ventures and CNET Media Group in August 2021. The acquisition expanded TechnologyAdvice's global reach and capabilities, adding TechRepublic's large international user base and a global team of technology and media professionals.
- SalesforceminorSalesforce appears as a partner advertiser on the TechnologyAdvice platform, showcasing CRM software to the platform's B2B buyer audience.
- OracleminorOracle partners with TechnologyAdvice to advertise ERP and business technology solutions to the platform's audience of B2B technology buyers.
- SAPminorSAP advertises enterprise software products through TechnologyAdvice's platform to reach active B2B software buyers.
- DellminorDell Technology partners with TechnologyAdvice to reach B2B technology buyers researching hardware and IT solutions.
- IBMminorIBM advertises business technology solutions to TechnologyAdvice's audience of B2B technology decision-makers.
- JazzHRminorJazzHR, an applicant tracking software provider, partners with TechnologyAdvice to reach SMB buyers in the HR technology space.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
TechnologyAdvice competitors and assessment
Company assessmentBroad incumbents
- TechTarget (Informa Tech): Enterprise technology media and purchase intent data company. Operates broader B2B tech content and lead-gen properties that overlap with TechnologyAdvice's vendor Marketing Solutions and demand generation offerings.
- Spiceworks Ziff Davis (SWZD): B2B tech media and community operator reaching IT professionals. Competes in adjacent inventory of IT decision-maker attention and vendor marketing solutions similar to TechnologyAdvice's TechRepublic and DZone properties.
- Gartner Peer Insights: Enterprise-focused software review platform owned by Gartner, serving larger IT decision-makers. While not a direct SMB competitor, it is a broad incumbent capturing enterprise software buying intent.
- Forbes Advisor: Major business publisher producing software reviews, comparisons, and buyer guides. Overlaps with TechnologyAdvice in editorial-style B2B software reviews and SEO-driven buyer research content.
Direct peers
- G2: The leading B2B software review and comparison marketplace. G2 directly competes with TechnologyAdvice across software categories, buyer guides, and vendor lead generation, with a similar advertising/referral revenue model.
- TrustRadius: B2B software review site focused on in-depth, verified user reviews. TrustRadius is a direct competitor to TechnologyAdvice in the software buying research and vendor intent data category.
- Software Advice: Gartner-owned software advisor that helps businesses find the right software through phone consultations, reviews, and category guides. Direct overlap with TechnologyAdvice's buyer research and lead-gen model.
- GetApp: Gartner-owned business software discovery and recommendation platform serving SMBs. GetApp competes directly with TechnologyAdvice in software category listings, reviews, and lead generation for vendors.
- Capterra: Gartner-owned B2B software review and lead generation platform. Capterra overlaps directly with TechnologyAdvice in software reviews, buyer guides, and vendor pay-per-lead offerings, with deeper Gartner distribution.
Emerging players
- SelectHub: B2B software selection platform with requirements-based evaluation and comparison tools. Comparable to TechnologyAdvice's buyer guide experience but with a more structured RFP-style selection workflow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TechnologyAdvice social profiles
Digital presenceTechnologyAdvice financial estimates
Financial estimateRevenue estimate
Valuation estimate
TechnologyAdvice leadership team
Management profileNumber of profiles
Profiles7 records
TechnologyAdvice subsidiaries and ownership
Company hierarchySubsidiaries2 records
TechnologyAdvice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TechnologyAdvice M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TechnologyAdvice
What does TechnologyAdvice do?
TechnologyAdvice operates a B2B software reviews and insights platform that connects technology buyers with software vendors through expert-written reviews, structured buyer guides, and demand generation services. The platform covers 163 B2B technology categories with 3,200+ reviewed software products, supported by 50+ contributing industry experts. Vendors pay for advertising and product listings through the Marketing Solutions platform to reach an audience of 100 million business technology buyers.
Is TechnologyAdvice a public or private company?
TechnologyAdvice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TechnologyAdvice founded?
TechnologyAdvice was founded in 2013. It employs 251 to 500 people.
Where is TechnologyAdvice based?
TechnologyAdvice is headquartered in Nashville, United States, in the North America region.
How does TechnologyAdvice make money?
Two revenue lines are on record. Vendor Advertising & Marketing Solutions are the primary driver. The others are referral & Lead Generation.
Who are TechnologyAdvice's main competitors?
Broad incumbents on record are TechTarget (Informa Tech), Spiceworks Ziff Davis (SWZD), Gartner Peer Insights and Forbes Advisor. Direct peers are G2, TrustRadius, Software Advice, GetApp and Capterra. SelectHub is listed as an emerging player.
Does TechnologyAdvice have an API?
No public API is recorded for TechnologyAdvice.
What industry is TechnologyAdvice in?
TechnologyAdvice's product category is B2B Software Reviews and Demand Generation. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR, with a secondary code of BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 541810 and its SIC code is 7311.