Starfit Nutrition

What Starfit Nutrition does

Starfit Nutrition is a privately held, Switzerland-based (Stäfa) direct-to-consumer brand in the fitness nutrition category, offering protein powder, bars, cookies, snacks, and related supplements. The company was founded in 2016 and operates at a very small scale (1–10 employees), serving end consumers through its own e-commerce website at starfitnutrition.ch as its primary distribution channel. There is no evidence of third-party retail distribution, wholesale partnerships, or expansion beyond Switzerland; the operating geography is limited to the Swiss domestic market.

Underlying technology is minimal: the website is a standard storefront with a cookie-consent layer, no app, no API, no integrations, and no disclosed proprietary technology or AI/ML components. The business model is commodity DTC consumer goods — revenue derives from unit sales of branded supplements, with no disclosed pricing structure, subscription mechanics, or contract terms in the source data. No certifications, patents, trademarks, awards, or partnerships are documented.

The most consequential observable signal is that the company's website is currently displaying a temporary closure/maintenance notice in German ("Danke für die Kundentreue - bis bald!" — "Thank you for customer loyalty — see you soon!"), with no product catalog, management team, funding history, M&A activity, or corporate structural changes on record. No revenue figures, employee roster, or customer logos are available, leaving the company's current operational status, financial health, and strategic direction materially opaque.

Name

Starfit Nutrition

Legal name

Starfit Nutrition

Website

https://starfitnutrition.ch

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Starfit Nutrition is a privately held Swiss DTC brand, founded in 2016 and based in Stäfa, selling protein powder, bars, cookies, snacks, and fitness supplements to Swiss end consumers via its own e-commerce website.

Ownership category

akta.pro rank

Product category

Sports Nutrition

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Health/Protein Snack Bars Manufacturing (AFAKAIAN)

Keywords

• Sports nutrition products
• Protein supplements
• Protein bars
• Fitness nutrition
• Dietary supplements

Headquarters

HQ city

Stäfa

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Core offering

Starfit Nutrition sells branded sports/fitness nutrition products — including protein powder, protein bars, protein cookies, protein snacks, and other fitness supplements — directly to end consumers. The company operates from Stäfa, Switzerland and markets its products via its own website under its own brand.

Product overview

The website displays a maintenance/closed page ("Danke für die Kundentreue - bis bald!") with no product information available.

Differentiator

Problem solved

Functional benefit

Products and services

• Protein powder Branded protein powder product sold by Starfit Nutrition to fitness- and health-oriented consumers for personal sports nutrition use.
• Protein bars Branded protein bars sold by Starfit Nutrition to consumers as portable, high-protein snack options for fitness and active-lifestyle use.
• Protein cookies Branded protein cookies sold by Starfit Nutrition to consumers as a high-protein snack alternative for fitness and dietary purposes.
• Protein snacks Branded protein-forward snack products sold by Starfit Nutrition to consumers as convenient, on-the-go nutrition for active lifestyles.
• Fitness supplements Other fitness supplement products offered under the Starfit Nutrition brand to complement its protein-forward food line for sports and fitness consumers.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• BiotechUSA: Established European sports nutrition manufacturer with broad protein, creatine, and supplement lines. Comparable in category but materially larger in scale, retail presence, and product depth.
• Weider: Long-standing global sports nutrition brand with protein powders, bars, and supplements. Comparable category and product formats; much broader geographic reach and brand recognition.
• MyProtein: One of Europe's largest sports nutrition brands, owned by THG, offering protein powders, bars, and supplements globally. Comparable product mix and D2C model; significantly larger scale, marketing budget, and SKU breadth.
• PowerBar: Global sports nutrition brand known for energy bars and performance products, owned by Post Holdings. Overlaps with Starfit's bar and snack formats; operates at much larger scale with extensive retail distribution.
• Optimum Nutrition (Glanbia): Global premium sports nutrition brand (Gold Standard Whey) sold through retail and online. Comparable core protein powder offering; vastly larger scale and global distribution.

Emerging players

• YFood Labs: Munich-based D2C brand offering meal replacement drinks, protein shakes, and functional nutrition products across Europe. Comparable D2C-led European nutrition model and target demographic, focused on convenient nutrition.

Direct peers

• Prozis: Portuguese-headquartered D2C sports nutrition and functional food brand selling protein powders, bars, cookies, and supplements across Europe. Direct product-format overlap with Starfit's portfolio and similar e-commerce-led model.
• nu3: Berlin-based D2C nutrition brand offering protein, functional foods, and supplements across DACH. Comparable D2C-led model and product categories, with broader operational scale.
• Foodspring: European D2C sports nutrition brand selling protein powders, bars, and functional snacks. Highly comparable to Starfit in product format and channel model, though at significantly larger scale and broader geographic reach across DACH and beyond.
• IronMaxx: German sports nutrition brand offering protein powders, bars, cookies, and supplements through D2C and specialty retail. Closely matches Starfit in product formats and target customer (fitness enthusiasts), though with deeper DACH distribution.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starfit Nutrition