What Super Dæk Service does

Super Dæk Service Danmark A/S (SDS) is one of Denmark's largest tire and auto workshop chains, operating more than 60 physical workshops and tire centers nationwide with some sources citing 70+ locations. Founded in 1974 and headquartered in Brørup, Denmark, the company serves private motorists, business fleets, industrial customers, and the agricultural sector across the country. Each workshop operates as an independent legal entity within the SDS network, sharing centralized booking, phone support (7615 3000), marketing, and parts procurement. The company runs a dedicated regional sales team for commercial accounts and a B2B fleet management platform called Dækrapport, alongside the Bosch Car Service partnership that equips 42+ workshops with international-grade diagnostic equipment and trained technicians.

The company's product and service offering sits across three pillars: (1) Tires and wheels — summer, winter, all-season, and trailer tires plus aluminum and steel rims sold through a webshop and mounted in workshop; (2) Professional workshop services — including multi-tier vehicle inspections, brake service, oil changes, air conditioning, 4-wheel alignment, shock absorbers, timing belts, clutches, exhaust, windshield repair, trailer inspections, ADAS radar calibration, and trailer hitch installation; and (3) Commercial and specialized services — including the E-CARE electric vehicle sub-brand, EV charging station installation, tire hotel storage, financing, 3-year parts warranty, SDS Mobilitet loaner vehicles, and Falck Bonus Workshop benefits. Supporting infrastructure includes an online booking system, customer-facing educational guides, and content marketing across Facebook, LinkedIn, Instagram, and YouTube.

SDS monetizes through unit-level transactional service pricing (e.g., 795 DKK for AC service, 1,195 DKK for a basic inspection, 1,995 DKK for the Service+ package), tire and rim sales with professional mounting, recurring tire hotel subscriptions, and B2B fleet contracts. Strategic partnerships with Bosch Car Service, Falck, and FDM extend its quality credentials and customer acquisition reach. The company is privately held under a Danish A/S structure with no disclosed external investors, parent company, or M&A activity beyond organic workshop additions.

Name

Super Dæk Service

Legal name

Super Dæk Service Danmark A/S

Website

https://sds.dk

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Super Dæk Service is one of Denmark's largest tire and auto workshop chains, operating 60-70+ nationwide locations serving private motorists, commercial fleets, and agriculture with tires, vehicle maintenance, EV services, and fleet management.

Ownership category

akta.pro rank

Product category

Automotive Repair and Tire Services

NAICS

Tire Dealers (441340)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Automotive repair services
• Tire retail services
• Vehicle maintenance
• Fleet management services
• EV charging installation

Headquarters

HQ city

Brørup

HQ country

Denmark

HQ region

Europe

Offices68 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Automotive Service and Repair: Revenue from vehicle maintenance and repair services including service inspections, brake service, oil changes, air conditioning, wheel alignment, and more. Services are priced per job with options for different service tiers.
2. Tire Sales and Wheel Services: Sales of tires (summer, winter, all-season) and rims (aluminum and steel) through their webshop and at workshops, including professional mounting and balancing services.
3. Tire Storage (Dækhotel): Seasonal tire storage services where customers can store their tires at SDS facilities, including cleaning of rims, inspection for damage, and mounting/balancing when needed.
4. E-CARE Electric Vehicle Services: Specialized services for electric vehicles including service inspections, brake service, air conditioning for heat pumps, and EV charging stations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Super Dæk Service (SDS) operates a nationwide chain of more than 60 auto workshops and tire centers across Denmark, selling tires (summer, winter, all-season, trailer) and wheels (aluminum and steel) through its webshop, and providing professional automotive services including vehicle inspections, brake service, oil change, air conditioning, wheel alignment, battery replacement, suspension work, exhaust, clutch, timing belt, windshield repair, ADAS radar calibration, trailer hitch installation, and breakdown assistance. The company also offers specialized electric vehicle services under the E-CARE sub-brand, fleet tire management through the Dækrapport platform, and seasonal tire storage (Dækhotel) for private individuals, businesses, industry, and agricultural customers.

Product overview

Super Dæk Service operates a nationwide chain of more than 60 auto workshops and tire centers across Denmark, serving private customers, businesses, industry, and agriculture. The company's core offering is organized around three main pillars: (1) Tires and Wheels — including summer tires, winter tires, all-season tires, and trailer tires, sold alongside aluminum and steel alloy wheels through a dedicated webshop; (2) Professional Auto Workshop Services — covering service inspections (Serviceeftersyn), brake service, oil changes, air conditioning, battery checks, 4-wheel alignment, shock absorbers, timing belts, clutches, exhaust systems, windshield/stone chip repair, trailer inspections, ADAS radar calibration, and trailer hitch installation; and (3) Commercial and Specialized Services — including the E-CARE electric vehicle service sub-brand (with charging station installation), the Dækrapport fleet management platform, breakdown/roadside assistance for business customers, and the Falck Bonus Workshop partnership. Supporting services include tire storage (Dækhotel) for seasonal tires, 3-year parts warranty, service agreements, financing options, and SDS Mobility loaner vehicles. The company also partners with Bosch Car Service for enhanced diagnostic capabilities at select locations.

Differentiator

Problem solved

Functional benefit

Brands

• Bosch Car Service: Partnership with Bosch Car Service providing higher quality and advanced diagnostic equipment for auto repairs.
• E-CARE
• SDS Mobilitet
• Dækhotel

Products and services

• Summer Tires (Sommerdæk) Summer tires for passenger cars, designed for optimal grip and braking performance in warm weather conditions, sold alongside professional wheel mounting services.
• Winter Tires (Vinterdæk) Winter tires designed for cold temperatures, snow, and icy conditions with specialized tread patterns for improved traction and shorter braking distances.
• All-Season Tires (Helårsdæk) Year-round tires combining summer and winter characteristics, suitable for mild winter conditions and recommended primarily for urban driving with limited mileage.
• Trailer Tires (Trailerdæk) Tires specifically designed for trailers, available for both private and commercial use.
• Aluminum Alloy Wheels (Alufælge) Lightweight aluminum alloy wheels sold in various sizes and styles for passenger vehicles.
• Steel Wheels (Stålfælge) Durable steel wheels available at competitive prices for passenger vehicles.
• Tire Storage / Tire Hotel (Dækhotel) Professional seasonal tire storage at controlled temperature, protected from UV light, with wheel cleaning and damage inspection included; covers 8 months of storage with 13-month collection deadline.
• Wheel Mounting / Seasonal Tire Change (Dækskift) Professional wheel mounting and demounting with balancing, including seasonal tire swaps between summer and winter sets, completed within 30 minutes.
• Vehicle Service Inspection (Serviceeftersyn) Multi-level vehicle inspection service including oil change (up to 4L included), oil filter replacement, visual brake inspection, and 34-point maintenance check, available in basic, premium, and manufacturer-specified tiers.
• Brake Service (Bremseservice) Full brake system service including pad replacement, rotor inspection, and brake fluid checks, with separate cleaning, lubrication, and adjustment of front and rear brakes.
• Oil Change (Olieskift) Engine oil and oil filter replacement service using quality lubricants as part of regular vehicle maintenance.
• Air Conditioning Service Air conditioning system service including full refrigerant recharging, oil top-up, and trace gas detection, priced from 795 DKK.
• Car Battery Service (Bilbatteri) Battery testing and replacement service, including 12V battery checks for cold weather readiness.
• 4-Wheel Alignment (4-Hjulsudmåling) Four-wheel alignment service to ensure proper wheel positioning and even tire wear.
• Shock Absorbers and Springs (Støddæmpere og fjedre) Replacement and service of shock absorbers and suspension springs for improved ride quality and safety.
• Timing Belt Replacement (Tandrem) Timing belt replacement service as part of scheduled engine maintenance.
• Clutch Service (Kobling) Clutch replacement and repair service for manual transmission vehicles.
• Exhaust System Service (Udstødning) Exhaust system repair and replacement services.
• Windshield and Stone Chip Repair (Autoruder og stenslag) Stone chip repair to prevent windshield cracking, starting from 299 DKK, with full windshield replacement also available.
• Trailer Inspection (Trailertjek) Comprehensive trailer inspection covering tires, brakes, lights, and construction, including assistance with Tempo 100 approval for higher highway speeds.

Quantifiable outcome

• Professional wheel change completed in 30 minutes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Bosch Car ServicecoreTechnology or IntegrationSuper Dæk Service has partnered with Bosch Car Service, with 42 of their workshops (over half) now equipped with Bosch Car Service. This partnership provides access to Bosch's international diagnostic system and leading test equipment. Mechanics are trained as Bosch Car Service technicians, enabling more precise troubleshooting by accessing data from vehicles of the same brand and model year worldwide.
• FalckcoreStrategic or Co-development PartnerSuper Dæk Service is a Falck Bonus workshop, meaning their workshops have met Falck's strict quality criteria. Falck breakdown assistance customers can earn 10% bonus on all workshop visits and get a free loaner car if repairs take more than 4 hours. Additional benefits include free wheel changes for those with Falck Extra service, 13-point summer/winter checks, and guaranteed service levels.
• FDM (Forenede Danske Motorister)minorOthersSuper Dæk Service offers FDM quality control inspections, allowing customers to get their vehicles checked against FDM's quality standards.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Point S: International tire and auto-service cooperative with Danish franchise locations; competes with SDS on independent tire retail, mounting, and general vehicle maintenance.
• Euromaster: European fast-fit tire and auto-service chain with Danish coverage; offers tire sales, mounting, alignment, and general maintenance as part of a Michelin-backed multi-country network, comparable in scope to SDS.
• First Stop: European tire and auto-service network (Bridgestone-affiliated) with Danish locations; offers tire sales, mounting, alignment, and general auto service in direct competition with SDS.
• Däckteam: European tire retailer and service network with Danish presence, focused on private and commercial tire sales plus basic service — directly comparable to SDS's core offering.
• Vianor: Nordic tire and auto-service chain owned by Continental; operates a network of tire shops and service centers across the Nordics, including Denmark, offering a directly comparable product/service mix to SDS.
• Dækcenter: Danish tire and auto service chain operating a multi-branch workshop network across Denmark, directly competing with SDS on private and commercial tire sales, seasonal swaps, and general auto service.

Broad incumbents

• Bosch Car Service: Global Bosch-affiliated workshop network; SDS already runs Bosch-certified workshops and competes with other independent Bosch partners for the same quality-conscious Danish motorists.

Others

• FDM (Forenede Danske Motorister): Danish motoring association whose quality-control inspections SDS already offers; comparable ecosystem role to AAA in the US, providing member-driven service demand that competes for consumer attention.
• AutoBranchen Danmark: Danish automotive aftermarket industry association representing workshops, tire dealers, and parts distributors; relevant context for regulatory, training, and standards dynamics affecting SDS.

Regional players

• Quick Tire Service: Nordic tire retail and service chain; competes with SDS in the seasonal tire-swap segment with a similar target customer and service offering, though with smaller Danish footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubefacebook.com/sdsdanmark
• Facebookfacebook.com/sdsdanmark
• LinkedInlinkedin.com/company/super-d-k-service
• Instagraminstagram.com/superdaekservice
• Xx.com/SuperDkService

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Dæk Service