What Euromaster Group does

Euromaster Group is a European tyre services and maintenance specialist, wholly owned by Michelin Group, operating the largest tyre-services network in Europe with 2,661 service centres (including 1,809 franchised centres in 14 countries) and 1,632 mobile units across 17 countries. The company employs approximately 8,800 people and serves both individual motorists and B2B fleet operators through subsidiaries ATS Euromaster (UK light vehicles) and Tructyre (UK heavy vehicles), with historical operations further supported by Viborg (Germany, Denmark, Netherlands).

Its service portfolio covers tyre fitting, wheel alignment, balancing, maintenance, retreading (via owned facilities in Sweden and Finland), and fleet telematics. Underlying technology is operational rather than proprietary-AI in nature: fleet telematics provides data collection and monitoring, with standard digital tooling (e.g., Google Analytics, Didomi consent management) supporting the consumer surface. Safety is formalized through the Six Life Saving Rules and a stated "No Compromise on Safety" culture.

Revenue is generated through a hybrid mix: (1) transaction-based service fees from tyre fitting and maintenance across the integrated and franchise network, (2) licensing and royalty income from franchised centres, (3) recurring subscriptions from fleet management and telematics contracts, and (4) hardware revenue from retreaded tyres. The franchise model provides capital-light expansion, while the Michelin parent delivers sourcing, brand, and R&D leverage. Stated capital is EUR 473.9 million.

Name

Euromaster Group

Legal name

Euromaster Services et Management

Website

https://euromastergroup.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Euromaster Group is a Michelin-owned European tyre services and maintenance network operating 2,661 service centres and 1,632 mobile units across 17 countries, serving individual motorists and B2B fleet operators through subsidiaries ATS Euromaster and Tructyre.

Ownership category

akta.pro rank

Product category

Tyre Services and Vehicle Maintenance

NAICS

Automotive Repair and Maintenance (8111), Tire Retreading (326212), Tire Dealers (441340), Other Automotive Repair and Maintenance (81119)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC), Light-Duty Vehicle Mobile Repair & Roadside (Cars/Vans) (TLAKAFAA)

Keywords

• Tyre services
• Vehicle maintenance
• Fleet management
• Tyre retreading
• Automotive aftermarket

Headquarters

HQ city

Clermont-ferrand

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Tyre Sales and Services: Core revenue from tyre fitting, tyre services (inflation, alignment, balancing, rotation, regrooving, retreading) and fast-fitting light vehicle maintenance.
2. Franchise Fees and Royalties: Revenue generated from the franchise network including 1,809 franchised service centres across 14 countries.
3. Fleet Management Services: Ongoing fleet management services including telematics, tyre management programs, and mobile service provision for commercial customers.
4. Retread Tyre Production: Production and sale of retread tyres from company-owned facilities in Sweden and Finland.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Euromaster Group delivers tyre services (fitting, pressure adjustment, wheel alignment, balancing, rotation, regrooving, retreading) and fast-fitting light vehicle maintenance through 2,661 service centres, 1,632 mobile units, and a franchise network across 17 European countries. It also provides fleet telematics solutions, company-owned retreading operations in Sweden and Finland, and supports commercial fleet customers under the ATS Euromaster and Tructyre sub-brands.

Product overview

Euromaster Group is a European tyre services and maintenance specialist and a fully owned Michelin Group company. The company operates a network of 2,661 service centres and 1,632 mobile units across 17 countries, offering tyre services (fitting, pressure adjustment, alignment, balancing, rotation, regrooving, retreading) and fast-fitting light vehicle maintenance through its core Euromaster Tyre Services and Fast-Fitting Maintenance offerings. The portfolio includes sub-brands ATS Euromaster (UK light vehicles) and Tructyre (UK heavy vehicles), supported by a franchise network of 1,809 franchised service centres across 14 countries. Additional services include company-owned retreading facilities in Sweden and Finland, and fleet telematics solutions for professional customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Euromaster Tyre Services
• Fast-Fitting Vehicle Maintenance

Quantifiable outcome

• 100% of used tyres, oils and spare parts collected and recycled
• +3 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Planète Urgence NGOcoreStrategic or Co-development Partner · 1 January 2024Euromaster partners with Planète Urgence NGO on reforestation projects dedicated to empowering local communities to preserve forests and their biodiversity. The partnership focuses on the MOSOTRY project in Madagascar, sustainably restoring mangroves and supporting economic sectors in fishing communities affected by mangrove destruction. The collaboration was renewed for three years (2025-2026-2027).
• TructyrecoreStrategic or Co-development Partner · 1 January 2018Tructyre, a UK company specializing in heavy vehicle tyres, joined Euromaster Group in 2018. ATS Euromaster focuses on light vehicles while Tructyre ATS focuses on heavy segments in the UK market.
• Michelin GroupcoreOthersEuromaster is a fully owned subsidiary of Michelin Group. Michelin provides strategic direction, brand backing, and integration within the broader Michelin mobility ecosystem.

Scale indicators10 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Norauto: Norauto is a European multi-service automotive centre chain (Mobivia group) offering tyres, maintenance, and repair across France, Iberia, Italy, and Eastern Europe — directly competitive with Euromaster's fast-fitting light vehicle maintenance proposition and geographic markets.
• Point S: Point S is an independent tyre dealer cooperative/franchise network with thousands of centres across Europe, overlapping heavily with Euromaster's tyre fitting, fleet services, and franchise model. Both compete for the same individual-driver and SME-fleet customers across Western and Central Europe.
• Speedy France: Speedy is a French fast-fit automotive service network offering tyres, maintenance and repairs — direct competition with Euromaster's core French operations and similar B2C plus small-fleet customer base.
• Kwik-Fit: Kwik-Fit is one of Europe's largest tyre and exhaust fast-fit networks, with extensive coverage in the UK and Netherlands that overlaps with Euromaster's ATS Euromaster and broader European footprint in tyre replacement and light maintenance.
• AD Tyres (Pneumatiques): AD is a French-based network of independent tyre retailers providing tyre sales and fitting services across France and Europe, directly competing with Euromaster France for the same small-garage and retail customers.
• Firestone / Bandag (Bridgestone retread): Bandag is one of Europe's largest commercial tyre retreading networks under Bridgestone, directly competitive with Euromaster's own retreading facilities in Sweden and Finland for fleet retread volumes across Europe.

Emerging players

• Blackcircles: Blackcircles is an online tyre retail intermediary sourcing installation through partner fitters across the UK and Europe — an emerging channel competing for Euromaster's walk-in retail tyre volume by aggregating demand digitally.

Broad incumbents

• Bridgestone (First Stop & Speedy networks): Bridgestone operates pan-European tyre service and fast-fit networks (First Stop, Speedy) directly comparable to Euromaster in service offering, franchise model, and fleet/retail customer mix. As a major tyre manufacturer, Bridgestone is also the closest peer in vertical integration with tyre supply.
• Goodyear (neighbourhood dealer network / TruckForce): Goodyear operates European tyre service and fleet management networks including TruckForce for commercial trucks, directly paralleling Euromaster's Tructyre heavy-vehicle offering. Both combine manufacturer-backed brand, fleet programmes, and a wide retail/service footprint.
• Continental (Best Drive network): Continental runs the Best Drive franchise network across Europe offering tyre sales, fitting and light vehicle maintenance, comparable to Euromaster's franchise-plus-integrated hybrid model. Like Michelin with Euromaster, Continental combines an integrated tyre manufacturer with a branded service network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/euromaster

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euromaster Group