What Hula-Hoop does

Hula-Hoop is a France-headquartered international creative and strategic communication agency founded in 2010 in Lyon. The firm operates as an integrated full-service network delivering strategy, branding, advertising, social media and influence, digital transformation, and media planning across five countries through offices in Lyon (headquarters), Paris, Nantes, Montreal, Geneva, and Brussels. It serves enterprise clients across retail, healthcare, spirits, energy, transportation, insurance, public institutions, and tourism, with a stated roster that includes Crédit Agricole, Krys, Bacardi, Urgo, Salomon, Asics, NASA, Crédit Agricole, Loxam, Métropole de Lyon, and Paris Je T'aime.

The agency's product portfolio is organized around six service lines — Stratégie (Strategy), Branding, Publicité (Advertising), Social & Influence, Digital, and Média (Media) — supported by a proprietary Hula Hoop XP methodology for brand and customer experience development. Recent inorganic moves include the 2023 acquisition of Entrecom Social (creating Hula Hoop Nantes with 25 social media specialists) and the 2025 integration of Akaru as the group's dedicated digital structure. Revenue is generated through project-based fees and retainer contracts negotiated per engagement, with enterprise sales driven by competitive pitches, referrals, and industry recognition.

The agency has earned multiple industry accolades, including Agence de l'année 2024, Challenger Agency 2022, Grand Prix Stratégies, and four consecutive years on Les Echos' 500 fastest-growing French companies list. It is privately held with no disclosed external funding, and operates as an independent group under Group CEO Cédric Morel and CEO Émilie Renoux, supported by regional directors across each office.

Name

Hula-Hoop

Legal name

Hula Hoop

Website

https://hula-hoop.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Hula-Hoop is a France-based international full-service creative agency founded in 2010, delivering strategy, branding, advertising, digital, social, and media services to enterprise and institutional clients across five countries.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Creative agency services
• Brand strategy consulting
• Advertising campaign services
• Social media management
• Media planning buying

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Project-based professional services including strategy consulting, branding, advertising campaigns, digital transformation, social media management, influence marketing, and media planning. Revenue generated through retainer contracts and project fees for enterprise and institutional clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hula Hoop is an international strategic and creative communication agency delivering integrated brand, advertising, digital, social media, influence, and media services. Its work spans brand strategy and platform design, creative advertising campaigns, social media strategy and community management, digital transformation and e-commerce (including Shopify), media planning and buying, and territorial marketing. Services are delivered by 80+ talents across six offices in France, Canada, Switzerland, and Belgium to enterprise, retail, tourism, and public-sector clients.

Product overview

Hula Hoop is a full-service international communication and creative agency founded in 2010 in Lyon, France. The agency operates as a strategic and creative laboratory specializing in brand services where all marketing disciplines converge: strategic consulting, branding, advertising, digital, social media, influence, and media. The agency is organized around six core service offerings: Strategy (strategic consulting and market analysis), Branding (design thinking, naming, brand design, packaging), Advertising (creative campaigns and events), Social & Influence (social media and community management), Digital (digital transformation and creative tech), and Media (media planning and buying). Services are delivered across six office locations (Lyon, Paris, Nantes, Montreal, Geneva, Brussels) serving both French and international clients across diverse sectors including retail, tourism, automotive, luxury, and public interest.

Differentiator

Problem solved

Functional benefit

Products and services

• Stratégie (Strategy) Strategic consulting service where consultants analyze the business environment and audience behaviors to guide organizational and brand strategy decisions for enterprise and institutional clients.
• Branding Design-thinking-based branding service covering brand platform development, naming, brand design, space design, services design, and packaging for organizations seeking to reinvent their brand foundations.
• Publicité (Advertising) Creative advertising and content services including campaign creation, content production, and events centered on emotion and performance for visibility and engagement.
• Social & Influence Social media strategy and community management service covering brand awareness, acquisition, customer service, content strategy, and influencer engagement for brands across multiple markets.
• Digital Digital transformation service including corporate digital experiences, creative tech, content marketing, e-commerce strategy (Shopify implementation), and user data initiatives delivered by an integrated tech team.
• Média (Media)

Quantifiable outcome

• +60% revenue growth in 6 months for Repam insurance
• +3 more outcomes

Named customers26 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Intégral Ruedi BaurminorStrategic or Co-development PartnerDesign partnership collaboration for Musée des Confluences project in Lyon, working together on graphic identity development for the muséographique project.
• Lam LightingminorStrategic or Co-development PartnerInternational creative studio specializing in light production for major cultural events, collaborated on Creative Mornings Lyon event hosting.
• Entrecom Social (now Hula Hoop Nantes)coreStrategic or Co-development PartnerAcquired in February 2024, Entrecom Social's social media expertise became Hula Hoop Nantes, adding 25 specialists in digital community activation to the group.
• AkarucoreStrategic or Co-development PartnerDigital agency with clients including Salomon, Decathlon, Asics, Ubac recognized for creative and technological excellence joins the group to become the digital structure of Hula Hoop.

Scale indicators9 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• TBWA\Paris: TBWA\Paris is a full-service creative agency with a similar mix of strategy, branding, advertising, and digital services for enterprise and consumer clients. Both compete for French and international brand transformation mandates across retail, luxury, and FMCG.
• BETC (Havas): BETC is a flagship French creative agency within the Havas network offering brand strategy, advertising, and content services. It competes directly with Hula Hoop for high-profile French and international brand mandates and shares a similar award-winning positioning.
• Marcel (Publicis): Marcel is a full-service creative agency within Publicis Groupe, offering strategy, advertising, digital, and social media. It is a direct competitor in the French integrated creative agency market serving similar enterprise and consumer clients.
• CLM BBDO: CLM BBDO is a French creative and advertising agency within the Omnicom/BBDO network. It competes with Hula Hoop for creative-led brand campaigns and shares a similar client base in retail, FMCG, and services.
• DDB Paris: DDB Paris is a creative agency within the DDB Worldwide network offering integrated advertising, branding, and digital services. It is a direct competitor for French enterprise and consumer brand mandates.
• Publicis Luxe: Publicis Luxe specializes in luxury, beauty, and lifestyle brand communications within the Publicis network. It overlaps with Hula Hoop's work for premium brands such as St Rémy and Krys and competes for similar integrated mandates.
• Sid Lee Paris: Sid Lee is a global creative agency with a Paris office offering branding, advertising, and digital experience services. It is a direct competitor in the French and international full-service creative agency market.

Broad incumbents

• Havas Paris: Havas Paris is the French headquarters of the global Havas network offering a full suite of communications services. As a larger incumbent, it competes broadly with Hula Hoop across all service lines and benefits from greater scale and cross-border infrastructure.
• WPP (parent network): WPP is a global advertising and communications holding company with significant French operations (including Wunderman Thompson, VMLY&R, Ogilvy). It competes broadly with Hula Hoop and benefits from vastly greater scale, technology platforms, and global client relationships.

Emerging players

• AKQA (WPP): AKQA is a digital design and innovation agency within the WPP network. It overlaps with Hula Hoop's digital transformation, brand experience, and creative tech services and is a meaningful competitor for digital-first enterprise mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/agencehulahoop
• Facebookfacebook.com/agencehulahoop

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hula-Hoop