Vintage Tub and Bath

What Vintage Tub and Bath does

Vintage Tub and Bath is a US-based e-commerce retailer founded in 1993 and headquartered in Mountain Top, Pennsylvania, specializing in bath and kitchen hardware for residential renovation, new construction, and historic home restoration. The company operates a direct-to-consumer storefront at vintagetub.com with a catalog of 3,857 products spanning bathtubs, bathtub packages, showers, vanities, sinks, and faucets, alongside an emerging Spa & Wellness line that includes saunas, hydrotherapy tubs, and smart toilets. Its flagship in-house brand, Randolph Morris, anchors the catalog with the broadest selection of bathtub packages, while third-party lines such as DreamLine, Newport Brass, Rohl, Swan, and Whitehaus Collection round out the assortment. Distribution is fulfilled from the Mountain Top facility, with free shipping on orders over $99 within the contiguous US and freight delivery for larger items to the contiguous US, Alaska, Hawaii, and Canadian provinces.

The business operates two parallel go-to-market motions: a consumer-facing DTC channel serving homeowners and DIY renovators, and a Pro Rewards trade program that delivers 15-25% tiered discounts, dedicated sales representatives, no minimum order quantities, and a 90-day return policy to contractors, plumbers, and designers. Pricing is unit-based across a wide range, with Affirm available as a third-party installment financing partner for higher-ticket purchases. The customer base is horizontally segmented across the two personas, with no disclosed enterprise anchors, indicating a long-tail revenue mix.

The technology layer is a standard e-commerce platform with integrated catalog, search, customer accounts, and order tracking; no proprietary AI/ML, APIs, or SDKs are disclosed. The company also operates a parallel Accessible Home Store subsidiary focused on accessible bathroom products and home goods. Revenue is not publicly disclosed, no funding rounds are reported, and there are no recent M&A, leadership changes, or restructuring events in the input data.

Name

Vintage Tub and Bath

Legal name

Vintage Tub & Bath

Website

https://vintagetub.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Vintage Tub and Bath is a Pennsylvania-based e-commerce retailer founded in 1993 that sells bathtubs, showers, vanities, sinks, and faucets through its vintagetub.com storefront to homeowners, DIY renovators, and trade professionals served via the Pro Rewards program.

Ownership category

akta.pro rank

Product category

Bath and Kitchen Hardware Retail

NAICS

Other Building Material Dealers (44418)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

akta.pro secondary industries

Plumbing Fixtures & Faucets Showrooms (CRAIAFAC), Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE), Bathtub Replacement & Tub-to-Shower Conversions (HSAPABAC)

Keywords

• Bath hardware retail
• Clawfoot tubs
• Kitchen fixtures
• Bathroom renovation
• Home improvement supplies

Headquarters

HQ city

Mountain Top

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: One-time product sales of bath and kitchen hardware including bathtubs, showers, vanities, sinks, and faucets. No subscription component.
2. Trade Professional Program: Pro Rewards program for trade professionals offering tiered discounts (15-25%) on brand products, with dedicated sales support and no minimum order quantities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Vintage Tub and Bath is an online retailer of bath and kitchen hardware selling bathtubs, bathtub packages, showers, vanities, sinks, and faucets directly to homeowners and trade professionals. Its flagship owned brand Randolph Morris anchors a 3,857-product catalog spanning multiple materials (cast iron, acrylic, copper, stone composite) and styles (clawfoot, freestanding, alcove, Japanese soaking). A Pro Rewards program provides trade buyers with tiered discounts (15–25%), dedicated sales reps, and no minimum order quantities.

Product overview

Vintage Tub and Bath is a leading online retailer of bath and kitchen hardware, offering a comprehensive portfolio of products across multiple categories. The company operates primarily as an e-commerce platform featuring its flagship in-house brand Randolph Morris alongside third-party brands. Core products include over 450 bathtub options (clawfoot, freestanding, cast iron, acrylic, copper), bathtub packages (bundled sets with tub, faucet, and drain), complete shower solutions (enclosures, doors, systems), vanities, sinks, and faucets. The company also offers a Spa & Wellness line with saunas, hydrotherapy tubs, and smart toilets. A Pro Rewards trade program provides contractor discounts. The product ecosystem centers on the Randolph Morris brand while also carrying competitive brands including DreamLine, Newport Brass, Rohl, Swan, and Whitehaus Collection.

Differentiator

Problem solved

Functional benefit

Brands

• Randolph Morris: The company's flagship brand for bathtubs, faucets, vanities, and bathroom fixtures. Randolph Morris offers the broadest selection of package styles, finishes, and configurations.

Products and services

• Bathtubs

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Randolph MorriscoreOthersFlagship house brand offering the broadest selection of bathtub packages, faucets, sinks, and bathroom fixtures. 59+ bathtub packages and 216+ clearance items from this brand.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Signature Hardware: Direct-to-consumer online retailer specializing in bathroom and kitchen fixtures including clawfoot tubs, faucets, sinks, and vanities. Closest comparable by product mix, target customer (homeowners doing renovations), and e-commerce DTC model.
• Rejuvenation: Specialty retailer of vintage-inspired lighting, bath, and home hardware with strong design/brand positioning. Comparable in aesthetic (classic/vintage style) and premium DTC bath-and-kitchen assortment, though broader in lighting.
• Faucet.com: Online-only specialty retailer of faucets, sinks, and bath fixtures from major brands. Directly comparable as a pure-play e-commerce retailer focused on plumbing fixtures and bath hardware for renovations.

Broad incumbents

• Ferguson (Build with Ferguson / Build.com): Largest US wholesale distributor of plumbing, HVAC, and bath/kitchen products with a strong online retail arm (Build.com). Overlaps directly with Vintage Tub's trade and consumer plumbing-fixture business at much greater scale.
• Wayfair: Mass-market online home goods marketplace carrying bathtubs, vanities, faucets, and bath accessories. Competes on breadth, price, and logistics rather than specialty curation, but overlaps directly in the bath/kitchen category online.
• The Home Depot: Largest US home improvement retailer with extensive bath and kitchen fixtures assortments across price points. Competes on selection, store footprint, and Pro/Xtra trade program — a direct threat to Vintage Tub's DTC and trade customers.
• Lowe's: National home improvement chain with broad bath and kitchen fixture assortments, MyLowe's Rewards, and a Pro loyalty program. Comparable competitor for both DIY consumers and trade professionals.
• Houzz: Home design platform and product marketplace with strong bath/kitchen category presence and direct trade-pro tools (Houzz Pro). Comparable on the intersection of design content, e-commerce, and pro/contractor customer acquisition.
• Overstock (now Bed Bath & Beyond brand): Online home goods marketplace with deep bath and kitchen assortments. Competes broadly with Vintage Tub across tubs, vanities, sinks, and fixtures on price and shipping.
• Kohler: Major plumbing fixtures brand and manufacturer with its own direct-to-consumer e-commerce channel and a Kohler LuxStone walk-in bath line. Competitor on premium tubs, faucets, and bath/shower products, with scale and brand advantages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VintageTub
• Instagraminstagram.com/explore/tags/vintagetubandbath

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vintage Tub and Bath