Brulin
Brulin is an Indianapolis-based specialty chemical manufacturer, founded in 1935, that formulates aqueous and solvent-based precision parts cleaning and facility maintenance chemistries sold direct to aerospace, medical, automotive, and commercial facility customers through 150+ SKUs.
- Company typePrivate
- Founded1935
- HeadquartersIndianapolis, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Brulin does
Brulin is an Indianapolis-based, privately held specialty chemical manufacturer founded in 1935 that formulates and sells industrial and facility cleaning chemistries for precision parts cleaning and facility maintenance. The company sells more than 150 products organized across major sub-brands including AquaVantage (aqueous detergents for immersion, ultrasonic, and spray wash), SolVantage (vapor degreasing solvents), TerraGreen (Green Seal Certified facility cleaners), ShopVantage (CNC and industrial shop chemistries), BruRenew (concrete and terrazzo floor restoration), Uniquat Plus (EPA-registered disinfectant), and the SCS2 Black Shadow dilution control system. Its underlying technology centers on aqueous and solvent-based cleaning chemistries engineered for equipment-agnostic performance across immersion tanks, ultrasonic systems, spray washers, vapor degreasers, and dilution control dispensing, with super-concentrated formulations achieving dilution ratios from 1:30 up to 1:1024.
Brulin generates revenue through direct one-time product sales to industrial, aerospace, medical, transportation, and commercial facility customers in container sizes from pints to 275-gallon totes, with pricing handled exclusively through quote requests. Go-to-market is a consultative, advisor-driven field sales motion — no distributors, resellers, or marketplace listings — supported by case-study content marketing, LinkedIn and YouTube, and trade show presence. The customer base is heavily skewed toward enterprise aerospace, defense, and medical OEMs with formal supplier approvals (NASA, Boeing, Pratt & Whitney, Airbus, GE Aviation, Lockheed Martin, Rolls-Royce, Honeywell, plus automotive OEMs such as GM, Ford, and Caterpillar), while a parallel facility cleaning program serves commercial and institutional accounts where labor cost reduction is the primary economic driver. The company maintains ISO 9001:2015 and ISO 14001:2015 certification, Green Seal Certified product lines, South Coast AQMD Clean Air Solvent certifications, and compliance with AMS, ASTM, and MIL-PRF specifications for precision cleaning applications.
Brulin firmographics
Firmographics- Name
- Brulin
- Legal name
- Brulin
- Website
- https://brulin.com
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Brulin is an Indianapolis-based specialty chemical manufacturer, founded in 1935, that formulates aqueous and solvent-based precision parts cleaning and facility maintenance chemistries sold direct to aerospace, medical, automotive, and commercial facility customers through 150+ SKUs.
- Ownership category
- akta.pro rank
Brulin industry classification
Industry- Product category
- Industrial Cleaning Chemicals
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Chemical Manufacturing (325)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)
- akta.pro secondary industries
- Alkaline Cleaners & Heavy-Duty Degreasers (Caustic/Soda Ash) (CRAJAKAE), Food & Beverage Process & CIP/Sanitation Chemicals (IMAEAJAK)
Keywords
Where Brulin is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brulin business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Industrial Cleaning Product Sales: Brulin manufactures and sells a catalog of 150+ industrial cleaning products including aqueous detergents, solvents, corrosion inhibitors, rust removers, floor care products, and infection prevention solutions. Products are sold in various container sizes (pints, 2.5 gal, 5 gal, 55 gal, 275 gal totes) to industrial, aerospace, medical, and facility cleaning customers. Revenue is generated through direct product sales to end-use customers, with pricing handled via quote requests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Super-concentrated products yield high dilution rates from 1:30 to 1:1024 |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Brulin product offering
Product offeringCore offering
Brulin is a U.S. manufacturer of industrial and facility cleaning chemistries. Its product portfolio includes aqueous detergents and immersion cleaners (AquaVantage), vapor degreasing solvents (SolVantage), corrosion inhibitors, rust and scale removers, disinfectants, and facility care programs such as TerraGreen floor care and BruRenew concrete cleaning. Products are sold primarily to OEMs, manufacturers, and facility operators in aerospace, medical device, transportation, and general industrial end markets.
Product overview
Brulin is an industrial and facility chemical manufacturing company offering precision parts cleaning products, facilities cleaning solutions, and production intermediates. The product portfolio is organized into distinct product lines including: (1) AquaVantage aqueous detergents (available in immersion/ultrasonic, spray wash, rotary basket, and multi-purpose formulations) such as AquaVantage 815 GD, 1990 GD, 3887 GD, 1400 GD, HTD, and 3843 GD variants; (2) SolVantage vapor degreasing solvents including Flush, Final Rinse, Ionic, and MP series; (3) corrosion inhibitors including RP 737, RP 800, RP 802, RP 835, and Brulin Copper Protector; (4) rust and scale removers; (5) facilities cleaning programs including TerraGreen eco-friendly floor care, SCS2 Black Shadow dilution control, Uniquat Plus disinfectants, and BruRenew concrete cleaning systems; and (6) specialty solvents. Products are designed for aerospace, medical, transportation, and industrial manufacturing applications. The company has been manufacturing cleaning products since 1935 and offers over 150 products sold worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- AquaVantage®: Aqueous parts cleaning detergent line including AquaVantage® 815 GD, 1990 GD, 3887 GD, and other specialized formulas for immersion, ultrasonic, and spray wash applications.
- SolVantage®
- BruRenew™
- TerraGreen®
- Uniquat® Plus
- SCS² BLACK SHADOW
- ShopVantage®
Products and services
- AquaVantage Aqueous Detergents
- SolVantage Vapor Degreasing Solvents
- Corrosion Inhibitor Product Line
- Rust & Scale Removers
- Uniquat Plus Disinfectant
- TerraGreen Floor Care Program
- BruRenew Concrete Cleaning System
- SCS² Black Shadow Dilution Control System
Quantifiable outcome
- Dilution ratios of 1:30 to 1:1024 enable a single gallon of concentrate to yield up to 1,024 gallons of ready-to-use solution, replacing an entire supply closet of individual products.
- +5 more outcomes
Companies that use Brulin
Customer profileNamed customers31 records
Segments6 records
Ideal customer profiles4 records
Brulin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Brulin partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights6 records
Brulin competitors and assessment
Company assessmentDirect peers
- Quaker Houghton: Largest global specialty chemicals player in metalworking fluids and industrial cleaning chemistries; directly competes with Brulin in industrial parts cleaning and aqueous wash applications across aerospace and heavy equipment end-markets.
- State Industrial Products: Mid-market industrial and institutional cleaning chemicals manufacturer with overlapping floor care, degreaser, and disinfectant product categories that mirror Brulin's facilities and industrial portfolios.
- Spartan Chemical Company: Privately held U.S. manufacturer of industrial and institutional cleaning chemicals, including floor care, disinfectants, and degreasers; closely comparable to Brulin's TerraGreen and SCS² Black Shadow facility-care offerings.
- KYZEN Corporation: Precision cleaning chemistries specialist focused on electronics, aerospace, and medical device manufacturing; narrowly overlapping with Brulin's AquaVantage and SolVantage lines in regulated cleaning applications.
- Hubbard-Hall: Privately held specialty chemical manufacturer focused on metal finishing, parts washing, and industrial cleaners; comparable mid-market competitor to Brulin's aqueous and corrosion-inhibitor product lines.
- ZEP / EnPro Industries: Industrial and commercial cleaning chemicals supplier owned by EnPro; competes with Brulin in facility cleaning, floor care, and industrial degreasing segments across North America.
- MicroCare: Specialty cleaning fluids and vapor degreasing solvents supplier to aerospace, electronics, and medical device OEMs; competes closely with SolVantage solvent portfolio and the precision-cleaning use cases Brulin targets.
- ADCO American Detergent Corporation: Manufacturer of specialty industrial cleaning and sanitation chemicals serving aerospace, transportation, and manufacturing — closely parallel to Brulin's aerospace and metalworking customer base.
Broad incumbents
- Henkel (Industrial Adhesive Technologies & Industrial Cleaners): Global chemicals conglomerate with aerospace and industrial cleaning product lines including LOCTITE and BONDERITE; competes broadly but not exclusively with Brulin's precision cleaning and corrosion-inhibitor portfolio.
- Chemours (Vertrel/Viton specialty fluids): Specialty chemicals major that historically led the vapor-degreasing solvent segment with Vertrel; Brulin's SolVantage Flush is positioned specifically as a drop-in replacement for Chemours Vertrel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Brulin social profiles
Digital presenceBrulin compliance and trust
Trust signalCompliance3 records
Brulin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brulin leadership team
Management profileNumber of profiles
Profiles2 records
Brulin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brulin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brulin
What does Brulin do?
Brulin is a U.S. manufacturer of industrial and facility cleaning chemistries. Its product portfolio includes aqueous detergents and immersion cleaners (AquaVantage), vapor degreasing solvents (SolVantage), corrosion inhibitors, rust and scale removers, disinfectants, and facility care programs such as TerraGreen floor care and BruRenew concrete cleaning. Products are sold primarily to OEMs, manufacturers, and facility operators in aerospace, medical device, transportation, and general industrial end markets.
Is Brulin a public or private company?
Brulin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brulin founded?
Brulin was founded in 1935. It employs 51 to 100 people.
Where is Brulin based?
Brulin is headquartered in Indianapolis, United States, in the North America region.
How does Brulin make money?
One revenue line is on record: industrial Cleaning Product Sales.
Who are Brulin's main competitors?
Direct peers on record are Quaker Houghton, State Industrial Products, Spartan Chemical Company, KYZEN Corporation, Hubbard-Hall, ZEP / EnPro Industries, MicroCare and ADCO American Detergent Corporation. Broad incumbents are Henkel (Industrial Adhesive Technologies & Industrial Cleaners) and Chemours (Vertrel/Viton specialty fluids).
Does Brulin have an API?
No public API is recorded for Brulin.
What industry is Brulin in?
Brulin's product category is Industrial Cleaning Chemicals. Its primary akta.pro industry code is CRADAKAG, Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen), with a secondary code of CRAJAKAE, Alkaline Cleaners & Heavy-Duty Degreasers (Caustic/Soda Ash). Its NAICS code is 32561 and its SIC code is 2842.