What GUX Tehnologies does

GUX Technologies is a Chilean-headquartered AI software factory founded in 2012, operating custom software development services alongside a portfolio of six proprietary SaaS products. The company serves regulated enterprises — primarily in financial services, energy, and healthcare — across Chile, Peru, Colombia, and Mexico, with named clients including Santander, Copec, Clínica Santa María, BCI, Scotiabank, Banco Security, Itau, Banco de Chile, Seguros Falabella, Transbank, Entel, Schindler, CBRE, and Universidad Alberto Hurtado. In 2024 it was recognized by CETIUC as Best Software Development Provider and earned four GETNET awards for client satisfaction and delivery discipline, reflecting an established enterprise reputation.

Its technology stack is anchored on proprietary AI models developed continuously since 2011 by the R:Solver team, which GUX acquired in 2023 and reconstituted as its I+D+i Center. Product modalities span NLP-driven judicial monitoring (Sherlok, integrated with Chile's Poder Judicial), AI-first electronic invoicing with a Model Context Protocol server (Wasabil), automated financial reconciliation claiming 99% precision (Crabi), multi-currency debt management (Caddie), cross-border electronic signature with WhatsApp and biometric options (TuFirma.Digital, valid in four LatAm countries), and intelligent document processing at 95%+ claimed accuracy (R:Docs). The company maintains ISO 27001-aligned and OWASP-compliant practices for regulated environments and offers an Oracle NetSuite implementation unit.

GUX's revenue model is hybrid: project-based Custom Software Development and Automation/AI Services generate professional-services revenue; Dedicated Technology Teams produce recurring monthly revenue through embedded senior engineers; and the six SaaS products generate subscription revenue with API-first integration architecture. Pricing is quote-based and not publicly disclosed. Go-to-market combines enterprise field sales and inside sales (phone, WhatsApp, contact forms), supported by content marketing (articles, YouTube), case studies, and industry-event presence such as PMO Day Chile. The company employs 51–100 people across offices in Santiago (HQ), Lima, and Bogotá, and operates without disclosed external institutional funding.

Name

GUX Tehnologies

Legal name

GUX Technologies

Website

https://gux.tech

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

GUX Technologies is a Chilean AI software factory offering custom development, dedicated technology teams, and six proprietary SaaS products, serving regulated enterprises in finance, energy, and healthcare across Chile, Peru, Colombia, and Mexico.

Ownership category

akta.pro rank

Product category

Enterprise Software & AI Services

NAICS

Custom Computer Programming Services (541511), Software Publishers (513210), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Technology, Software & IT Services (FSABACAJ)

akta.pro secondary industries

Collections, Recovery & Debt Management Platforms (FSAGAHAI), Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK)

Keywords

• Custom software development
• AI automation solutions
• Enterprise SaaS products
• Financial reconciliation software
• Electronic invoicing platform

Headquarters

HQ city

Las Condes

HQ country

Chile

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development Services: Full-cycle software development from diagnosis and discovery through construction and continuous improvement. Includes product discovery workshops, custom platform development, and ongoing product evolution.
2. Dedicated Technology Teams: Stable, senior teams assigned exclusively to the client's business without rotation. Provides end-to-end technical responsibility including architecture, critical decisions, quality, and product evolution. Revenue generated through monthly team contracts.
3. SaaS Products (Crabi, Wasabil, Caddie, Sherlok, R:Docs, TuFirma.Digital): Ready-to-use software products configured to customer reality, then operating continuously and scalable. Products have API-first architecture for integrations. No contracts or permanence mentioned for some products.
4. Oracle NetSuite Implementation and Support: Specialized unit for Oracle NetSuite implementation, configuration, deployment, 24/7 technical support, and continuous process optimization. Present in Chile, Peru, Colombia, and Mexico.
5. AI and Automation Services: Automation of critical processes using AI to reduce operational load, errors, and costs. Includes process automation, intelligent document management, financial reconciliations, monitoring, predictive analytics, and intelligent agents.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

GUX Technologies builds and sells proprietary AI-powered SaaS products — Crabi (financial reconciliation), Wasabil (electronic invoicing and IVA recovery), Caddie (debt management), TuFirma.Digital (electronic signature), Sherlok (judicial case monitoring), and R:Docs (intelligent document management) — alongside custom software development, dedicated technology team staff augmentation, automation and AI services, and Oracle NetSuite ERP implementation for enterprises across Latin America.

Product overview

GUX Technologies operates as an AI-powered software factory offering both proprietary SaaS products and custom development services. The product portfolio consists of six distinct SaaS solutions: Crabi (automated bank reconciliation with 99% precision), Wasabil (AI-first tax invoicing and IVA recovery with MCP AI agent support), Caddie (centralized debt and financial liability management), TuFirma.Digital (cross-border electronic signature with WhatsApp signing and biometric validation), Sherlok (AI-powered judicial case monitoring), and R:Docs (AI document processing with 95%+ accuracy). Services include Product Discovery, Custom Software Development, Automation & AI Services, Dedicated Technology Teams, and Oracle NetSuite ERP Implementation. The company also operates an I+D+i Center specialized in proprietary AI models applied to regulated industries.

Differentiator

Problem solved

Functional benefit

Brands

• Crabi: Intelligent and automated financial reconciliation platform for documents, payments and movements with 99% precision, connecting banks, SII and ERPs.
• Wasabil
• Caddie
• TuFirma.Digital
• Sherlok
• R:Docs

Products and services

• Crabi AI-powered financial reconciliation platform that automatically matches documents, payments, and bank transactions with 99% precision, connecting banks, SII (Chilean tax authority), and ERPs for finance and treasury teams.
• Wasabil AI-first electronic invoicing platform for Chilean companies that issues DTEs, recovers IVA on foreign digital services (Google, Meta, AWS, Shopify), and files declarations with SII, featuring MCP for AI agent operation.
• Caddie Financial debt management platform that consolidates liabilities, automates interest accounting, and provides alerts before each maturity date, supporting multi-currency (CLP, UF, USD, EUR) operations for corporate finance and treasury teams.
• TuFirma.Digital Comprehensive electronic signature and document management platform with legal validity in Chile, Colombia, Peru, and Mexico, offering signature via WhatsApp, facial biometrics, Smart POS, online notary, and digital onboarding API for large enterprises.
• Sherlok AI-powered judicial case management and monitoring software that connects directly to Chilean Judicial Power virtual offices, automates notifications, and centralizes all cases for legal teams using proprietary AI models.
• R:Docs AI-powered intelligent document management system that extracts, classifies, and organizes data from any document with over 95% precision, supporting multiple formats for back-office operations.
• Product Discovery Consulting service that validates business ideas, defines optimal technology solutions, and creates a clear roadmap before writing any code, typically delivered over 4-6 weeks for enterprises initiating digital projects.
• Custom Software Development Full-cycle custom software development service for organizations where standard tools are insufficient, including web platforms, internal systems, ERP/CRM/API integrations, and continuous improvement under a discovery-first approach.
• Automation and AI Services Process automation and pragmatic AI implementation services for critical operations, reducing manual workload, errors, and costs in regulated industries (finance, energy, healthcare) with 15+ years of applied experience.
• Dedicated Technology Teams Dedicated, stable, senior technology teams integrated into client organizations to build, maintain, and scale digital products without friction or turnover, operating under ISO 27001 aligned security standards.
• Oracle NetSuite ERP Implementation Specialized Oracle NetSuite implementation, configuration, deployment, 24/7 technical support, and continuous process optimization unit covering Chile, Peru, Colombia, and Mexico.

Quantifiable outcome

• 90% reduction in reconciliation time for healthcare client
• +6 more outcomes

Named customers18 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability10 records

Feature7 records

Partnerships

One partnership is on record.

• R:SolvercoreStrategic or Co-development Partner · 1 January 2023In 2023, GUX acquired R:Solver, a pioneer AI company founded in 2011 by Rodrigo Sandoval. Rodrigo joined as partner and CTO. R:Solver brings 12+ years of proprietary AI model development, academic partnerships, and applied AI experience in critical contexts. R:Solver had been collaborating with GUX since 2017 before the acquisition.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Baufest: LatAm-based software engineering and AI services firm with offices across the Americas. Closely comparable to GUX in custom software development, AI/automation services and enterprise vertical focus, with similar scale and go-to-market motion.
• DocuSign: Global leader in electronic signature and agreement management. Directly comparable to GUX's TuFirma.Digital product, and increasingly relevant as DocuSign expands localized compliance into LatAm markets.
• Globant: Argentina-founded, NYSE-listed digital transformation company offering custom software development, AI and intelligent automation across LatAm and globally. Closely comparable to GUX in service mix, AI focus and enterprise customer profile, though significantly larger.
• Hexacta: Latin American software development firm offering custom software, dedicated teams and QA services. Directly comparable to GUX's dedicated-teams and custom-development revenue streams for enterprise and mid-market clients.
• Endava: Global technology services company with major LatAm delivery centers offering custom software, AI/automation and enterprise platforms. Comparable to GUX in services portfolio, regulated-industry exposure and productization of internal platforms.

Broad incumbents

• Sonda: Chilean-headquartered IT services and solutions giant operating across LatAm. Comparable to GUX in regional focus and enterprise IT delivery, but at far greater scale and as a broad incumbent spanning infrastructure, ERP and managed services.
• Accenture: Global professional services firm with significant LatAm operations serving banking, energy and healthcare. Competes with GUX for the same enterprise custom-development and AI/automation mandates at the top of the market.
• UiPath: Global intelligent automation and AI platform used heavily in banking, insurance and shared services. Comparable to GUX's AI/automation services and to multiple GUX products (Crabi, Sherlok, R:Docs) where automation is the underlying capability.
• Minsait: Indra's digital transformation and IT services arm with deep LatAm presence, serving banking, energy and public-sector clients. Comparable in regulated-industry software delivery, but operates as a much larger incumbent across multiple verticals.

Emerging players

• BlackLine: Cloud platform for financial close, account reconciliation and intercompany accounting. Direct functional competitor to GUX's Crabi product for enterprise finance teams, particularly as it expands presence in Latin America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GUXTechnologies
• Facebookfacebook.com/gux.tech

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GUX Tehnologies