What Provenance Wealth Advisors does

Provenance Wealth Advisors is an independent, SEC-registered investment advisory firm founded in 2000 in South Florida by Eric Zeitlin and Lee Hediger. The firm delivers 360-degree holistic financial planning across wealth management, estate planning, business planning, and corporate retirement plans to ultra-high-net-worth families, high-net-worth individuals, entrepreneurs, and corporate plan sponsors through dedicated senior advisors and specialized in-house teams. Its service tiers are segmented by investable assets: UHNW family office experience ($40M+), HNW private wealth ($10M-$40M), Emerging UHNW ($5M-$10M), Entrepreneurs & Business Owners, and a Next-Gen & Heirs program.

The firm operates through a vertically integrated corporate stack that includes PWA Securities, LLC (FINRA/SIPC member broker/dealer), Provenance Insurance Services, LLC, and an affiliation with Berkowitz Pollack Brant Advisors + CPAs (a top 50 CPA firm). Technology is standard for the RIA category: Orion Advisor powers the client portal for portfolio monitoring and goal tracking, while clearing and custody are provided by Raymond James and Charles Schwab across more than seven offices in Florida, Ohio, and New York. The firm's proprietary Present Condition Analysis serves as the standardized diagnostic intake for new engagements, and its Relatable Finance Podcast supports lead generation and next-generation client education.

The business model combines recurring SEC advisory fees on managed portfolios with securities transaction commissions through the affiliated broker/dealer, project-based financial planning fees, and corporate retirement plan advisory revenue. Distribution is primarily enterprise field sales led by senior advisors, supplemented by CPA referral flow from Berkowitz Pollack Brant, earned-media credibility (Forbes, Barron's, Financial Times, NAPA), and a documented Advisor Transition Guide for recruiting lateral advisors. The firm reported more than $3 billion in assets under advisement as of April 2023 and managed more than $1 billion in DC AUA.

Name

Provenance Wealth Advisors

Legal name

Provenance Wealth Advisors, LLC

Website

https://provwealth.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Provenance Wealth Advisors is an independent SEC-registered RIA founded in 2000 delivering holistic wealth, estate, business, and corporate retirement planning to ultra-high-net-worth families, entrepreneurs, and plan sponsors across Florida, Ohio, and New York.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Trusts, Estates, and Agency Accounts (52592)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industries

Financial Planning–Led RIAs (FSAAACAB), Trust & Estate Tax Planning & Compliance (FSAEAKAE), Estate Planning & Trust Structuring Advisory (FSAEAKAC)

Keywords

• Wealth management services
• Investment advisory services
• Estate planning services
• Retirement plan consulting
• Financial planning advisory

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Advisory Services: SEC-registered investment advisory fees charged to clients for managed portfolios and financial planning services. Investment Advisory Services are offered through Provenance Wealth Advisors, LLC, an SEC-registered investment adviser.
2. Securities Brokerage (PWA Securities, LLC): Securities brokerage services through affiliated broker/dealer PWA Securities, LLC, member FINRA/SIPC. Generates commissions on securities transactions.
3. Financial Planning and Advisory Services: Financial planning, estate planning, insurance planning, and business succession planning services, potentially billed as project fees or included within advisory arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Provenance Wealth Advisors is an SEC-registered investment adviser that provides comprehensive wealth management, estate planning, business planning, and corporate retirement plan services through a 360-degree holistic planning approach. Services are delivered by dedicated senior advisors supported by in-house specialists in investments, estate planning, insurance, tax, and corporate retirement plans, with an integrated affiliation with Berkowitz Pollack Brant Advisors + CPAs. The firm also operates affiliated entities PWA Securities, LLC (FINRA/SIPC broker-dealer) and Provenance Insurance Services, LLC to deliver securities brokerage and insurance solutions under one ecosystem.

Product overview

Provenance Wealth Advisors is a unified wealth management platform offering comprehensive financial planning services through an integrated team approach. The core offerings include Wealth Management (Family Wealth Planning, Investment Planning and Management, Personal Retirement Planning, Tax Strategies) and Estate Planning (Charitable Planning, Insurance Planning, Legacy Planning, Special Needs Planning) and Business Planning (Business Succession, Business Structures, Buy-Sell Agreements) and Corporate Retirement Plans (Executive Benefits, Non-Qualified Deferred Compensation). The firm uses a proprietary Present Condition Analysis (PCA) as the foundational assessment tool for all client engagements. Services are organized by client segment: Ultra-High-Net-Worth Family Office Experience ($40M+), High-Net-Worth Private Wealth Management ($10M-$40M), Emerging Ultra-HNW ($5M-$10M), Entrepreneurs & Business Owners, and Next-Gen & Heirs. The firm also provides a Client Portal powered by Orion Advisor for portfolio monitoring and goal tracking, and produces the Relatable Finance Podcast for client education.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Wealth Planning

Quantifiable outcome

• Named to Forbes' list of America's Top RIA Firms in 2025, Barron's Top 1,200 Financial Advisors 2015-2025 (Todd Moll), Financial Times Top 400 2015-2020 (Todd Moll), and Forbes Best-in-State Financial Advisors 2018-2025 (Todd Moll).
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Berkowitz Pollack Brant Advisors + CPAscoreStrategic or Co-development Partner
• Raymond James & Associates, Inc.coreOthers
• Charles Schwab & Co, Inc.coreOthers
• PWA Securities, LLCcoreOthers
• Provenance Insurance Services, LLCminorOthers

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeopen.spotify.com/show/452txOsGdm5NX8sczs3qmT
• LinkedInlinkedin.com/company/provenance-wealth-advisors

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Provenance Wealth Advisors